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Stories About Activating Purpose

Found 28 stories. Page 1 of 2.

Lest We Forget: We Already Have a Blueprint for Safe, Healthy, Post-COVID Future
Lest We Forget: We Already Have a Blueprint for Safe, Healthy, Post-COVID Future

BUSINESS CASE - This pandemic throws a spotlight on the interdependences between business, nature and society. It may be tempting right now, when it is hard to see beyond the next few weeks, to dismiss the SDGs as a distraction. But they have been described as a “crowd-sourced purchase order from the future” *precisely because* they offer a tremendous business opportunity.

Phin’s Food and Shelter Drive Needs Your Help to Benefit Those Affected by COVID-19
Phin’s Food and Shelter Drive Needs Your Help to Benefit Those Affected by COVID-19

COLLABORATION - The social good relationship platform is donating its services in May and beyond in a bid to reach those affected by the crisis — and seeking corporate donors for the nationwide campaign.

Community Support, Collaboration Signal Resilient Future for Co-operatives
Community Support, Collaboration Signal Resilient Future for Co-operatives

WALKING THE TALK - The coronavirus pandemic has made clear the importance of each person and business acting individually to work toward a shared goal that benefits society as a whole. Co-ops are inherently set up for resilience, as they act with the best interest of the community in mind.

Finding a Job with Purpose Amid the COVID-19 Crisis
Finding a Job with Purpose Amid the COVID-19 Crisis

ORGANIZATIONAL CHANGE - Finding a job in sustainability or social impact wasn’t easy even before COVID-19 blindsided and bludgeoned the global economy. Your sustainability and social impact job search will be challenging, but if you stay motivated and keep trying, you will eventually find a good fit.

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Unilever Marks Sustainable Living Plan’s 10th Year; New ‘Compass’ to Guide Further Progress
Unilever Marks Sustainable Living Plan’s 10th Year; New ‘Compass’ to Guide Further Progress

LEADERSHIP - In 10th and final year of the company’s Sustainable Living Plan, CEO Alan Jope reinforces commitment to sustainability leadership; calls for renewed action to tackle social inequality and the climate crisis in post-COVID world.

Q&A: As Stakeholders Demand More from Business, B Corps Rise to the Occasion
Q&A: As Stakeholders Demand More from Business, B Corps Rise to the Occasion

ORGANIZATIONAL CHANGE - Here, Lisa Geason-Bauer, founder of Evolution Marketing, discusses the importance of diversity, inclusivity and employee engagement; as well as how B Corps are ideally placed to meet the rapidly changing needs of businesses today and in the future.

Giving Tuesday Now: The Jumpstart We Need to Reimagine Giving
Giving Tuesday Now: The Jumpstart We Need to Reimagine Giving

PRODUCT, SERVICE & DESIGN INNOVATION - #GivingTuesdayNow is an emergency response to the unprecedented need caused by COVID-19. It’s an opportunity to give back to communities in safe ways that allow for social connection; to support the critical work of the nonprofit sector; and perhaps more importantly, to redefine the role of business.

CaterCow Cares: The COVID-Sparked Pivot That Really Puts People Before Profit
CaterCow Cares: The COVID-Sparked Pivot That Really Puts People Before Profit

PRODUCT, SERVICE & DESIGN INNOVATION - In what could end up being a swan song for the company, CaterCow has truly put altruism ahead of self-preservation during the ongoing pandemic.

4 Ways Smaller, Sustainable Brands Are Adapting to COVID-19
4 Ways Smaller, Sustainable Brands Are Adapting to COVID-19

WALKING THE TALK - These four Fairtrade-certified brands show that during times of crisis, brands can support their communities — near or far — with some creativity and hard work, regardless of size.

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Sustainability and the Workforce: Generational Differences and How to Prepare for 2020 and Beyond
Sustainability and the Workforce: Generational Differences and How to Prepare for 2020 and Beyond

ORGANIZATIONAL CHANGE - How this pandemic will impact the future of workforce development is yet to be seen, but it truly serves as an opportunity for employers to scale the pace of evolution necessary for a more sustainable future.

