Stories About Brand Strategy

Found 815 stories. Page 1 of 41.

Transformational Goals in Corporate Strategy: A Review of the ESG Goals of 50 Global Companies
Transformational Goals in Corporate Strategy: A Review of the ESG Goals of 50 Global Companies

NEW METRICS - Transformational ESG goals seek to make changes across companies’ entire value chain and even society. But in a recent review of 50 of the Fortune 250 companies, incremental ESG goals are still the norm.

A Sustainable Tobacco Company? Philip Morris International Thinks It’s Possible
A Sustainable Tobacco Company? Philip Morris International Thinks It’s Possible

BEHAVIOR CHANGE - In its 2018 Sustainability Report, the tobacco giant explains how it is finding success creating a smoke-free future by transforming its business.

Finally! Companies Using the SDGs to Set Their North Star
Finally! Companies Using the SDGs to Set Their North Star

ORGANIZATIONAL CHANGE - These companies will not only make a social difference — they will become an engine for good, attracting the partners, resources and revenues to put their businesses on a profitable path and scaling their potential for impact. A classic win-win, and a high-water mark for purpose.

Neil Gaught: Turning Aspiration Into Action
Neil Gaught: Turning Aspiration Into Action

LEADERSHIP - With his award-winning book, Core, Gaught has bolstered the case for a radical rethink of the purpose of business by proving change is not only desirable but entirely possible.

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Girlapproved: Connecting AI, Human Evolution and the Future of Business Success
Girlapproved: Connecting AI, Human Evolution and the Future of Business Success

ORGANIZATIONAL CHANGE - Girlapproved provides deeper causal understanding of not only where we are and how we got here, but how to chart a better course and how to turn the mother ship around, with practical steps to guide us.

Q&A: Simon Mainwaring on Teaching Companies to ‘Live to Serve Life Itself’
Q&A: Simon Mainwaring on Teaching Companies to ‘Live to Serve Life Itself’

ORGANIZATIONAL CHANGE - Simon Mainwaring has an “all-hands-on-deck” sense of purpose — and that purpose is to help us find ours.

Sustana Group’s New Sustainability Strategy Highlights Environmental Stewardship, Sets Measurable Goals
Sustana Group’s New Sustainability Strategy Highlights Environmental Stewardship, Sets Measurable Goals

PRESS RELEASE - Company Makes New Commitments to Create a Sustainable, Closed-Loop Fiber Future

A Four-Step Cycle for Strengthening Your Company Culture
A Four-Step Cycle for Strengthening Your Company Culture

ORGANIZATIONAL CHANGE - Strengthening a culture is not a one-off project; it is truly never-ending.

Top 5 Companies That Effectively Amplified Their Impact in 2018
Top 5 Companies That Effectively Amplified Their Impact in 2018

MARKETING AND COMMS - As we wrap up work for the year and prepare for 2019, we reflected back on all that occurred this year within our niche realm of sustainability communications — and when looking back, it was apparent that 2018 was the year of brands taking stands.

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Utopies: Localizing the Sustainable Economy
Utopies: Localizing the Sustainable Economy

COLLABORATION - This is one of a series of interviews by students and alumni from the Minneapolis College of Art and Design (MCAD) with practitioners from the Sustainable Brands community, on a variety of ways organizations can, and are, Redesigning the Good Life.

What the Black Friday Climate Report Means for Companies
What the Black Friday Climate Report Means for Companies

THE NEXT ECONOMY - The federal government hoped its Black-Friday release of a landmark report on the regional impacts of climate change might mitigate its media attention. It hasn't really worked: The report is still in the headlines over two weeks later. It’s not just consumers that care. A recent NAEM trends report found that in boardrooms across the country, companies are committing to addressing the climate challenges of our time by setting and meeting ambitious climate goals.

Trending: Regenerative Sourcing, Circular Models Revamping Fashion
Trending: Regenerative Sourcing, Circular Models Revamping Fashion

COLLABORATION - This week, two fashion giants with extensive brand portfolios announced partnerships that show promise for cleaning up “dirty fashion.”

Q&A: How Social Design Is Creating New Markets, More Engaged Cultures
Q&A: How Social Design Is Creating New Markets, More Engaged Cultures

ORGANIZATIONAL CHANGE - This is one of a series of interviews by students and alumni from the Minneapolis College of Art and Design (MCAD) with practitioners from the Sustainable Brands community, on a variety of ways organizations can, and are, Redesigning the Good Life.

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The Art of Failure: Lessons for Brands from the Bottom of the Pyramid
The Art of Failure: Lessons for Brands from the Bottom of the Pyramid

SUPPLY CHAIN - Let me tell you a few things about failure — a subject on which I’m something of an expert.

Q&A: South Pole on Its Next-Gen Climate Neutrality Certification
Q&A: South Pole on Its Next-Gen Climate Neutrality Certification

WALKING THE TALK - With the urgency of reducing our carbon footprint becoming more visible by the day, it’s great to see more and more brands making claims about their carbon reductions.

When it Comes to Climate Change, Holiday Feasts Are Mostly a Mystery
When it Comes to Climate Change, Holiday Feasts Are Mostly a Mystery

SUPPLY CHAIN - This year’s holiday feasts will feature a bounty of meats, vegetables and other foods, many that people don’t know are big contributors to global warming.

At LG, customer-centricity revolves around sustainability
At LG, customer-centricity revolves around sustainability

PRESS RELEASE - The term ‘sustainable company’ is thrown around quite loosely and frequently these days. It seems to be one of the bigger buzzwords of the decade. At the core of this trend, lies a joined consensus between consumers and the general public: they are not satisfied with businesses that focus only on short-term profit maximization. People tend to stay loyal to businesses that are far more considerate of human needs and the environment in general. LG Electronics (LG), is heavily invested in creating innovative industry-leading products focused on creating sustainable domestic home-living for its trend-setting consumers.

DuPont Sustainable Solutions Introduces New Innovation Management Consulting Practice
DuPont Sustainable Solutions Introduces New Innovation Management Consulting Practice

PRESS RELEASE - DuPont Sustainable Solutions (DSS) today announced the launch of a new global Innovation Management consulting practice that is specifically designed to enable B2B clients to bring more high value-added products and business models to market, profitably.

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Sustainable Brands Reveals Initial Conference Details for Annual Flagship Conference
Sustainable Brands Reveals Initial Conference Details for Annual Flagship Conference

PRESS RELEASE - 3,000+ brand and innovation leaders to convene June 3-6 at SB’19 Detroit SAN FRANCISCO, November 27, 2018 – Sustainable Brands® recently released the event brochure for its annual flagship conference: SB’19 Detroit. More than 3,000 business leaders are expected to gather June 3-6, 2019 at the Cobo Center in Detroit, Michigan to learn how brands can stay relevant by delivering the Good Life consumers seek today, marked by balanced simplicity and connections to family, community and the environment.

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