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Circular EconomyMarketing & CommunicationsOrganizational Governance
2022 Trends in Purpose and What They Mean for the Year Ahead
2022 Trends in Purpose and What They Mean for the Year Ahead
Published on December 23, 2022
Written by Headstand and Allison
About a 8 minute read

This year, we saw companies double-down on purpose amidst a rise in consumer skepticism and politically motivated attacks on ESG. Below are six notable trends and what they might mean for 2023. Read More...

Innovation & TechnologyCircular Economy
3 Predictions for Cellular Agriculture in 2023
3 Predictions for Cellular Agriculture in 2023
Published on December 22, 2022
Written by Didier Toubia and Neta Lavon
About a 5 minute read

Due to the urgency of solving our most formidable climate- and health-related challenges, we regard decision-makers’ behavior vis-à-vis cellular agriculture — and cultivated food products, in particular — to be of some consequence when considering what lies in store for 2023. Read More...

Marketing & CommunicationsRegulation & Public Policy
Politics and Purpose: The US Consumer Response to Purpose-Driven Marketing Across the Political Spectrum
Politics and Purpose: The US Consumer Response to Purpose-Driven Marketing Across the Political Spectrum
Published on December 21, 2022
Written by Maddy Kulkarni
About a 9 minute read

How does identifying with a certain political party, generation or minority group influence whether consumers think more highly or more disapprovingly of a brand taking on a cause? Here is what we learned. Read More...

Finance & InvestmentCircular Economy
Can Insuring Nature Encourage the Necessary Action to Protect It from Climate Risks?
Can Insuring Nature Encourage the Necessary Action to Protect It from Climate Risks?
Published on December 20, 2022
Written by Tom Idle
About a 5 minute read

COP15 again highlighted the importance of ensuring money moves in the right direction to bring about lasting environmental protection. One example is The Nature Conservancy’s recent purchase of a coral reef insurance policy to protect Hawai‘i’s marine environment from damage by hurricanes or tropical storms. Read More...

Materials & PackagingCircular EconomyInnovation & Technology
Stella McCartney to Pilot Mixed-Textile Recycling Venture
Stella McCartney to Pilot Mixed-Textile Recycling Venture
Published on December 19, 2022
About a 3 minute read

Protein Evolution’s technology can turn unused polyester and nylon fabrics from Stella McCartney’s previous collections into good-as-new, infinitely recyclable fibers — and could present a new circular solution for the fashion industry. Read More...

Innovation & Technology
Meet the World's First Vegan Honey — A Sustainable Solution to a Sticky Problem?
Meet the World's First Vegan Honey — A Sustainable Solution to a Sticky Problem?
Published on December 19, 2022
Written by Scarlett Buckley
About a 5 minute read

Oakland-based startup MeliBio has created the world's first vegan honey — molecularly identical to the bee-made version, but a delicious and sustainable alternative that supports bee biodiversity. Read More...

Organizational GovernanceOrganizational Governance
Climate Policymakers Denounce UK Approval of New ‘Net-Zero’ Coal Mine
Climate Policymakers Denounce UK Approval of New ‘Net-Zero’ Coal Mine
Published on December 16, 2022
Written by Geoff Nudelman
About a 4 minute read

The mine’s operator and UK government pledge to offset nearly 500,000 annual tons of emissions through carbon credits; but the clear greenwashing has been lambasted by critics the world over. Read More...

Marketing & Communications
Great Expectations: Evaluating ESG Initiatives to Reach Target Consumers
Great Expectations: Evaluating ESG Initiatives to Reach Target Consumers
Published on December 16, 2022
Written by Lea Ben-Akiva
About a 7 minute read

When it comes to ESG initiatives and their relationship to consumer behavior, there’s no one-size-fits-all approach; but leveraging ongoing research into consumer attitudes can help align corporate ESG initiatives that can help steer your brand through uncharted waters and changing sentiments. Read More...

Innovation & TechnologyOrganizational Governance
Give Greater: The 2022 SB Holiday Gift Guide
Give Greater: The 2022 SB Holiday Gift Guide
Published on December 15, 2022
About a 20 minute read

As always, the goal of our gift guide is to encourage a more conscious approach to gift-giving by highlighting products, services and experiences that create value and benefits beyond short-term gratification for the recipient. Here’s this year’s list of some of the many companies, platforms and products that we’d be happy to support anytime. Read More...

Circular EconomyCircular EconomyOrganizational Governance
Opinion: Why Some Big Brands ‘Aren’t Convinced’ by Plastic Credits
Opinion: Why Some Big Brands ‘Aren’t Convinced’ by Plastic Credits
Published on December 15, 2022
Written by Peter Wang Hjemdahl
About a 10 minute read

80M tons of plastic waste will end up in the environment just in the next 10 years. Without voluntary, global producer responsibility programs to unlock capital towards infrastructure and bridge the policy vacuum, how else do polluters suggest for us to tackle this massive financing gap in the meantime? Read More...