Sustainability Is Dead. Long Live Sustainability (or, Redefining the Term in a Post-COVID World …)
Sustainability Is Dead. Long Live Sustainability (or, Redefining the Term in a Post-COVID World …)

THE NEXT ECONOMY - We get to choose what the world will look like when we open our doors in three…six…twelve months’ time. Will we choose Human 101 or Human 3.0?

US Consumers Looking to Business, Rather Than Government, for Leadership During Pandemic
US Consumers Looking to Business, Rather Than Government, for Leadership During Pandemic

WALKING THE TALK - The "Porter Novelli COVID-19 Tracker: Insights for a Time of Crisis" highlights the need for US companies to step up, authentically, to address the public’s needs and expectations.

Reimagining Corporate-Nonprofit Partnerships in Times of Crisis
Reimagining Corporate-Nonprofit Partnerships in Times of Crisis

WALKING THE TALK - In a time when needs are growing but government resources are constricted, nonprofits are being asked to do more with fewer resources. Promises made by companies to fulfill the needs of their communities and their stakeholders are more important now than ever before — which is why we need social impact solutions that can do both.

3 Ways the Coronavirus Outbreak Can Lead to a More Sustainable Future
3 Ways the Coronavirus Outbreak Can Lead to a More Sustainable Future

THE NEXT ECONOMY - Although the danger to our health is currently very present and very real, experts expect this crisis will at some point pass, and we will be able to resume our normal lives with a renewed sense of appreciation. The question is, what will a return to “business as usual” look like?

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‘Yes, and ...’: A Framework for an Uncertain Future
‘Yes, and ...’: A Framework for an Uncertain Future

THE NEXT ECONOMY - For businesses navigating the coronavirus, prospects are daunting in this liminal space. While many are navigating the current “new normal” well by taking each daily (hourly) change one at a time, some are starting to look past now through the power of “yes-and” thinking.

The Time Is Now for Brands to Lead with Higher Values
The Time Is Now for Brands to Lead with Higher Values

WALKING THE TALK - It’s during moments of great difficulty that our authentic selves shine through — and the same is true for companies. Long after the COVID-19 crisis passes, the world won’t forget the values-driven companies that led with a conscience. The time is now to decide: How will your brand be remembered?

#WeStandTogether: What Better Time for Companies to Demonstrate Their Purpose?
#WeStandTogether: What Better Time for Companies to Demonstrate Their Purpose?

COLLABORATION - During this time of crisis, it becomes self-evident that the Sustainable Brands community will provide the leadership and optimism our communities need. Collectively, we were built for this moment.

Pandemic Sees Brand Leaders Putting Purpose Before Profit
Pandemic Sees Brand Leaders Putting Purpose Before Profit

WALKING THE TALK - While the government stalls under pressure to provide necessary aid to the millions affected by COVID-19, a silver lining to this pandemic is being revealed as more and more businesses exemplify efforts to put people before profit.

Trending: Food Startups Find Creative Ways to Release Products Without Expo West
Trending: Food Startups Find Creative Ways to Release Products Without Expo West

PRODUCT, SERVICE & DESIGN INNOVATION - Necessity is the mother of invention. That’s what led many entrepreneurs to create their product or service innovations in the first place — and that adage is definitely in play as businesses large and small are forced to pivot, almost daily, as the COVID-19 pandemic continues to unfold.

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Win Inside to Win Outside: Why Company Culture Is Key to Accelerating Your Sustainability Goals
Win Inside to Win Outside: Why Company Culture Is Key to Accelerating Your Sustainability Goals

ORGANIZATIONAL CHANGE - Only 35% of consumers say that working for a purpose-led company is one of the ways that they engage in behaviors to improve their impact on the world. But 81% believe it’s important for their organization’s values to align to their own. We call this gap between values and action the Brand Culture Action Gap™.

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