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Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

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Westpac Banking Tops Corporate Knights' 2014 Global 100 Index

Corporate Knights, the Toronto-based media and investment advisory company, released the 2014 iteration of its Global 100 Most Sustainable Corporations in the World (Global 100) index today at the World Economic Forum in Davos.In its tenth year, the ... View More

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Food Brands, Farming Groups, NGOs Urge Obama to Enact Federal GMO Labeling Law

A group made up of over 200 organizations including food companies, organic farming and environmental groups have signed a letter urging President Obama to enact labelling laws highlighting products that contain genetically modified ingredients. ... View More

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Post Commits to Non-GMO Grape Nuts; More Cereals May Follow

GMO Inside, a campaign of Green America, learned from Post Foods on Thursday that the company has committed to rolling out Grape Nuts verified by the Non-GMO Project this month.In response to a request from GMO Inside, Post Foods responded: “We hav... View More

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New Greenpeace Report Reveals 'Little Monsters' in Children's Clothing

Hazardous chemicals have been found in children’s clothes and shoes made by major brands including Disney, Burberry and adidas, according to a new report, A Little Story About the Monsters in Your Closet, released yesterday by Greenpeace East Asia.... View More

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Food Companies Seek Federal GMO Labeling Standard, Challenge Washington's Campaign Finance Laws

The Grocery Manufacturers Association (GMA) — which represents food-industry giants including Coca-Cola, MARS, Kellogg, P&G, McDonald’s, Mondelez International, Starbucks, Hershey, General Mills and roughly 300 others — announced this week ... View More

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New EY Series Highlights Top Sustainability Concerns for Business in 2014

As companies begin their 2014 planning, it is critical to have a firm understanding of the regulatory and sustainability trends that will impact core business. In a new publication series Let’s talk: sustainability, Ernst & Young’s Climate Ch... View More

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Embracing Conscious Consumerism Helping Brands Win Loyalty

Numerous marketing campaigns have sprung out of the Black Friday movement that encourage a more conscious approach to consumption — whether through consuming less; producing less waste; supporting local, grassroots or small businesses; or contribut... View More

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Study: Full-Service Restaurants Just as Unhealthy as Fast-Food

Food served in full-service restaurants often is just as unhealthy as, or even unhealthier than, food served in fast-food restaurants, despite consumer perceptions that full-service restaurants are healthier, according to a new study in the Journal o... View More

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D&AD's White Pencil Teams Up with TIE to Create New League of 'Social Intrepreneurs'

The D&AD White Pencil, an award that highlights excellent creative ideas with a social purpose — now in its third year — is the world’s top prize for design, advertising or digital work that addresses key social, political or ethical issues... View More

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New Campaign Encouraging Brits to 'Smart Swap' Healthier Food Criticized for Shortsightedness

Last week, Public Health England unveiled its latest Change4Life campaign, which this year focuses on getting people throughout England and Wales to “Smart Swap” fatty or sugary foods for healthier alternatives.The campaign recognizes that it’s... View More

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Consumers, Activists Declare Victory as General Mills Commits to Non-GMO Cheerios

GMO Inside, a campaign of national non-profit organization Green America, celebrated a victory yesterday after target General Mills announced that its original Cheerios cereal would now be produced without the use of GMOs. ... View More

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McDonald's Pulls Employee McResource Site After Scrutiny Over Misguided Lifestyle Advice

As you may remember, McDonald's announced in September a partnership with the Alliance for a Healthier Generation, to increase customers' access to fruit and vegetables and promote these healthier options to help families and children to make informe... View More

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Enough with the Semantics! Let's Get Down to Business

I have a bit of a bone to pick. Over the past couple of years, numerous well-intended articles have attempted to crystallize a moniker and definition for the work that we do. Universal language might help guide our efforts, but I don’t think we’r... View More

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Fashion Revolution Day: A Global Movement to Clean Up an Industry

For those within the fashion industry who have been working for many years to highlight the need for more transparent, traceable and accountable supply chains, the Rana Plaza disaster in Bangladesh was a metaphorical call to arms. The days following ... View More

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Stopping Global Deforestation: How to Turn Around a Giant (Part 1 of 2)

This is the third in a series of excerpts from Engaging Outraged Stakeholders: A How-To Guide for Uniting the Left, Right, Capitalists and Activists (Affinity Press, 2013), the new book from Future 500. Earlier this month, we posted the beginning of ... View More

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Kid President Continues to Spread His Infectious Brand of Cheer for the Holidays

Kid President, whose viral “pep talk” we loved so much we showed it onstage at SB ’13 in June, is back this holiday season with a pertinent question: What if we all gave a gift that made the world a little bit better?The wise young sage, aka 10... View More

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Engaging Outraged Stakeholders: The Power of Engagement (Part 2 of 2)

This is the second in a series of excerpts from Engaging Outraged Stakeholders: A How-To Guide for Uniting the Left, Right, Capitalists and Activists (Affinity Press, 2013), the new book from Future 500, co-written by CEO Bill Shireman, COO Erik Wohl... View More

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Mosaic and Mark Ruffalo Make New Year's Resolution to 'Put Solar on It'

Mosaic, the first U.S. company to crowdsource investments for solar projects, is kicking off 2014 with a New Year’s Resolution campaign to “Put Solar on It.” The campaign invites anyone to pledge to put solar on a local home, school, place of w... View More

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Pantene's 'Be Strong and Shine' Message Empowering Some, But Raising Feminists' Hackles

A 60-second ad released by Pantene last month in the Philippines called "Be Strong and Shine," which tackles the dichotomy of gender labels, has gone viral far beyond the island country, with more than 5.9 million views and thousands of com... View More

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Scientists Think Santa's Carbon Footprint Should Earn Him Some Coal in His Stocking

In an interesting yet ‘bah humbug’ kind of study, a group of scientists at the University of Leeds' School of Earth & Environment got together and calculated that Santa's carbon footprint from delivering Christmas gifts to the UK alone could ... View More

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