SB'25 San Diego is open for registration! Sign up by January 1st to lock in the pre-launch price!

Marketing & Communications

How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences

Article
What Do People Really Want?

What people want was the nub of the most exciting conversations at Sustainable Brands London earlier this week. ... View More

Article
Climate-Related Weather Disasters Cost U.S. Taxpayers $100B in 2012

Extreme weather events cost the United States $100 billion in 2012, most of which went towards federal crop, flood, wildfire and disaster relief, according to a new report by Ceres called Inaction on Climate Change: The Cost to Taxpayers. ... View More

Article
Unilever's Project Sunlight Aims to Motivate People to Live More Sustainably

In honor of Universal Children’s Day (November 20), Unilever today launches a new long-term initiative, Unilever Project Sunlight, to motivate millions to live sustainably. With the help of pop star and new mom Fergie, Unilever aims to inspire peop... View More

Article
Sustainable Minds' New Tool Adds Approachability to Product Life Cycle Transparency

In response to market demand and the release of LEED v4, LCA software pioneer Sustainable Minds has launched an innovative new way for manufacturers to transparently report the environmental performance of their products. SM Transparency ReportsTM is... View More

Article
New Report Reveals Global Trends, 'Perspectives' on CR Reporting

CorporateRegister.com, which hosts and manages the global online directory of corporate responsibility (CR) reports, today released its annual free CR Perspectives report, combining data, insight and opinion to reveal how global CR reporting has deve... View More

Article
Consumers Worldwide Think Business Should Solve Environmental Problems

Research presented this morning at the SB London conference reveals that many of the world’s consumers lay the responsibility of solving global environmental issues mostly at the door of businesses. ... View More

Article
'There's More Work to Do': A Conversation with Coke's Bea Perez

Earlier this week, Coca-Cola released its 2012/2013 Sustainability Report, which outlined progress the global beverage giant has made in the areas of water conservation and restoration, supporting sustainable community initiatives and empowering fema... View More

Article
Brand Deep Dives: A Tool to Co-Create Common Convictions

In this series, Christophe Fauconnier & Benoit Beaufils, respectively CEO & founding partner of brand consultancy Innate Motion, present the tools that the company uses to develop purposeful, mission-driven brands with their clients. Benoit &... View More

Article
New UNGC Guide Helps Companies Report Their Positions on Climate Policy

The UN Global Compact (UNGC) today released a guide for companies to manage and report on their direct and indirect influences on climate policy. Now for the first time, companies have guidelines to help them engage in climate policy in a transparent... View More

Article
Can Aspirationals Help Make Sustainable Consumption Cool?

Last month, BBMG, GlobeScan and SustainAbility released The 2013 Aspirational Consumer Index, a report that confirms the rise of nearly 2.5 billion consumers globally who are uniting style, social status and sustainability values to redefine consumpt... View More

Article
Transforming Desire: What Gets People In and Out of Bed When It Comes to Sustainability

There’s nothing sexy about a Materiality Report. Delicately revealing your intimate water stewardship credentials is unlikely to get any one hot under the collar. And no one at your local is going to leap out of bed for a carbon-reduction conversat... View More

Article
On November 15, Give Your Garbage Another Life for America Recycles Day

Keep America Beautiful (KAB) is encouraging people to give their garbage another life on America Recycles Day, taking place this year on Friday, Nov. 15.The organization says the average American produces 4.4 pounds of trash in a single day, yet we r... View More

Article
86% of Americans Surveyed Expect Food and Beverage Brands to Recycle Packaging

There is an increasing need for public and private sector collaboration to create and implement recycling solutions across the country, as shown by a recent survey conducted by Research Data + Insights on behalf of the Carton Council of North America... View More

Article
Coke's Latest Sustainability Report Highlights Progress on Company's 'Me, We, World' Commitments

Coca Cola improved water efficiency by 21.4 percent since 2004 and supported an estimated replenishment of approximately 52 percent of the water used in finished beverage products through 2012, according to the company’s tenth annual Sustainability... View More

Article
Patagonia Promises 100% Traceable Down by 2014

It’s been a busy fall for Patagonia — the outdoor apparel company kicked off October with the launch of its “Responsible Economy” campaign, which challenges consumers and businesses to think more consciously about disposability and resource a... View More

Article
Investors Tell UK Firms Paying Living Wage Can Increase ‘Longevity and Productivity’

Here’s a novel idea: Paying people enough to live off comfortably motivates them to not only work harder, but stick around longer.In a recent letter published by the Financial Times, investors from local authorities, unions and charities, such as t... View More

Article
Star-Studded Short Conveys True Horror of Keystone XL

The perfect family. The perfect home. One huge mistake.As the battle rages on over the Keystone XL project, 350.org teamed up with True Climate Stories in an attempt to convey the truly terrifying implications of the potential pipeline. ... View More

Article
Futerra, BSR Launch Tool to Build Business Case for Living More Sustainable Lifestyles

Although business leaders expect exponential growth in consumer interest and business action on sustainable lifestyles within five years, they are struggling to make the case for action, according to survey results released earlier this year by BSR a... View More

Article
Hilton Worldwide Saves $250 Million from Energy Efficiency in 4 Years

Hilton Worldwide has saved nearly a quarter of a billion dollars from energy efficiency projects over the past 4 years, according to its 2012-2013 corporate responsibility report.Since 2009, the hospitality company reduced energy use by 12.2 percent ... View More

Article
FTC Cracking Down on Misleading, Unsubstantiated Biodegradability Claims

The Federal Trade Commission recently announced enforcement actions against six companies — five of which address biodegradable plastic claims for the first time — as part of the agency’s ongoing crackdown on false and misleading environmental ... View More

Upcoming Events

October 13-16, 2025
SB'25 San Diego
US Event
More Information

March 18-19, 2025
SB'25 Tokyo Marunouchi
More Information

April 9-10, 2025
SB Member Network: Accelerating Good Growth Spring Member Meeting
Member Event
More Information