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Stories About Meaningful Connections

Found 268 stories. Page 8 of 14.

Target Reveals Sweeping Action Plan to Advance Racial Equity
Target Reveals Sweeping Action Plan to Advance Racial Equity

ORGANIZATIONAL CHANGE - Target’s new Racial Equity Action and Change committee (REACH) has created an action plan which focuses on four areas: Team, Guests, Communities and Civic Engagement and Public Policy.

Kolster to Brands: Tout Not How Great Your Product Is, But What It Can Help People Become
Kolster to Brands: Tout Not How Great Your Product Is, But What It Can Help People Become

MARKETING AND COMMS - In his new book, The Hero Trap, Thomas Kolster says rather than promoting what’s good about their company or products, brands need to shift their focus to their customers — specifically, their brand’s role in helping its customers transform their lives.

Q&A: Meet the Team Helping Brands Stay ‘Grounded’ in Their Purpose
Q&A: Meet the Team Helping Brands Stay ‘Grounded’ in Their Purpose

MARKETING AND COMMS - NYC-based brand strategy agency Grounded is on a mission to help brands, retailers and nonprofits activate their purpose and close the stubborn consumer intent-to-action gap.

New Guide to Help Travel Businesses Decarbonize During the Pandemic
New Guide to Help Travel Businesses Decarbonize During the Pandemic

ORGANIZATIONAL CHANGE - Carbon-neutral travel giant Intrepid Travel aims to assist others in rebuilding responsibly, for a more sustainable return to tourism.

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The Role of Black Employees in Creating Equitable Workplaces
The Role of Black Employees in Creating Equitable Workplaces

ORGANIZATIONAL CHANGE - We are living in a moment that’s demanding employers to change the way in which they position themselves — if they really believe in inclusion — while Black employees can really evaluate where they are and how they feel about their workplace.

Could the Great American Outdoors Act Lead to Equitable Access to Nature?
Could the Great American Outdoors Act Lead to Equitable Access to Nature?

THE NEXT ECONOMY - Finally, something both parties can agree on — the passage of the Great American Outdoors Act is not only a beacon of hope for preservation of the US’ national parks, it could help ensure that the entire country has access to the restorative power of nature.

Cartwright to Brands: Look Inward Before Responding to Social Issues
Cartwright to Brands: Look Inward Before Responding to Social Issues

MARKETING AND COMMS - Keith Cartwright, the creative force behind such powerful statement ads as P&G’s “The Look” and “The Choice,” shares his insights and advice to brands and agencies on how to most authentically respond in times of crisis.

Partnership Brings ‘Radical Hospitality’ to Unhoused People Worldwide
Partnership Brings ‘Radical Hospitality’ to Unhoused People Worldwide

COLLABORATION - The case study of German mobile hygiene startup GoBanyo illustrates the social impacts of the collaboration between Unilever’s The Right to Shower initiative with mobile hygiene pioneer LavaMaex.

Over 400 Advertisers Show Facebook That They Won’t Tolerate Hate
Over 400 Advertisers Show Facebook That They Won’t Tolerate Hate

BEHAVIOR CHANGE - In just over two weeks, the Stop Hate for Profit campaign has rallied the support of over 400 companies — all of which have pulled their advertising dollars from Facebook and Instagram for the month of July.

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UNESCO Spotlights What Our ‘Next Normal’ Should Look Like
UNESCO Spotlights What Our ‘Next Normal’ Should Look Like

MARKETING AND COMMS - UNESCO’s new campaign asks us to question our ideas about what is normal, suggesting that we have accepted the unacceptable when it comes to our environment, economies, public health and societies for far too long.

Caremongering: The Future of Sustainable Enterprise
Caremongering: The Future of Sustainable Enterprise

THE NEXT ECONOMY - COVID-19 accelerated a shift from “me” to “we”; and a new trend called "caremongering" not only characterizes people's behavior towards each other, but what they look for in the companies they support. At Fjord, we believe those companies designing with the benefit of all life in mind will thrive now and in the decade ahead.

Research Shows Business Imperative for Authentic Action to Address Social Injustices
Research Shows Business Imperative for Authentic Action to Address Social Injustices

WALKING THE TALK - The latest Porter Novelli Purpose Tracker reveals a new mandate for US companies to authentically and substantively address racial inequality and myriad social justice issues.

How to Communicate with Purpose During a Pandemic
How to Communicate with Purpose During a Pandemic

MARKETING AND COMMS - As impact communicators and advisors, it’s our responsibility to remind those we work with and those we meet along the way that businesses that lead with purpose and credible, authentic values are those that will stand the test of time.

Black Lives Matter; Racial Equity Is Fundamental to Our Vision of a Flourishing Future
Black Lives Matter; Racial Equity Is Fundamental to Our Vision of a Flourishing Future

WALKING THE TALK - We must foster resilient and just societies in order to solve the major challenges that face the world. So, systemic racism and barriers to equity must be embedded into the sustainability equation and conversation.

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Brands Speak Out to Support Black Lives Matter, But Actions Speak Louder
Brands Speak Out to Support Black Lives Matter, But Actions Speak Louder

MARKETING AND COMMS - Brands are more willing than ever to take public stands in support of important issues. But while many aren’t much more than social media sound bytes, others go beyond lip service to action.

How to Future-Proof Brands and Create Culture Change in Challenging Times
How to Future-Proof Brands and Create Culture Change in Challenging Times

MARKETING AND COMMS - Day 2 of the SB Leadership Summit saw a host of intimate discussions on the power of teamwork to drive change toward a better future — as seen in the relationships between top brands’ CMOs and CSOs, the many brand partners fueling SB’s Brands for Good initiative, and making “what people need” a core brand focus.

‘Quality of Life’ Economists Reveal Planning Tool for Values-Driven Entrepreneurs
‘Quality of Life’ Economists Reveal Planning Tool for Values-Driven Entrepreneurs

PRODUCT, SERVICE & DESIGN INNOVATION - Happonomy’s Leap Model is a step-by-step plan that helps startups, businesses and organizations strengthen their foundations, evaluate resources and move ideas forward while staying true to their sustainability principles.

The World Has Changed, But Investor Interest in ESG Remains. What’s Expected of Your Company?
The World Has Changed, But Investor Interest in ESG Remains. What’s Expected of Your Company?

FINANCE & INVESTMENT - As the crisis continues to unfold, ESG topics will continue to grow in importance. Companies will be judged by their ability to withstand financial shocks, but also by how they’ve treated their employees, clients and communities.

Talking to the Other Side: Keys for Setting Up Difficult Conversations
Talking to the Other Side: Keys for Setting Up Difficult Conversations

MARKETING AND COMMS - As we collectively grapple with issues that threaten our very existence, our new book reminds us that “othering” people won’t help us move forward. Instead, we need to temper how we engage with others by showing patience, kindness and empathy — regardless of political affiliation or beliefs.

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Viral Ad Agency Offering Free Campaign to Small Business Hard-Hit by COVID-19
Viral Ad Agency Offering Free Campaign to Small Business Hard-Hit by COVID-19

MARKETING AND COMMS - Harmon Brothers is holding a contest to offer its creative services to small businesses whose products or services are solving real problems for real people, free of charge.

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