Stories About Activating Purpose
Found 222 stories. Page 4 of 12.
Tony’s Chocolonely: The Advent of More Teachable Brand Moments?
MARKETING AND COMMS - “Tony’s has done a great job of raising awareness of an important issue; and there is a real risk that the overriding message that will be left, once the dust settles, is one of a brand getting it wrong — and that could undermine all of the important messaging that Tony’s tries to share through its purpose.”
Purpose & the Stakeholder Factor: 10 Trends for 2021 and Beyond
WALKING THE TALK - To capture the top trends of 2021, Porter Novelli reviewed and analyzed a year’s worth of Purpose-driven and stakeholder news, activities, campaigns and announcements to deliver the latest in stakeholder intelligence. Here are our 10 need-to-know trends for today and tomorrow.
Shaking Up Boardrooms and Society: The World’s First Purpose Governance Playbook
ORGANIZATIONAL CHANGE - ‘The New Purpose Governance Framework’ is the first comprehensive set of purpose-governance guidelines in the world, which charts the path for boards to up their game in approving and governing their organization’s purpose.
Innovation for Good Driving Both Internal and External Impacts for Kohler
PRODUCT, SERVICE & DESIGN INNOVATION - What happens when a company empowers its associates to think creatively and innovate with a social purpose? You find yourself with a potent strategic framework for solving for some of the world’s most pressing social and environmental challenges.
Business ‘First Responders:’ How Can Companies Thrive While Solving for Relentless, Real-Time Crises?
LEADERSHIP - In his new book, “Lead With We,” Simon Mainwaring urges business leaders to adopt a ‘first-responder’ mindset — and provides a blueprint for a proactive, ‘prepare for anything’ approach that enables them to lead with purpose in an increasingly challenged world.
'A Compass for Just and Regenerative Business': 5 Principles of the Leadership We Need
LEADERSHIP - As a fellow leader in this sustainability movement, how might you shift to a more regenerative approach? Here, Forum for the Future’s Samantha Veide explores what the concept means for business and shares five principles for regenerative leadership.
5 Lessons Learned from Employing a Second-Chance Workforce
ORGANIZATIONAL CHANGE - About half of our employees have a criminal record, and I’ve learned valuable lessons from working with them. If your business is considering hiring formerly incarcerated people, the following lessons may help you avoid common obstacles to building a positive environment, so both your new employees and your business can thrive.
Reimagining Canada’s Economy: Putting Purpose Before Profit Will Ultimately Net the Highest Returns
THE NEXT ECONOMY - In Canada’s first-ever Purpose in Business Week, business, government and thought leaders are creating a Roadmap to accelerate the purpose economy and mainstream social purpose in business that will require cross-sector engagement and collaboration across six critical levers.
3 Key Drivers for the Regenerative Leadership We Need
LEADERSHIP - At SB’21 San Diego, leaders from a variety of industries and disciplines seemed to agree on three key drivers necessary for the regenerative leadership our world needs.
‘Lead With We’: How to Drive Business Growth Through Collectivized Purpose
LEADERSHIP - Business leaders are best positioned to facilitate meaningful change — not only for our bottom lines, but for the collective good. Together, we will create a transcendent practice of business that restores and protects the natural and social systems on which all our futures depend.
Radical Hospitality: Inside a Cross-Sector Collaboration Delivering Life-Changing Impact
COLLABORATION - Mobile shower pioneer LavaMaeX and Unilever brand The Right to Shower have built a partnership that’s given more than 38,000 unhoused people dignity, hope and a fresh sense of opportunity.
Renewable Materials and Value Chain Circularity: The Case of Tetra Pak
CHEMISTRY, MATERIALS & PACKAGING - From manufacturing to end of life, Tetra Pak is committed to engaging its entire value chain to drive low-carbon circularity. But as VP of Sustainability Jason Pelz explains, just looking at recyclability and recycled content won’t get you there.
OPLN: Experiential Learning for the Win (or, How to Really Turn the Tide on Global Plastic Pollution)
COLLABORATION - 2019’s Ocean Plastics Leadership Summit transformed not only its host organization and its 165 participants — it catalyzed action around plastic waste at an unprecedented scale. We caught up with Ocean Plastic Leadership Network founder Dave Ford to learn more.
The Purpose Advantage: How to Activate Purpose to Build New Brand Value
WALKING THE TALK - Join us at SB’21 San Diego on Monday, October 18th — for a 2-hour workshop designed to arm every participant with the ideas and tools necessary to create a more powerful and purposeful brand.
Project Drawdown Offers Guide for Employees to Enact Climate Solutions at Work
ORGANIZATIONAL CHANGE - "Climate Solutions at Work" creates a new standard of business climate leadership, driven by employees equipped to take bolder action at work. By moving step-by-step through topics primed for transformation, the guide is a new north star for employees looking to push beyond net zero.
'Bringing Humanity Back to Business': 10 Insights from Paul Polman
LEADERSHIP - Carol Cone — internationally recognized Purpose pioneer and host of the Purpose 360 podcast — spoke with the former Unilever CEO and fellow Purpose pioneer on the eve of the release of his new book, "Net Positive."
BAND-AID® Brand's OURTONE™ Launch Kicks Off Partnerships Benefiting Black Nurses
OUR HEALTHY LIVES MISSION - BAND-AID® Brand used the launch of OURTONE™, which offers bandages to match a more diverse array of skin colors, to connect more deeply with and support the work and equity of Black nurses across the US.
Stanley Black & Decker Commits $25M to Train Over 3M Skilled Trade Workers
THE NEXT ECONOMY - As the latest company to use its size and scale to help equip the next generation of workers, SBD’s ‘Empower Makers’ grants aim to advance and accelerate vocational skills training programs in the next five years — and change misconceptions that these careers are not financially rewarding.
Education: The Missing Piece in Holistic CSR Strategies
WALKING THE TALK - These forward-thinking companies' efforts show that committing to education as part of a brand’s CSR strategy is, truly, a commitment — but one that can pay dividends both to society and the company itself.
Talking About Purpose Won't Transform a Brand; These 5 Skills Will
WALKING THE TALK - From our work supporting leaders to deliver brand value through purpose, we’ve identified five skills that every brand leader now needs — but as yet, not enough have.
