Assets About Living Within Our Means

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Article
Marketing & Communications
Proposed SEC Rules to Enhance, Standardize Climate-Related Disclosures for Investors
Proposed SEC Rules to Enhance, Standardize Climate-Related Disclosures for Investors
Published on March 22, 2022
About a 4 minute read

The rules — which would require companies to include information about their GHG emissions and climate-related risks likely to have a material impact on their business, results of operations or financial condition — have garnered mixed reviews fr... View More

Article
Supply ChainCollaboration & Co-CreationOrganizational Governance
Organic Cotton Industry Still Sowing Seeds for Sustainability
Organic Cotton Industry Still Sowing Seeds for Sustainability
Published on March 22, 2022
About a 4 minute read

As consumer demand for organic cotton soars, so does skepticism over the sustainability of the sector. The response must not be to retreat from organic cotton, but to invest more in supporting farmers to help them make the often-difficult conversion ... View More

Article
Circular Economy
Initiative Offers Guidance to Help Vacation Rental Events Become More Sustainable
Initiative Offers Guidance to Help Vacation Rental Events Become More Sustainable
Published on March 18, 2022
About a 5 minute read

The tourism industry is responsible for approximately 8% of global carbon emissions. For every event that commits to more sustainable practices, the VR sector does its part in helping the tourism industry as a whole become more resilient in the face ... View More

Article
Circular EconomyCircular EconomyInnovation & Technology
Trending: Starbucks, A&W Advancing Coffee Cup Circularity
Trending: Starbucks, A&W Advancing Coffee Cup Circularity
Published on March 17, 2022
About a 5 minute read

This week, Starbucks and A&W Canada unveiled their latest strategies for ending disposable-cup waste with the introduction of reusable and compostable options, respectively. ... View More

Article
Marketing & Communications
How Amazon Is Making Sustainable Shopping Easier
How Amazon Is Making Sustainable Shopping Easier
Published on March 17, 2022
About a 4 minute read

Since 2020, Amazon’s Climate Pledge Friendly program has helped customers discover and shop for more sustainable products. We asked Amazon's Adam Werbach how the program began, what the company has learned, and his vision for the program’s future... View More

Article
Innovation & Technology
Aleph Farms Reveals Plan to Replace the Whole Cow as Alternative to Intensive Cattle Farming
Aleph Farms Reveals Plan to Replace the Whole Cow as Alternative to Intensive Cattle Farming
Published on March 16, 2022
About a 4 minute read

Bringing to market cell-cultured collagen is the company's next step in a system-based approach to providing a sustainable alternative to complex animal agriculture. ... View More

Article
Consumer Behavior ChangeMarketing & Communications
Effective Storytelling Can Inspire Positive Action for People and Planet
Effective Storytelling Can Inspire Positive Action for People and Planet
Published on March 16, 2022
About a 4 minute read

Marketers are the co-creators of our societal narrative, and a brand’s messaging has the ability to drive culture change. Never before has the power of the stories we tell held such importance or latent opportunity. ... View More

Article
Innovation & TechnologyCircular EconomyCollaboration & Co-CreationInnovation & Technology
Jaguar Land Rover Charges Ahead with Circular Model for I-PACE Batteries
Jaguar Land Rover Charges Ahead with Circular Model for I-PACE Batteries
Published on March 15, 2022
About a 3 minute read

JLR has partnered to create a zero-emissions charging unit using second-life Jaguar I-PACE batteries. Reusing its EV batteries will create new, circular business models for JLR in energy storage and beyond. ... View More

Article
Finance & InvestmentMarketing & Communications
680+ Investors Call on Over 10K Companies to Share Environmental Data
680+ Investors Call on Over 10K Companies to Share Environmental Data
Published on March 14, 2022
About a 6 minute read

While more companies are reporting through CDP every year, many still do not disclose enough data on their environmental impact. Non-disclosure will not be an option for many companies for much longer, with a series of mandatory environmental disclos... View More

Article
Organizational GovernanceCircular Economy
The Sustainable Brands Network, Ukraine & the Power of Community
The Sustainable Brands Network, Ukraine & the Power of Community
Published on March 11, 2022
About a 5 minute read

SB amplifies the actions of its global community and governments in support of Ukraine and reflects on the conflict’s potential impacts on long-term sustainability efforts. ... View More

