SB Brand-Led Culture Change 2024 - Full Program Announced!

Stories About Corporate Communications

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Sustainability in Advertising: How Marketers Can Waste Less and Grow More
Sustainability in Advertising: How Marketers Can Waste Less and Grow More

MARKETING AND COMMS - It’s all about increasing the efficiency of your assets — rather than just adding more stuff to a stack to feel like you are keeping pace. When it comes to both effectiveness and sustainability, less is more.

New Leadership Paradigms Fuel ‘Great Migration’ to Regenerative Business Future
New Leadership Paradigms Fuel ‘Great Migration’ to Regenerative Business Future

ORGANIZATIONAL CHANGE - Insights shared throughout the week at SB’23 San Diego highlighted the organizational shifts occurring — and those still needed — to bring a resilient future to life.

For Companies with Authentic Sustainability Pursuits, the Devil’s in the Details
For Companies with Authentic Sustainability Pursuits, the Devil’s in the Details

MARKETING AND COMMS - Several discussions at SB’23 San Diego highlighted the importance of achieving total visibility into company operations, relationships, impacts and messaging — to avoid surprises that could hamstring progress.

Redefining the Consumer Experience with SmartLabels
Redefining the Consumer Experience with SmartLabels

MARKETING AND COMMS - With engagement levels still low, SmartLabels are something of a sleeping giant. So, where’s the tipping point to awaken their full potential? How do we really drive that desire to engage?

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Regenerating Local: How Brands Can Bring Tangible Benefits to Communities in Need
Regenerating Local: How Brands Can Bring Tangible Benefits to Communities in Need

WALKING THE TALK - At SB’23 San Diego, several discussions and events explored the potential for social impact when we rethink business as usual.

The Secret Sauce of Storytelling: Bringing the Masses Along on the Road to Regeneration
The Secret Sauce of Storytelling: Bringing the Masses Along on the Road to Regeneration

MARKETING AND COMMS - Final-day keynotes at SB’23 San Diego explored various approaches to turning consumers into collaborators in our efforts to create an ethical, equitable, climate-resilient future for all.

When to Speak, When to Listen: A Brand Guide to Navigating a Divided Society
When to Speak, When to Listen: A Brand Guide to Navigating a Divided Society

MARKETING AND COMMS - Another strong thread throughout SB’23 San Diego addressed the tightrope that brands must often walk when working to stay true to their values — and not letting ‘purpose fragility’ rule in our politically polarized world.

Can Our Current Food System Be Redeemed?
Can Our Current Food System Be Redeemed?

THE NEXT ECONOMY - At SB’23 San Diego, we got several looks at some of the holistic, new approaches to agriculture that may just mitigate the risks in how our food — even meat — is produced.

2 Steps Forward, 1 Step Back: LEGO Is Latest Company to Disclose Sustainability Setback
2 Steps Forward, 1 Step Back: LEGO Is Latest Company to Disclose Sustainability Setback

WALKING THE TALK - The world’s largest toymaker acknowledged the issues it encountered in pursuit of a more sustainable alternative to its oil-based plastic bricks, illustrating the still-circuitous path to sustainable solutions.

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4 Keys to Accurately Accounting for Your Company’s Impacts on Nature
4 Keys to Accurately Accounting for Your Company’s Impacts on Nature

FINANCE & INVESTMENT - This week at SB’23 San Diego, Context Nature shared guiding principles with which business can bridge nature and finance strategies; and three companies shared lessons learned from enacting their own biodiversity commitments.

Brands Putting Rubber to Road to Create a Regenerative Near-Future
Brands Putting Rubber to Road to Create a Regenerative Near-Future

THE NEXT ECONOMY - Keynotes on day 2 of SB’23 San Diego touched on everything from optimizing global companies’ resource use, building regenerative supply chains, and partnerships addressing the environmental and human impacts of plastic pollution to standing firm in the face of backlash.

Hilton, Oatly Advance Case for Carbon Labeling Food
Hilton, Oatly Advance Case for Carbon Labeling Food

MARKETING AND COMMS - The vocal oatmilk brand is calling for mandatory climate labeling of food in the UK; and the global hotel chain now has carbon-labeled menus at 30 UK properties.

Net-Zero Goals Have the Right Ambition, But Most Lack a Clear Path to Realization
Net-Zero Goals Have the Right Ambition, But Most Lack a Clear Path to Realization

WALKING THE TALK - According to Capgemini research, the CPG and retail industries exemplify some of the most common issues when it comes to turning net-zero goals into measurable action.

EY, Microsoft Partner to Advance Sustainability Education Worldwide with ‘Green Skills Passport’
EY, Microsoft Partner to Advance Sustainability Education Worldwide with ‘Green Skills Passport’

COLLABORATION - The program will position learners ages 16 and over to thrive in the evolving market for jobs related to sustainability and climate change; and provide NGOs a platform to empower underserved communities with new, employable skills.

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Tides: Navigating Corporate Social Impact Through Turbulent Times
Tides: Navigating Corporate Social Impact Through Turbulent Times

WALKING THE TALK - Senior Advisor of Corporate Social Impact Erin Ceynar shares how the philanthropic partner and nonprofit accelerator helps its clients craft and stand by authentic social-impact efforts, even in the face of headwinds.

Connecting the Dots: Digital Tools Helping Companies Tackle Scope 3 Emissions
Connecting the Dots: Digital Tools Helping Companies Tackle Scope 3 Emissions

SUPPLY CHAIN - Quantifying scope 3 is undeniably daunting. But the Partnership for Carbon Transparency is working to create the 'internet for emissions data' — which would set a common framework for all organizations to seamlessly connect, exchange and derive insights from emissions data.

4 Ways to Accelerate Your Business Results on Purpose
4 Ways to Accelerate Your Business Results on Purpose

WALKING THE TALK - In State of the Whole Brand 2023, some of the world’s most influential marketers share their unique POVs on whole brand-building and purpose. Here are four ways they suggest you level up your own purpose-driven brand.

‘The Climate Crisis Is, in Part, a Communication Crisis:’ Brands Must Walk Their Talk to Galvanize Consumers
‘The Climate Crisis Is, in Part, a Communication Crisis:’ Brands Must Walk Their Talk to Galvanize Consumers

MARKETING AND COMMS - A new study by Magna, Teads and Project Drawdown confirms consumers are relying on brands to create a clear, tangible and compelling vision — backed by substantive action — to guide them toward more sustainable lifestyles.

Marketing Resilient Food Production: How Kellogg’s and Oatly Are Leading the Pack
Marketing Resilient Food Production: How Kellogg’s and Oatly Are Leading the Pack

MARKETING AND COMMS - By partnering with Regrow Ag to track and reduce supply chain emissions, Kellogg's and Oatly are driving change and increasing awareness through transparent, data-driven marketing.

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‘Zero-Waste Chef’ Campaign Inspires Canadians to Eliminate At-Home Food Waste
‘Zero-Waste Chef’ Campaign Inspires Canadians to Eliminate At-Home Food Waste

BEHAVIOR CHANGE - SkipTheDishes partnered with the Circular Innovation Council and top Canadian chefs to inspire consumers to reimagine their takeout leftovers and reduce food waste.

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