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Sustainability Is Not Enough: Moving from Earth-Neutral to Earth-Positive
Sustainability Is Not Enough: Moving from Earth-Neutral to Earth-Positive

THE NEXT ECONOMY - To create real change and avert a climate crisis, we must move beyond earth-neutral and embrace earth-positive — and that starts with your narrative. Here are three ways to ensure that your business, your brand and your ethos are all earth-positive.

Why More Brands Should Get Grief-Smart This Mother's Day, and Every Day
Why More Brands Should Get Grief-Smart This Mother's Day, and Every Day

MARKETING AND COMMS - Sometimes, Mother’s Day — and any number of other marketing holidays celebrating relationships — can hurt. When brands go beyond sales pitches to show their humanity around these occasions, they can set themselves apart and create the more authentic connections customers seek.

New Partnerships Putting Mycoprotein at Center of Sustainable Food Future
New Partnerships Putting Mycoprotein at Center of Sustainable Food Future

PRODUCT, SERVICE & DESIGN INNOVATION - A new MycoTechnology partnership will scale production of mycoprotein and eliminate food waste in Oman; while Quorn and Drew Barrymore expand their partnership with a new educational series, “Myco101.”

2022 ‘World-Changing Ideas’ Tease Sustainable Models for Building, Power, Finance, Animal-Free Protein
2022 ‘World-Changing Ideas’ Tease Sustainable Models for Building, Power, Finance, Animal-Free Protein

PRODUCT, SERVICE & DESIGN INNOVATION - It’s that time of year, again — when we pore excitedly over Fast Company’s annual list of World-Changing Ideas. Here are a few of our favorites.

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Purpose & ESG Are Not Interchangeable; You Need Both
Purpose & ESG Are Not Interchangeable; You Need Both

ORGANIZATIONAL CHANGE - Purpose and ESG are often conflated. Here, three experts explain what makes them different, why you need both, and how to prioritize the gamut of ESG- and Purpose-related activities.

Google, UN Partner to Fight Misinformation on Climate Change
Google, UN Partner to Fight Misinformation on Climate Change

MARKETING AND COMMS - For Google, the search features are part of a larger push to build products and tools that empower people to better understand and limit their personal environmental impact — and highlights verified sources of climate data in 12 languages.

US Consumers Looking to Brands, Ecolabels to Help Guide Better Purchasing Habits
US Consumers Looking to Brands, Ecolabels to Help Guide Better Purchasing Habits

BEHAVIOR CHANGE - New research from Sustainable Brands™ and Ipsos highlights post-pandemic consumer behaviors and priorities, and how product labeling influences purchasing decisions.

Thought-Provoking Campaigns Urge Consumers to Take More Conscious Approach to Shopping
Thought-Provoking Campaigns Urge Consumers to Take More Conscious Approach to Shopping

MARKETING AND COMMS - This week, Sendle and Allbirds launched creative for Earth Week that remind consumers of the vast environmental costs of our addiction to instant-gratification retail and shipping.

Any Road Will Take You There, If You Don’t Know Where (or Why) You’re Going: Defining Purpose
Any Road Will Take You There, If You Don’t Know Where (or Why) You’re Going: Defining Purpose

MARKETING AND COMMS - While some sustainability terms have stood the test of time, others are now outdated. No matter what terms you use, you and your colleagues should have a shared understanding of what “purpose” means in your organization to gain its greatest benefits. Here is an up-to-date glossary for responsible business professionals.

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Over 100 NGOs Join Forces to Escalate Climate Pressure on Vanguard
Over 100 NGOs Join Forces to Escalate Climate Pressure on Vanguard

MARKETING AND COMMS - The world's second-largest asset manager received the worst possible score in a new climate scorecard as NGOs, grassroots groups, and finance experts ramp up pressure for it to act on climate.

KLM Called Out for Misleading Claim That Travelers Can ‘Fly CO2 Zero’
KLM Called Out for Misleading Claim That Travelers Can ‘Fly CO2 Zero’

WALKING THE TALK - A Dutch advertising watchdog has ruled that a recent ad telling the airline’s customers they could fly carbon-emission free is misleading.

BlackRock ‘Anticipates’ 75% of Portfolio Edging Toward Net Zero by 2030
BlackRock ‘Anticipates’ 75% of Portfolio Edging Toward Net Zero by 2030

FINANCE & INVESTMENT - While the announcement from the world’s largest asset manager could potentially have significant influence on lowering global emissions, BlackRock’s passive approach is a missed opportunity to actively drive the transition to a low-carbon, net-zero economy.

‘Kaizen’: How Sipsmith Is Fulfilling Its Mission to Create the Best Gin for the World
‘Kaizen’: How Sipsmith Is Fulfilling Its Mission to Create the Best Gin for the World

WALKING THE TALK - Despite having been acquired by a global spirits conglomerate, the founders of Sipsmith have been able to redefine their mission and vision for the company — as well as influence others within the global group to join them on the journey.

Unilever’s New Sustainability Director Wants Competitors to Close the Gap on ESG Performance
Unilever’s New Sustainability Director Wants Competitors to Close the Gap on ESG Performance

LEADERSHIP - “We need to keep that competitive advantage and continue to innovate so that we can really make sustainable living commonplace. It’s constant innovation; and we want others to come along on the journey with us.” — Niki King

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New B Corp Maker’s Mark Leading US Spirits Industry’s Slow Shift to Sustainability
New B Corp Maker’s Mark Leading US Spirits Industry’s Slow Shift to Sustainability

THE NEXT ECONOMY - In January, Maker’s Mark became the world’s largest distillery to earn B Corp certification — a significant milestone for the broader industry, as well as a sustainability benchmark for Kentucky’s thriving 'Bourbon Country.'

From Seed to Recycling Center: How Companies Can Enable a Circular Economy at Every Step
From Seed to Recycling Center: How Companies Can Enable a Circular Economy at Every Step

CHEMISTRY, MATERIALS & PACKAGING - While not every company is equipped or positioned to follow its products through their entire lifecycle, there are a few ways companies can think about participating at individual or multiple points in the circular cycle.

Are Sustainable Brand Messages Targeting the Wrong People?
Are Sustainable Brand Messages Targeting the Wrong People?

MARKETING AND COMMS - By focusing on a handful of easy target demographics, brands exclude swaths of people — the people who most need to be included in the narrative. The next time you brief your agency or write a brand plan, I hope you’ll rethink assumptions of who the sustainable consumer could be.

Blue Apron, Too Good to Go Show Achieving Climate Goals Can Be a Piece of Cake
Blue Apron, Too Good to Go Show Achieving Climate Goals Can Be a Piece of Cake

WASTE NOT - Well, maybe not exactly ... But this week, the two food-delivery services detailed how they’re eliminating their operational impacts and continuing to engage consumers in climate-friendlier food practices.

Curbing Ocean Plastic Waste: Is Your Brand Missing the Boat?
Curbing Ocean Plastic Waste: Is Your Brand Missing the Boat?

WASTE NOT - Reducing plastic waste is a winning issue for consumers. With so many examples of early success and ROI, there’s no better time to join the movement by committing to reduce plastic pollution and limiting the need for virgin plastic.

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The Purpose Gloves Are Off: How to Not End Up on the Ropes
The Purpose Gloves Are Off: How to Not End Up on the Ropes

ORGANIZATIONAL CHANGE - The United Way Social Purpose Institute offers a free tool to help companies assess and rate the degree to which their purpose is fully embedded across the company and in its relationships. These are the new techniques that purpose players are expected to demonstrate to stay in the ring …

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