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Stories About Activating Purpose

Found 243 stories. Page 7 of 13.

Just Brands ’21: Where the Rubber Meets the Long, Bumpy Road to Truly Equitable Workplaces
Just Brands ’21: Where the Rubber Meets the Long, Bumpy Road to Truly Equitable Workplaces

ORGANIZATIONAL CHANGE - At Sustainable Brands’ latest Just Brands event, experts from across the spectrum of business discussed corporate efforts to support diversity, equity, inclusion and justice (DEIJ) issues — and how stakeholders will no longer tolerate a gap between commitments and actions.

Is Sustainable Business ‘Complicit,’ a ‘Distraction’ and ‘Duplicitous’? A Response, Part 1
Is Sustainable Business ‘Complicit,’ a ‘Distraction’ and ‘Duplicitous’? A Response, Part 1

WALKING THE TALK - It will take many things to address society’s many immense problems. But there’s no reason an elevated sustainable business sector (or better, someday, a sustainable business-centric economy) can’t play a disproportionately positive and critical role.

Reimagine Gender: Helping Corporate America Create Truly Inclusive Workplace Cultures
Reimagine Gender: Helping Corporate America Create Truly Inclusive Workplace Cultures

ORGANIZATIONAL CHANGE - We caught up with Reimagine Gender CEO Lisa Kenney, to discuss why it's critical for businesses to embrace a broader understanding of gender as part of their inclusivity efforts.

In a COVID-19 World, What’s the Future of Organisational Purpose?
In a COVID-19 World, What’s the Future of Organisational Purpose?

ORGANIZATIONAL CHANGE - As immense disruption continues around the globe, the spotlight on the role of business in tackling social and environmental challenges is intensifying. Here, Dr Sally Uren, Chief Executive of Forum for the Future, outlines why now is the time to re-evaluate corporate purpose.

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How Able Made’s Circular Products Are Fueling Healthier Communities
How Able Made’s Circular Products Are Fueling Healthier Communities

PRODUCT, SERVICE & DESIGN INNOVATION - Able Made is a purpose-driven lifestyle brand created to help empower city youth and support nonprofits with its sustainably made apparel and accessories, and programming aimed at a creating healthier communities through the power of design and sport.

Corporations Standing Up for Voting Rights: Not Politics, Just Smart Business
Corporations Standing Up for Voting Rights: Not Politics, Just Smart Business

WALKING THE TALK - It’s becoming more common for companies to put their weight behind a range of urgent social issues. This isn’t about partisanship or “wokeness” — it’s about the core values held by many Americans and a desire among forward-thinking corporate leaders to prove they share them.

Businesses Must Understand the Intersections of Mental Health, Sustainability
Businesses Must Understand the Intersections of Mental Health, Sustainability

THE NEXT ECONOMY - As we emerge from COVID-19 and mental health rises up the corporate agenda, how can businesses incorporate the subject into their core sustainability agenda, rather than treat it as a separate issue?

Chipotle Now Offering Employees Free Degrees in Agriculture, Culinary, Hospitality
Chipotle Now Offering Employees Free Degrees in Agriculture, Culinary, Hospitality

ORGANIZATIONAL CHANGE - As part of Chipotle’s mission to ‘cultivate a better world,’ it has expanded its debt-free degree program to include nearly 100 degree options in these fields at 10 US universities.

8 Mental Models for Wise Leadership in a VUCA World
8 Mental Models for Wise Leadership in a VUCA World

LEADERSHIP - Wise leaders build agile, inclusive and sustainable businesses. But how can you do that in times of crisis? Here are 8 mental models for building inner resilience to take responsible and sustainable actions in VUCA (volatile, uncertain, complex, ambiguous) situations.

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We Need a Vaccine for Business, as Well
We Need a Vaccine for Business, as Well

ORGANIZATIONAL CHANGE - The pandemic has taught us that everything is interdependent. Global thought leaders agree on the opportunity and need for several key shifts to materialize in business; and they agree on the ingredients necessary for the cure, as set out below.

How Sustainability at Eastman Has Evolved to Tackle Global Challenges
How Sustainability at Eastman Has Evolved to Tackle Global Challenges

CHEMISTRY, MATERIALS & PACKAGING - Here, Cathy Combs, Eastman’s Director of Sustainability, details the materials giant’s ongoing journey to embedding sustainability into its core strategy — to enhance quality of life in a material way.

New WeSpire Research Finds Significant Drop in Corporate DEI Programs in 2020
New WeSpire Research Finds Significant Drop in Corporate DEI Programs in 2020

ORGANIZATIONAL CHANGE - The 10th annual study reveals that HR departments apparently underestimated employee concerns about racial equity and social unrest. Was the pandemic, or lack of company buy-in, to blame?

Milwaukee Startup Helping Small African Farms Turn Waste into Livelihoods
Milwaukee Startup Helping Small African Farms Turn Waste into Livelihoods

WASTE NOT - Agricycle wants to address poverty and put a dent in global food waste. So far, it has created nearly 7,000 livelihoods in Africa and diverted 177 tons of food waste — and counting.

SB’21 Trend Watching: Brands’ Role in Reshaping the World in 2021 and Beyond
SB’21 Trend Watching: Brands’ Role in Reshaping the World in 2021 and Beyond

THE NEXT ECONOMY - At SB’s latest Trend Watching event, experts across a variety of fields and industries offered insights into how purpose-driven brands can effectively activate on everything from marketing to effective leadership to climate justice in our post-pandemic world.

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For Those Still Wondering About the Business Case for Purpose …
For Those Still Wondering About the Business Case for Purpose …

BUSINESS CASE - In its latest research to understand consumer expectations of responsible brands, Porter Novelli used social psychology to unpack why consumers prefer Purpose-driven brands — and the importance of strong storytelling to complement sound business strategies.

What Will Be Your Organization’s Authentic Purpose in 2021?
What Will Be Your Organization’s Authentic Purpose in 2021?

WALKING THE TALK - The power of authentic purpose comes from integrating it into an organization such that it generates shared value for all stakeholders. Here are my suggestions for organizations to define and integrate a truly authentic, activated purpose.

To Be an Anti-Racist Brand: Start by Being Aware, Additive and Alive
To Be an Anti-Racist Brand: Start by Being Aware, Additive and Alive

WALKING THE TALK - The next frontier of sustainability is regeneration — building brands that actively restore and renew a system. And that’s as true for our systems that continue to allow racial injustice as for our environmental ecosystems.

Dole’s ‘Sunshine for All’ Fund Strives to Close Gaps on Good Nutrition
Dole’s ‘Sunshine for All’ Fund Strives to Close Gaps on Good Nutrition

FINANCE & INVESTMENT - The $2M annual fund will aim to address gaps of food affordability and waste, as well as accessibility and acceptability, around the world. Dole is seeking strategic partners to help develop solutions.

B Lab Outlines How, Why to Adopt Public Benefit Governance with New Playbook
B Lab Outlines How, Why to Adopt Public Benefit Governance with New Playbook

WALKING THE TALK - More and more businesses are embracing the idea of stakeholder capitalism, but many are likely at a loss as to how to actually adapt their business models. B Lab’s new playbook is designed to help purpose-driven companies do just that.

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What Would You Do with $6M? Quantifying the Social Impact of a Super Bowl Ad
What Would You Do with $6M? Quantifying the Social Impact of a Super Bowl Ad

MARKETING AND COMMS - Reaching 100 million people at once comes at a high cost — but the sticker price of a Super Bowl ad comes with deeper implications, both for brands and society. What if that money was used for good?

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