SB'22 San Diego - New Speakers, new sessions!

Stories About Activating Purpose

Found 196 stories. Page 1 of 10.

BCLC: How a Gambling Corporation Transformed into a Social Purpose Company
BCLC: How a Gambling Corporation Transformed into a Social Purpose Company

ORGANIZATIONAL CHANGE - A gambling corporation may seem like the antithesis of ‘social good;’ but for BCLC, this is exactly why a gambling company should pivot to a social-purpose model: “People can look and say, ‘Hey, if a gambling company can bring in a social purpose; then, surely my company can do this as well.’”

Clif Bar’s Clif Corps Partners with Venus Williams to Advance Equity and Access to Nature and Sport
Clif Bar’s Clif Corps Partners with Venus Williams to Advance Equity and Access to Nature and Sport

COLLABORATION - The initiative kicks off with an event series from longtime partner Outdoor Afro, furthering its mission to inspire Black connections and leadership in nature.

How the Sustainability Journey Can Be a Powerful Tool for Change
How the Sustainability Journey Can Be a Powerful Tool for Change

ORGANIZATIONAL CHANGE - At a recent Sustainable Brands virtual event, leaders from the CPG, restaurant and IT industries highlighted how they sold important ideas and ambitions around impact and responsibility internally, and how that translates to external success.

How to Build a Whole Brand — and Why You Want to
How to Build a Whole Brand — and Why You Want to

MARKETING AND COMMS - Holistic thinking has a positive impact on a brand’s market share and ensures it stands on the right side of history. Brands that solely rely on marketing will be severely disadvantaged, especially as more and more consumers choose brands that align with their values over ones that don’t.

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Sompo Holdings: Promoting Sustainable Management That Emphasizes Diversity & Inclusion
Sompo Holdings: Promoting Sustainable Management That Emphasizes Diversity & Inclusion

ORGANIZATIONAL CHANGE - As she works to transform the company's 130-year-old corporate culture and the implementation of Purpose, we talked with Group Chief Sustainability Officer Ryoko Shimokawa about her vision for sustainable growth for the company and society.

How to Sell Sustainability as a Key Measure of Business Success
How to Sell Sustainability as a Key Measure of Business Success

BUSINESS CASE - When companies make bold commitments to sustainability, we all win. Here, we share lessons learned and ongoing challenges from three very different corporate sustainability journeys — to show others on the front lines that they are not alone.

Brands Walk Their Talk in Support of Women’s Rights
Brands Walk Their Talk in Support of Women’s Rights

LEADERSHIP - Setbacks such as the overturning of Roe v. Wade offer brands the opportunity to demonstrate their true commitment to supporting a healthy, equitable future for all.

Ando Launching World's First 100% Fossil-Free Insurance Program
Ando Launching World's First 100% Fossil-Free Insurance Program

FINANCE & INVESTMENT - Through partnerships with leading providers including Allstate, Nationwide and Travelers, Ando aims to expand the scope of financial independence from fossil fuels available to sustainability-conscious consumers.

4VI Creates New Model for Destination Marketing Organizations by Becoming a Social Enterprise
4VI Creates New Model for Destination Marketing Organizations by Becoming a Social Enterprise

WALKING THE TALK - Earlier this year, Tourism Vancouver Island evolved into a social enterprise called 4VI that supports communities, businesses, culture and environment. A social enterprise is a revenue-generating business that identifies a social benefit and directs its revenues toward it; in the tourism industry, this is a completely new way to operate.

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New Report Outlines 5 Principles for Regenerative Brand Leadership
New Report Outlines 5 Principles for Regenerative Brand Leadership

LEADERSHIP - BBMG and GlobeScan’s ‘Leading Regenerative Brands: Five Paradigm Shifts to Thrive in a World in Flux’ is part manifesto on the imperative to build a purpose-driven company and part handbook for how to do it.

