Stories About Storytelling
Found 559 stories. Page 2 of 28.
Study: Many Marketers Feel ‘Capability Gap’ When It Comes to Sustainability Communication
MARKETING AND COMMS - Many marketing professionals feel they need to be braver and clearer in their sustainability communications to avoid greenwashing; but over a third don’t feel they have the capacity or knowledge to do so.
Bridging the Sustainability Trust Gap in a Climate-Challenged World
MARKETING AND COMMS - Despite growing corporate efforts to drive sustainable change and climate action, there’s an underlying issue: a lack of consumer trust towards companies’ claims on this front.
Coach Launches Community-Powered, Circular Sub-Brand, Coachtopia
PRODUCT, SERVICE & DESIGN INNOVATION - Coachtopia was co-created with a community of fashion enthusiasts, creatives, entrepreneurs, activists and more. Coach says it’s a platform for change in which Gen Z can help create the fashion future they want to see.
For Lundberg Family Farms, ‘Every Ducking Day Is Earth Day’
MARKETING AND COMMS - New ad campaign pokes fun at celebrating taking care of the planet only once a year.
KIND Pledges to Exclusively Source Regeneratively Farmed Almonds by 2030
SUPPLY CHAIN - With the KIND Almond Acres Initiative, the snack bar brand begins work to future-proof its #1 ingredient.
30 Companies Restoring the Planet — and Our Hope for a Better World
WALKING THE TALK - In 'Working to Restore,' writer Esha Chhabra highlights 30 companies around the world that embody a truly regenerative approach to business.
PUMA Engaging ‘Voices of a Re:Generation’ to Help Shape Its Sustainability Strategy
COLLABORATION - The year-long partnership with four young influencers will explore actionable ways to implement feedback within PUMA’s business and sustainability strategies, while using the voices’ platforms to communicate PUMA’s efforts transparently and authentically.
‘Secret Menu’ Reveals the Hidden Human Costs of the Food We Eat
MARKETING AND COMMS - Hundreds of customers who scanned QR codes for restaurant menus across Canada in the past two months likely stumbled on secret menus instead, which revealed the hidden human costs behind popular food items.
5 Ways to Recession-Proof Your Brand with Purpose
WALKING THE TALK - Research shows that companies that succeed in uncertain times are those attuned to stakeholder needs and that focus on what matters most; those that go into survival mode and pull back from investing in their business flounder in a recession.
What a Zombie Apocalypse Can Teach Us About the Fight for Social Justice
MARKETING AND COMMS - Here are three lessons social-impact leaders can learn from Ellie — the 14-year-old protagonist in “The Last of Us” — for dealing with these increasingly challenging times.
The Ugly Company Raises $9M to Grow Market, Capacity for Upcycled Fruit Empire
WASTE NOT - The dried fruit snack maker is on a mission to put a dent in the massive produce waste issue on farms in California’s Central Valley, while teaching consumers the value in ‘food waste.’
Cultural Intelligence Unlocks Campaign Strategies to Support Brand-Led Culture Change
BEHAVIOR CHANGE - By unpacking consumer trends and crafting poignant narratives, today’s brands can create behavior change, shift consumer demand, and drive good growth — resulting in positive market transformation and sustainable culture change.
Pomp, Personalities and Products Made for a Super Bowl with Little Purpose
MARKETING AND COMMS - Product, product, product drove Super Bowl commercials this year; purpose and ESG communication were largely left on the bench.
It’s Not Easy Being Green: How to Avoid the Many Shades of Greenwashing
MARKETING AND COMMS - With keener public awareness and growing scrutiny of brand sustainability claims, greenwashing hasn’t gone away but become a ‘many-headed beast.’ Experts weigh in on the best way forward for brands.
From Messages to Painted Pictures: How Storytelling Drives Social Purpose
MARKETING AND COMMS - Messaging is about telling an audience something; storytelling shows them something. Engaging social-purpose storytelling can shape the way people think and feel, and motivate them towards a desired action.
Brand-Led Culture Change Key to a Flourishing Future
BEHAVIOR CHANGE - By prioritizing bold business imperatives and meeting deep human needs, brands can transform themselves into the leaders of a new, regenerative economy. But these initiatives cannot thrive in a closed system of communication.
‘Our Waters’ Documentary Highlights One Community’s Fight to Protect Its Coast from Commercial Exploitation
MARKETING AND COMMS - As salmon demand has grown, so too have large-scale, environmentally destructive aquaculture projects. The community of Frenchman Bay, Maine is fighting a plan to build North America’s largest industrialized, open-net fish farms in their backyard.
Our Innate Psychology Is Fueling the Climate Crisis — Here’s How to Combat It
MARKETING AND COMMS - We can’t keep communicating about climate change in ways that feed our evolutionary prejudices and continue kicking the can down the road. We must outsmart our biases using strategic communication tactics so we can take action when it matters — which is now. Here are 3 ways to hack our brains for climate action.
Politics and Purpose: The US Consumer Response to Purpose-Driven Marketing Across the Political Spectrum
MARKETING AND COMMS - How does identifying with a certain political party, generation or minority group influence whether consumers think more highly or more disapprovingly of a brand taking on a cause? Here is what we learned.
Great Expectations: Evaluating ESG Initiatives to Reach Target Consumers
MARKETING AND COMMS - When it comes to ESG initiatives and their relationship to consumer behavior, there’s no one-size-fits-all approach; but leveraging ongoing research into consumer attitudes can help align corporate ESG initiatives that can help steer your brand through uncharted waters and changing sentiments.