Article
Marketing & Communications
Now More Than Ever, Food Companies Need to Show Their Work on Climate Commitments
Now More Than Ever, Food Companies Need to Show Their Work on Climate Commitments
Published on March 10, 2022
About a 4 minute read

Detailed disclosure is critical in climate action plans. An emissions-reduction target is insufficient without baseline emissions data to compare it to; because investors and stakeholders have no way of knowing if major sources of emissions are going... View More

Article
Supply ChainCollaboration & Co-CreationMarketing & Communications
Transparency and Traceability Must Drive Sustainable Fashion
Transparency and Traceability Must Drive Sustainable Fashion
Published on March 10, 2022
About a 6 minute read

Traceability is the foundation upon which we can truly revolutionize the fashion industry, revealing the actual costs of products and ensuring that the wealth generated from production gets redistributed more fairly. ... View More

Article
Marketing & CommunicationsCircular EconomyInnovation & Technology
New Target Collection Answers Increased Consumer Demand for Products That Reduce Waste
New Target Collection Answers Increased Consumer Demand for Products That Reduce Waste
Published on March 9, 2022
About a 4 minute read

The ‘Target Zero’ collection features products and packaging designed to be refillable, reusable or compostable; made from recycled content; or made from materials that reduce the use of plastic. ... View More

Article
Marketing & CommunicationsCircular Economy
Advertising: A Missing Link in Successful Corporate Climate Action Plans
Advertising: A Missing Link in Successful Corporate Climate Action Plans
Published on March 8, 2022
About a 5 minute read

Advertising is a $700B industry that has been overlooked as a source of significant carbon emissions. To achieve sustainable advertising, we must make it easier for companies to calculate their Scope 3 emissions. Here's how some of the world's larges... View More

Article
Organizational GovernanceGlobal Partners
Asian Companies Can Now Find Their Way to Sustainability with the Brand Transformation Roadmap
Asian Companies Can Now Find Their Way to Sustainability with the Brand Transformation Roadmap
Published on March 8, 2022
About a 5 minute read

Sustainable Brands’ proprietary tool was launched in Asia at the 2022 edition of the Sustainable Brands Asia-Pacific conference. ... View More

Article
Circular EconomyCircular EconomyInnovation & Technology
How Can Apparel Brands Solve a Problem Like Deadstock?
How Can Apparel Brands Solve a Problem Like Deadstock?
Published on March 8, 2022
About a 5 minute read

A growing number of niche brands are finding success with apparel repurposing; but many larger apparel companies have no best practices in place for managing their enormous volumes of unsellable merchandise. Fortunately, a new sub-industry of upcycli... View More

Article
Marketing & CommunicationsOrganizational Governance
‘Greenwashing Is Dangerous’: Lessons for Purpose-Driven Brands from Innocent’s Recent Lashing
‘Greenwashing Is Dangerous’: Lessons for Purpose-Driven Brands from Innocent’s Recent Lashing
Published on March 7, 2022
About a 4 minute read

Brands now understand the immense benefits of touting their sustainability and purpose credentials; but those with sustainability ‘halos’ aren’t immune to scrutiny over their claims. As Innocent drinks was recently reminded, the stakes have nev... View More

Article
Innovation & TechnologyCircular Economy
Airline Industry Chips Away at Climate Impacts with Long-Term Sustainability Initiatives
Airline Industry Chips Away at Climate Impacts with Long-Term Sustainability Initiatives
Published on March 7, 2022
About a 5 minute read

Alaska, Delta share progress on meantime-measures, lofty goals ahead of industry net-zero targets. ... View More

Article
Innovation & TechnologyInnovation & Technology
Paleblue Is Betting Big on a Switch to Rechargeable
Paleblue Is Betting Big on a Switch to Rechargeable
Published on March 4, 2022
About a 4 minute read

The startup estimates that wide-scale adoption of long-life, rechargeable batteries could save 126,350 metric tons of batteries from filling US landfills each year, with an immeasurable reduction in chemical leakage. But the industry has been slow to... View More

Article
Circular EconomyCircular EconomyInnovation & Technology
Racing to Zero, Part 3: Reimagining Construction for Circularity
Racing to Zero, Part 3: Reimagining Construction for Circularity
Published on March 3, 2022
About a 25 minute read

The latent circular revolution is slow in getting off the ground in construction — but it’s time to reimagine and transform the industry. Here we explore eight key shifts to help construction actors rise to the circular challenge. ... View More

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