Marketing and Comms
How brands are evolving in the area of sustainability marketing and communications — and how their stakeholders are asserting their own needs and preferences.
Study: Most Brands' Support of Causes Is Not Breaking Through to Gen Z
New study from DoSomething Strategic reveals disconnect between brands and their support of social causes in minds of younger consumers. Savage x Fenty, Dove, and Love Beauty and Planet receive among the highest association between brand and cause.
6 Tactics for Optimizing Corporate Communications on Climate Action
Communications on climate action needs to be grounded in strategic, results-based initiatives — always. These six approaches will help ensure that your communications are impactful in reinforcing your company’s sustainability strategy.
Sportswear, Outdoor Brands Lead on Transparency; Luxury Is Waking Up
On the sixth anniversary of the devastating Rana Plaza factory collapse in Bangladesh, which killed over 1,100 garment workers, Fashion Revolution’s most recent Transparency Index indicates slow progress across the industry.
Scientists, NGOs Call for ‘Global Deal for Nature’ to Protect Half the World’s Lands and Seas
Conservation scientists, NGOs and indigenous leaders urge governments to adopt a “Global Deal for Nature” as a companion to the Paris Agreement. A corresponding study establishes science-based conservation targets for the entire planet.
The Win-Win of JUST Jobs: Higher ROE When Companies Disclose Workplace Policies
Cross-Posted from Finance & Investment. Human capital issues increasingly important area for corporate leadership, as market participants call for greater transparency.
'Mdudu,' Political Correctness & Sustainable Storytelling
Doing good does not require everyone to be insufferably ‘good’; re-engineering narratives and characters to remove the inappropriate and sometimes highly imperfect humanity of them leaves a massive hole in the realm of sustainability communications.
KIND Blows Lid Off of Hidden Sugars in Snacks, Urges Industry to Open Up
Cross-Posted from Behavior Change. With ‘Sweeteners Uncovered’ pop-up in NYC and online database, KIND shines a light on disguised ingredients in some of the US’s favorite snacks.
How to Promote Your Sustainability Story on Social Media as a B2B Company
Social media thrives on compelling storytelling, and chances are that your sustainability efforts have the capacity to pull on your audience’s heartstrings better than another post promoting your product or service.
Behavior Change Pilot Makes UK Consumers ‘Smarter’ About Water Use
Not only did Anglian Water’s ‘Smarter Drop’ project deliver impressive reduction in water consumption amongst consumers, it created impressive gains in brand loyalty and trust for the UK utility.
In Face of Rampant Seafood Fraud, Study Reveals Efficacy of MSC Label
Reports over the last decade have revealed an average global seafood mislabeling rate of 30%, but a study released today shows species mislabeling rate for MSC-certified seafood is less than 1%.
NYU Stern Research Illustrates ROI for Sustainably Marketed Products
Cross-Posted from Business Case. Seminal research shows that sustainability is driving market growth in CPGs; products marketed as sustainable grew 5.6x faster than conventionally marketed products, and 3.3x faster than the CPG market.
Storytelling for Sustainability: How Opening Up Can Open a Whole New Frontier
Our community has made tremendous strides in building a better world, but if we leverage the combined power of people and data to build a better narrative, we can open up a whole new era of possibilities. We’ve got to put some soul in sustainability.
5 Cultural Shifts Brands Should Adapt to in 2019
2018 marked some pretty major cultural changes, and that’s going to have effects on brand identity development.
Brands Expand Partnerships, Amplify Messaging in Support of Gender Equality
adidas, Diageo and HP launch new films and campaigns, while PepsiCo tackles gender equality in agriculture for International Women’s Day.
Study: Consumers Want to Trust the Fish They Are Eating
The vast majority of consumers across 22 countries would like to see sustainability information for seafood products in stores and on packaging.
The World’s First Data Visualization of Product Carbon Footprints
Cross-Posted from New Metrics. By generating carbon-intensity data for each product, CoClear was able to identify industry trends, as well as track product performance improvements along value chains.
New Nat Geo, P&G Media Platform to ‘ACTIVATE’ Solutions to Global Issues
Nat Geo, P&G, Global Citizen launch storytelling partnership, documentary series to drive action around global challenges connected to extreme poverty
Q&A: How a ‘Cuban’ Name Change Boosted Panera’s Soup Sales
Cross-Posted from Behavior Change. WRI’s Better Buying Lab works with food companies to research and test science-based approaches that encourage consumers to choose more sustainable, plant-based foods.
Was I Asleep During This Year’s Super Bowl?
Quick laughs, bad jokes, celebrities — but very few with a message
Giving Consumers a Behind-the-Scenes Look at Sustainable Forestry
With certified companies such as Procter & Gamble, the FSC is advancing a strategy to help consumers understand the impacts of their purchases.