A Riddle, Wrapped in a Mystery, Inside an Enigma: New Insights, Approaches to Brand-Led Culture Change
A Riddle, Wrapped in a Mystery, Inside an Enigma: New Insights, Approaches to Brand-Led Culture Change

BEHAVIOR CHANGE - Creating meaningful consumer behavior change remains a ‘white whale’ for Purpose-driven brands. Here, we hear a behavior-first approach to changing culture, needed paradigm shifts for regenerative leadership, and the latest research on meaningfully connecting with dithering consumers.

Study: Employees Demanding More Meaning from Their Work Than Pre-Pandemic
Study: Employees Demanding More Meaning from Their Work Than Pre-Pandemic

ORGANIZATIONAL CHANGE - New report from Allison+Partners, Carol Cone ON PURPOSE and The Harris Poll finds the C-Suite recognizes the imperative for organizational Purpose; yet, lack of alignment across functions threatens impact.

Mocktail Club Raises the Bar for Sophisticated, Sustainable, Socially Conscious (Non)Spirits
Mocktail Club Raises the Bar for Sophisticated, Sustainable, Socially Conscious (Non)Spirits

PRODUCT, SERVICE & DESIGN INNOVATION - Founder Pauline Idogho and her diverse team of BIPOC women have created a line of globally inspired, ready-to-drink, organic, non-alcoholic cocktails that support environmental sustainability and social health and inclusion around the world.

How Stayfree and UNICEF Have Helped 1.7M Indian Girls Break Taboos Around Feminine Health
How Stayfree and UNICEF Have Helped 1.7M Indian Girls Break Taboos Around Feminine Health

OUR HEALTHY LIVES MISSION - Cultural taboos, and lack of information and access to sanitary napkins, mean that menstruation still limits the lives of women and girls in many places. Stayfree and UNICEF developed a series of social and behavior-change initiatives to improve resources and understanding among girls, families and society.

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Purpose & ESG Are Not Interchangeable; You Need Both
Purpose & ESG Are Not Interchangeable; You Need Both

ORGANIZATIONAL CHANGE - Purpose and ESG are often conflated. Here, three experts explain what makes them different, why you need both, and how to prioritize the gamut of ESG- and Purpose-related activities.

Any Road Will Take You There, If You Don’t Know Where (or Why) You’re Going: Defining Purpose
Any Road Will Take You There, If You Don’t Know Where (or Why) You’re Going: Defining Purpose

MARKETING AND COMMS - While some sustainability terms have stood the test of time, others are now outdated. No matter what terms you use, you and your colleagues should have a shared understanding of what “purpose” means in your organization to gain its greatest benefits. Here is an up-to-date glossary for responsible business professionals.

8 Rules for Leaders to Break to Combat Social, Economic and Racial Injustices
8 Rules for Leaders to Break to Combat Social, Economic and Racial Injustices

LEADERSHIP - To truly help individuals and ourselves, we need to bust up the system, swim upstream and avoid the herd mentality. We need to take a step back and truly understand our own roles in society — and by doing so, to let go of outdated notions.

Unilever’s New Sustainability Director Wants Competitors to Close the Gap on ESG Performance
Unilever’s New Sustainability Director Wants Competitors to Close the Gap on ESG Performance

LEADERSHIP - “We need to keep that competitive advantage and continue to innovate so that we can really make sustainable living commonplace. It’s constant innovation; and we want others to come along on the journey with us.” — Niki King

The Purpose Gloves Are Off: How to Not End Up on the Ropes
The Purpose Gloves Are Off: How to Not End Up on the Ropes

ORGANIZATIONAL CHANGE - The United Way Social Purpose Institute offers a free tool to help companies assess and rate the degree to which their purpose is fully embedded across the company and in its relationships. These are the new techniques that purpose players are expected to demonstrate to stay in the ring …

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More Companies Are Stating a Social Purpose; But Are They Implementing It?
More Companies Are Stating a Social Purpose; But Are They Implementing It?

WALKING THE TALK - Corporate Knights has developed the world’s first rating system to assess companies’ implementation of their social purpose commitments. Its research finds that the gap between ‘say’ and ‘do’ varies from one company to the next.

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