Today, Procter & Gamble
announced a comprehensive plan to accelerate its climate action — including a
new ambition to achieve net-zero greenhouse gas (GHG) emissions across its
operations and supply chain, from raw material to retailer, by 2040; as well as
interim 2030 goals.
P&G joins a growing wave of corporate giants — including Keurig Dr
Pepper
and
Logitech
— that have recently stepped up their climate action plans. The climate crisis affects
every home and family, everywhere in the world; and the latest IPCC
report
has made it clear that decisive action must be taken — at a much faster
pace
— to avoid the most significant impacts.
“We are fully committed to use P&G’s innovation and ingenuity to unlock new
solutions to address climate change,” said Chairman, President and CEO David
S. Taylor. “The task ahead of us is urgent, difficult and much bigger than any
single company or country. P&G is tackling these challenges head-on by reducing
our footprint and leveraging our scale to foster unprecedented collaboration
across our value chain.”
P&G’s science-based roadmap to net zero will prioritize cutting most of the
emissions across its operations and supply chain, from raw material to retailer.
For residual emissions that cannot be eliminated, the company says it will use
technical or natural climate
solutions
that remove and store carbon. The new action plan builds on P&G’s Ambition 2030
strategy with the further goal of achieving net zero by 2040.
Circularity by Design: How to Influence Sustainable Consumer Behaviors
Join us Thursday, December 5, at 1pm ET for a free webinar on making circular behaviors the easy choice! Nudge & behavioral design expert Sille Krukow will explore the power of Consumer Behavior Design to drive circular decision-making and encourage behaviors including recycling and using take-back services. She will share key insights on consumer psychology, behavior design related to in-store and on-pack experiences, and how small changes in the environment can help make it easy for consumers to choose circularity.
P&G has joined the UN’s Race to
Zero
through the Business Ambition for
1.5°C
campaign and shared its new Climate Transition Action
Plan —
along with two 2030 goals to pace its progress toward net zero, which have been
submitted to the Science Based Targets initiative:
The company says it will communicate its successes and setbacks along the way,
in order to help advance collective
progress.
“While no one has all of the answers on how to bring a net-zero future into
focus, we will not let uncertainty hold us back,” said Virginie Helias,
P&G’s Chief Sustainability Officer. “To achieve these goals, we will leverage
existing solutions and seek transformative new ones that are not available in
the marketplace today. This will require partnership across the private,
nonprofit and public sectors, and involve every aspect of our business — from
the very beginning of our products’ lifecycle to the very end.”
Decarbonizing the future through transformative collaboration
For consumer goods companies, one of the trickiest aspects of reducing Scope 3
emissions
comes with the products’ use; enlisting consumers’ help in the form of more
conscientious behaviors remains a holy grail for many forward-thinking brands,
including P&G — which in 2019 helped to spearhead the formation of SB’s Brands
for Good
collaboratory,
dedicated to using brand influence to make responsible consumption more
attractive and attainable at scale. That same year, the company launched its
Ambition 2030
plan
— a core component of which was engaging consumers to help accelerate adoption
of sustainable lifestyles.
Since then, P&G’s laundry brands have focused on consumer education to help
reduce the largest portion of the company’s carbon footprint — the energy needed
to heat water during use of its products. In the US, Tide has formed
partnerships with
Hanes
and the
NFL
to nudge consumers to always wash in cold; with the
Ariel
brand campaigning to boost cold-water washing in the company’s other major
markets, including France and India. Collectively, the two brands aim to
help avoid an additional 30 million tons of carbon emissions by 2030 — more than
ten times that of P&G’s yearly global operations.
P&G says its brands will continue to provide consumers with tools and
information on how to make environmentally impactful changes at home
effortless. The company is also
working to create alliances for carbon-efficient homes, and advocating for
policy solutions to decarbonize energy infrastructure.
For more detailed information about P&G’s commitments and progress, please see
its Climate Transition Action
Plan. To
learn more about P&G’s ESG efforts, visit the ESG
website
or the 2020 Citizenship
Report.
Get the latest insights, trends, and innovations to help position yourself at the forefront of sustainable business leadership—delivered straight to your inbox.
Sustainable Brands Staff
Published Sep 14, 2021 9am EDT / 6am PDT / 2pm BST / 3pm CEST