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Stories About Activating Purpose

Found 119 stories. Page 1 of 6.

Corporations Standing Up for Voting Rights: Not Politics, Just Smart Business
Corporations Standing Up for Voting Rights: Not Politics, Just Smart Business

WALKING THE TALK - It’s becoming more common for companies to put their weight behind a range of urgent social issues. This isn’t about partisanship or “wokeness” — it’s about the core values held by many Americans and a desire among forward-thinking corporate leaders to prove they share them.

Businesses Must Understand the Intersections of Mental Health, Sustainability
Businesses Must Understand the Intersections of Mental Health, Sustainability

THE NEXT ECONOMY - As we emerge from COVID-19 and mental health rises up the corporate agenda, how can businesses incorporate the subject into their core sustainability agenda, rather than treat it as a separate issue?

Chipotle Now Offering Employees Free Degrees in Agriculture, Culinary, Hospitality
Chipotle Now Offering Employees Free Degrees in Agriculture, Culinary, Hospitality

ORGANIZATIONAL CHANGE - As part of Chipotle’s mission to ‘cultivate a better world,’ it has expanded its debt-free degree program to include nearly 100 degree options in these fields at 10 US universities.

8 Mental Models for Wise Leadership in a VUCA World
8 Mental Models for Wise Leadership in a VUCA World

LEADERSHIP - Wise leaders build agile, inclusive and sustainable businesses. But how can you do that in times of crisis? Here are 8 mental models for building inner resilience to take responsible and sustainable actions in VUCA (volatile, uncertain, complex, ambiguous) situations.

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We Need a Vaccine for Business, as Well
We Need a Vaccine for Business, as Well

ORGANIZATIONAL CHANGE - The pandemic has taught us that everything is interdependent. Global thought leaders agree on the opportunity and need for several key shifts to materialize in business; and they agree on the ingredients necessary for the cure, as set out below.

How Sustainability at Eastman Has Evolved to Tackle Global Challenges
How Sustainability at Eastman Has Evolved to Tackle Global Challenges

CHEMISTRY, MATERIALS & PACKAGING - Here, Cathy Combs, Eastman’s Director of Sustainability, details the materials giant’s ongoing journey to embedding sustainability into its core strategy — to enhance quality of life in a material way.

New WeSpire Research Finds Significant Drop in Corporate DEI Programs in 2020
New WeSpire Research Finds Significant Drop in Corporate DEI Programs in 2020

ORGANIZATIONAL CHANGE - The 10th annual study reveals that HR departments apparently underestimated employee concerns about racial equity and social unrest. Was the pandemic, or lack of company buy-in, to blame?

Milwaukee Startup Helping Small African Farms Turn Waste into Livelihoods
Milwaukee Startup Helping Small African Farms Turn Waste into Livelihoods

WASTE NOT - Agricycle wants to address poverty and put a dent in global food waste. So far, it has created nearly 7,000 livelihoods in Africa and diverted 177 tons of food waste — and counting.

SB’21 Trend Watching: Brands’ Role in Reshaping the World in 2021 and Beyond
SB’21 Trend Watching: Brands’ Role in Reshaping the World in 2021 and Beyond

THE NEXT ECONOMY - At SB’s latest Trend Watching event, experts across a variety of fields and industries offered insights into how purpose-driven brands can effectively activate on everything from marketing to effective leadership to climate justice in our post-pandemic world.

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For Those Still Wondering About the Business Case for Purpose …
For Those Still Wondering About the Business Case for Purpose …

BUSINESS CASE - In its latest research to understand consumer expectations of responsible brands, Porter Novelli used social psychology to unpack why consumers prefer Purpose-driven brands — and the importance of strong storytelling to complement sound business strategies.

What Will Be Your Organization’s Authentic Purpose in 2021?
What Will Be Your Organization’s Authentic Purpose in 2021?

WALKING THE TALK - The power of authentic purpose comes from integrating it into an organization such that it generates shared value for all stakeholders. Here are my suggestions for organizations to define and integrate a truly authentic, activated purpose.

To Be an Anti-Racist Brand: Start by Being Aware, Additive and Alive
To Be an Anti-Racist Brand: Start by Being Aware, Additive and Alive

WALKING THE TALK - The next frontier of sustainability is regeneration — building brands that actively restore and renew a system. And that’s as true for our systems that continue to allow racial injustice as for our environmental ecosystems.

Dole’s ‘Sunshine for All’ Fund Strives to Close Gaps on Good Nutrition
Dole’s ‘Sunshine for All’ Fund Strives to Close Gaps on Good Nutrition

FINANCE & INVESTMENT - The $2M annual fund will aim to address gaps of food affordability and waste, as well as accessibility and acceptability, around the world. Dole is seeking strategic partners to help develop solutions.

B Lab Outlines How, Why to Adopt Public Benefit Governance with New Playbook
B Lab Outlines How, Why to Adopt Public Benefit Governance with New Playbook

WALKING THE TALK - More and more businesses are embracing the idea of stakeholder capitalism, but many are likely at a loss as to how to actually adapt their business models. B Lab’s new playbook is designed to help purpose-driven companies do just that.

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What Would You Do with $6M? Quantifying the Social Impact of a Super Bowl Ad
What Would You Do with $6M? Quantifying the Social Impact of a Super Bowl Ad

MARKETING AND COMMS - Reaching 100 million people at once comes at a high cost — but the sticker price of a Super Bowl ad comes with deeper implications, both for brands and society. What if that money was used for good?

GEON Performance Solutions Unites Vinyl Industry in COVID-19 Relief
GEON Performance Solutions Unites Vinyl Industry in COVID-19 Relief

PRODUCT, SERVICE & DESIGN INNOVATION - In mid-2020, as companies around the country rallied and pivoted to fill demand for PPE and other vital products during the pandemic, GEON offered its expertise in logistics, supply, sourcing, technical, commercial and manufacturing operations to SMEs at no cost.

Trending: Welcome to the Age of Stakeholder Capitalism
Trending: Welcome to the Age of Stakeholder Capitalism

FINANCE & INVESTMENT - Two global coalitions have committed to make good on their companies’ DEI commitments; and adhere to a new set of Stakeholder Capitalism Metrics, respectively. Larry Fink’s annual CEO letter expounds on the need for both.

Digging Deeper Into Marketing’s Purpose Pivot
Digging Deeper Into Marketing’s Purpose Pivot

MARKETING AND COMMS - Once your purpose is in everything you do, it becomes an indelible part of the customer experience. By attracting customers who believe society is better off if they do business with your company, you can create a social movement around your brand.

What Does It Really Mean to Call ‘Society’ Your Stakeholder?
What Does It Really Mean to Call ‘Society’ Your Stakeholder?

LEADERSHIP - For Sweden and its business leaders, an inclusive society and economy is both a matter of principle, and a source of resiliency and success over the long term. Of course, we’re not all Swedish — so how can others adopt the same mindset?

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Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History
Complementary Studies Provide Glimpses into Consumers’ Minds During Most Difficult Year in Modern History

MARKETING AND COMMS - Amidst the uncertainty of the world in a global pandemic, two key pieces of 2020 research offered hope and optimism about what purpose-driven brands can achieve in 2021 — buoyed by new attitudes, opinions, and desires from consumers.

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