Marketing and Comms
How brands are evolving in the area of sustainability marketing and communications — and how their stakeholders are asserting their own needs and preferences.
New Traceability Playbook Aims to Accelerate Sustainable Transformation of Fashion Supply Chains
The open-source playbook from TrusTrace, Fashion Revolution and Fashion for Good offers a one-stop guide for fashion brands wanting to fulfill on the new business imperative for transparency.
‘2030 Forecast’ Aims to Promote Climate Literacy, Empower Consumers to Shape Their Climate Future
Weekly emissions data from Sweden’s energy, industry, road transportation and domestic aviation — used to track Sweden’s path towards 2030 emissions-reduction goals — are being displayed on digital billboards throughout Stockholm.
It’s 2022: Are Companies Walking Their Talk on Racial Equity?
Cross-Posted from Walking the Talk. JUST Capital’s 2022 Corporate Racial Equity Tracker reveals progress in key areas; but companies have a long way to go toward implementing meaningful actions that help fundamentally advance racial equity.
Miller Lite, Dr. Eric Cervini Spotlight 10 Iconic Queer Bars in New Guidebook, 'Beers & Queer History'
The book is the latest addition to Miller Lite's Open & Proud program, which works with the Equality Federation to help make the 55K bars across the US that serve Miller Lite more welcoming to the LGBTQ+ community by the end of 2022.
Recycle Your Plastics, Not Your Visuals: A Modern Marketer’s Guide to Sustainability
By refreshing these assets, matching consumer sentiment and upleveling authentic storytelling, brands can better reflect the increasingly conscious world around them and create stronger connections to audiences yearning to make a difference.
Rhum J.M Offers How-to for Fellow Distillers Seeking Sustainability
Cross-Posted from Walking the Talk. The EDDEN Project highlights the Martinique distillery’s circular and sustainable efforts to date and its roadmap for improvement, as well as advocating for similar commitments from distilleries around the world.
Why Pushing Doesn’t Work … and a Better Way to Change Minds
Cross-Posted from Behavior Change. Sometimes change doesn’t require more horsepower. Sometimes we just need to unlock the parking brake. This book is about finding the parking brakes — discovering the hidden barriers preventing change that are thwarting action and learning how to mitigate them.
AT&T Releases Projections on Climate-Fueled Natural Disasters to Help US Build Resilience
The telecommunications giant hopes the publicly available data can help guide the climate-adaptation efforts of the people and communities it serves.
How Stayfree and UNICEF Have Helped 1.7M Indian Girls Break Taboos Around Feminine Health
Cross-Posted from Our Healthy Lives Mission. Cultural taboos, and lack of information and access to sanitary napkins, mean that menstruation still limits the lives of women and girls in many places. Stayfree and UNICEF developed a series of social and behavior-change initiatives to improve resources and understanding among girls, families and society.
Country Crock’s Cover Crop Whiskey Shows Benefits of Regenerative Farming Practices
Kansas City distiller J. Rieger & Co. has crafted a one-time edition of Cover Crop Whiskey, made with cereal rye from local farms, to raise awareness of more sustainable farming practices.
Report Highlights ‘Wild Dozen’ Plant Ingredients Consumers, Companies Should Consume with Care
Cross-Posted from Supply Chain. A new report by TRAFFIC, the FAO and the IUCN Species Survival Commission Medicinal Plant Specialist Group looks at 12 common, wild-harvested plant ingredients and their effects on local sourcing communities and ecosystems.
Why More Brands Should Get Grief-Smart This Mother's Day, and Every Day
Sometimes, Mother’s Day — and any number of other marketing holidays celebrating relationships — can hurt. When brands go beyond sales pitches to show their humanity around these occasions, they can set themselves apart and create the more authentic connections customers seek.
New Partnerships Putting Mycoprotein at Center of Sustainable Food Future
Cross-Posted from Product, Service & Design Innovation. A new MycoTechnology partnership will scale production of mycoprotein and eliminate food waste in Oman; while Quorn and Drew Barrymore expand their partnership with a new educational series, “Myco101.”
Google, UN Partner to Fight Misinformation on Climate Change
For Google, the search features are part of a larger push to build products and tools that empower people to better understand and limit their personal environmental impact — and highlights verified sources of climate data in 12 languages.
US Consumers Looking to Brands, Ecolabels to Help Guide Better Purchasing Habits
Cross-Posted from Behavior Change. New research from Sustainable Brands™ and Ipsos highlights post-pandemic consumer behaviors and priorities, and how product labeling influences purchasing decisions.
Thought-Provoking Campaigns Urge Consumers to Take More Conscious Approach to Shopping
This week, Sendle and Allbirds launched creative for Earth Week that remind consumers of the vast environmental costs of our addiction to instant-gratification retail and shipping.
Any Road Will Take You There, If You Don’t Know Where (or Why) You’re Going: Defining Purpose
While some sustainability terms have stood the test of time, others are now outdated. No matter what terms you use, you and your colleagues should have a shared understanding of what “purpose” means in your organization to gain its greatest benefits. Here is an up-to-date glossary for responsible business professionals.
Over 100 NGOs Join Forces to Escalate Climate Pressure on Vanguard
The world's second-largest asset manager received the worst possible score in a new climate scorecard as NGOs, grassroots groups, and finance experts ramp up pressure for it to act on climate.
KLM Called Out for Misleading Claim That Travelers Can ‘Fly CO2 Zero’
Cross-Posted from Walking the Talk. A Dutch advertising watchdog has ruled that a recent ad telling the airline’s customers they could fly carbon-emission free is misleading.
Are Sustainable Brand Messages Targeting the Wrong People?
By focusing on a handful of easy target demographics, brands exclude swaths of people — the people who most need to be included in the narrative. The next time you brief your agency or write a brand plan, I hope you’ll rethink assumptions of who the sustainable consumer could be.
