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Marketing and Comms

How brands are evolving in the area of sustainability marketing and communications — and how their stakeholders are asserting their own needs and preferences.

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180 CEOs Redefine Corporate Purpose to Promote ‘An Economy That Serves All’

Cross-Posted from Leadership. The new Statement outlines a modern standard for corporate responsibility; while framed in the context of the US, it should serve as a new standard for business globally. 

Samsung, UNDP Partner to Push Progress on the SDGs

New mobile app, special-edition accessories aim to raise awareness of, funding for the UN Sustainable Development Goals.

Helsinki’s Flow Festival Introduces Artist Sustainability Rider

Cross-Posted from Behavior Change. The Flow Festival’s new Sustainability Rider is a ready-to-use set of clauses that artists can add to their existing riders — tackling items from transportation and food to recycling and energy production.

Brazilian Telenovela Brings Plight of the Amazon to Global Audiences

The Brazilian drama thriller aims to raise awareness of the threats to the rainforest, indigenous communities and society at large, by bringing these threats closer to home.

The 3-Part Formula for Effective ESG Communication

ESG issues continue to gain traction and capture investor attention in the corporate world. Yet, sustainability professionals aren’t fully utilizing the power of narrative to engage.

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Fighting Fire with Fire: Zippo Pledges to Help Fight Effects of Global Deforestation

Zippo will plant a tree with every lighter sold in partnership with Woodchuck USA’s Buy One. Plant One.® program; and has documented its first step in Madagascar, with National Geographic.

New Film Highlights South Africa’s Unsung Plastic Waste Heroes

Cross-Posted from The Next Economy. A new short documentary explores the lives and livelihoods of the young men indirectly serving the environment through recycling as a means of income.

New Online Library, Curriculum Aiming to Engage Students, Researchers on the SDGs

Cross-Posted from Leadership. The aim of this new venture from academic publishing giant Taylor & Francis is to enable students and tutors to deliver the change they want throughout their careers and lives.

Eyes Wide Shut? It’s Time to Wake Up: Join the Creative Climate Disclosure

Cross-Posted from Business Case. Dear CEOs, CCOs, CMOs, CFOs, MDs and CDs: It’s time to wake up ... Commit your creativity to ‘the biggest brief’ this sector has ever known.

Small Decision, Big Impact: New Campaign Highlights Ripple Effects of Drinking Honest Beverages

Honest's new campaign showcases the brand’s purpose-driven DNA and longstanding mission to democratize organics and promote economic opportunity — as well as its expanding portfolio.

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Navigating a World of Labels Through Third-Party Certification

Consumers want to trust that the products they are buying are accurately labeled, but in a marketplace saturated with brands all making different claims, this is easier said than done.

KLM Issues Global Call to Industry, Travelers to 'Fly Responsibly'

Cross-Posted from Collaboration. Just ahead of its 100th birthday, the Dutch airline calls on global aviation industry, individual travelers to join forces for sustainable air travel — or take the train, instead.

Screw the Nice Gestures, Advertisers — We Need More Real Impact

A behind-the-scenes look from a Sustainable Development Goals jury member at last week's Cannes Lions.

Investors Lose Patience with Companies’ Lack of Environmental Disclosure

Cross-Posted from Finance & Investment. Investors with nearly $10 trillion in assets are targeting over 700 companies that are not transparent enough about their environmental impact, and pushing them to disclose this information through CDP. This is the first time that CDP is reporting publicly on its Non-Disclosure Campaign.

Transparency Is the Outcome in a Process, Not the First Step

H&M’s move towards transparency has been praised by competitors and consumers alike. But other firms looking to emulate this approach should understand that transparency is merely the end goal in a multi-step process.

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SB’19 Detroit: Brands Influencing Better Behaviors, Legislation, Supply Chains

Cross-Posted from Behavior Change. On the fourth and final day of SB’19 Detroit, a host of brands shared lessons learned from efforts to engage consumers on everything from more sustainable food choices and healthier masculinity to much-needed changes in policy.

How Danone Is Putting Humanity Back Into Marketing

“It is not business-to-consumers, but human-to-human. The future is bright for marketing.” — Valérie Hernando-Presse

SB’19 Detroit: #BrandsForGood, #Strawless Laying Groundwork for Sustainable Behavior Change

Cross-Posted from Behavior Change. On Wednesday, day three of SB’19 Detroit, the focus was on collective brand efforts to create the significant shifts in consumer behavior necessary for The Good Life to become a reality.

SB’19 Detroit: Brands Large and Small on Driving the Change They Wish to See in the World

Cross-Posted from Behavior Change. SB’19 Detroit was off to an engaging start this week, with powerhouses including Allbirds, Cisco, Eileen Fisher and Timberland comparing notes with rising craft brands and even Little Miss Flint on the most effective ways to continue to drive change toward a healthy, sustainable future.

Adobe, Pantone Launch Custom Colors to Inspire Ocean Conservation, Climate Action

The “Glowing Glowing Gone” campaign advocates for action for coral reef conservation by highlighting the global danger signaled by fluorescing corals.

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