New study from DoSomething Strategic reveals disconnect between brands and their support of social causes in minds of younger consumers. Savage x Fenty, Dove, and Love Beauty and Planet receive among the highest association between brand and cause.
Communications on climate action needs to be grounded in strategic,
results-based initiatives — always. These six approaches will help ensure that your communications are impactful in reinforcing your company’s sustainability strategy.
On the sixth anniversary of the devastating Rana Plaza factory collapse in Bangladesh, which killed over 1,100 garment workers, Fashion Revolution’s most recent Transparency Index indicates slow progress across the industry.
Conservation scientists, NGOs and indigenous leaders urge
governments to adopt a “Global Deal for Nature” as a companion to the Paris Agreement. A corresponding study establishes science-based conservation
targets for the entire planet.
Doing good does not require everyone to be insufferably ‘good’; re-engineering narratives and characters to remove the inappropriate and sometimes highly imperfect humanity of them leaves a massive hole in the realm of sustainability communications.
Social media thrives on compelling storytelling, and chances are that your sustainability efforts have the capacity to pull on your audience’s heartstrings better than another post promoting your product or service.
Cross-Posted from Business Case.
Seminal research shows that sustainability is driving market growth in CPGs; products marketed as sustainable grew 5.6x faster than conventionally marketed products, and 3.3x faster than the CPG market.
Our community has made tremendous strides in building a better world, but if we leverage the combined power of people and data to build a better narrative, we can open up a whole new era of possibilities. We’ve got to put some soul in sustainability.
Cross-Posted from Behavior Change.
WRI’s Better Buying Lab works with food companies to research and test science-based approaches that encourage consumers to choose more sustainable, plant-based foods.