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Stories About Activating Purpose

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Survey: COVID-19 Is Intensifying Sustainability Challenges, But Not Derailing Corporate Action
Survey: COVID-19 Is Intensifying Sustainability Challenges, But Not Derailing Corporate Action

LEADERSHIP - 2021 Sustainability Leaders Survey examines attitudes of nearly 700 experts from over 70 countries, reflecting on the pandemic’s implications for sustainable social and environmental development agendas — and who is perceived to be leading the charge.

When Purpose Becomes Personal: The Role of the Individual in Organisational Purpose
When Purpose Becomes Personal: The Role of the Individual in Organisational Purpose

ORGANIZATIONAL CHANGE - There are many challenges to implementing corporate purpose effectively. One of the biggest is to sufficiently embed it, so it is owned by everyone. This is more challenging than embedding other corporate ideas, because purpose is personal.

Chipotle, Chobani, Verizon Among Companies Committing to Financial Health of US Workforce
Chipotle, Chobani, Verizon Among Companies Committing to Financial Health of US Workforce

FINANCE & INVESTMENT - Member companies will assess the financial security and health of their employees as part of a new effort to address the economic hardships of workers.

Q&A: Harnessing Energy, Fresh Thinking with the Next Generation of Innovators
Q&A: Harnessing Energy, Fresh Thinking with the Next Generation of Innovators

FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER - As climate- and waste-related issues continue to evolve, the next generation will create and deliver sustainable solutions that decision-makers haven’t yet dreamt of. That's why we must engage these rising leaders about the path to circularity and carbon neutrality.

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Consumers Are Hungry for Regenerative Food Brands
Consumers Are Hungry for Regenerative Food Brands

THE NEXT ECONOMY - With shifting food habits, supply chains and levels of access to new information, today’s consumers recognize the urgent need to change how they eat. In order to meet the urgency of this moment, the new BBMG/GlobeScan report, “Radically Better Food,” outlines four imperatives for regenerative food brands.

ChaRM: The Nonprofit on a Mission to Keep Hazardous Household Materials Out of the Environment
ChaRM: The Nonprofit on a Mission to Keep Hazardous Household Materials Out of the Environment

WASTE NOT - The Center for Hard to Recycle Materials (CHaRM), run by Atlanta-based nonprofit Live Thrive, not only helps to safely divert a wide array of hazardous household materials from local landfills, it educates residents on the critical role of recycling in creating jobs and stimulating our economy.

Rethinking How Brands Engage Pride, Worldwide
Rethinking How Brands Engage Pride, Worldwide

WALKING THE TALK - As we exit Pride month and look to WorldPride in August, it’s apparent that we’re at an inflection point for purpose — one that requires consistent corporate action that positively impacts LGBTQIA+ people no matter where they are in one’s workforce or world.

Prince Charles Partners with Global Insurance Industry to Drive Substantive Climate Action
Prince Charles Partners with Global Insurance Industry to Drive Substantive Climate Action

FINANCE & INVESTMENT - The SMI Insurance Task Force commits to provide climate-positive financing and risk-management solutions to support and encourage individuals and businesses around the world to accelerate their transition to a sustainable future.

Target Unveils Plan to Co-Create an Equitable, Sustainable Future for All
Target Unveils Plan to Co-Create an Equitable, Sustainable Future for All

WALKING THE TALK - Among the retailer’s goals are to achieve 20% Black team member representation across the company by 2023; and reach net zero in both waste to landfill and value-chain-wide emissions, and 100% owned-brand product circularity, by 2040.

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How Education Helps Set a Better Foundation for Long-Term Sustainability
How Education Helps Set a Better Foundation for Long-Term Sustainability

THE NEXT ECONOMY - If you’re a brand that cares about the environment or society but doesn’t invest in education, you’re missing an opportunity to expand your impact. This connects to a larger issue — how CSR and sustainability go far beyond any company’s immediate customer base or market.

