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Circular Economy

The constant stream of new models, products and processes that are helping organizations extend the useful life of resources and materials while reducing, repurposing and ultimately eliminating waste in all its forms

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Why Restaurants Overusing Their Fry Oil Are ‘Fresh’ Out of Excuses

Who knew that overused fry oil represented such an untapped health and sustainability market opportunity? FreshFry CEO Jeremiah Chapman breaks it down. ... View More

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Curbing Ocean Plastic Waste: Is Your Brand Missing the Boat?

Reducing plastic waste is a winning issue for consumers. With so many examples of early success and ROI, there’s no better time to join the movement by committing to reduce plastic pollution and limiting the need for virgin plastic. ... View More

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Refreshing Optimism from IPCC: ‘We Can Halve Emissions by 2030.’ But Will Banks Play Their Part?

Without immediate, deep emissions reductions across all sectors, it will be impossible to limit global warming to 1.5°C. We have the tech and know-how to halve emissions by 2030, and the impacts are already being seen — but fossil fuel financing m... View More

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New Tools Helping Companies Better Track, Meet Ambitious Climate Goals — with No Time to Waste

The emergence of a host of new carbon-monitoring and -tracking tools is better equipping companies with the data to achieve their climate goals — but time is running short to turn this into meaningful action. ... View More

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Startups Continue to Cultivate Alternative, Animal-Free Food Offerings

Singapore-based Karana and Montreal-based Opalia both have the potential to lead the growing markets for lower-impact, cruelty-free food options. ... View More

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Behavior Change Research Shows How to Spur Consumer Recycling, Reduce Contamination

Even when effective collection, messages and messenger are skillfully deployed, there are still factors that complicate consumer recycling behavior. ... View More

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Savvy, Circularity Driving Pangaia’s Continued Expansion Into Conscious Consumer Market

Watch out, consumer products industry: Materials-science company Pangaia could be evolving into a one-stop shopping destination for waste-conscious consumers. ... View More

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What SEC ESG Disclosure Mandates Might Mean for Your Business

Earlier this month, Chief Executives for Corporate Purpose convened 17 CEOs and key legal leaders to discuss newly proposed environmental and social governance disclosure requirements from the SEC. Here are four key takeaways from the conversation. ... View More

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Look for These 3 Attributes When Buying High-Quality Carbon Credits

For carbon markets to be effective, a dedicated effort must be made by corporate buyers and project developers to align on a high standard of excellence. Companies exploring offsets should look for these three attributes of a project to feel confiden... View More

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Initiative Offers Guidance to Help Vacation Rental Events Become More Sustainable

The tourism industry is responsible for approximately 8% of global carbon emissions. For every event that commits to more sustainable practices, the VR sector does its part in helping the tourism industry as a whole become more resilient in the face ... View More

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Trending: Starbucks, A&W Advancing Coffee Cup Circularity

This week, Starbucks and A&W Canada unveiled their latest strategies for ending disposable-cup waste with the introduction of reusable and compostable options, respectively. ... View More

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Jaguar Land Rover Charges Ahead with Circular Model for I-PACE Batteries

JLR has partnered to create a zero-emissions charging unit using second-life Jaguar I-PACE batteries. Reusing its EV batteries will create new, circular business models for JLR in energy storage and beyond. ... View More

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Conquering the Grass Ceiling: Female Farmers Feeding America and the World

As we celebrate Women’s History Month, it seems only fitting to focus on the women working to feed our country. From raising dairy and beef cows to vegetables and other crops — women are slowly becoming the face of the next generation of US farme... View More

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The Sustainable Brands Network, Ukraine & the Power of Community

SB amplifies the actions of its global community and governments in support of Ukraine and reflects on the conflict’s potential impacts on long-term sustainability efforts. ... View More

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New Bank of the West Report Highlights Major Consumer Knowledge Gaps in Sustainable Finance

Fossil fuels and other climate-risky endeavors are still big money for banks; and even if consumers find their bank continues to fund them, it’s something they often feel powerless to change. ... View More

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New Target Collection Answers Increased Consumer Demand for Products That Reduce Waste

The ‘Target Zero’ collection features products and packaging designed to be refillable, reusable or compostable; made from recycled content; or made from materials that reduce the use of plastic. ... View More

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Advertising: A Missing Link in Successful Corporate Climate Action Plans

Advertising is a $700B industry that has been overlooked as a source of significant carbon emissions. To achieve sustainable advertising, we must make it easier for companies to calculate their Scope 3 emissions. Here's how some of the world's larges... View More

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How Can Apparel Brands Solve a Problem Like Deadstock?

A growing number of niche brands are finding success with apparel repurposing; but many larger apparel companies have no best practices in place for managing their enormous volumes of unsellable merchandise. Fortunately, a new sub-industry of upcycli... View More

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Airline Industry Chips Away at Climate Impacts with Long-Term Sustainability Initiatives

Alaska, Delta share progress on meantime-measures, lofty goals ahead of industry net-zero targets. ... View More

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Racing to Zero, Part 3: Reimagining Construction for Circularity

The latent circular revolution is slow in getting off the ground in construction — but it’s time to reimagine and transform the industry. Here we explore eight key shifts to help construction actors rise to the circular challenge. ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
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Thursday, December 5, 2024
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Webinar
Sponsored by Sustainable Brands
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Monday, December 9, 2024
OK - Now What?: Navigating the Shifting Landscape for Corporate Sustainability After the 2024 US Presidential Election
Webinar
Sponsored by Sustainable Brands
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