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Stories About Activating Purpose

Found 45 stories. Page 1 of 3.

Coalition of CEOs Endorses Economic Roadmap for Sustainable Post-COVID Recovery
Coalition of CEOs Endorses Economic Roadmap for Sustainable Post-COVID Recovery

THE NEXT ECONOMY - In an open letter, the group of 14 CEOs calls on governments to accelerate such a transition by recognizing and supporting purpose-first business as an emerging fourth sector of the economy.

Nimble Nonprofit Pivots to Fulfill Its Purpose During the Pandemic
Nimble Nonprofit Pivots to Fulfill Its Purpose During the Pandemic

PRODUCT, SERVICE & DESIGN INNOVATION - The Desai Foundation’s advice to purpose-driven organizations dealing with the COVID-19 pandemic is to look beyond the immediate practicalities and be open to new ways to deliver on end goals.

Slowly But Surely, Fairphone Paving the Way to a More Ethical Electronics Industry
Slowly But Surely, Fairphone Paving the Way to a More Ethical Electronics Industry

SUPPLY CHAIN - Latest Fairphone Impact Report reveals benefits of social and environmental programs; while LCA of the Fairphone 3 shows that using a smartphone for over 5 years can reduce CO2 emissions by about 40%.

The Social Ripple Effect: The Reach of Business Decisions in the Time of COVID-19
The Social Ripple Effect: The Reach of Business Decisions in the Time of COVID-19

LEADERSHIP - Organizations will be defined by the decisions they make during the pandemic. Now, companies with a social purpose — or those which aspire to have one — have a tool that can inform their day-to-day decisions in ways that build and sustain a better society.

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Kolster to Brands: Tout Not How Great Your Product Is, But What It Can Help People Become
Kolster to Brands: Tout Not How Great Your Product Is, But What It Can Help People Become

MARKETING AND COMMS - In his new book, The Hero Trap, Thomas Kolster says rather than promoting what’s good about their company or products, brands need to shift their focus to their customers — specifically, their brand’s role in helping its customers transform their lives.

Q&A: Meet the Team Helping Brands Stay ‘Grounded’ in Their Purpose
Q&A: Meet the Team Helping Brands Stay ‘Grounded’ in Their Purpose

MARKETING AND COMMS - NYC-based brand strategy agency Grounded is on a mission to help brands, retailers and nonprofits activate their purpose and close the stubborn consumer intent-to-action gap.

Viola Brands: A Case Study in Cultivating Racial Equity
Viola Brands: A Case Study in Cultivating Racial Equity

WALKING THE TALK - Cannabis producer Viola Brands is determined to increase minority representation in the industry. Its Viola Cares program provides education, employment and other resources; in order to create 10,000 jobs within the cannabis industry for Black people.

From What to How: Enter the Era of Transformation
From What to How: Enter the Era of Transformation

LEADERSHIP - With a goal of contributing to change and understanding how COVID-19 will influence sustainable development; at Quiero, we have undertaken an ambitious project: #aBetterWay — a search for answers from our global community of leaders based on reflection, learning and action.

Partnership Brings ‘Radical Hospitality’ to Unhoused People Worldwide
Partnership Brings ‘Radical Hospitality’ to Unhoused People Worldwide

COLLABORATION - The case study of German mobile hygiene startup GoBanyo illustrates the social impacts of the collaboration between Unilever’s The Right to Shower initiative with mobile hygiene pioneer LavaMaex.

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Social Impact: A Sales Tool for the Post-Pandemic World
Social Impact: A Sales Tool for the Post-Pandemic World

WALKING THE TALK - While the majority of companies recognize that social impact is valuable, few have managed to successfully integrate it into one of the most mission-critical activities: their sales strategy.

The COVID Covenant: Don’t Go Back — Go Big and Go Now!
The COVID Covenant: Don’t Go Back — Go Big and Go Now!

WALKING THE TALK - We know that we can buy less, use less, work from home, drive less, collaborate more; and have business, society and government move faster — because we just did all of that. How can we respond as powerfully and courageously to other super-critical threats?

Q&A: Dole ‘Promise’ Sees Shift to New, Shared Value Principles by 2025
Q&A: Dole ‘Promise’ Sees Shift to New, Shared Value Principles by 2025

ORGANIZATIONAL CHANGE - Dole Packaged Foods’ new sustainability commitment is based on a Japanese philosophy called 'sampo yochi' — in which business operates for the good of the seller, the buyer and society.

Caremongering: The Future of Sustainable Enterprise
Caremongering: The Future of Sustainable Enterprise

THE NEXT ECONOMY - COVID-19 accelerated a shift from “me” to “we”; and a new trend called "caremongering" not only characterizes people's behavior towards each other, but what they look for in the companies they support. At Fjord, we believe those companies designing with the benefit of all life in mind will thrive now and in the decade ahead.

Research Shows Business Imperative for Authentic Action to Address Social Injustices
Research Shows Business Imperative for Authentic Action to Address Social Injustices

WALKING THE TALK - The latest Porter Novelli Purpose Tracker reveals a new mandate for US companies to authentically and substantively address racial inequality and myriad social justice issues.

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Brands Speak Out to Support Black Lives Matter, But Actions Speak Louder
Brands Speak Out to Support Black Lives Matter, But Actions Speak Louder

MARKETING AND COMMS - Brands are more willing than ever to take public stands in support of important issues. But while many aren’t much more than social media sound bytes, others go beyond lip service to action.

Lest We Forget: We Already Have a Blueprint for Safe, Healthy, Post-COVID Future
Lest We Forget: We Already Have a Blueprint for Safe, Healthy, Post-COVID Future

BUSINESS CASE - This pandemic throws a spotlight on the interdependences between business, nature and society. It may be tempting right now, when it is hard to see beyond the next few weeks, to dismiss the SDGs as a distraction. But they have been described as a “crowd-sourced purchase order from the future” *precisely because* they offer a tremendous business opportunity.

Phin’s Food and Shelter Drive Needs Your Help to Benefit Those Affected by COVID-19
Phin’s Food and Shelter Drive Needs Your Help to Benefit Those Affected by COVID-19

COLLABORATION - The social good relationship platform is donating its services in May and beyond in a bid to reach those affected by the crisis — and seeking corporate donors for the nationwide campaign.

Community Support, Collaboration Signal Resilient Future for Co-operatives
Community Support, Collaboration Signal Resilient Future for Co-operatives

WALKING THE TALK - The coronavirus pandemic has made clear the importance of each person and business acting individually to work toward a shared goal that benefits society as a whole. Co-ops are inherently set up for resilience, as they act with the best interest of the community in mind.

Finding a Job with Purpose Amid the COVID-19 Crisis
Finding a Job with Purpose Amid the COVID-19 Crisis

ORGANIZATIONAL CHANGE - Finding a job in sustainability or social impact wasn’t easy even before COVID-19 blindsided and bludgeoned the global economy. Your sustainability and social impact job search will be challenging, but if you stay motivated and keep trying, you will eventually find a good fit.

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Unilever Marks Sustainable Living Plan’s 10th Year; New ‘Compass’ to Guide Further Progress
Unilever Marks Sustainable Living Plan’s 10th Year; New ‘Compass’ to Guide Further Progress

LEADERSHIP - In 10th and final year of the company’s Sustainable Living Plan, CEO Alan Jope reinforces commitment to sustainability leadership; calls for renewed action to tackle social inequality and the climate crisis in post-COVID world.

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