Have Sustainable Brands delivered right to your inbox.

Stories About Activating Purpose

Found 75 stories. Page 1 of 4.

Gillette Reveals Men’s Feelings on Sustainability in 2020, Brand Goals for 2030
Gillette Reveals Men’s Feelings on Sustainability in 2020, Brand Goals for 2030

MARKETING AND COMMS - A global study by Gillette found that men are taking environmental concerns more seriously, as a result of COVID-19. And the company raises the bar for itself with the launch of its Ambition 2030 goals.

Activism: Why Taking a Stand Will Build Your Brand
Activism: Why Taking a Stand Will Build Your Brand

MARKETING AND COMMS - Some dismiss brand activism as little more than PR stunts. But we at Grounded strongly believe brand activism is here to stay and can transform purpose into profit.

Meet the Punk Beer Brand Ripping Up the Rulebook to Protect Our Planet
Meet the Punk Beer Brand Ripping Up the Rulebook to Protect Our Planet

THE NEXT ECONOMY - It would be easy to view BrewDog as little more than stunt-based marketing experts. But the company has been busy making sure to leave a more impactful dent on our culture, putting the all-important issue of climate change front and center.

How DEI Issues Have Reshaped the Brand Purpose Landscape
How DEI Issues Have Reshaped the Brand Purpose Landscape

ORGANIZATIONAL CHANGE - A dramatic shift in diversity is only possible if the most exposed, vulnerable and or marginalised groups contribute to decision-making around narratives, ideas and solutions. Can you name any brands that are championing race within their purpose work and doing it well?

Advertisement
New Standards, Certification Program Aim to Embed DEI Into Tourism
New Standards, Certification Program Aim to Embed DEI Into Tourism

ORGANIZATIONAL CHANGE - Travel Unity — a nonprofit focused on increasing diversity in travel through individual and community empowerment — has established a set of standards for DEI in travel and tourism, as well as the industry’s first holistic DEI certification program.

Report: 2021 Offers Narrow Window to Course Correct for Sustainable Future
Report: 2021 Offers Narrow Window to Course Correct for Sustainable Future

THE NEXT ECONOMY - New report from Forum for the Future asserts that the decisions we make in the next 6-18 months will lock in unsustainable practices or set us on a pathway towards a fairer, more sustainable and resilient world.

Ford’s Model of Human Progress Defines, Measures Social Sustainability
Ford’s Model of Human Progress Defines, Measures Social Sustainability

NEW METRICS - A clear definition of corporate social sustainability — the ‘S’ in ESG — remains elusive. To address this challenge, Ford partnered with the University of Michigan’s Erb Institute to define social sustainability and identify metrics to track improvements.

How WestRock Is Collaborating Its Way Toward a More Circular Economy
How WestRock Is Collaborating Its Way Toward a More Circular Economy

THE NEXT ECONOMY - Here, WestRock shares insights from its Climate Week panel with the Coca-Cola Company, Procter & Gamble, GreenBlue and the Sustainable Packaging Coalition.

Are You Making It Easy for Your Employees to Vote This Election Day?
Are You Making It Easy for Your Employees to Vote This Election Day?

ORGANIZATIONAL CHANGE - The Time to Vote coalition has grown to nearly 800 companies. The goal is to have more than 1,000 companies — from a diverse set of industries representing every state — join the movement by November 3.

Advertisement
Kimberly-Clark, Kotex to Mentor Startups Focused on Women’s Health, Access to Sanitation
Kimberly-Clark, Kotex to Mentor Startups Focused on Women’s Health, Access to Sanitation

PRODUCT, SERVICE & DESIGN INNOVATION - The Toilet Board Coalition’s Women in the Sanitation Economy Innovation Lab has chosen five women-led, early-stage startups focused on women’s reproductive health and hygiene; and improving access to safe, sustainable sanitation options in underserved areas.

