Stories About Activating Purpose
Found 209 stories. Page 1 of 11.
Michelle Obama’s PLEZi Nutrition Aims to Help Raise a Healthier Generation of Kids
MARKETING AND COMMS - Building on her efforts in the White House with her Let's Move! initiative, Mrs. Obama is guiding PLEZi Nutrition’s mission to be a model for how food and beverage brands can support the health of our younger generations.
30 Companies Restoring the Planet — and Our Hope for a Better World
WALKING THE TALK - In 'Working to Restore,' writer Esha Chhabra highlights 30 companies around the world that embody a truly regenerative approach to business.
re:loom Is Helping the Unhoused, Refugees and Low-Income Women Weave a Better Life
ORGANIZATIONAL CHANGE - The organization provides paid, on-site job training for weavers, 100% healthcare coverage and opportunities to engage in re:loom’s operations while creating upcycled housewares and accessories.
A CEO’s Perspective: 7 Insights to Discover and Activate Authentic Purpose
ORGANIZATIONAL CHANGE - Kerry Group CEO Edmond Scanlon and Chief Corporate Affairs and Brand Officer Catherine Keogh share how the purpose-discovery process transformed the $7B company.
Global Citizen, Authentic Team Up to Rally Consumers to Help #EndExtremePovertyNOW
MARKETING AND COMMS - The strategic initiative will include impact-focused brand activations and products to engage consumers in Global Citizen’s mission to end extreme poverty.
Purposeful Policy: How Governments at All Levels Everywhere Can Accelerate the Purpose Economy
THE NEXT ECONOMY - Policymakers everywhere now have a blueprint — and role models — for purposeful policy to better align corporate behaviour with public interest and to create allies for the work that lies ahead.
Food vs Pharmaceuticals: New Study Highlights Power of Nutrition Over Pills for Improving Heart Health
THE NEXT ECONOMY - Founded by cardiologist Dr. Elizabeth Klodas, Step One Foods is aiming to change the paradigm in the US from treating high cholesterol and heart disease with drugs to the ancient wisdom of using food as medicine.
2022 Lessons: How to Improve Employee Engagement Through Responsive Company Culture
ORGANIZATIONAL CHANGE - Many employees are re-evaluating what they want and expect from their employers. This is a pivotal moment for companies to recalibrate program offerings and better support employees in applying their unique talents to purposeful projects in the communities where they live, work and raise their families.
As 2022 Season Closes, World Surf League Reports Progress of ‘We Are One Ocean’ Initiative
WALKING THE TALK - In 2021, WSL launched WAOO to protect and conserve surf ecosystems around the world. Over the 2022 tour season, it collaborated with community organizations, indigenous groups, surfers and others on activations including replanting native coastal vegetation in Hawaii, removing plastic pollution from Indonesian waterways, and restoring coral reefs in Tahiti.
New Metrics, New Narrative, New Models Reflect New Approaches to Ensuring Targeted Impacts
NEW METRICS - One of many recurring themes at SB’22 San Diego was the need for a new lexicon and new metrics for the regeneration movement, which more accurately reflect the level of work and transformation needed to not only avert climate collapse but to enable a flourishing future for all.
Post-Secondary’s Postscript: Universities Becoming a Greater Force for Good
ORGANIZATIONAL CHANGE - Whether it’s finance and administration, physical infrastructure, or strategic and capital plans, universities are unlocking all their assets to play a more ambitious role on the global stage — and other organizations can learn from this innovation.
Generating Win-Wins: 4 Key Ingredients of Successful Social-Purpose Marketing
MARKETING AND COMMS - For a purpose-driven business, marketing must transform from traditional advertising to building a social-purpose ecosystem, requiring a fundamental shift in the way marketing is integrated and delivered. In a recent webinar, BCLC, PepsiCo and CLMBR discussed how they are shifting their marketing strategies to accelerate social purpose.
Why Employees Are 12x More Likely to Recommend Purpose-Driven Brands
MARKETING AND COMMS - In a world where the mistreatment of employees, supply chain workers and/or the planet will quickly go public through a social post or a company review, ensure your organization’s internal beliefs and behaviors align with your external actions and communications.
Ærli Aiming to Put Conscious, Regenerative Spin on Corporate Retreat Industry
PRODUCT, SERVICE & DESIGN INNOVATION - The new Norwegian network of nine properties is on a mission to redefine business travel with experiences that embed and impart the very essence of sustainability and regenerative practices.
BCLC: How a Gambling Corporation Transformed into a Social Purpose Company
ORGANIZATIONAL CHANGE - A gambling corporation may seem like the antithesis of ‘social good;’ but for BCLC, this is exactly why a gambling company should pivot to a social-purpose model: “People can look and say, ‘Hey, if a gambling company can bring in a social purpose; then, surely my company can do this as well.’”
Clif Bar’s Clif Corps Partners with Venus Williams to Advance Equity and Access to Nature and Sport
COLLABORATION - The initiative kicks off with an event series from longtime partner Outdoor Afro, furthering its mission to inspire Black connections and leadership in nature.
How the Sustainability Journey Can Be a Powerful Tool for Change
ORGANIZATIONAL CHANGE - At a recent Sustainable Brands virtual event, leaders from the CPG, restaurant and IT industries highlighted how they sold important ideas and ambitions around impact and responsibility internally, and how that translates to external success.
How to Build a Whole Brand — and Why You Want to
MARKETING AND COMMS - Holistic thinking has a positive impact on a brand’s market share and ensures it stands on the right side of history. Brands that solely rely on marketing will be severely disadvantaged, especially as more and more consumers choose brands that align with their values over ones that don’t.
Sompo Holdings: Promoting Sustainable Management That Emphasizes Diversity & Inclusion
ORGANIZATIONAL CHANGE - As she works to transform the company's 130-year-old corporate culture and the implementation of Purpose, we talked with Group Chief Sustainability Officer Ryoko Shimokawa about her vision for sustainable growth for the company and society.
How to Sell Sustainability as a Key Measure of Business Success
BUSINESS CASE - When companies make bold commitments to sustainability, we all win. Here, we share lessons learned and ongoing challenges from three very different corporate sustainability journeys — to show others on the front lines that they are not alone.
