How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
Joint research by GfK and the Goodvertising Agency reveals value of 'transformational campaigns that empower consumers, rather than those that tout product attributes. ... View More
The places where we work, play, eat, sleep, learn and heal can have an impact on our wellbeing. And everything from access to daylight and sound levels in a room to material selection and color schemes affects how we experience a space. ... View More
To kick off the final day of Brand-Led Culture Change, attendees were treated to a broad series of examples, from a wide swath of experts, of clever strategies that lead to behavior change. ... View More
Many would also argue that the fashion industry is not being judged harshly enough and gets away with a lot. But there are steps in the right direction and nuances within sustainability ‘misses’ which, if built on, will generate needed momentum. ... View More
Marketers, this one’s for you: Just a few pearls of wisdom dropped on day two of Brand-Led Culture Change — including understanding and eliminating microaggressions, the secret sauce of shareable content, what matters to each target demographic, ... View More
Creating meaningful consumer behavior change remains a ‘white whale’ for Purpose-driven brands. Here, we hear a behavior-first approach to changing culture, needed paradigm shifts for regenerative leadership, and the latest research on meaningful... View More
On day one of Brand-Led Culture Change, brands, retailers, trend watchers and behavioral and cultural design experts examined the role and power of consumer-facing companies to create the socially and environmentally prosperous world we want to live ... View More
The open-source playbook from TrusTrace, Fashion Revolution and Fashion for Good offers a one-stop guide for fashion brands wanting to fulfill on the new business imperative for transparency. ... View More
Weekly emissions data from Sweden’s energy, industry, road transportation and domestic aviation — used to track Sweden’s path towards 2030 emissions-reduction goals — are being displayed on digital billboards throughout Stockholm. ... View More
JUST Capital’s 2022 Corporate Racial Equity Tracker reveals progress in key areas; but companies have a long way to go toward implementing meaningful actions that help fundamentally advance racial equity. ... View More
The book is the latest addition to Miller Lite's Open & Proud program, which works with the Equality Federation to help make the 55K bars across the US that serve Miller Lite more welcoming to the LGBTQ+ community by the end of 2022. ... View More
By refreshing these assets, matching consumer sentiment and upleveling authentic storytelling, brands can better reflect the increasingly conscious world around them and create stronger connections to audiences yearning to make a difference. ... View More
The EDDEN Project highlights the Martinique distillery’s circular and sustainable efforts to date and its roadmap for improvement, as well as advocating for similar commitments from distilleries around the world. ... View More
Sometimes change doesn’t require more horsepower. Sometimes we just need to unlock the parking brake. This book is about finding the parking brakes — discovering the hidden barriers preventing change that are thwarting action and learning how to ... View More
The telecommunications giant hopes the publicly available data can help guide the climate-adaptation efforts of the people and communities it serves. ... View More
Kansas City distiller J. Rieger & Co. has crafted a one-time edition of Cover Crop Whiskey, made with cereal rye from local farms, to raise awareness of more sustainable farming practices. ... View More
A new report by TRAFFIC, the FAO and the IUCN Species Survival Commission Medicinal Plant Specialist Group looks at 12 common, wild-harvested plant ingredients and their effects on local sourcing communities and ecosystems. ... View More
Sometimes, Mother’s Day — and any number of other marketing holidays celebrating relationships — can hurt. When brands go beyond sales pitches to show their humanity around these occasions, they can set themselves apart and create the more auth... View More
A new MycoTechnology partnership will scale production of mycoprotein and eliminate food waste in Oman; while Quorn and Drew Barrymore expand their partnership with a new educational series, “Myco101.” ... View More
For Google, the search features are part of a larger push to build products and tools that empower people to better understand and limit their personal environmental impact — and highlights verified sources of climate data in 12 languages. ... View More