Stories About Sports/Entertainment

Found 90 stories. Page 1 of 5.

Trending: Ratcheting Up to Sustainable Activewear, Inside and Out
Trending: Ratcheting Up to Sustainable Activewear, Inside and Out

THE NEXT ECONOMY - ALLIED Feather & Down relaunches its global supply chain education and traceability tool for outdoor brands and consumers, while Arc’Teryx goes circular with Rock Solid Used Gear.

Brands Expand Partnerships, Amplify Messaging in Support of Gender Equality
Brands Expand Partnerships, Amplify Messaging in Support of Gender Equality

MARKETING AND COMMS - adidas, Diageo and HP launch new films and campaigns, while PepsiCo tackles gender equality in agriculture for International Women’s Day.

Was I Asleep During This Year’s Super Bowl?
Was I Asleep During This Year’s Super Bowl?

MARKETING AND COMMS - Quick laughs, bad jokes, celebrities — but very few with a message

Q&A: South Pole on Its Next-Gen Climate Neutrality Certification
Q&A: South Pole on Its Next-Gen Climate Neutrality Certification

WALKING THE TALK - With the urgency of reducing our carbon footprint becoming more visible by the day, it’s great to see more and more brands making claims about their carbon reductions.

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The Swoosh Heard 'Round the World
The Swoosh Heard 'Round the World

MARKETING AND COMMS - Taking a knee made Nike stand up. As brand activism becomes commonplace — even expected — it’s an optimal moment to unpack the factors that spur companies to stand up for something that matters.

On 30th Anniversary of 'Just Do It,' Nike Puts Kaepernick Where Its Mouth Is
On 30th Anniversary of 'Just Do It,' Nike Puts Kaepernick Where Its Mouth Is

MARKETING AND COMMS - Nike’s 30th anniversary edition of its iconic “Just Do It” campaign, released this week, features embattled football star Colin Kaepernick, in a move practically designed to stir up controversy — but which ultimately aligns perfectly with Nike’s ethos of living courageously.

Philadelphia Eagles and Braskem Launch New Sustainability Partnership
Philadelphia Eagles and Braskem Launch New Sustainability Partnership

PRESS RELEASE - The Philadelphia Eagles are pleased to announce that Braskem (B3: BRKM3, BRKM5, and BRKM6;NYSE : BAK ; LATIBEX: XBRK), the world's leading biopolymer producer and the largest polypropylene producer in the Americas, will join the organization as a partner in recycling. Braskem enters into a nine-year sustainability-focused partnership with the Eagles, building on the team's long-standing commitment to environmental and community development programs. Bottle caps being recycled at R.J Evercrest Polymers, Inc.

Caesars Entertainment Announces New Domestic Partner Benefits and Releases Ninth Annual Corporate Social Responsibility Report
Caesars Entertainment Announces New Domestic Partner Benefits and Releases Ninth Annual Corporate Social Responsibility Report

PRESS RELEASE - Caesars Entertainment Corporation (NASDAQ:CZR), the world's most diversified gaming and entertainment company, today announced domestic partner benefits for its team members, beginning in 2019. The company also released its ninth annual corporate social responsibility (CSR) report, PEOPLE PLANET PLAY, highlighting sustained progress against the company's CSR goals in 2017 and the early half of 2018, and its continued commitment to its employees, suppliers and communities.

Coca-Cola Rewards Recycling at UK Theme Parks with 50% Discounts
Coca-Cola Rewards Recycling at UK Theme Parks with 50% Discounts

BEHAVIOR CHANGE - Coca-Cola Great Britain and Coca-Cola European Partners have partnered with Merlin Entertainments to offer 50 percent discounts at some of the UK’s best-known attractions in exchange for empty plastic drink bottles. Specially created reverse vending machines will be on-site at four of Merlin’s leading attractions and will instantly reward those who deposit their used bottles between July 25th and October 19th, 2018.

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World Cup Sponsors Missing Out on Purpose
World Cup Sponsors Missing Out on Purpose

WALKING THE TALK - With the 2018 FIFA World Cup taking place against the backdrop of a rapidly changing world, a world where people increasingly expect corporations to stand for something more than just profits, it seems like an appropriate time to take a look at which World Cup sponsors are leaning into this cultural tension and activating their sponsorships in a purposeful way.

