Stories About Storytelling
Found 534 stories. Page 1 of 27.
Outvertising to Brands: Stand Your Ground This Pride Month
WALKING THE TALK - As the advocacy group asserts: ‘This is a time that calls for commitment and courage. Your action can be made in the sound knowledge that you have the majority behind you.'
‘Secret Agents of Change’ to Take Over Cannes Lions to Root Out Greenwashing
MARKETING AND COMMS - Creatives for Climate’s ‘secret agents of change’ will be prowling the festival calling on individuals, agencies and brands to tackle greenwashing at the source.
The Dos and Don’ts of Successfully Engaging the Masses
MARKETING AND COMMS - Day one of SB’s Brand-Led Culture Change event was loaded with insights from brand leaders and influencers on the ever-growing world of impactful brand sustainability communication.
Regeneration, Reinvention and Revamping Retail: Finding the Sweet Spots to Drive Culture Change
MARKETING AND COMMS - Opening keynotes at Brand-Led Culture Change featured insights from unconventional brand partnerships and keys to helping people and brands alike move beyond fear and embrace the changes we need to create a flourishing future for all.
Nurturing Mental Health in a Climate-Changing World: Another Critical Challenge to Face Together
MARKETING AND COMMS - As with other forms of anxiety, climate anxiety must be navigated with great care; and it is essential that the younger generation have allies around them when facing such an enormous challenge as climate change.
Balancing Optimism, Practicality to Drive Architects and Designers Toward a Sustainable Future
MARKETING AND COMMS - Shaw spoke with 'Metropolis' Editor-in-Chief Avinash Rajagopal about how to best tackle the complexity of sustainability, and how the design industry is adopting a more interconnected perspective on the subject.
Oatly Challenges Big Dairy to Climate Footprint Showdown
MARKETING AND COMMS - Oatly is offering free ad space to a big dairy brand that shares the same impact data that Oatly did to receive its climate certification.
Study: Many Marketers Feel ‘Capability Gap’ When It Comes to Sustainability Communication
MARKETING AND COMMS - Many marketing professionals feel they need to be braver and clearer in their sustainability communications to avoid greenwashing; but over a third don’t feel they have the capacity or knowledge to do so.
Bridging the Sustainability Trust Gap in a Climate-Challenged World
MARKETING AND COMMS - Despite growing corporate efforts to drive sustainable change and climate action, there’s an underlying issue: a lack of consumer trust towards companies’ claims on this front.
Coach Launches Community-Powered, Circular Sub-Brand, Coachtopia
PRODUCT, SERVICE & DESIGN INNOVATION - Coachtopia was co-created with a community of fashion enthusiasts, creatives, entrepreneurs, activists and more. Coach says it’s a platform for change in which Gen Z can help create the fashion future they want to see.
For Lundberg Family Farms, ‘Every Ducking Day Is Earth Day’
MARKETING AND COMMS - New ad campaign pokes fun at celebrating taking care of the planet only once a year.
KIND Pledges to Exclusively Source Regeneratively Farmed Almonds by 2030
SUPPLY CHAIN - With the KIND Almond Acres Initiative, the snack bar brand begins work to future-proof its #1 ingredient.
30 Companies Restoring the Planet — and Our Hope for a Better World
WALKING THE TALK - In 'Working to Restore,' writer Esha Chhabra highlights 30 companies around the world that embody a truly regenerative approach to business.
PUMA Engaging ‘Voices of a Re:Generation’ to Help Shape Its Sustainability Strategy
COLLABORATION - The year-long partnership with four young influencers will explore actionable ways to implement feedback within PUMA’s business and sustainability strategies, while using the voices’ platforms to communicate PUMA’s efforts transparently and authentically.
‘Secret Menu’ Reveals the Hidden Human Costs of the Food We Eat
MARKETING AND COMMS - Hundreds of customers who scanned QR codes for restaurant menus across Canada in the past two months likely stumbled on secret menus instead, which revealed the hidden human costs behind popular food items.
5 Ways to Recession-Proof Your Brand with Purpose
WALKING THE TALK - Research shows that companies that succeed in uncertain times are those attuned to stakeholder needs and that focus on what matters most; those that go into survival mode and pull back from investing in their business flounder in a recession.
What a Zombie Apocalypse Can Teach Us About the Fight for Social Justice
MARKETING AND COMMS - Here are three lessons social-impact leaders can learn from Ellie — the 14-year-old protagonist in “The Last of Us” — for dealing with these increasingly challenging times.
The Ugly Company Raises $9M to Grow Market, Capacity for Upcycled Fruit Empire
WASTE NOT - The dried fruit snack maker is on a mission to put a dent in the massive produce waste issue on farms in California’s Central Valley, while teaching consumers the value in ‘food waste.’
Cultural Intelligence Unlocks Campaign Strategies to Support Brand-Led Culture Change
BEHAVIOR CHANGE - By unpacking consumer trends and crafting poignant narratives, today’s brands can create behavior change, shift consumer demand, and drive good growth — resulting in positive market transformation and sustainable culture change.
Pomp, Personalities and Products Made for a Super Bowl with Little Purpose
MARKETING AND COMMS - Product, product, product drove Super Bowl commercials this year; purpose and ESG communication were largely left on the bench.
