Stories About Brand Strategy

Found 836 stories. Page 13 of 42.

Nestle: Working towards our 2020 commitments
Nestle: Working towards our 2020 commitments

PRESS RELEASE - In 2017, Nestlé launched more than 1000 new, nutritious products and contributed to over 41,000 job and traineeship opportunities through its Nestlé Needs YOUth initiative. Furthermore, the company has reduced its greenhouse gas emissions by over 30% in the last 10 years. The 2017 Nestlé in society – Creating Shared Value report (pdf, 15Mb) details the company’s progress on key commitments.

Conserving Water, Preserving Life
Conserving Water, Preserving Life

PRESS RELEASE - Knowing water is a critical resource that sustains life, Shaw takes significant measures to use it wisely. Troy Virgo, director of sustainability and product stewardship, details Shaw's commitment to conserving water and creating a better future.

The Key to Authentic Engagement: Purpose Metrics that Matter
The Key to Authentic Engagement: Purpose Metrics that Matter

ORGANIZATIONAL CHANGE - This is the sixth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below.

Member Spotlight: Paulette Frank from Johnson & Johnson shares why healthy people need a healthy planet and what that means for businesses
Member Spotlight: Paulette Frank from Johnson & Johnson shares why healthy people need a healthy planet and what that means for businesses

MEMBER SPOTLIGHT - Paulette Frank, vice president, EHS and sustainability at Johnson & Johnson, sat down with us recently to discuss her inspiration for tackling issues related to human and environmental health. Keep reading to discover why Paulette enjoys palm reading (for fun), what compels her to run toward the next big challenge, how she’d like to pool resources with other members, and more.

Advertisement
Q&A: Dr. John Izzo on Creating Competitive Advantage in an Age of Social Good
Q&A: Dr. John Izzo on Creating Competitive Advantage in an Age of Social Good

WALKING THE TALK - Good products and profits have long been the hallmark of successful businesses, but in a shifting economic landscape these traditional metrics no longer hold up, as consumers, employees and investors are increasingly looking to corporations to act on environmental and social issues. So how can businesses succeed in an age of disruption?

Trending: How Retailers, NGOs Can Engage Consumers to Catalyze Circular Economy
Trending: How Retailers, NGOs Can Engage Consumers to Catalyze Circular Economy

BEHAVIOR CHANGE - Businesses have a critical role to play in cleaning up the global economy, but it is consumers whole truly hold the key to achieving a more sustainable future. In a new report, PA Consulting Group shows that retailers can build customer loyalty — and grow sales — by providing customers with reasons to stay engaged by returning to stores to resell, recycle and donate clothing and electronics.

Working Conditions in Global Supply Chains: What and How to Measure
Working Conditions in Global Supply Chains: What and How to Measure

SUPPLY CHAIN - Despite decades of intense media and business attention, poor working conditions persist in global supply chains. Even Apple, recently announced yet again as the world’s most admired company by Fortune magazine, has struggled to address this issue.

UK Sustainability Sector Outstrips National Average for Job Satisfaction, Pay, Growth
UK Sustainability Sector Outstrips National Average for Job Satisfaction, Pay, Growth

BEHAVIOR CHANGE - Last week, new analysis from B Corp determined that companies using business as a force for good outperform those who don’t. Now, a study from the Institute of Environmental Management and Assessment (IEMA), an international professional body for environmental practitioners, has revealed that sustainability professionals report higher job satisfaction than the UK average.

Trending: Urban Farming, Insects Emerging as Cornerstones of Sustainable Food Future
Trending: Urban Farming, Insects Emerging as Cornerstones of Sustainable Food Future

PRODUCT, SERVICE & DESIGN INNOVATION - With the world population projected to reach 10 billion by 2050, 70 percent more food will be needed, making sustainable food and agricultural solutions an imperative. Urban farming and alternative proteins are emerging as viable and intelligent approaches to meet growing nutritional demands with minimal environmental impacts.

Advertisement
400+ Resolutions Show Investors Stepping Up to Tackle ESG Issues
400+ Resolutions Show Investors Stepping Up to Tackle ESG Issues

FINANCE & INVESTMENT - As You Sow, the Sustainable Investments Institute and Proxy Impact have published an updated Proxy Preview report for 2018. The report offers a comprehensive look at more than 400 shareholder resolutions filed on environmental, social and sustainable governance (ESG) issues.

