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Marketing and Comms

How brands are evolving in the area of sustainability marketing and communications — and how their stakeholders are asserting their own needs and preferences.

‘The Climate Crisis Is, in Part, a Communication Crisis:’ Brands Must Walk Their Talk to Galvanize Consumers

A new study by Magna, Teads and Project Drawdown confirms consumers are relying on brands to create a clear, tangible and compelling vision — backed by substantive action — to guide them toward more sustainable lifestyles.

Marketing Resilient Food Production: How Kellogg’s and Oatly Are Leading the Pack

By partnering with Regrow Ag to track and reduce supply chain emissions, Kellogg's and Oatly are driving change and increasing awareness through transparent, data-driven marketing.

‘Zero-Waste Chef’ Campaign Inspires Canadians to Eliminate At-Home Food Waste

Cross-Posted from Behavior Change. SkipTheDishes partnered with the Circular Innovation Council and top Canadian chefs to inspire consumers to reimagine their takeout leftovers and reduce food waste.

Microsoft, Crown Estate Engage Budding Environmentalists in New Minecraft Education Worlds

The companies have collaborated on two new worlds aimed at engaging students on issues related to climate change and biodiversity; and to consider careers in areas such as engineering, sustainability and conservation.

Intrepid Travelers Can Now Understand Their Adventures’ Carbon Impacts

Intrepid has launched one of tourism’s most comprehensive carbon-labeling initiatives, alongside new research that shows consumer demand for better transparency and understanding their personal impacts.

‘We Are All Wearing Oil:’ Campaign Calls for Fair Phase-Out of Fossil Fuels from Fashion

Cross-Posted from Supply Chain. An impressive panel of activists, climate and human rights leaders launched a campaign at Climate Week NYC calling for prompt, radical, legislative action to break the fashion industry’s intrinsic links to fossil fuels.

Content Creators Hold Back on Promoting Sustainability Amid Greenwashing Fears

Unilever study uncovers barriers influencers face around creating sustainability content. The company is partnering with climate-focused nonprofits and launching a Creator Council to help address these barriers.

We Can Eat Our Way Out of the Climate Crisis

Cross-Posted from The Next Economy. Applied to food supply chains, ambient IoT allows farmers, distributors, grocers, regulators and consumers to know where food came from, how far it traveled, how it was transported and stored, and what condition it’s in — in real time.

Could AI Root Out the Greenwash Marring Sustainability Communications?

It's about to get more costly for companies that exaggerate environmental and social claims in their communications. But what if artificial intelligence could eradicate greenwash forever?

Introducing Resilience Science: A Visionary Shift for Corporate Strategy and Reporting

Cross-Posted from New Metrics. Climate resilience is the ‘resilience of a company’s strategy and business model to climate-related changes, developments and uncertainties.’ This language is worth reflecting on, as it brings the concept of resilience science into mainstream business thinking.

Sky to Boost 5 More Behavior-Changing Startups with £2M Ad Push

Now in its third consecutive year, the Sky Zero Footprint Fund fosters the power of TV advertising to tackle climate change through campaigns that drive sustainable behavior change.

The Problem with Hiding from ‘Anti-Woke’ Crusaders

Anti-ESG agitators are telling a story that’s both inaccurate and bad for business. And silence won’t deter further attacks — though it certainly could compromise long-term brand value.

New API Highlights Properties’ Sustainability Credentials

In partnering with enterprise software startup BeCause, can now automate the managing and updating of information about properties’ sustainability certifications and features.

The Stories We Tell to Tell Other Stories: Remember People in Sustainability Reporting

All this diligent measurement, often seen in hundreds of pages of meticulous reporting, removes sustainability from the realm of common interest. Sustainability is for everyone and should be understood by everyone; shared understanding is the first step for shared action.

Responsible Marketing Agency Emerges to Help Industry Make ‘Media and Creative Fit for Progress’

The RMA aims to fill a crucial gap by offering brands, agencies and publishers a range of services to accelerate their competitive advantage through a sustainability lens.

We Can’t Let Vogue Words Hinder Climate Action

‘Regenerative’ has become the latest trend — a label that’s stuck on anything as a way of making it sound positive and reassuring. To guarantee genuine progress, we need a universal set of principles underpinning regenerative economics and a standardised way of quantifying success.

FootPrint Coalition: Propelling Climate Tech to Create a World of ‘Radical Abundance’

Cross-Posted from Finance & Investment. Robert Downey Jr's FootPrint Coalition is taking a three-pronged approach to boosting environmental science and technology — including a science engine that funds non-traditional innovators, a VC fund for scaling promising solutions, and a media platform that amplifies the innovations.

7 Ways to Create Buzz Around Your Sustainability Work (No Greenwashing Required)

Cross-Posted from Organizational Change. Now’s the time to take all that effort and integrate it into fun engagement opportunities for both your workforce and your brand’s biggest fans. Here are our seven favorite ideas for doing just that.

Cannes Lions Was a Climate Kindergarten; Time to Mature the Conversation

This year's awards recognized a historic number of climate-related campaigns; but as an industry, we continue to talk in circles.

Study: Billions in Brand Value at Risk If Sustainability Perceptions, Performance Are Unaligned

New research quantifies the financial value of sustainability perceptions for hundreds of the world’s biggest brands — and the substantial risks of not living up to them.