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WALKING THE TALK - As the advocacy group asserts: ‘This is a time that calls for commitment and courage. Your action can be made in the sound knowledge that you have the majority behind you.'
MARKETING AND COMMS - Creatives for Climate’s ‘secret agents of change’ will be prowling the festival calling on individuals, agencies and brands to tackle greenwashing at the source.
MARKETING AND COMMS - Day one of SB’s Brand-Led Culture Change event was loaded with insights from brand leaders and influencers on the ever-growing world of impactful brand sustainability communication.
MARKETING AND COMMS - Opening keynotes at Brand-Led Culture Change featured insights from unconventional brand partnerships and keys to helping people and brands alike move beyond fear and embrace the changes we need to create a flourishing future for all.
MARKETING AND COMMS - As with other forms of anxiety, climate anxiety must be navigated with great care; and it is essential that the younger generation have allies around them when facing such an enormous challenge as climate change.
MARKETING AND COMMS - Shaw spoke with 'Metropolis' Editor-in-Chief Avinash Rajagopal about how to best tackle the complexity of sustainability, and how the design industry is adopting a more interconnected perspective on the subject.
MARKETING AND COMMS - Oatly is offering free ad space to a big dairy brand that shares the same impact data that Oatly did to receive its climate certification.
MARKETING AND COMMS - Many marketing professionals feel they need to be braver and clearer in their sustainability communications to avoid greenwashing; but over a third don’t feel they have the capacity or knowledge to do so.
MARKETING AND COMMS - Despite growing corporate efforts to drive sustainable change and climate action, there’s an underlying issue: a lack of consumer trust towards companies’ claims on this front.
PRODUCT, SERVICE & DESIGN INNOVATION - Coachtopia was co-created with a community of fashion enthusiasts, creatives, entrepreneurs, activists and more. Coach says it’s a platform for change in which Gen Z can help create the fashion future they want to see.
MARKETING AND COMMS - New ad campaign pokes fun at celebrating taking care of the planet only once a year.
SUPPLY CHAIN - With the KIND Almond Acres Initiative, the snack bar brand begins work to future-proof its #1 ingredient.
WALKING THE TALK - In 'Working to Restore,' writer Esha Chhabra highlights 30 companies around the world that embody a truly regenerative approach to business.
COLLABORATION - The year-long partnership with four young influencers will explore actionable ways to implement feedback within PUMA’s business and sustainability strategies, while using the voices’ platforms to communicate PUMA’s efforts transparently and authentically.
MARKETING AND COMMS - Hundreds of customers who scanned QR codes for restaurant menus across Canada in the past two months likely stumbled on secret menus instead, which revealed the hidden human costs behind popular food items.
WALKING THE TALK - Research shows that companies that succeed in uncertain times are those attuned to stakeholder needs and that focus on what matters most; those that go into survival mode and pull back from investing in their business flounder in a recession.
MARKETING AND COMMS - Here are three lessons social-impact leaders can learn from Ellie — the 14-year-old protagonist in “The Last of Us” — for dealing with these increasingly challenging times.
WASTE NOT - The dried fruit snack maker is on a mission to put a dent in the massive produce waste issue on farms in California’s Central Valley, while teaching consumers the value in ‘food waste.’
BEHAVIOR CHANGE - By unpacking consumer trends and crafting poignant narratives, today’s brands can create behavior change, shift consumer demand, and drive good growth — resulting in positive market transformation and sustainable culture change.
MARKETING AND COMMS - Product, product, product drove Super Bowl commercials this year; purpose and ESG communication were largely left on the bench.