SB'21: New Speakers. New Sessions!

Stories About Sports/Entertainment

Found 105 stories. Page 1 of 6.

SC Johnson, Liverpool FC Team Up to Repurpose Fan Plastic Waste
SC Johnson, Liverpool FC Team Up to Repurpose Fan Plastic Waste

WASTE NOT - In its latest partnership with a professional sports team, SCJ will collect empty plastic bottles from each game for recycling into new Mr Muscle® bottles; as well as promote sustainability, health and hygiene.

Tide, NFL Partner to Inspire Football Fans to #TurnToCold
Tide, NFL Partner to Inspire Football Fans to #TurnToCold

BEHAVIOR CHANGE - The partnership aims to encourage more than 80 million households of NFL fans to switch to energy-saving cold-water washing in an effort to dramatically reduce consumer greenhouse gas emissions.

How Brands Can Help Reshape Post-COVID Public Life to Maximize People, Planet Health
How Brands Can Help Reshape Post-COVID Public Life to Maximize People, Planet Health

THE NEXT ECONOMY - In a recent webinar, representatives from PepsiCo, Vail Resorts and William & Mary shared lessons learned from preparing for our 'next normal.'

How the Washington Nationals Will Avoid Using 5M Ketchup Packets This Season
How the Washington Nationals Will Avoid Using 5M Ketchup Packets This Season

WASTE NOT - A smart, win-win, local partnership will enable the team to provide a combination of sustainable tech and healthier condiment options for a sustainable and COVID-safe solution.

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New Initiative Sees Professional Sports Teams ‘Sidelining Carbon’
New Initiative Sees Professional Sports Teams ‘Sidelining Carbon’

ORGANIZATIONAL CHANGE - Sidelining Carbon is helping professional sports teams and their fans get clarity around how to take definitive climate action, connecting them to resources to drive it forward, and growing the conversation in the sports world.

P&G, Dove Push for More Equitable Representation in Media
P&G, Dove Push for More Equitable Representation in Media

MARKETING AND COMMS - The two companies are putting their money where their mouths are when it comes to increasing inclusion, both in their messaging and in the media at large.

Netflix Commits to Net Zero by 2022, Better Representation Onscreen and Off
Netflix Commits to Net Zero by 2022, Better Representation Onscreen and Off

MARKETING AND COMMS - Netflix’s new goals include achieving carbon neutrality by 2022. The company also revealed impressive stats behind viewer interest in sustainability-themed programming; and pledged to achieve more balanced representation of underrepresented communities, both on- and offscreen.

Trending: Nike, Chipotle Tie Exec Compensation to Diversity, Sustainability Metrics
Trending: Nike, Chipotle Tie Exec Compensation to Diversity, Sustainability Metrics

WALKING THE TALK - In the past week, both Nike and Chipotle announced new sets of environmental and social goals — and systems with which their executives’ compensation will be tied to achieving them.

The Business of Sport Starts to Find Purpose
The Business of Sport Starts to Find Purpose

ORGANIZATIONAL CHANGE - In the aftermath of 2020, the business of sport has been awakened to the fact that in the age of social good, creating positive impact is a growing requirement for any business’s license to operate.

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COVID, Customers Lead MGM to Open First Smoke-Free Las Vegas Strip Resort
COVID, Customers Lead MGM to Open First Smoke-Free Las Vegas Strip Resort

BEHAVIOR CHANGE - The implications of Park MGM’s move to go smoke-free within the COVID-19 pandemic are important to consider. Perhaps COVID is the nudge the industry needs to prioritize people’s health and eliminate smoking on casino floors.

New Nonprofit on Mission to Educate, Coach Athletes to Engage Public on Climate Crisis
New Nonprofit on Mission to Educate, Coach Athletes to Engage Public on Climate Crisis

MARKETING AND COMMS - EcoAthletes, a New York-based nonprofit, launches today to harness the massive power of athletes to influence millions of fans to take action to fight climate change.

Who Said Women’s Sport Is Boring?
Who Said Women’s Sport Is Boring?

ORGANIZATIONAL CHANGE - Yes, the summer of 2019 will be remembered for an awesome performance from the US Women’s National Soccer Team at the FIFA Women’s World Cup. But, it will also be remembered for an extraordinary demonstration of the power of women’s sport to be about much more than just sport.

Helsinki’s Flow Festival Introduces Artist Sustainability Rider
Helsinki’s Flow Festival Introduces Artist Sustainability Rider

BEHAVIOR CHANGE - The Flow Festival’s new Sustainability Rider is a ready-to-use set of clauses that artists can add to their existing riders — tackling items from transportation and food to recycling and energy production.

Ekoa: The Wonder Material That Could Help Save the Rainforests
Ekoa: The Wonder Material That Could Help Save the Rainforests

CHEMISTRY, MATERIALS & PACKAGING - Merely slowing our rate of deforestation won't cut it if humanity is going to make a dent in climate change — major disruptions are needed. That's where Ekoa comes in.

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Football as a Force for Good? Meet the Forest Green Rovers
Football as a Force for Good? Meet the Forest Green Rovers

WALKING THE TALK - The Rovers are proving that the popularity of sport, even at lower levels, offers a unique opportunity to spread key sustainability messages to the masses.

Trending: Ratcheting Up to Sustainable Activewear, Inside and Out
Trending: Ratcheting Up to Sustainable Activewear, Inside and Out

THE NEXT ECONOMY - ALLIED Feather & Down relaunches its global supply chain education and traceability tool for outdoor brands and consumers, while Arc’Teryx goes circular with Rock Solid Used Gear.

Reaching Deep Into Communities to Cultivate Tomorrow’s Changemakers
Reaching Deep Into Communities to Cultivate Tomorrow’s Changemakers

ORGANIZATIONAL CHANGE - Throughout the week at SB’19 Detroit, we were pleasantly struck by the theme that emerged of brands cultivating leaders and changemakers from unlikely places and in unique ways.

Brands Expand Partnerships, Amplify Messaging in Support of Gender Equality
Brands Expand Partnerships, Amplify Messaging in Support of Gender Equality

MARKETING AND COMMS - adidas, Diageo and HP launch new films and campaigns, while PepsiCo tackles gender equality in agriculture for International Women’s Day.

Was I Asleep During This Year’s Super Bowl?
Was I Asleep During This Year’s Super Bowl?

MARKETING AND COMMS - Quick laughs, bad jokes, celebrities — but very few with a message

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Q&A: South Pole on Its Next-Gen Climate Neutrality Certification
Q&A: South Pole on Its Next-Gen Climate Neutrality Certification

WALKING THE TALK - With the urgency of reducing our carbon footprint becoming more visible by the day, it’s great to see more and more brands making claims about their carbon reductions.

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