Stories About Sports/Entertainment
Found 122 stories. Page 1 of 7.
The Power of $7M: How Companies Can Make a Lasting Impact with Their Super Bowl Ad Budget
MARKETING AND COMMS - Directing $7M to improving lives instead of selling products sends a powerful message of hope and generosity to millions of Super Bowl fans.
Anheuser-Busch Brings ‘National Recycling League’ Action to Super Bowl LVII
BEHAVIOR CHANGE - Every beverage container recycled through gamified reverse vending machines will give fans an instant prize and qualify them to win NFL season tickets.
As 2022 Season Closes, World Surf League Reports Progress of ‘We Are One Ocean’ Initiative
WALKING THE TALK - In 2021, WSL launched WAOO to protect and conserve surf ecosystems around the world. Over the 2022 tour season, it collaborated with community organizations, indigenous groups, surfers and others on activations including replanting native coastal vegetation in Hawaii, removing plastic pollution from Indonesian waterways, and restoring coral reefs in Tahiti.
Vail Resorts Meets 100% Renewable Energy Goal, on Track to Achieve Net-Zero Operating Footprint By 2030
CLEANTECH - The company reports progress in its climate goals, as well as its work to support local communities and increase equitable access to snow sports and recreation.
Consortium of Venue Groups Launches Sustainability Platform for Large Arenas, Halls, Convention Centers
ORGANIZATIONAL CHANGE - The GOAL platform aims to standardize sustainability reporting and processes across some of the US’s largest public gathering spaces — and entice the rest to come aboard.
BCLC: How a Gambling Corporation Transformed into a Social Purpose Company
ORGANIZATIONAL CHANGE - A gambling corporation may seem like the antithesis of ‘social good;’ but for BCLC, this is exactly why a gambling company should pivot to a social-purpose model: “People can look and say, ‘Hey, if a gambling company can bring in a social purpose; then, surely my company can do this as well.’”
Green Sports Alliance Launches Playbook to Help Sports Venues Divert Food Waste from Landfills
WASTE NOT - Venues with proper composting infrastructure can utilize the playbook to prevent plastic and organic waste from accumulating in landfills. Future editions will further explore how to expand venue logistics to implement comprehensive zero-waste programs.
Clif Bar’s Clif Corps Partners with Venus Williams to Advance Equity and Access to Nature and Sport
COLLABORATION - The initiative kicks off with an event series from longtime partner Outdoor Afro, furthering its mission to inspire Black connections and leadership in nature.
A New Era of Sports Sponsorship: Connecting Branded Merchandise with Circular Innovation
FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER - Despite more leagues and arenas introducing initiatives to curb waste from concessions and encourage recycling, the science and innovation necessary to create lasting impact across the board (or the court or field) are still missing. That's where Dow and its partners come in.
Groupe Rossignol CEO Offers Measured Hope About the Future of Winter Sports
THE NEXT ECONOMY - The leading ski and snowboard maker is a case study in outdoor economy resilience amid several unknowns — including climate change. CEO Vincent Wauters is committed to working with competitors for the greater good.
After Going Public, On Rightly Has Its Head in the Cloud
THE NEXT ECONOMY - The Swiss company now has the funds to take its sustainability ethos to the next level — with the launch of a potentially game-changing, truly circular shoe and long-awaited subscription service.
Super Bowl 2022: Glimmers of Purpose Messaging Brighten Push for Consumption as Usual
MARKETING AND COMMS - Except for a clutch of ads for EVs, it seems the climate crisis is not yet a force driving brand messaging at the Super Bowl. But a few brands seized the opportunity to drive adoption of sustainable behaviors at scale.
Why There Won’t Be Quite So Much Waste from the Big Game This Year
WASTE NOT - From cups and straws to the over 300 million gallons of beer expected to be drunk in the US this weekend, companies are stepping up with innovative solutions to rein in the fallout from one of our most wasteful celebration days of the year.
Super Bowl Ads Cost $6.5M This Year – What If Brands Used That Money for Good?
MARKETING AND COMMS - Advertising is a critical element for business success; and successful businesses are better positioned to give back to society. But we believe the societal impact of $6.5M can do far more to authentically connect stakeholders with brands than a half-minute of airtime.
Mayo x Mayo: Hellmann’s, Jerod Mayo Team Up During the Big Game to Tackle Food Waste
BEHAVIOR CHANGE - In Hellman’s newest Super Bowl spot, former football player and current coach, Jerod Mayo, shows would-be home food-wasters how they can ‘make taste, not waste.’
WSL: Riding the Wave to Sports Industry Leadership in Sustainability
WALKING THE TALK - The World Surf League has chosen to focus on the specific threats to its “playing field.” This risk-turned-opportunity approach to building a sustainability strategy is the best way for other leagues and teams to ‘find their wave,’ addressing the specific reasons to inspire action.
NYC’s New Battery Playscape Combines Education with Climate-Resilient Design
PRODUCT, SERVICE & DESIGN INNOVATION - A global exemplar for playgrounds located in flood-zone communities, Playscape features five distinct ecology zones, each fostering cultural and environmental awareness through sustainable, biodiverse and water-conscious design.
SC Johnson, Liverpool FC Team Up to Repurpose Fan Plastic Waste
WASTE NOT - In its latest partnership with a professional sports team, SCJ will collect empty plastic bottles from each game for recycling into new Mr Muscle® bottles; as well as promote sustainability, health and hygiene.
Tide, NFL Partner to Inspire Football Fans to #TurnToCold
BEHAVIOR CHANGE - The partnership aims to encourage more than 80 million households of NFL fans to switch to energy-saving cold-water washing in an effort to dramatically reduce consumer greenhouse gas emissions.
How Brands Can Help Reshape Post-COVID Public Life to Maximize People, Planet Health
THE NEXT ECONOMY - In a recent webinar, representatives from PepsiCo, Vail Resorts and William & Mary shared lessons learned from preparing for our 'next normal.'
