Stories About Storytelling

Found 447 stories. Page 1 of 23.

New Nonprofit on Mission to Educate, Coach Athletes to Engage Public on Climate Crisis
New Nonprofit on Mission to Educate, Coach Athletes to Engage Public on Climate Crisis

MARKETING AND COMMS - EcoAthletes, a New York-based nonprofit, launches today to harness the massive power of athletes to influence millions of fans to take action to fight climate change.

Regenerative Business, Part 6: Leveraging Nodes in Living Systems
Regenerative Business, Part 6: Leveraging Nodes in Living Systems

LEADERSHIP - This is the sixth blog in a series on the seven First Principles of regeneration, drawing from living systems sciences, from renowned author and regenerative business expert Carol Sanford.

12 Amazing Documentaries on Sustainability, Regeneration That You Now Have Time to Watch
12 Amazing Documentaries on Sustainability, Regeneration That You Now Have Time to Watch

MARKETING AND COMMS - As many of us find ourselves with much more time at home due to the COVID-19 crisis, a lot of us are finding opportunities to do things we couldn’t quite get to in the course of our ‘regular lives’ before the widespread lockdowns.

Regenerative Business, Part 5: The Nestedness of Living Systems
Regenerative Business, Part 5: The Nestedness of Living Systems

ORGANIZATIONAL CHANGE - This is the fifth blog in a series on the seven First Principles of regeneration, drawing from living systems sciences. Read parts one, two, three and four.

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New App Aims to Reconnect Youth with Wonders of the Natural World
New App Aims to Reconnect Youth with Wonders of the Natural World

BEHAVIOR CHANGE - Mammalz is a mobile- and web-based, community-driven content platform giving youth around the globe a highly engaging and interactive way to connect with nature.

Regenerative Business, Part 2: Addressing the Whole, Not Just the Parts
Regenerative Business, Part 2: Addressing the Whole, Not Just the Parts

ORGANIZATIONAL CHANGE - When one sets out to work "Regeneratively," it is with the intention of finding the full potential of some effort, one that will proceed through seven phases of thinking and acting. This is a look at Phase One, in which you begin with learning to discern a living, structured whole.

Regenerative Business, Part 1: The History and Practice of 'Regeneration'
Regenerative Business, Part 1: The History and Practice of 'Regeneration'

LEADERSHIP - Forty years ago, I meet a cadre of business designers and developers who called what they did Regenerative Business Design. They had led a revolution with extraordinary success in Procter & Gamble, which gave the business world a state of the art approach in producing Return on Investment with people and assets. They delivered earnings for the consumer products giant that were the envy of all industries, in an industry whose margins were collapsed to below 5 percent.

Q&A: thinkPARALLAX Demystifies Effective ESG Communication
Q&A: thinkPARALLAX Demystifies Effective ESG Communication

MARKETING AND COMMS - thinkPARALLAX is helping brands master storytelling around ESG issues to engage stakeholders. CEO and co-founder Guusje Bendeler told us more about the agency’s approach to creating a new ROI — Return on Impact.

SB Oceans: Can Better Business Save Our Seas?
SB Oceans: Can Better Business Save Our Seas?

COLLABORATION - Over the course of three action-packed days, the inaugural Sustainable Brands Oceans (14-16 Nov) in Porto, Portugal convened a stellar lineup of business leaders laser-focused on saving the ocean while there’s still time. Here’s what we learned from some of the practitioners and storytellers …

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How Better Storytelling Can Get People to Vote: Lessons from the European Elections
How Better Storytelling Can Get People to Vote: Lessons from the European Elections

MARKETING AND COMMS - I strongly believe in the power of emotional storytelling that cuts through. We need to make people *feel* something. More than ever, we have to stand up for the values that we believe in — and to do that well, we need to take more risks. 

Q&A: The Agency Behind the Ice Bucket Challenge Gets Even More Focused on Purpose
Q&A: The Agency Behind the Ice Bucket Challenge Gets Even More Focused on Purpose

MARKETING AND COMMS - Purpose-led communications campaigns have skyrocketed, and Porter Novelli has moved in lockstep with this trend. We spoke with CEO Brad MacAfee to hear more about their pivot towards purpose.

In ‘Game Changers,’ Veggie Athletes Prove Everything We’ve Been Taught About Protein Was a Lie
In ‘Game Changers,’ Veggie Athletes Prove Everything We’ve Been Taught About Protein Was a Lie

BEHAVIOR CHANGE - New documentary follows world-class, high-performance athletes who’ve gone veggie and are beating their meat-eating counterparts at their own game — while also improving the health of the planet.

Amsterdam’s Creative Industry Rising to Challenge to Take on the Climate Crisis
Amsterdam’s Creative Industry Rising to Challenge to Take on the Climate Crisis

MARKETING AND COMMS - Extinction Rebellion and The Humblebrag call upon Dutch creative industries to take a collective stand for the climate. Amsterdam’s first Creatives for Climate summit will take place on 18 September at Patagonia HQ.

Brazilian Telenovela Brings Plight of the Amazon to Global Audiences
Brazilian Telenovela Brings Plight of the Amazon to Global Audiences

MARKETING AND COMMS - The Brazilian drama thriller aims to raise awareness of the threats to the rainforest, indigenous communities and society at large, by bringing these threats closer to home.

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SB’19 Detroit: Brands Large and Small on Driving the Change They Wish to See in the World
SB’19 Detroit: Brands Large and Small on Driving the Change They Wish to See in the World

BEHAVIOR CHANGE - SB’19 Detroit was off to an engaging start this week, with powerhouses including Allbirds, Cisco, Eileen Fisher and Timberland comparing notes with rising craft brands and even Little Miss Flint on the most effective ways to continue to drive change toward a healthy, sustainable future.

Q&A: Nat Geo on Its Mission to ‘Activate’ Global Citizens, Drive Change Through Stories
Q&A: Nat Geo on Its Mission to ‘Activate’ Global Citizens, Drive Change Through Stories

LEADERSHIP - National Geographic’s efficacy lies at the nexus of science, entertainment and purpose. We spoke with CMO Jill Cress to learn how this ‘purpose-native’ media giant maximizes its impacts through strategic partnerships.

3 Lessons Learned from SB’19 Paris, Day 1
3 Lessons Learned from SB’19 Paris, Day 1

LEADERSHIP - Sustainable Brands ‘19 Paris could not have opened at a more apposite moment. Across Europe, activists demanding more action on issues that matter have taken over the narrative. — the expectation for those in power to take action has reached a fever pitch.

Community Buy-In: Turning Employees from Cynics to Storytellers
Community Buy-In: Turning Employees from Cynics to Storytellers

ORGANIZATIONAL CHANGE - As increasing numbers of organisations make sustainability commitments, transparency around how they are progressing reiterates how hard it can be to turn ambitions into reality. There are many reasons for this; however, a common denominator for those at the start of their sustainability journey is often a lack of internal understanding and desire to change.

'Mdudu,' Political Correctness & Sustainable Storytelling
'Mdudu,' Political Correctness & Sustainable Storytelling

MARKETING AND COMMS - Doing good does not require everyone to be insufferably ‘good’; re-engineering narratives and characters to remove the inappropriate and sometimes highly imperfect humanity of them leaves a massive hole in the realm of sustainability communications.

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How to Promote Your Sustainability Story on Social Media as a B2B Company
How to Promote Your Sustainability Story on Social Media as a B2B Company

MARKETING AND COMMS - Social media thrives on compelling storytelling, and chances are that your sustainability efforts have the capacity to pull on your audience’s heartstrings better than another post promoting your product or service.

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