PRODUCT, SERVICE & DESIGN INNOVATION -
If an organization commissions a multimillion-dollar building or renovation, how can it double or triple the social and environmental benefits from its investment? Many green building standards already exist, but what if it was possible to go beyond them — to design a building process that was transformational in its execution?
COLLABORATION -
It’s 2022, and 1 in 3 homes on the Navajo Nation Reservation still do not have a tap or toilet. In 2021, human rights nonprofit DigDeep collaborated with
Kohler to launch the Water Is Life microgrant program — which is working to make safe water a reality for all residents of the Navajo Nation.
MARKETING AND COMMS -
The ethical chocolate maker has released three ‘Conversation Bars’ — available exclusively online and at Waitrose through January 25 — designed to provoke
discussion around systemic issues in the chocolate supply chain.
MARKETING AND COMMS -
“Tony’s has done a great job of raising awareness of an important issue; and there is a real risk that the overriding message that will be left, once the dust settles, is one of a brand getting it wrong — and that could undermine all of the important messaging that Tony’s tries to share through its purpose.”
WALKING THE TALK -
To capture the top trends of 2021, Porter Novelli reviewed and analyzed a year’s worth of Purpose-driven and stakeholder news, activities, campaigns and announcements to deliver the latest in stakeholder intelligence. Here are our 10 need-to-know trends for today and tomorrow.
ORGANIZATIONAL CHANGE -
‘The New Purpose Governance Framework’ is the first comprehensive set of purpose-governance guidelines in the world, which charts the path for boards to up their game in approving and governing their organization’s purpose.
PRODUCT, SERVICE & DESIGN INNOVATION -
What happens when a company empowers its associates to think creatively and innovate with a social purpose? You find yourself with a potent strategic framework for solving for some of the world’s most pressing social and environmental challenges.
LEADERSHIP -
In his new book, “Lead With We,” Simon Mainwaring urges business leaders to adopt a ‘first-responder’ mindset — and provides a blueprint for a proactive, ‘prepare for anything’ approach that enables them to lead with purpose in an increasingly challenged world.
LEADERSHIP -
As a fellow leader in this sustainability movement, how might you shift to a more regenerative approach? Here, Forum for the Future’s Samantha Veide explores what the concept means for business and shares five principles for regenerative leadership.
ORGANIZATIONAL CHANGE -
About half of our employees have a criminal record, and I’ve learned valuable lessons from working with them. If your business is considering hiring formerly incarcerated people, the following lessons may help you avoid common obstacles to building a positive environment, so both your new employees and your business can thrive.
THE NEXT ECONOMY -
In Canada’s first-ever Purpose in Business Week, business, government and thought leaders are creating a Roadmap to accelerate the purpose economy and mainstream social purpose in business that will require cross-sector engagement and collaboration across six critical levers.
LEADERSHIP -
At SB’21 San Diego, leaders from a variety of industries and disciplines seemed to agree on three key drivers necessary for the regenerative leadership our world needs.
LEADERSHIP -
Business leaders are best positioned to facilitate meaningful change — not only for our bottom lines, but for the collective good. Together, we will create a transcendent practice of business that restores and protects the natural and social systems on which all our futures depend.
COLLABORATION -
Mobile shower pioneer LavaMae^x^ and Unilever brand The Right to Shower have built a partnership that’s given more than 38,000 unhoused people dignity, hope and a fresh sense of opportunity.
CHEMISTRY, MATERIALS & PACKAGING -
From manufacturing to end of life, Tetra Pak is committed to engaging its entire value chain to drive low-carbon circularity. But as VP of Sustainability Jason Pelz explains, just looking at recyclability and recycled content won’t get you there.
COLLABORATION -
2019’s Ocean Plastics Leadership Summit transformed not only its host organization and its 165 participants — it catalyzed action around plastic waste at an unprecedented scale. We caught up with Ocean Plastic Leadership Network founder Dave Ford to learn more.
WALKING THE TALK -
Join us at SB’21 San Diego on Monday, October 18th — for a 2-hour workshop designed to arm every participant with the ideas and tools necessary to create a more powerful and purposeful brand.
ORGANIZATIONAL CHANGE -
'Climate Solutions at Work' creates a new standard of business climate leadership, driven by employees equipped to take bolder action at work. By moving step-by-step through topics primed for
transformation, the guide is a new north star for employees looking to push beyond net zero.
LEADERSHIP -
Carol Cone — internationally recognized Purpose pioneer and host of the Purpose 360 podcast — spoke with the former Unilever CEO and fellow Purpose pioneer on the eve of the release of his new book, Net Positive.
THE NEXT ECONOMY -
As the latest company to use its size and scale to help equip the next generation of workers, SBD’s ‘Empower Makers’ grants aim to advance and accelerate vocational skills training programs in the next five years — and change misconceptions that these careers are not financially rewarding.