Inspiring Consumers – and Companies – to Make Healthier Choices
Inspiring Consumers – and Companies – to Make Healthier Choices

BEHAVIOR CHANGE - Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers converged at SB’18 Vancouver to share their latest insights on a multitude of themes pertinent to all of those committed to improving business around the world. Here, we dig into brand and organizational efforts to get consumers to deliver their part of the equation, through responsible consumption. P&G: The road to responsible consumption By Marissa Rosen

Trending: Single-Use Plastics Continue to be Tossed – By Brands, Nations Imposing Bans
Trending: Single-Use Plastics Continue to be Tossed – By Brands, Nations Imposing Bans

WASTE NOT - It’s a tough time to be a plastic straw producer. Over the past few months, it seems the message has broken through that plastic straws are harmful to the environment – and marine life in particular – that phase outs and bans are warranted.

Caesars Makes Industry-Leading Commitment to Reduce Carbon Emissions by 95%
Caesars Makes Industry-Leading Commitment to Reduce Carbon Emissions by 95%

LEADERSHIP - On Wednesday, Caesars Entertainment Corporation, the world's most diversified casino-entertainment provider, announced it has set science-based targets to drastically reduce greenhouse gas emissions from the company and throughout its supply chain. The ambitious goals demonstrate Caesars’ ongoing commitment to fighting climate change and mitigating long-term risk.

Jackie Chan Highlights Circular Economy ‘Green Hero’ Arthur Huang in New Documentary
Jackie Chan Highlights Circular Economy ‘Green Hero’ Arthur Huang in New Documentary

WASTE NOT - On April 21st, at the Palace Cinema in Raffles City, Changning, Shanghai, I attended the premiere of the first of a three-part documentary series, “Jackie Chan’s Green Heroes” — a joint project by the action movie star, National Geographic Partners LLC and Buick — which captures stories of sustainability innovators to inspire and educate the public.

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‘Closing the Loop’ Doc Stresses Imperative for Circular Revolution, Shares Success Stories
‘Closing the Loop’ Doc Stresses Imperative for Circular Revolution, Shares Success Stories

THE NEXT ECONOMY - Going “circular” refers to the change from our current take-make-waste linear economy to a borrow-use-return circular economy, also known under the banners of ‘zero-waste’ and ‘cradle-to-cradle.’ The concept has sparked a movement among companies, governments, NGOs, and

Cleaning Up Courses: How to Bring Distance Events Closer to the Sustainability Finish Line
Cleaning Up Courses: How to Bring Distance Events Closer to the Sustainability Finish Line

WASTE NOT - On foot, by bicycle, through water and combinations of the above, distance races such as marathons and ocean races are a global phenomenon. Running and cycling races have become a big business in recent years, due to the opportunity for sponsorship and the brand affinity that comes with it.

The Walt Disney Company Commits More Than $100 Million to Bring Comfort to Children and Their Families in Hospitals
The Walt Disney Company Commits More Than $100 Million to Bring Comfort to Children and Their Families in Hospitals

PRESS RELEASE - Robert A. Iger, Chairman and Chief Executive Officer, The Walt Disney Company, today announced an innovative plan to dedicate more than $100 million in company resources, including cash, products and services, to reinvent the patient and family experience in children’s hospitals across the globe. This initiative will roll out over five years, expanding the Company’s rich legacy of supporting children’s hospitals, which dates back to Walt Disney.

Trending: Momentum Continues Gathering to Phase Out Single-Use Plastics
Trending: Momentum Continues Gathering to Phase Out Single-Use Plastics

CHEMISTRY, MATERIALS & PACKAGING - Single-use plastics continue to lose their appeal as the global community rallies around the concept of a circular economy. The UK, in particular, is taking the lead, setting a new standard for both the public and private sector, while food and beverage giant Nestlé is helping ease the transition away from a take-make-dispose model.

Toyota Tackles Climate Change, Inclusivity in ‘Start Your Impossible’ Campaign
Toyota Tackles Climate Change, Inclusivity in ‘Start Your Impossible’ Campaign

MARKETING AND COMMS - Building on the success of its “Good Odds” spots released during the Super Bowl, in which it highlighted the real-life story of Canadian Para-alpine skier Lauren Woolstencroft, auto giant Toyota has released a new ad campaign “Start Your Impossible” for the Olympic and Paralympic Winter Games PyeongChang 2018.

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Peace Boat's Ecoship to Bring Sustainability to the High Seas in 2020
Peace Boat's Ecoship to Bring Sustainability to the High Seas in 2020

CLEANTECH - Sustainable isn’t a word often used to describe the cruise industry, which has historically received less than stellar grades for its environmental performance (although there have been signs of improvement). But Peace Boat, an NGO working to promote peace, human rights, sustainable development and respect for the environment, has unveiled a new ship worthy of the descriptor.

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