Finance & InvestmentCircular Economy
COP15 Must Mark a Turning Point for Meat and Dairy Investors
COP15 Must Mark a Turning Point for Meat and Dairy Investors
Published on December 14, 2022
Written by Jeremy Coller
About a 3 minute read

Meat and dairy companies need to go further and faster to protect our natural world — before politicians, regulators and investors make the decision for them. The latest FAIRR Index shows what’s possible and shines a spotlight on the investment risks of maintaining the status quo. Read More...

Innovation & TechnologyCircular Economy
Creating Life from Death: Transcend Attempts to Reverse the Environmental Impacts of Burial
Creating Life from Death: Transcend Attempts to Reverse the Environmental Impacts of Burial
Published on December 13, 2022
Written by Geoff Nudelman
About a 4 minute read

The new startup offers a regenerative ‘tree burial’ service that reimagines cemeteries as forests — enabling the dearly departed to truly give back to the land and encouraging younger generations to think about death in new ways. Read More...

Circular EconomyCollaboration & Co-Creation
A Completely Different Definition of ‘Waste’: 5 Key Takeaways from the Sustainability Next Summit
A Completely Different Definition of ‘Waste’: 5 Key Takeaways from the Sustainability Next Summit
Published on December 13, 2022
Written by Haley Lowry
About a 6 minute read

Last month, Dow Packaging and Specialty Plastics and Fast Company co-hosted the virtual summit to convene policy experts, industry leaders and innovators with the expertise and resources to drive real progress toward a circular economy. Read More...

Supply ChainCircular EconomyCollaboration & Co-Creation
New Marketplace Matches Tesco Suppliers to Swap Surplus Stock to Cut Costs, Reduce Waste
New Marketplace Matches Tesco Suppliers to Swap Surplus Stock to Cut Costs, Reduce Waste
Published on December 12, 2022
About a 3 minute read

Tesco Exchange, aka ‘Tesco Tinder,’ matches suppliers who have too much of a product — for example, crops, byproducts, ingredients or packaging — with other Tesco suppliers that can put it to use. Read More...

Materials & PackagingInnovation & Technology
Meet 2 Biomaterial Startups Cultivating a Circular, Climate-Friendlier Fashion Industry
Meet 2 Biomaterial Startups Cultivating a Circular, Climate-Friendlier Fashion Industry
Published on December 12, 2022
Written by Nina Purton
About a 5 minute read

Orange Fiber and Keel Labs are platforms for exploration and innovation that can reverberate across the fashion industry and prove that sustainable feedstocks and production processes can create both financial and planetary prosperity. Read More...

Innovation & TechnologyCircular EconomyInnovation & Technology
Energy Startup’s Biomimetic Solar Trees Planting Roots for a Net-Zero Future
Energy Startup’s Biomimetic Solar Trees Planting Roots for a Net-Zero Future
Published on December 9, 2022
Written by Scarlett Buckley
About a 4 minute read

Inspired by nature, SolarBotanic’s solar trees use leaf-shaped, thin-film, photovoltaic nanotechnology to harness both sun and eventually wind energy to power houses, charge EVs or be stored for future use. Read More...

Materials & Packaging
6 Principles for Building a Pathway to Circularity for Plastics
6 Principles for Building a Pathway to Circularity for Plastics
Published on December 9, 2022
Written by Eastman
About a 3 minute read

Developing and optimizing a fully circular plastics value chain is a complex challenge that can’t be achieved with any single solution. We challenge our peers and other key stakeholders to be courageous and take risks, to explore new possibilities and partnerships, and persist until we have solutions. Read More...

Marketing & Communications
L'Oréal USA Product Labeling System Aims to Educate Consumers About the Environmental Impact of Products
L'Oréal USA Product Labeling System Aims to Educate Consumers About the Environmental Impact of Products
Published on December 8, 2022
About a 4 minute read

New survey finds 83% of US consumers value brand product transparency, but only 47% feel they have the information to make sustainability-based purchasing decisions. Impact labeling will begin with Garnier products and roll out progressively across L'Oréal's brand portfolio. Read More...

Supply ChainCollaboration & Co-Creation
Small Gains, Big Wins: Net Zero Is About More Than Just Carbon Offsetting
Small Gains, Big Wins: Net Zero Is About More Than Just Carbon Offsetting
Published on December 8, 2022
Written by James Butcher
About a 4 minute read

Offsetting initiatives are becoming increasingly popular among businesses looking to be seen as leaders in sustainability. However — while the approach can be an interim solution for operations that can’t be fully decarbonized — companies must focus first on working with their supply chain to identify where immediate changes can be made. Read More...

Finance & InvestmentOrganizational Governance
Company Shareholders Vote to Examine More Climate-Beneficial Retirement Plans
Company Shareholders Vote to Examine More Climate-Beneficial Retirement Plans
Published on December 7, 2022
About a 4 minute read

Campbell's — and many other companies’ — current 401(k) options have employees investing millions in fossil fuels and deforestation through Vanguard, which has just announced it has left the Net Zero Asset Managers initiative. Read More...

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