NEW METRICS -
One of many recurring themes at SB’22 San Diego was the need for a new lexicon and new metrics for the regeneration movement, which more accurately reflect the level of work and transformation needed to not only avert climate collapse but to enable a flourishing future for all.
MARKETING AND COMMS -
Fridays for Future reminds US voters about the real existential threat to our planetary health, while UMG launches new installments of its ‘Use Your Voice’ and ‘Pull Up to the Polls’ initiatives to support voter education and to help get young people to the polls this week.
BEHAVIOR CHANGE -
68% of people ‘somewhat agree’ they’d reduce their consumption by half to avoid environmental damage and climate change — especially those with worried children at home, according to a new survey. But the gap between aspirations and actions remains wide in all countries.
BEHAVIOR CHANGE -
COVID reshaped our capacity for collaborative change. We saw that, when people had the right information, they would act accordingly. We must help people understand how to participate in the sustainable economy and what their impact can be. Even more, we must change social norms so that people feel compelled to opt in.
NEW METRICS -
The Sustainable Development Performance Indicators help close the ‘Sustainability Context Gap’ — in which less than 1% of sustainability reports produced from 2000-2013 measured corporate performance in the context of ecological sustainability thresholds.
MARKETING AND COMMS -
Through collaborations with Roblox and the first NFT-themed restaurant, Bored & Hungry, McCain is providing a fun way to help younger audiences understand the problems with conventional farming and the benefits of regenerative practices.
MARKETING AND COMMS -
We believe that increasing the accessibility of information and transparency of ingredients is critical to transforming the cleaning products industry. Tapping into consumer demands for sustainable and trustworthy cleaning supplies will also drive the clarity needed by manufacturers to better understand what is in their products.
LEADERSHIP -
In a packed ballroom at SB’22 San Diego, women leading sustainability for three very different organizations explored how today’s leaders can engage and empower tomorrow’s generation to lead us to a flourishing future.
MARKETING AND COMMS -
For a purpose-driven business, marketing must transform from traditional advertising to building a social-purpose ecosystem, requiring a fundamental
shift in the way marketing is integrated and delivered. In a recent webinar, BCLC, PepsiCo and CLMBR discussed how they are shifting their marketing strategies to accelerate social purpose.
WASTE NOT -
Key recommendations failed to understand plastic pollution from a holistic perspective — placing too much blame on the five most impacted Asian countries and suggesting carbon-heavy options for disposal.
MARKETING AND COMMS -
Climate action is increasingly important to incorporate into a brand’s value proposition to customers and consumers. These four steps will enable brand managers to take clear and meaningful actions — which, in turn, can connect with consumers and differentiate products in the market.
MARKETING AND COMMS -
The success of tourism pledges lies with destinations, not travelers; and for any pledge to be effective, it must be used as part of a destination’s wider sustainable tourism strategy, rather than an isolated destination-management intervention.
SUPPLY CHAIN -
A collaborative, network approach is helping global companies meet their suppliers where they are and ensure they have the resources and know-how to rise to growing imperatives to reduce climate impacts.
MARKETING AND COMMS -
We must not only create products that address environmental impact without compromising consumer experience, but also help consumers understand that they
don’t compromise when they embrace more sustainable products. How? By influencing our industry’s influencers.
MARKETING AND COMMS -
By celebrating the growers behind popular chocolate and tea brands, the murals remind the public to ‘Choose the world you want’ by supporting products and brands that help give farmers a sustainable livelihood.
SUPPLY CHAIN -
By enabling raw material traceability at scale, Avery Dennison’s atma.io helps brands account for varying environmental footprints through more granular supply
chain data, and empowers consumers to hold brands accountable to their sustainability promises.
PRODUCT, SERVICE & DESIGN INNOVATION -
The new Norwegian network of nine properties is on a mission to redefine business travel with experiences that embed and impart the very essence of sustainability and regenerative practices.
NEW METRICS -
A new report analyzes the executive compensation packages of 47 of the US’s most carbon-emitting companies. Where climate-related compensation ties were
claimed, most were negligible, non-quantitative and lacked specific, climate-related pay incentives.
ORGANIZATIONAL CHANGE -
‘Job purposing’ is making meaningful contributions to others or societal causes as part of regular work. Caesars showed that helping its sales and conventions departments job purpose was a promising pathway to dramatically
augmenting its ESG work — and, thus, its positive societal impact.