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Stories About Sports/Entertainment

Found 113 stories. Page 1 of 6.

Groupe Rossignol CEO Offers Measured Hope About the Future of Winter Sports
Groupe Rossignol CEO Offers Measured Hope About the Future of Winter Sports

THE NEXT ECONOMY - The leading ski and snowboard maker is a case study in outdoor economy resilience amid several unknowns — including climate change. CEO Vincent Wauters is committed to working with competitors for the greater good.

After Going Public, On Rightly Has Its Head in the Cloud
After Going Public, On Rightly Has Its Head in the Cloud

THE NEXT ECONOMY - The Swiss company now has the funds to take its sustainability ethos to the next level — with the launch of a potentially game-changing, truly circular shoe and long-awaited subscription service.

Super Bowl 2022: Glimmers of Purpose Messaging Brighten Push for Consumption as Usual
Super Bowl 2022: Glimmers of Purpose Messaging Brighten Push for Consumption as Usual

MARKETING AND COMMS - Except for a clutch of ads for EVs, it seems the climate crisis is not yet a force driving brand messaging at the Super Bowl. But a few brands seized the opportunity to drive adoption of sustainable behaviors at scale.

Why There Won’t Be Quite So Much Waste from the Big Game This Year
Why There Won’t Be Quite So Much Waste from the Big Game This Year

WASTE NOT - From cups and straws to the over 300 million gallons of beer expected to be drunk in the US this weekend, companies are stepping up with innovative solutions to rein in the fallout from one of our most wasteful celebration days of the year.

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Super Bowl Ads Cost $6.5M This Year – What If Brands Used That Money for Good?
Super Bowl Ads Cost $6.5M This Year – What If Brands Used That Money for Good?

MARKETING AND COMMS - Advertising is a critical element for business success; and successful businesses are better positioned to give back to society. But we believe the societal impact of $6.5M can do far more to authentically connect stakeholders with brands than a half-minute of airtime.

Mayo x Mayo: Hellmann’s, Jerod Mayo Team Up During the Big Game to Tackle Food Waste
Mayo x Mayo: Hellmann’s, Jerod Mayo Team Up During the Big Game to Tackle Food Waste

BEHAVIOR CHANGE - In Hellman’s newest Super Bowl spot, former football player and current coach, Jerod Mayo, shows would-be home food-wasters how they can ‘make taste, not waste.’

WSL: Riding the Wave to Sports Industry Leadership in Sustainability
WSL: Riding the Wave to Sports Industry Leadership in Sustainability

WALKING THE TALK - The World Surf League has chosen to focus on the specific threats to its “playing field.” This risk-turned-opportunity approach to building a sustainability strategy is the best way for other leagues and teams to ‘find their wave,’ addressing the specific reasons to inspire action.

NYC’s New Battery Playscape Combines Education with Climate-Resilient Design
NYC’s New Battery Playscape Combines Education with Climate-Resilient Design

PRODUCT, SERVICE & DESIGN INNOVATION - A global exemplar for playgrounds located in flood-zone communities, Playscape features five distinct ecology zones, each fostering cultural and environmental awareness through sustainable, biodiverse and water-conscious design.

SC Johnson, Liverpool FC Team Up to Repurpose Fan Plastic Waste
SC Johnson, Liverpool FC Team Up to Repurpose Fan Plastic Waste

WASTE NOT - In its latest partnership with a professional sports team, SCJ will collect empty plastic bottles from each game for recycling into new Mr Muscle® bottles; as well as promote sustainability, health and hygiene.

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Tide, NFL Partner to Inspire Football Fans to #TurnToCold
Tide, NFL Partner to Inspire Football Fans to #TurnToCold

BEHAVIOR CHANGE - The partnership aims to encourage more than 80 million households of NFL fans to switch to energy-saving cold-water washing in an effort to dramatically reduce consumer greenhouse gas emissions.

How Brands Can Help Reshape Post-COVID Public Life to Maximize People, Planet Health
How Brands Can Help Reshape Post-COVID Public Life to Maximize People, Planet Health

THE NEXT ECONOMY - In a recent webinar, representatives from PepsiCo, Vail Resorts and William & Mary shared lessons learned from preparing for our 'next normal.'

How the Washington Nationals Will Avoid Using 5M Ketchup Packets This Season
How the Washington Nationals Will Avoid Using 5M Ketchup Packets This Season

WASTE NOT - A smart, win-win, local partnership will enable the team to provide a combination of sustainable tech and healthier condiment options for a sustainable and COVID-safe solution.

New Initiative Sees Professional Sports Teams ‘Sidelining Carbon’
New Initiative Sees Professional Sports Teams ‘Sidelining Carbon’

ORGANIZATIONAL CHANGE - Sidelining Carbon is helping professional sports teams and their fans get clarity around how to take definitive climate action, connecting them to resources to drive it forward, and growing the conversation in the sports world.

P&G, Dove Push for More Equitable Representation in Media
P&G, Dove Push for More Equitable Representation in Media

MARKETING AND COMMS - The two companies are putting their money where their mouths are when it comes to increasing inclusion, both in their messaging and in the media at large.

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Netflix Commits to Net Zero by 2022, Better Representation Onscreen and Off
Netflix Commits to Net Zero by 2022, Better Representation Onscreen and Off

MARKETING AND COMMS - Netflix’s new goals include achieving carbon neutrality by 2022. The company also revealed impressive stats behind viewer interest in sustainability-themed programming; and pledged to achieve more balanced representation of underrepresented communities, both on- and offscreen.

Trending: Nike, Chipotle Tie Exec Compensation to Diversity, Sustainability Metrics
Trending: Nike, Chipotle Tie Exec Compensation to Diversity, Sustainability Metrics

WALKING THE TALK - In the past week, both Nike and Chipotle announced new sets of environmental and social goals — and systems with which their executives’ compensation will be tied to achieving them.

The Business of Sport Starts to Find Purpose
The Business of Sport Starts to Find Purpose

ORGANIZATIONAL CHANGE - In the aftermath of 2020, the business of sport has been awakened to the fact that in the age of social good, creating positive impact is a growing requirement for any business’s license to operate.

COVID, Customers Lead MGM to Open First Smoke-Free Las Vegas Strip Resort
COVID, Customers Lead MGM to Open First Smoke-Free Las Vegas Strip Resort

BEHAVIOR CHANGE - The implications of Park MGM’s move to go smoke-free within the COVID-19 pandemic are important to consider. Perhaps COVID is the nudge the industry needs to prioritize people’s health and eliminate smoking on casino floors.

New Nonprofit on Mission to Educate, Coach Athletes to Engage Public on Climate Crisis
New Nonprofit on Mission to Educate, Coach Athletes to Engage Public on Climate Crisis

MARKETING AND COMMS - EcoAthletes, a New York-based nonprofit, launches today to harness the massive power of athletes to influence millions of fans to take action to fight climate change.

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Who Said Women’s Sport Is Boring?
Who Said Women’s Sport Is Boring?

ORGANIZATIONAL CHANGE - Yes, the summer of 2019 will be remembered for an awesome performance from the US Women’s National Soccer Team at the FIFA Women’s World Cup. But, it will also be remembered for an extraordinary demonstration of the power of women’s sport to be about much more than just sport.

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