Greyston Bakery: The Path to — and ROI of — a Loyal, Engaged Workforce
Greyston Bakery: The Path to — and ROI of — a Loyal, Engaged Workforce

ORGANIZATIONAL CHANGE - After 25 years at Kraft Foods, Rich Jamesley was drawn to Greyston Bakery five years ago by its mission in using business for social good. I caught up with him recently to hear more about the challenges and rewards of working for this people-first organization.

Biogen Puts $250M Toward Protecting the Climate, Human Health, Social Justice
Biogen Puts $250M Toward Protecting the Climate, Human Health, Social Justice

WALKING THE TALK - With its commitment to eliminate fossil fuel use by 2040, Biogen aims to accelerate progress on improving air quality and addressing the harm being done to vulnerable communities around the world.

How American Family’s DreamBank Is Connecting Community, Fueling Dreams
How American Family’s DreamBank Is Connecting Community, Fueling Dreams

PRODUCT, SERVICE & DESIGN INNOVATION - Natalie Healy — American Family Insurance DreamBank Manager — provides insight into how the company is fostering community both in a special physical space and online, supporting a community of dreamers pursuing their passions.

Johnson & Johnson Consumer Health Commits $800M to Improve the Health of People, Planet
Johnson & Johnson Consumer Health Commits $800M to Improve the Health of People, Planet

OUR HEALTHY LIVES MISSION - The Consumer Health division of the world’s largest healthcare company has launched its Healthy Lives Mission — with a commitment to invest $800 million through 2030 to meet ambitious goals of improving people’s health while protecting the health of the planet.

Advertisement
Virtue Signaling vs Advocacy: What Brands Can Learn from Patagonia’s Campaign to Protect the Arctic
Virtue Signaling vs Advocacy: What Brands Can Learn from Patagonia’s Campaign to Protect the Arctic

WALKING THE TALK - If your brand is serious about sustainability, look no further than Patagonia’s example. The company shows us all what it looks like to build a community of advocates and network of allies that work collectively to shape policymaking. Your brand has that power, too.

With Purpose, as with Anything Else: You Get What You Pay For
With Purpose, as with Anything Else: You Get What You Pay For

ORGANIZATIONAL CHANGE - First, identify your company’s purpose. Then, set long-term goals against your purpose. Finally, define targets, metrics and KPIs to get you there; and embed these in annual and long-term incentive plans. 

Survey: Gen Z Counting on Brands to Help Create a ‘Radically Better Future’
Survey: Gen Z Counting on Brands to Help Create a ‘Radically Better Future’

MARKETING AND COMMS - New BBMG-GlobeScan study finds the next generation of citizens is looking for transformative brand leadership, co-created solutions, and radical change for the future they want.

How to Scale Your Sustainable Business: 5 Learnings from the Dutch Startup Ecosystem
How to Scale Your Sustainable Business: 5 Learnings from the Dutch Startup Ecosystem

PRODUCT, SERVICE & DESIGN INNOVATION - Here are five lessons from the fastest-growing startup ecosystem in Europe, that will be useful for founders everywhere looking to make a difference.

EVERFI Commits $100M to End Systemic Social, Economic Inequity in K-12 Schools
EVERFI Commits $100M to End Systemic Social, Economic Inequity in K-12 Schools

PRODUCT, SERVICE & DESIGN INNOVATION - The social impact education provider will offer free digital education and tools to close gaps that lead to long-term, systemic inequalities for at-risk students.

Advertisement
73% of Execs Agree: Companies Must Take Stands on Social Justice Issues
73% of Execs Agree: Companies Must Take Stands on Social Justice Issues

WALKING THE TALK - But many executives cite barriers — such as pleasing too many stakeholders with differing views — as part of Corporate America’s challenge in making authentic progress on social issues.

Advertisement

Featured Brand Voices

Have Sustainable Brands delivered right to your inbox.
We offer free, twice weekly newsletters designed to help you create and maintain your company's competitive edge by adopting smarter, more sustainable business strategies and practices.
Copyright ©2007-2020 Sustainable Life Media, Inc. All Rights Reserved.
Sustainable Brands® is a registered trademark of Sustainable Life Media, Inc.