Healthier Supply Chains Supporting Johnson & Johnson Consumer Health’s Healthy Lives Mission
Healthier Supply Chains Supporting Johnson & Johnson Consumer Health’s Healthy Lives Mission

OUR HEALTHY LIVES MISSION - Achieving Johnson & Johnson Consumer Health’s Healthy Lives Mission requires its supply chains to be healthy, as well. Here, Worldwide VP of Supply Chain Meri Stevens shares insights gained from collaborating with suppliers to achieve agility in complex supply chains.

Regeneration and Business: The Challenges of Implementation
Regeneration and Business: The Challenges of Implementation

THE NEXT ECONOMY - Becoming a truly regenerative business might mean changing the shape of your portfolio — but this is not something to fear! Consumers want products and services that reflect their values and demands for greater sustainability, positive environmental impact, and both social and individual well-being. A portfolio that reflects this will be successful in the long run.

4 Ways to Attract Top Sustainability Talent
4 Ways to Attract Top Sustainability Talent

ORGANIZATIONAL CHANGE - It’s brilliant news that sustainability and ESG professionals look set to become as critical to any business as operations, sales and marketing; but for brands that rely on a steady stream of candidates in these roles, it will require a rethink of hiring strategies.

Welcome to the Era of Regenerative Finance
Welcome to the Era of Regenerative Finance

FINANCE & INVESTMENT - While few funders have fully realized the regenerative finance vision, a growing community of financial activists is applying its core practices in initiatives that show how we can use capital as a flexible, purpose-driven tool to create healthy and equitable social and environmental systems.

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Johnson & Johnson Consumer Health Advances Field of Skincare for Cancer Patients
Johnson & Johnson Consumer Health Advances Field of Skincare for Cancer Patients

OUR HEALTHY LIVES MISSION - During oncology treatment, patients’ skin requires special care. Products such as Aveeno® Restorative Skin Therapy can help patients of all skin types avoid severe cutaneous adverse reactions, so they can focus on life-saving therapies.

Is Sustainable Business ‘Complicit,’ a ‘Distraction,’ and ‘Duplicitous’? A Response, Part 2
Is Sustainable Business ‘Complicit,’ a ‘Distraction,’ and ‘Duplicitous’? A Response, Part 2

WALKING THE TALK - Schendler is clearly most right in his assertion that sustainable business has not achieved its potential. But I believe it is still possible for the field to become the hero we need more than ever, along with other complementary and synergistic changes from others.

Just Brands ’21: Where the Rubber Meets the Long, Bumpy Road to Truly Equitable Workplaces
Just Brands ’21: Where the Rubber Meets the Long, Bumpy Road to Truly Equitable Workplaces

ORGANIZATIONAL CHANGE - At Sustainable Brands’ latest Just Brands event, experts from across the spectrum of business discussed corporate efforts to support diversity, equity, inclusion and justice issues — and how stakeholders will no longer tolerate a gap between commitments and actions.

Is Sustainable Business ‘Complicit,’ a ‘Distraction’ and ‘Duplicitous’? A Response, Part 1
Is Sustainable Business ‘Complicit,’ a ‘Distraction’ and ‘Duplicitous’? A Response, Part 1

WALKING THE TALK - It will take many things to address society’s many immense problems. But there’s no reason an elevated sustainable business sector (or better, someday, a sustainable business-centric economy) can’t play a disproportionately positive and critical role.

Reimagine Gender: Helping Corporate America Create Truly Inclusive Workplace Cultures
Reimagine Gender: Helping Corporate America Create Truly Inclusive Workplace Cultures

ORGANIZATIONAL CHANGE - We caught up with Reimagine Gender CEO Lisa Kenney, to discuss why it's critical for businesses to embrace a broader understanding of gender.

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In a COVID-19 World, What’s the Future of Organisational Purpose?
In a COVID-19 World, What’s the Future of Organisational Purpose?

ORGANIZATIONAL CHANGE - As immense disruption continues around the globe, the spotlight on the role of business in tackling social and environmental challenges is intensifying. Here, Dr Sally Uren, Chief Executive of Forum for the Future, outlines why now is the time to re-evaluate corporate purpose.

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