SB Brand-Led Culture Change 2024 - Full Program Announced!

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The Many Hats of a Sustainable Marketer
The Many Hats of a Sustainable Marketer

MARKETING AND COMMS - Marketing is becoming inextricable from sustainability. Marketers must collaborate with other departments closely, gather accurate knowledge and work out how to share brand attributes in a humble and credible way.

Most Businesses Don’t Understand Scope 3 Emissions — Here’s Why
Most Businesses Don’t Understand Scope 3 Emissions — Here’s Why

SUPPLY CHAIN - Tackling Scope 3 emissions is a daunting task; companies must collaborate with their suppliers to understand their carbon literacy, and then work together to take steps towards reducing emissions.

Lights, Camera, Climate Action? Advertisers Being Called Upon to Rein in Their Carbon Footprint
Lights, Camera, Climate Action? Advertisers Being Called Upon to Rein in Their Carbon Footprint

MARKETING AND COMMS - Accurately measuring, tracking, comparing and reporting impacts for the process of producing, filming, displaying and running ads will be crucial for the industry to play its part in solving one of the big challenges of our time.

Understanding the Important Difference Between ESG Risk and ESG Impact
Understanding the Important Difference Between ESG Risk and ESG Impact

FINANCE & INVESTMENT - It is important to know the difference between these terms — and the potential for there to be some divergence between how a company performs on either measure. A company with a high impact rating and low ESG risk doesn’t necessarily mean it’s a great investment opportunity.

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Cultural Intelligence Unlocks Campaign Strategies to Support Brand-Led Culture Change
Cultural Intelligence Unlocks Campaign Strategies to Support Brand-Led Culture Change

BEHAVIOR CHANGE - By unpacking consumer trends and crafting poignant narratives, today’s brands can create behavior change, shift consumer demand, and drive good growth — resulting in positive market transformation and sustainable culture change.

More and More Talent Ready to Leave Companies Over Misalignment of Values
More and More Talent Ready to Leave Companies Over Misalignment of Values

ORGANIZATIONAL CHANGE - From ‘quiet quitting’ to conscious quitting: Despite economic uncertainty, 51% of employees surveyed would consider resigning if employers do not align with own values.

Consumer Product Brands Embrace Responsible Forestry
Consumer Product Brands Embrace Responsible Forestry

SUPPLY CHAIN - When it comes to forest products, Bio Pappel, HP, Melissa & Doug, REI and Amazon are all leaders in responsible sourcing. What does this commitment look like in practice?

Pomp, Personalities and Products Made for a Super Bowl with Little Purpose
Pomp, Personalities and Products Made for a Super Bowl with Little Purpose

MARKETING AND COMMS - Product, product, product drove Super Bowl commercials this year; purpose and ESG communication were largely left on the bench.

The Power of $7M: How Companies Can Make a Lasting Impact with Their Super Bowl Ad Budget
The Power of $7M: How Companies Can Make a Lasting Impact with Their Super Bowl Ad Budget

MARKETING AND COMMS - Directing $7M to improving lives instead of selling products sends a powerful message of hope and generosity to millions of Super Bowl fans.

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It’s Not Easy Being Green: How to Avoid the Many Shades of Greenwashing
It’s Not Easy Being Green: How to Avoid the Many Shades of Greenwashing

MARKETING AND COMMS - With keener public awareness and growing scrutiny of brand sustainability claims, greenwashing hasn’t gone away but become a ‘many-headed beast.’ Experts weigh in on the best way forward for brands.

Store Shelves of the Future: Packaging for a Circular Economy
Store Shelves of the Future: Packaging for a Circular Economy

FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER - We recently gathered leaders from McKinsey, Unilever and Colgate-Palmolive to ponder what consumer products and their packaging will look like in 2035 and beyond.

From Messages to Painted Pictures: How Storytelling Drives Social Purpose
From Messages to Painted Pictures: How Storytelling Drives Social Purpose

MARKETING AND COMMS - Messaging is about telling an audience something; storytelling shows them something. Engaging social-purpose storytelling can shape the way people think and feel, and motivate them towards a desired action.

Global Citizen, Authentic Team Up to Rally Consumers to Help #EndExtremePovertyNOW
Global Citizen, Authentic Team Up to Rally Consumers to Help #EndExtremePovertyNOW

MARKETING AND COMMS - The strategic initiative will include impact-focused brand activations and products to engage consumers in Global Citizen’s mission to end extreme poverty.

Brand-Led Culture Change Key to a Flourishing Future
Brand-Led Culture Change Key to a Flourishing Future

BEHAVIOR CHANGE - By prioritizing bold business imperatives and meeting deep human needs, brands can transform themselves into the leaders of a new, regenerative economy. But these initiatives cannot thrive in a closed system of communication.

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Tech Titans Embrace Responsible Forestry
Tech Titans Embrace Responsible Forestry

CHEMISTRY, MATERIALS & PACKAGING - While many companies focus sustainability efforts on their products and other consumer touch points, two of tech’s largest companies are including large facility construction and remodel projects as a foundation to their efforts having a ‘nature-positive’ approach.

2023 Design Trends: Balancing the Beautiful with the Responsible
2023 Design Trends: Balancing the Beautiful with the Responsible

CHEMISTRY, MATERIALS & PACKAGING - The balance between luxury and sustainability has set a new bar for luxury packaging, making us all stop and think about how we can do things differently.

Forget Crypto: How Blockchain Helps Enhance Supply Chain Sustainability, Transparency
Forget Crypto: How Blockchain Helps Enhance Supply Chain Sustainability, Transparency

SUPPLY CHAIN - Until recently, brands have had very little visibility into what’s happening at the farthest reaches of their supply chains. Immutable blockchain data has begun to play a central role in helping companies ensure compliance and earn trust on the global market.

WWF Tool Helps Companies, Investors Mitigate Biodiversity Risks Across Their Operations
WWF Tool Helps Companies, Investors Mitigate Biodiversity Risks Across Their Operations

THE NEXT ECONOMY - The tool includes over 50 biodiversity-relevant data layers that collectively provide a global, holistic picture of nature-related risk — the first-ever platform that brings together such a diverse range of data specifically for the purpose of analyzing biodiversity-related risks to corporates and investors.

Driving Responsible Forestry at Scale: An Interview with P&G Forester Chris Reeves
Driving Responsible Forestry at Scale: An Interview with P&G Forester Chris Reeves

SUPPLY CHAIN - As a purchaser of wood pulp for its Bounty and Charmin brands, Procter & Gamble has an influence on driving responsible forest practices for its suppliers. But P&G needs help driving scale — more companies must make good on responsible sourcing commitments to meet the needs of the market, as well as a fragile natural world.

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Bulleit Frontier Whiskey, American Forests Advancing Tree Equity in Communities Across the US
Bulleit Frontier Whiskey, American Forests Advancing Tree Equity in Communities Across the US

WALKING THE TALK - After meeting their goal to plant 1M trees three years early, Bulleit and American Forests are now focused on improving tree equity in communities that need it most — starting with two in Houston, Texas ravaged by Hurricane Harvey.

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