Trending: Sustainable, Ethical Supply Chains Continue to Gain Momentum
Trending: Sustainable, Ethical Supply Chains Continue to Gain Momentum

SUPPLY CHAIN - The complexity of global supply chains has made it incredibly difficult for businesses to effectively drive sustainable social and environmental change. However, new funding and accessible online resources are making it easier than ever for businesses to overcome these deeply embedded challenges.

How to Coach Employees on Purpose
How to Coach Employees on Purpose

ORGANIZATIONAL CHANGE - This is the fifth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below.

New Transparency Initiative Aims to Boost Responsible Ship Recycling Practices
New Transparency Initiative Aims to Boost Responsible Ship Recycling Practices

MARKETING AND COMMS - In a bid to increase responsible shipping practices, Forum for the Future and the Sustainable Shipping Initiative have launched the Ship Recycling Transparency Initiative (SRTI). The Initiative brings together key industry stakeholders to improve transparency in the global ship recycling value chain by facilitating voluntary disclosure of recycling practices and related data by ship owners, and to support the use of this information to inform decision-making.

2020 Targets Met Early
2020 Targets Met Early

PRESS RELEASE - SAP’s latest Integrated Report, released today, sets it all out in black and white: In 2017, SAP cut its CO2 emissions by 55,000 tons year over year. That’s a whopping 14%. But even more important: At 325 kilotons, our carbon footprint is once again below the year 2000 levels. Back in 2009, SAP had set itself the goal of reducing its global greenhouse gas emissions to the year 2000 level by 2020 – despite strong company growth in the interim.

Advertisement
General Motors Expands Landfill-Free Efforts Globally
General Motors Expands Landfill-Free Efforts Globally

PRESS RELEASE - General Motors today announced an expansion of its industry-leading landfill-free program as all of the company’s manufacturing plants in Canada, Mexico and South America now recycle, reuse or convert to energy all waste from daily operations. With the addition of 27 newly certified facilities, General Motors has 142 manufacturing and non-manufacturing landfill-free facilities globally — more than any other automaker.

Trending: Food Industry Says Sayonara to Single-Use Plastics
Trending: Food Industry Says Sayonara to Single-Use Plastics

CHEMISTRY, MATERIALS & PACKAGING - The war against single-use plastics rages on as even more brands rise to the challenge of creating a plastic-free future. Online food delivery companies Just Eat and Deliveroo are the latest businesses to hop aboard the sustainable packaging bandwagon.

Fast Company Recognizes CVS Health on 2018 World's Most Innovative Companies List
Fast Company Recognizes CVS Health on 2018 World's Most Innovative Companies List

PRESS RELEASE - CVS Health (NYSE: CVS), the nation's largest pharmacy innovation company, was recognized today by Fast Company as one of the World's 50 Most Innovative Companies List for 2018. CVS Health was also honored as No. 7 on Fast Company's Top 10 Most Innovative Companies in Health. Fast Company's 50 Most Innovative Companies List recognizes leading enterprises and rising newcomers that exemplify the best in business and innovation. The list was curated from Fast Company's Top 10 lists, which recognize pioneering companies across 36 categories, including health. More than three dozen Fast Company editors, reporters, and contributors surveyed thousands of companies to create these lists.

L’Oréal Renewable Natural Gas Project Poised to Set New Industry Standard
L’Oréal Renewable Natural Gas Project Poised to Set New Industry Standard

PRODUCT, SERVICE & DESIGN INNOVATION - Guided by its Sharing Beauty with All global sustainability program, beauty giant L’Oréal has revealed plans to achieve carbon neutrality by 2019 for all 21 of its US manufacturing and distribution facilities.

Social Purpose Imperative in Business Triggers Capitalism’s New Zeitgeist
Social Purpose Imperative in Business Triggers Capitalism’s New Zeitgeist

BUSINESS CASE - Welcome to the tipping point of capitalism. At a time defined by political scandals, nuclear threats, and turbulence on Wall Street, business is society’s unlikeliest hero. A series of watershed statements, reports and initiatives from some of the world’s most well-known capitalists is heralding a new zeitgeist, during which businesses are expected to exist to benefit society — not just shareholders.

Advertisement
Employees Are Your Best Purpose Ambassadors
Employees Are Your Best Purpose Ambassadors

MARKETING AND COMMS - This is the fourth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below.

Advertisement

Featured Brand Voices

Have Sustainable Brands delivered right to your inbox.
We offer free, twice weekly newsletters designed to help you create and maintain your company's competitive edge by adopting smarter, more sustainable business strategies and practices.
Copyright ©2007-2021 Sustainable Life Media, Inc. All Rights Reserved.
Sustainable Brands® is a registered trademark of Sustainable Life Media, Inc.