June 7-9: Brand-Led Culture Change Virtual Event

Stories About Activating Purpose

Found 184 stories. Page 1 of 10.

Mocktail Club Raises the Bar for Sophisticated, Sustainable, Socially Conscious (Non)Spirits
Mocktail Club Raises the Bar for Sophisticated, Sustainable, Socially Conscious (Non)Spirits

PRODUCT, SERVICE & DESIGN INNOVATION - Founder Pauline Idogho and her diverse team of BIPOC women have created a line of globally inspired, ready-to-drink, organic, non-alcoholic cocktails that support environmental sustainability and social health and inclusion around the world.

How Stayfree and UNICEF Have Helped 1.7M Indian Girls Break Taboos Around Feminine Health
How Stayfree and UNICEF Have Helped 1.7M Indian Girls Break Taboos Around Feminine Health

OUR HEALTHY LIVES MISSION - Cultural taboos, and lack of information and access to sanitary napkins, mean that menstruation still limits the lives of women and girls in many places. Stayfree and UNICEF developed a series of social and behavior-change initiatives to improve resources and understanding among girls, families and society.

Purpose & ESG Are Not Interchangeable; You Need Both
Purpose & ESG Are Not Interchangeable; You Need Both

ORGANIZATIONAL CHANGE - Purpose and ESG are often conflated. Here, three experts explain what makes them different, why you need both, and how to prioritize the gamut of ESG- and Purpose-related activities.

Any Road Will Take You There, If You Don’t Know Where (or Why) You’re Going: Defining Purpose
Any Road Will Take You There, If You Don’t Know Where (or Why) You’re Going: Defining Purpose

MARKETING AND COMMS - While some sustainability terms have stood the test of time, others are now outdated. No matter what terms you use, you and your colleagues should have a shared understanding of what “purpose” means in your organization to gain its greatest benefits. Here is an up-to-date glossary for responsible business professionals.

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8 Rules for Leaders to Break to Combat Social, Economic and Racial Injustices
8 Rules for Leaders to Break to Combat Social, Economic and Racial Injustices

LEADERSHIP - To truly help individuals and ourselves, we need to bust up the system, swim upstream and avoid the herd mentality. We need to take a step back and truly understand our own roles in society — and by doing so, to let go of outdated notions.

Unilever’s New Sustainability Director Wants Competitors to Close the Gap on ESG Performance
Unilever’s New Sustainability Director Wants Competitors to Close the Gap on ESG Performance

LEADERSHIP - “We need to keep that competitive advantage and continue to innovate so that we can really make sustainable living commonplace. It’s constant innovation; and we want others to come along on the journey with us.” — Niki King

The Purpose Gloves Are Off: How to Not End Up on the Ropes
The Purpose Gloves Are Off: How to Not End Up on the Ropes

ORGANIZATIONAL CHANGE - The United Way Social Purpose Institute offers a free tool to help companies assess and rate the degree to which their purpose is fully embedded across the company and in its relationships. These are the new techniques that purpose players are expected to demonstrate to stay in the ring …

More Companies Are Stating a Social Purpose; But Are They Implementing It?
More Companies Are Stating a Social Purpose; But Are They Implementing It?

WALKING THE TALK - Corporate Knights has developed the world’s first rating system to assess companies’ implementation of their social purpose commitments. Its research finds that the gap between ‘say’ and ‘do’ varies from one company to the next.

It’s a Marathon, Not a Sprint: How to Avoid Burnout in Social Impact Careers
It’s a Marathon, Not a Sprint: How to Avoid Burnout in Social Impact Careers

WALKING THE TALK - Here, Roshan Paul and Ilaina Rabbat, co-founders of the Amani Institute, provide a dashboard for both aspiring and established changemakers to reflect on their motivation, their limitations and their overall fortitude for life in a social impact career.

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Bumble Bee, Ocean Conservancy Join Forces to Rid the World’s Oceans of Ghost Gear
Bumble Bee, Ocean Conservancy Join Forces to Rid the World’s Oceans of Ghost Gear

REDEFINING SUSTAINABLE SEAFOOD FOR THE FUTURE - The seafood giant and the global nonprofit have expanded their ongoing partnership to not only clean hazardous fishing nets out of waterways, but to try and stop fishers — large and small — from discarding gear in harmful ways.

