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Found 158 stories. Page 7 of 8.

Chipotle Continues Effort to Educate Consumers on What's in Their Food with 'Friend or Faux'
Chipotle Continues Effort to Educate Consumers on What's in Their Food with 'Friend or Faux'

BEHAVIOR CHANGE - While major restaurant chains including McDonald’s, Subway, Panera and Taco Bell have recently begun to move away from unpronouncable, unfamiliar ingredients such as propionic acid and Yellow No.

WWF, Unilever Partnering to Engage Consumers on Deforestation, Help Protect 1M Trees
WWF, Unilever Partnering to Engage Consumers on Deforestation, Help Protect 1M Trees

MARKETING AND COMMS - WWF and Unilever have announced a one-year, international partnership to engage consumers in the fight against deforestation — one of the key drivers of climate change — with the goal of protecting a million trees.The partnership between the world’s leading conservation organization and the consumer goods giant aims to raise awareness of the importance of forests to life on earth as well as the threats our forests face.

Was Cannes 'Good' Enough?
Was Cannes 'Good' Enough?

MARKETING AND COMMS - This year, the hearts ran wild in Cannes. And I’m not hinting at the mysterious couple having an amicable rendezvous in the early hours of the morning on the red carpet in front of the Palais, but at the fact that the gathered Mad Men seem to have grown soft and developed a real love for making a difference. Who would have ever expected that from the same people who’ve given us ads like, “More doctors smoke Camels than any other cigarette!” or “For a better start in life, start cola earlier!”Advertising is the single largest psychological experiment

Can a Book Help to Market Your Mission?
Can a Book Help to Market Your Mission?

PRODUCT, SERVICE & DESIGN INNOVATION - TerraCycle has always approached marketing in an unconventional way. We have to, really, considering the success of our business model is dependent on how engaged and motivated our consumers are. In a world with so many conflicts and globally relevant issues, getting people to realize the scope and scale of some of our most serious environmental issues is always an uphill battle.

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Novo Nordisk Launches Campaign to Improve Diabetes Awareness in Kenya
Novo Nordisk Launches Campaign to Improve Diabetes Awareness in Kenya

LEADERSHIP - Novo Nordisk, in partnership with the Kenyan Ministry of Health and the Kenya Diabetes Management and Information Center, has launched a six-month diabetes awareness campaign in Nairobi to promote early diagnosis through screening, especially among low-income populations.The campaign’s message — ‘It takes only five seconds to get your blood sugar tested’ — is backed up with diabetes screening and education at public health care facilities and faith-based organizations in selected counties including Nairobi.

With 'Too Hot To Handle,' Guardian and Ben & Jerry's Banking on Humor to Drive Climate Action
With 'Too Hot To Handle,' Guardian and Ben & Jerry's Banking on Humor to Drive Climate Action

MARKETING AND COMMS - Can humor save us? Today, the Guardian launched a new multimedia series on climate change that aims to drive the public conversation, debate and action on climate change by making its readers laugh. “Too Hot to Handle,” which encourages readers to take “a lighter look at the dark problem of climate change,” was created in partnership with Ben and Jerry’s and will run through December 2015.

Five Human Aspirations That Hold the Future for Brands
Five Human Aspirations That Hold the Future for Brands

PRODUCT, SERVICE & DESIGN INNOVATION - We marketers can be obsessed with generational trends. How many meetings have you had lately on what Millennials think of your brand? Or what Generation Z means for your digital strategy?And yet, while important, we may be asking the wrong questions — or at least seeking insights and revelations in the wrong place.

How to Utilize Cities as Partners, Customers for New Sustainable Solutions: The City Perspective
How to Utilize Cities as Partners, Customers for New Sustainable Solutions: The City Perspective

THE NEXT ECONOMY - “Use your city as a platform,” opened moderator and CSO for the City of Palo Alto Gil Friend.While local governments have gotten the bad reputation of being slow, bureaucratic animals, the panelists, representing four major cities across the United States — including Los Angeles and New York City- presented the business case for corporations to integrate their sustainability efforts with their cities for the success of shared goals.

How to Avoid the Social Media *Fails* That Hit at the Heart of Sustainability
How to Avoid the Social Media *Fails* That Hit at the Heart of Sustainability

MARKETING AND COMMS - Reputation, in a world where social media is the mainstream, can no longer be seen as just a “hygiene” issue where corporate comms and PR agencies handle a few annoying but easily identifiable stakeholders. Instead, when the whole online world can see and comment on your dirty laundry, reputation actually becomes a fundamental part of sustainability. Not least because, all too often, a corporate transgression has a direct effect on the wellbeing of customers, greater society or the planet.

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WWF Turning Tweets to Donations with #EndangeredEmoji Twitter Campaign
WWF Turning Tweets to Donations with #EndangeredEmoji Twitter Campaign

MARKETING AND COMMS - Last week, just as TOMS Shoes began enabling socially conscious shoppers to make an impact — for free — through its One Day Without Shoes campaign, WWF launched its first ever emoji-based crowdfunding campaign to help support the organization’s work to protect endangered species and their habitats.

Just Because It's a Good Cause Doesn't Mean Your Marketing Shouldn't Be Edgy
Just Because It's a Good Cause Doesn't Mean Your Marketing Shouldn't Be Edgy

MARKETING AND COMMS - Bulging biceps, spray-tans, beer bongs, and a plea to save a sub-culture enshrined on the Jersey Shore: This is not your typical dairy ad. And yet that is what made Organic Valley’s "Save the Bros" campaign so breakthrough when it launched last month.

