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Hyundai's Controversial Ad: Communicating Sustainability the Wrong Way?
Hyundai's Controversial Ad: Communicating Sustainability the Wrong Way?

MARKETING AND COMMS - Suicide may be painless in the song but it's a theme that's causing all sorts of grief for automaker Hyundai.

Marketing “Sustainability”: Don't Forget the Green Guides
Marketing “Sustainability”: Don't Forget the Green Guides

MARKETING AND COMMS - In October 2012, the Federal Trade Commission (FTC) issued its revised “Green Guides,” which are designed to help marketers ensure that the claims they make about environmental attributes of their products are truthful.

Is Your Brand RAD? Partnering with the EPA’s Responsible Appliance Disposal Program
Is Your Brand RAD? Partnering with the EPA’s Responsible Appliance Disposal Program

WASTE NOT - In 2012, EPA’s Responsible Appliance Disposal (RAD) program celebrated six years and 50 partners. EPA launched the RAD program in 2006 as a voluntary partnership program to help protect the ozone layer and climate system. In its first year, RAD partnered with nine utilities.

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