Visa Commits $100M to Help Minority Depository Institutions Drive Economic Mobility
Visa Commits $100M to Help Minority Depository Institutions Drive Economic Mobility

FINANCE & INVESTMENT - MDIs are trusted providers for communities of color and include some of the oldest minority-owned US banks; they play a unique role in increasing access to financial services for underserved populations.

Why the Business World Should Use India as a Model for Corporate Social Responsibility
Why the Business World Should Use India as a Model for Corporate Social Responsibility

WALKING THE TALK - In India, CSR is approached with a rigor not found anywhere else in the world. Here, we see how businesses around the world can learn from the Indian approach to CSR — to ensure that every dollar spent has the best societal impact, while improving your brand value.

To Ensure Our Future in Business, We Must Make Sustainability Accessible to All
To Ensure Our Future in Business, We Must Make Sustainability Accessible to All

THE NEXT ECONOMY - As consumer-product companies, we have a unique ability to make meaningful change in the broadest sense — and a shared responsibility to our consumers to help make doing the right thing an easy, affordable choice.

Super Bowl Ads Cost $6.5M This Year – What If Brands Used That Money for Good?
Super Bowl Ads Cost $6.5M This Year – What If Brands Used That Money for Good?

MARKETING AND COMMS - Advertising is a critical element for business success; and successful businesses are better positioned to give back to society. But we believe the societal impact of $6.5M can do far more to authentically connect stakeholders with brands than a half-minute of airtime.

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Meet the Olive Oil Brand on a Mission to Reunify a War-Torn Country
Meet the Olive Oil Brand on a Mission to Reunify a War-Torn Country

WALKING THE TALK - Bringing new gravitas to the term, ‘purpose-driven,’ the team behind Colive is using their uniquely delicious olive oil to help end the civil unrest that has divided their native Cyprus since the 1970s — and exemplify the benefits of social entrepreneurship and peace through cooperation.

WSL: Riding the Wave to Sports Industry Leadership in Sustainability
WSL: Riding the Wave to Sports Industry Leadership in Sustainability

WALKING THE TALK - The World Surf League has chosen to focus on the specific threats to its “playing field.” This risk-turned-opportunity approach to building a sustainability strategy is the best way for other leagues and teams to ‘find their wave,’ addressing the specific reasons to inspire action.

Umpqua Bank Offers $2M Infusion to Support Minority, Women Entrepreneurs
Umpqua Bank Offers $2M Infusion to Support Minority, Women Entrepreneurs

FINANCE & INVESTMENT - Through a series of multi-year partnerships with business-focused nonprofits, Umpqua aims to close the opportunity gap in access to capital, resources, and expertise for traditionally underserved innovators.

Rural Studio Immersion Program Enriching Students, Reviving West Alabama’s Black Belt
Rural Studio Immersion Program Enriching Students, Reviving West Alabama’s Black Belt

PRODUCT, SERVICE & DESIGN INNOVATION - At Auburn University’s architectural-training program, “housing is health.” Associate Director Rusty Smith asserts: “As architects, we have a professional responsibility. It's not only an ethical or moral responsibility; it's a professional responsibility, as well, to act when we see people in crisis.”

5 Ways to Turn Your Purpose into a Competitive Advantage
5 Ways to Turn Your Purpose into a Competitive Advantage

MARKETING AND COMMS - An intentional purpose will be unique to every company — based on your history, culture and the role you play in your customers’ lives. But, based on our interviews with leading purpose-led companies, here are five common themes that can inspire your own ‘purpose advantage.’

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Social Infrastructure: Construction Projects as a Force for Good
Social Infrastructure: Construction Projects as a Force for Good

PRODUCT, SERVICE & DESIGN INNOVATION - If an organization commissions a multimillion-dollar building or renovation, how can it double or triple the social and environmental benefits from its investment? Many green building standards already exist, but what if it was possible to go beyond them — to design a building process that was transformational in its execution?

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