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Marketing and Comms

How brands are evolving in the area of sustainability marketing and communications — and how their stakeholders are asserting their own needs and preferences.

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The Stories We Tell to Tell Other Stories: Remember People in Sustainability Reporting

All this diligent measurement, often seen in hundreds of pages of meticulous reporting, removes sustainability from the realm of common interest. Sustainability is for everyone and should be understood by everyone; shared understanding is the first step for shared action.

Responsible Marketing Agency Emerges to Help Industry Make ‘Media and Creative Fit for Progress’

The RMA aims to fill a crucial gap by offering brands, agencies and publishers a range of services to accelerate their competitive advantage through a sustainability lens.

We Can’t Let Vogue Words Hinder Climate Action

‘Regenerative’ has become the latest trend — a label that’s stuck on anything as a way of making it sound positive and reassuring. To guarantee genuine progress, we need a universal set of principles underpinning regenerative economics and a standardised way of quantifying success.

FootPrint Coalition: Propelling Climate Tech to Create a World of ‘Radical Abundance’

Cross-Posted from Finance & Investment. Robert Downey Jr's FootPrint Coalition is taking a three-pronged approach to boosting environmental science and technology — including a science engine that funds non-traditional innovators, a VC fund for scaling promising solutions, and a media platform that amplifies the innovations.

7 Ways to Create Buzz Around Your Sustainability Work (No Greenwashing Required)

Cross-Posted from Organizational Change. Now’s the time to take all that effort and integrate it into fun engagement opportunities for both your workforce and your brand’s biggest fans. Here are our seven favorite ideas for doing just that.

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Cannes Lions Was a Climate Kindergarten; Time to Mature the Conversation

This year's awards recognized a historic number of climate-related campaigns; but as an industry, we continue to talk in circles.

Study: Billions in Brand Value at Risk If Sustainability Perceptions, Performance Are Unaligned

New research quantifies the financial value of sustainability perceptions for hundreds of the world’s biggest brands — and the substantial risks of not living up to them.

New Certification Raises Bar for Restaurant Sustainability Practices

Cross-Posted from Walking the Talk. The Food Made Good Sustainability Standard is the only certification designed to measure restaurants’ social and environmental impacts, wherever they are in the world. It also highlights areas for improvement and provides credibility in communicating sustainability practices to customers.

New B Corp Standards to Address Multinationals, Accountability, Imperative for Systemic Change

Cross-Posted from Walking the Talk. B Lab’s standards have offered a flexible approach to achieving B Corp certification; but that flexibility has been criticized as not holding bigger companies accountable for driving systemic change. We sat down with B Lab to learn more about its evolving standards.

Crystal Geyser Campaign Highlights Consumers’ Paramount Role in Recycling Ecosystem

A corresponding survey of US adults reveals the beverage industry has ‘more work to do when it comes to education’ around proper recycling.

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Where to Invest Efforts in the Era of Regulatory Uncertainty

Between our responsibilities as sustainability professionals and a growing set of topics to learn about, impacts to track and regulations to meet, it’s hard to know where to focus to do the most good. To help distinguish between signal and noise, I take the following approach.

How to Design In-Store Experiences to Guide Shoppers Toward Climate-Friendlier Food Choices

Cross-Posted from Behavior Change. Danish grocery giant Coop’s impactful partnership with Krukow Behavioral Design yielded insights for any retailer looking to enlist its customers’ help in reducing food-related carbon emissions.

Outvertising to Brands: Stand Your Ground This Pride Month

Cross-Posted from Walking the Talk. As the advocacy group asserts: ‘This is a time that calls for commitment and courage. Your action can be made in the sound knowledge that you have the majority behind you.'

New Vattenfall Campaign Illustrates Clean Potential of Fossil-Free Hydrogen

Cross-Posted from Cleantech. The ‘Industrial Emissions Face Mist’ is made from wastewater from a factory powered by fossil-free hydrogen. The emissions are so clean, they could become part of your skincare routine.

‘Secret Agents of Change’ to Take Over Cannes Lions to Root Out Greenwashing

Creatives for Climate’s ‘secret agents of change’ will be prowling the festival calling on individuals, agencies and brands to tackle greenwashing at the source.

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ASICS Launches Product Carbon-Footprint Labeling

By releasing its product carbon-impact data, ASICS joins a growing number of companies sharing this information to help consumers working to address their environmental impacts make more educated purchasing decisions.

Lessons in Brand-Led Culture Change: Righting Wrongs, Scaling Impact and Recovering from Pushback

As Brand-Led Culture Change drew to a close, a number of insightful discussions got down to brass tacks and shared lessons learned while facing a number of nearly ubiquitous brand challenges.

Uncertain Times Require Decisive Brand Action: Blazing New Trails in Brand Activism

On the final morning of Brand-Led Culture Change, keynote speakers tackled topics ranging from impactful partnerships and walking your ESG talk to the role of brands in creating a new ‘American Dream.’

Responding to Cultural Tipping Points: Co-Creating a Brand Culture for Good

Cross-Posted from Collaboration. Keynotes from day 2 of Brand-Led Culture Change shed light on collaborative behavior-change and stakeholder-engagement approaches that are changing the way brands are creating products, stories and strategies.

The Dos and Don’ts of Successfully Engaging the Masses

Day one of SB’s Brand-Led Culture Change event was loaded with insights from brand leaders and influencers on the ever-growing world of impactful brand sustainability communication.

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