Stories About Meaningful Connections

Found 409 stories. Page 8 of 21.

P&G, Walmart Collaborate on Interactive Experience to Help Guide Better Purchases, Habits
P&G, Walmart Collaborate on Interactive Experience to Help Guide Better Purchases, Habits

BEHAVIOR CHANGE - The two companies have teamed up to develop an interactive, educational and entertaining experience designed to educate families on how they can conserve resources in their homes with a few simple changes.

BAND-AID® Brand's OURTONE™ Launch Kicks Off Partnerships Benefiting Black Nurses
BAND-AID® Brand's OURTONE™ Launch Kicks Off Partnerships Benefiting Black Nurses

OUR HEALTHY LIVES MISSION - BAND-AID® Brand used the launch of OURTONE™, which offers bandages to match a more diverse array of skin colors, to connect more deeply with and support the work and equity of Black nurses across the US.

Is Employee Critical-Thinking Training the Next ESG Frontier?
Is Employee Critical-Thinking Training the Next ESG Frontier?

ORGANIZATIONAL CHANGE - Can businesses do anything to mitigate their employees’ vulnerability to fake news? And should they? Corporate schooling might be an uncomfortable idea, but it could be essential to the future of US capitalism and democracy.

Tourism Industry’s Vision for the Future Is Collaborative, Locally Focused
Tourism Industry’s Vision for the Future Is Collaborative, Locally Focused

THE NEXT ECONOMY - Many people are becoming more aware of their environmental footprint and the impact they have on people and the planet. This awareness can be harnessed by the tourism industry to shift passive sea-and-sun tourists into more conscientious, actively engaged travelers.

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A Just Transition: How Nestlé is Taking a New Approach Across Our Value Chain
A Just Transition: How Nestlé is Taking a New Approach Across Our Value Chain

SUPPLY CHAIN - Whether in our personal lives or in business, doing only what is required or expected is generally unsatisfying. If your plan of action means doing the bare minimum, the status quo is the likely result.

Stanley Black & Decker Commits $25M to Train Over 3M Skilled Trade Workers
Stanley Black & Decker Commits $25M to Train Over 3M Skilled Trade Workers

THE NEXT ECONOMY - As the latest company to use its size and scale to help equip the next generation of workers, SBD’s ‘Empower Makers’ grants aim to advance and accelerate vocational skills training programs in the next five years — and change misconceptions that these careers are not financially rewarding.

P&G Becomes Latest Multinational to Accelerate Climate-Action Plans
P&G Becomes Latest Multinational to Accelerate Climate-Action Plans

COLLABORATION - The consumer goods giant has shared a new Climate Transition Action Plan, new science-based targets and a goal of net-zero emissions — Scope 1-3 — by 2040.

Carlsberg Group Joins Companies Using Marketing to Drive Climate Action
Carlsberg Group Joins Companies Using Marketing to Drive Climate Action

MARKETING AND COMMS - The brewing giant joins 16 other global companies in signing onto the World Federation of Advertisers’ Planet Pledge, which aims to change marketing from a driver of consumption into a catalyst for more sustainable thinking and behavior.

Trending: Tech Giants Laying Groundwork for More Diverse, Equitable Tech Economy in US
Trending: Tech Giants Laying Groundwork for More Diverse, Equitable Tech Economy in US

WALKING THE TALK - HP, HPE, Intel and Microsoft are launching the HBCU Technology Conference, to equip students from Historically Black Colleges and Universities to excel in tech careers; while Apple has expanded its Racial Equity and Justice Initiative with $30M worth of new programs.

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The Secret to Decreasing Scope 3 Emissions: A Win For R&D, Marketing and Sustainability Teams
The Secret to Decreasing Scope 3 Emissions: A Win For R&D, Marketing and Sustainability Teams

MARKETING AND COMMS - The First Educator Advantage (FEA) is when a CPG brand is first to educate consumers on an impact topic that does not yet hold mainstream materiality. Here, we explore how successfully executing this strategy can reduce scope 3 emissions, increase consumer loyalty and allow R&D teams to effectively innovate for the market.

Sense & Sustainability: How Can Brands Foster Consumer Courage in Combating the Climate Emergency?
Sense & Sustainability: How Can Brands Foster Consumer Courage in Combating the Climate Emergency?

MARKETING AND COMMS - To foster courage in the face of crisis, empowerment through transparency, trust through intersectional action and a constant determination to iterate and improve can give hope and empowerment in a troubling age.

L’Oréal USA Becomes First Company Certified for Intersectional Gender Equity
L’Oréal USA Becomes First Company Certified for Intersectional Gender Equity

ORGANIZATIONAL CHANGE - The beauty giant is the first in the world to earn EDGEplus certification, for a pay assessment tool allowing the company to achieve organizational gender pay equity.

Doconomy, Parley Partner to Solve Interconnected Climate, Plastic Crises
Doconomy, Parley Partner to Solve Interconnected Climate, Plastic Crises

THE NEXT ECONOMY - The two will work together to quantify the unseen environmental costs of consumption decisions in ways that empower individuals, businesses and governments to align their spending with climate action and solutions — focusing initially on carbon, water and plastic.

Education: The Missing Piece in Holistic CSR Strategies
Education: The Missing Piece in Holistic CSR Strategies

WALKING THE TALK - These forward-thinking companies' efforts show that committing to education as part of a brand’s CSR strategy is, truly, a commitment — but one that can pay dividends both to society and the company itself.

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Nestlé Asks Consumers How They Would Navigate Quest for Sustainable Palm Oil
Nestlé Asks Consumers How They Would Navigate Quest for Sustainable Palm Oil

MARKETING AND COMMS - Nestlé hopes that a new interactive platform, Beneath the Surface, will give viewers better insight into the complexity of palm oil supply chains and insight into how choices they make under different scenarios can lead to a range of outcomes and consequences.

Talking About Purpose Won't Transform a Brand; These 5 Skills Will
Talking About Purpose Won't Transform a Brand; These 5 Skills Will

WALKING THE TALK - From our work supporting leaders to deliver brand value through purpose, we’ve identified five skills that every brand leader now needs — but as yet, not enough have.

Kids Can Take Over Parents' Devices with Ads Urging Them to Ditch Single-Use Plastics
Kids Can Take Over Parents' Devices with Ads Urging Them to Ditch Single-Use Plastics

MARKETING AND COMMS - Gelo’s ‘Parent Track’ aims to build on the recent surge of kids educating their parents and driving more sustainable practices at home.

The Purpose-Action Gap: The Business Imperative of ESG
The Purpose-Action Gap: The Business Imperative of ESG

WALKING THE TALK - In a recent study, we discovered shifts in thinking from both brand and consumer values: The gap between what they believe and how they are acting on such beliefs is narrowing, particularly when brands make sustainability accessible and affordable.

‘Back to Life’ Program Seeds Regenerative Tourism Framework in New Zealand
‘Back to Life’ Program Seeds Regenerative Tourism Framework in New Zealand

THE NEXT ECONOMY - Taking advantage of the forced pandemic pause and building off the momentum of a less extractive tourism model already taking shape in the country’s Bay of Plenty, the online program provided a foundation for shaping thriving host communities rooted in local context and culture.

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3 Psychological Concepts That Can Propel Your Sustainability Efforts
3 Psychological Concepts That Can Propel Your Sustainability Efforts

MARKETING AND COMMS - These three concepts highlight how understanding human thought processes can influence the adoption of sustainable behaviors and promote corporate sustainability. Think about the messages you’re giving as a business, and how these can be tweaked to empower your stakeholders.

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