Canadian Fair Trade Network Labels Tell ‘the Whole Story’ About How Our Clothes Are Made
Canadian Fair Trade Network Labels Tell ‘the Whole Story’ About How Our Clothes Are Made

MARKETING AND COMMS - The Canadian Fair Trade Network (CFTN), a non-profit organization that works with civil society and industry stakeholders to advance awareness and support for fair trade in Canada, has teamed up with Rethink Canada on a series of clothing labels highlighting the devastating conditions that persist for many workers in garment factories around the world.The powerful ad campaign, “The Label Doesn’t Tell the Whole Story,” depicts clothing tags on a suit jacket, sweater and hoodie that reveal much more than the size and fabric mix of the garments (click to enlarge images).

Key Steps for Successfully Engaging Consumers to Eat Sustainably
Key Steps for Successfully Engaging Consumers to Eat Sustainably

MARKETING AND COMMS - Everyday conversations about food are shifting from questions about whether to eat gluten or saturated fat to a new era in consumer food choices: sustainable diets. Some of this focus stems from recent findings reported by the federal government linking dietary choices to environmental impact and is bolstered by consumers’ awareness that their choices affect both their health and the environment. Consumers have long been seeking healthy food options and now the majority of consumers state that they intend to make changes in their diet for environmental reasons.

Can FNV Do for Produce What Finger-Wagging Hasn't?
Can FNV Do for Produce What Finger-Wagging Hasn't?

BEHAVIOR CHANGE - Parents have known from time immemorial that fruits and vegetables are good for their children and that everyone should eat more of them. Now, they’re getting more help in their quest than ever before from the federal government, celebrities and Madison Avenue.

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As Carnival Starts in Brazil, Skol Sensibly Pulls Misguided Adverts
As Carnival Starts in Brazil, Skol Sensibly Pulls Misguided Adverts

MARKETING AND COMMS - It’s now carnival in Brazil, a week when the population puts away its troubles and heads to the beaches and streets in a glorious celebration of dancing, music and life.So a few weeks ago some bright spark at Skol, one of the best-selling lagers here, drunk by millions — owned by Brazilian brewer Ambev — decided to throw away the rule book on advertising alcohol. They must have thought that all that stuff about ‘drink in moderation’ and ‘don’t drink and drive’ such a bore … They must have thought, ‘Stuff it, let’s have an outdoor advertising campaign that tells people to just go mental, abandon all moral codes and ethics, and go totally wild and say yes to everything.’

Marketers Cleverly Crafting Brand Messaging to Broaden Appeal of Better Products
Marketers Cleverly Crafting Brand Messaging to Broaden Appeal of Better Products

MARKETING AND COMMS - As Super Bowl XLIX shapes up to kick off on Sunday, NBC is selling 30-second spots for $4.4-4.5 million, and 95 percent of in-game ad inventory is already sold on what has become digital advertising’s biggest day.By leveraging a massive event such as the Super Bowl, which last year set a record as the most-watched American television program in history with an average audience of 111.5 million viewers, more marketers are betting millions on shifting those viewers’ perception and understanding of sustainability with their carefully crafted ads.

Marketing for Good: Breaking Down the Barrier to New
Marketing for Good: Breaking Down the Barrier to New

MARKETING AND COMMS - I had a fascinating conversation this morning with Guy Dauncey, a futurist and big brain in the sustainability field. Guy is writing his latest book, a novel that projects us into the Vancouver of 2040. His vision isn’t apocalyptic — it describes how we as a civilization finally came around to embrace ‘new,’ and turn it into post-fossil-fuel prosperity. Inspiring stuff, especially when the vision is supported by the science Dauncey painstakingly assembles.

'This Girl Can' Campaign Empowering Women of All Shapes and Sizes to Get Active
'This Girl Can' Campaign Empowering Women of All Shapes and Sizes to Get Active

MARKETING AND COMMS - Sport England, previously known as the English Sports Council, has launched an ad campaign called “This Girl Can,” which uses real women to promote exercise among females.The campaign’s first 90-second film, aiming to inspire women of all shapes and sizes to get off the couch, has generated more than 2.9 million views on YouTube in its first week and trended at number two on Twitter. FCB Inferno, the London agency behind the film, described it as "a celebration of active women designed to make the attainable aspirational."

PepsiCo Reacts to New Ads Slamming Doritos Over Lax Palm Oil Policy
PepsiCo Reacts to New Ads Slamming Doritos Over Lax Palm Oil Policy

BEHAVIOR CHANGE - On Tuesday, SumOfUs, an international consumer advocacy organization, released a new parody video — in conjunction with Doritos’ annual “Crash the Super Bowl” commercial competition — that calls out Doritos and its parent company, PepsiCo, for use of unsustainable palm oil in Doritos products and the subsequent destruction caused to Southeast Asian rainforests, species and communities. The video, called “A Cheesy Love Story — The Ad Doritos Don't Want You to See,” has reached almost a million views across Facebook and YouTube since it went live on Tuesday.

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Africa United Campaign Uses Football Analogy to Help West Africans Tackle Ebola
Africa United Campaign Uses Football Analogy to Help West Africans Tackle Ebola

MARKETING AND COMMS - At the Official Draw for the 2015 OrangeTM Africa Cup of Nations today, the Confederation of African Football (CAF) joined football (soccer) stars, celebrities, international health organizations and corporations to announce the launch of Africa United, a global health communications campaign aimed at preventing the spread of Ebola in West Africa. The campaign, which is supported by the U.S. Centers for Disease Control and Prevention (CDC) Foundation and driven creatively by actor Idris Elba, is designed to recognize the vital role of frontline healthcare workers, as well as to provide critical education and resources for the people of West Africa.

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