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Marketing and Comms

How brands are evolving in the area of sustainability marketing and communications — and how their stakeholders are asserting their own needs and preferences.

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How a Fancy Pancake Helped Save The Bay: Lessons for Giving Tuesday

The company-employee-cause relationship has been transformed over the years; why not the company-customer-cause relationship, too? At Phin, we work to help companies build impactful relationships with consumers and charitable organizations through sponsored donations.

How Better Storytelling Can Get People to Vote: Lessons from the European Elections

I strongly believe in the power of emotional storytelling that cuts through. We need to make people *feel* something. More than ever, we have to stand up for the values that we believe in — and to do that well, we need to take more risks. 

Award-Winning Creative Driving Inclusion, Diversity, Civic Engagement

D&AD Impact is a global initiative and awards program that showcases how creative thinking can be a force for good. This year’s winners highlight solutions including adaptive gaming and furniture design to wildlife conservation to turning the tables on racist rhetoric.

As REI Prepares to #OptOutside for 5th Year, CEO Says It’s Not Enough

Cross-Posted from Organizational Change. Outdoor retailer unveils aggressive, new sustainability commitments around waste and eliminating unnecessary packaging; urges employees, business leaders and consumers to “opt to act” on waste.

Gen Z Believes in Its Own Power to Make Change, But That Companies Must Lead the Way

While Gen Zers feel personally responsible to make a difference and 76% believe we will have made headway on important issues in five years’ time, 90% also believe companies must drive action on social and environmental issues.

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Abbott Planting Seeds for Healthier Tomorrow with ‘Future Well Kids’

By inspiring kids to start healthy habits today, Abbott’s new Future Well Kids program aims to create a healthier tomorrow. By the time kids finish the program, they'll have developed their own definitions of what living a healthy life means.

Unlocking the Transformational Power of Sustainability Thought Leadership

Cross-Posted from Leadership. Because it lacks the self-serving undercurrents associated with other types of marketing, sustainability thought leadership is one of the most effective tools for building trust among stakeholders while establishing your brand as an industry authority.

World Food Day: Celebrity Chefs, Soil SuperHeroes Out in Force to Save Our Food System

In honor of World Food Day (Oct 16), Green America highlights the farmers and food companies leading the regenerative ag revolution; and the World Food Program launches its global Stop the Waste campaign.

Bleak New Campaign Depicts the ‘Day Sushi Disappears’

The campaign aims to alert consumers to the likelihood that climate change will continue to affect marine habitats, to the point that some of our most beloved sushi ingredients disappear.

Q&A: Extinction Rebellion’s Andrew Medhurst and the Role of Youth Activists in Shaking Us Awake

Ahead of his upcoming keynote at SB’19 Madrid, we spoke with Andrew Medhurst — a one-time investment banker and now full-time volunteer with Extinction Rebellion — about the moonshot thinking we need to get us out of our current predicament.

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Q&A: The Agency Behind the Ice Bucket Challenge Gets Even More Focused on Purpose

Purpose-led communications campaigns have skyrocketed, and Porter Novelli has moved in lockstep with this trend. We spoke with CEO Brad MacAfee to hear more about their pivot towards purpose.

50 Leading Mobile Operators Now Disclosing Climate Impacts Through CDP

Cross-Posted from Cleantech. The commitments are part of a GSMA-led climate initiative to develop a decarbonization pathway for mobile sector.

Alaska Airlines Asks Guests to #FillBeforeYouFly, to Reduce Inflight Plastic Waste

Cross-Posted from Behavior Change. Alaska’s new initiative aims to rally flyers to bring their own water bottle and fill it before they board; the airline will now plant trees when guests bring their own pre-filled water bottle.

Purpose at Work: How to Engage Consumers to Do Good at Scale

Cross-Posted from Behavior Change. Consumers want to help brands shape their culture and impact. To ignite impact-driven consumer engagement you must build awareness, create a foundation for action, and inspire consumers to join you.

Timberland to Plant 50 Million Trees Over Next 5 Years

Cross-Posted from Walking the Talk. The company’s “Nature Needs Heroes” campaign aims to empower global community to be champions for the planet; since 2001, the brand has planted more than 10 million trees worldwide.

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Ben & Jerry’s Throws Its Delicious Weight Behind Criminal Justice Reform

The activist brand has added a new cause to its docket: Its latest ice cream flavor, “Justice Remix’d,” aims to spotlight structural racism in the US’ broken criminal legal system.

Amsterdam’s Creative Industry Rising to Challenge to Take on the Climate Crisis

Extinction Rebellion and The Humblebrag call upon Dutch creative industries to take a collective stand for the climate. Amsterdam’s first Creatives for Climate summit will take place on 18 September at Patagonia HQ.

180 CEOs Redefine Corporate Purpose to Promote ‘An Economy That Serves All’

Cross-Posted from Leadership. The new Statement outlines a modern standard for corporate responsibility; while framed in the context of the US, it should serve as a new standard for business globally. 

Samsung, UNDP Partner to Push Progress on the SDGs

New mobile app, special-edition accessories aim to raise awareness of, funding for the UN Sustainable Development Goals.

Helsinki’s Flow Festival Introduces Artist Sustainability Rider

Cross-Posted from Behavior Change. The Flow Festival’s new Sustainability Rider is a ready-to-use set of clauses that artists can add to their existing riders — tackling items from transportation and food to recycling and energy production.

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