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Consumer Behavior Change Marketing & Communications

Anheuser-Busch Brings ‘National Recycling League’ Action to Super Bowl LVII

Published on February 10, 2023

About a 4 minute read

Every beverage container recycled through gamified reverse vending machines will give fans an instant prize and qualify them to win NFL season tickets. Read More...

Innovation & Technology

Struggling to Scale Up Sustainably? Ask Nature

Published on February 10, 2023

Written by Tyler Huggins

About a 7 minute read

I hope every entrepreneur and business leader takes a moment to see if Mother Nature has already created what they're trying to create or achieve in the marketplace. Read More...

Marketing & Communications Organizational Governance

It’s Not Easy Being Green: How to Avoid the Many Shades of Greenwashing

Published on February 9, 2023

Written by Tom Idle

About a 8 minute read

With keener public awareness and growing scrutiny of brand sustainability claims, greenwashing hasn’t gone away but become a ‘many-headed beast.’ Experts weigh in on the best way forward for brands. Read More...

Circular Economy Materials & Packaging

Store Shelves of the Future: Packaging for a Circular Economy

Published on February 9, 2023

Written by Andre Argenton

About a 4 minute read

We recently gathered leaders from McKinsey, Unilever and Colgate-Palmolive to ponder what consumer products and their packaging will look like in 2035 and beyond. Read More...

Organizational Governance

Stok Highlights 5 Key Priorities in the Evolution of the Workplace

Published on February 8, 2023

About a 4 minute read

Industry leaders provide guidance for prioritizing changes to your organization’s real estate and workplace strategy to maximize employee productivity, retention and wellbeing. Read More...

Materials & Packaging Circular Economy

Alaska’s Move to Eliminate Inflight Plastic Reveals Issues Within US Recycling Infrastructure

Published on February 8, 2023

Written by Geoff Nudelman

About a 4 minute read

The airline quickly hit a roadblock in the unrecyclability of paper cups with an integrated plastic lining necessary for beverage service. Read More...

Organizational Governance

Brands Rally to Support Türkiye-Syria Earthquake-Relief Efforts

Published on February 7, 2023

About a 5 minute read

The 7.8-magnitude quake is the strongest to hit the region since 1939. A growing number of brands have been quick to offer various forms of relief support for the area. Read More...

Marketing & Communications Organizational Governance

From Messages to Painted Pictures: How Storytelling Drives Social Purpose

Published on February 7, 2023

Written by Christian Yonkers

About a 6 minute read

Messaging is about telling an audience something; storytelling shows them something. Engaging social-purpose storytelling can shape the way people think and feel, and motivate them towards a desired action. Read More...

Marketing & Communications Collaboration & Co-Creation

Global Citizen, Authentic Team Up to Rally Consumers to Help #EndExtremePovertyNOW

Published on February 6, 2023

About a 3 minute read

The strategic initiative will include impact-focused brand activations and products to engage consumers in Global Citizen’s mission to end extreme poverty. Read More...

Circular Economy Circular Economy

England’s Partial Single-Use Plastic Ban Greeted with Lukewarm Response

Published on February 6, 2023

Written by Geoff Nudelman

About a 4 minute read

Starting in October, the country will phase out a variety of single-use plastic products; but most think it does not go far enough to tackle pollution and waste. Read More...

Innovation & Technology Collaboration & Co-Creation Innovation & Technology

CPG Giants Partner to Scale Captured Carbon in Consumer Products

Published on February 3, 2023

About a 6 minute read

Unilever, BASF, P&G and 12 other organizations have joined forces to scale carbon capture to help the UK reach net zero by 2050; and CCEP teams up with two more universities to continue its research into the technology and its many potential applications. Read More...

Supply Chain

Farm-Level Data, Regenerative Practices Shaping the Future of US Cotton

Published on February 3, 2023

Written by U.S. Cotton Trust Protocol

About a 4 minute read

These types of farming practices will ensure the soil used to grow cotton remains healthy enough to grow the crop year after year. Read More...

Circular Economy Innovation & Technology

Brands Grapple with Sustainable Growth in Crowded, Stalling, Alternative-Protein Market

Published on February 2, 2023

Written by Tom Idle

About a 5 minute read

Industry players must keep making their products even more attractive, appeal to older generations and bring down costs. Only then can we address the significant environmental impacts of animal agriculture while satisfying the meat-loving masses. Read More...

Finance & Investment

Unlocking the Power of Tax to Drive Climate Action

Published on February 2, 2023

Written by Rebecca Ward

About a 5 minute read

Global government action must accelerate to ensure the ‘polluter pays’ principle is enacted. In turn, businesses and citizens will be compelled to consider the cost of carbon-intensive goods. Read More...

Materials & Packaging

‘Clean Beauty’ Is Just a Pipe Dream If Sustainability Gets Left Behind

Published on February 1, 2023

Written by Nicole Rycroft

About a 4 minute read

Every year, 3B trees are turned into paper packaging for the products we buy — including for many ‘clean’ beauty brands. These brands must take the same holistic approach to their packaging as their ingredients. Read More...

Consumer Behavior Change Marketing & Communications

Brand-Led Culture Change Key to a Flourishing Future

Published on February 1, 2023

About a 4 minute read

By prioritizing bold business imperatives and meeting deep human needs, brands can transform themselves into the leaders of a new, regenerative economy. But these initiatives cannot thrive in a closed system of communication. Read More...

Circular Economy

National Coalition Launches Community- and Equity-Driven '30x30' Agenda for Nature

Published on January 31, 2023

About a 6 minute read

The 150-member America the Beautiful for All Coalition brings diverse experiences and perspectives to the frontline fight to save 30 percent of US land, fresh water and ocean by 2030. Read More...

Materials & Packaging

Tech Titans Embrace Responsible Forestry

Published on January 31, 2023

Written by Forest Stewardship Council

About a 6 minute read

While many companies focus sustainability efforts on their products and other consumer touch points, two of tech’s largest companies are including large facility construction and remodel projects as a foundation to their efforts having a ‘nature-positive’ approach. Read More...

Materials & Packaging Marketing & Communications

2023 Design Trends: Balancing the Beautiful with the Responsible

Published on January 30, 2023

Written by Vladimir Tyulpin

About a 5 minute read

The balance between luxury and sustainability has set a new bar for luxury packaging, making us all stop and think about how we can do things differently. Read More...

Circular Economy Innovation & Technology

Farming More Seaweed Could Be Sustainable Way Forward for Food, Feed, Fuel

Published on January 27, 2023

About a 4 minute read

Seaweed has great potential as a superfood and a building block for products including plastics, fibers and fuel. Expanding seaweed farming could help reduce demand for crops on land and global GHGs from agriculture by up to 2.6B tonnes of CO2e per year. Read More...