SB Brand-Led Culture Change 2024 - Full Program Announced!

Stories About Apparel/Fashion/Textiles

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Startup Using Biomimicry to Break Textile Dyeing Down to Its DNA
Startup Using Biomimicry to Break Textile Dyeing Down to Its DNA

CHEMISTRY, MATERIALS & PACKAGING - Colorifix's technology uses DNA sequencing to replicate nature's hues into sustainable pigments, curbing the industry's overreliance on water- and chemical-intensive dyeing processes.

Major Companies, Investors Still Blind to Their Role in Deforestation
Major Companies, Investors Still Blind to Their Role in Deforestation

FINANCE & INVESTMENT - Global Canopy’s 10th annual Forest 500 report reveals that, despite some pockets of progress, voluntary private sector action has failed to generate meaningful progress on commodity-driven deforestation.

The Forever Cost of Materials: Considerations for Conscious Designers
The Forever Cost of Materials: Considerations for Conscious Designers

CHEMISTRY, MATERIALS & PACKAGING - By designing with the end in mind and considering durability, construction, recyclability and production, designers who create products with ‘lower-cost’ ingredients bring us one step closer to a circular economy.

Lululemon’s Enzymatically Recycled Nylon 6,6 Advancing Circular Fashion
Lululemon’s Enzymatically Recycled Nylon 6,6 Advancing Circular Fashion

CHEMISTRY, MATERIALS & PACKAGING - The brand has partnered with Samsara Eco to extract nylon 6,6 from end-of-life textiles, demonstrating the potential to create a fully circular ecosystem for apparel.

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How SustainCERT and Regrow Ag Are Transforming Cotton Cultivation
How SustainCERT and Regrow Ag Are Transforming Cotton Cultivation

SUPPLY CHAIN - SustainCERT, through its Value Change Initiative and partnership with Regrow Ag, is working to promote resilience across the cotton value chain.

Apparel Brands Urged to Understand, Disclose Water Risks
Apparel Brands Urged to Understand, Disclose Water Risks

FINANCE & INVESTMENT - A new report from Planet Tracker analyzed nearly 4K filings from 29 major apparel brands and found them worryingly dry.

Will the Fashion Industry Come Clean on the Data Point That Matters Most for Circularity?
Will the Fashion Industry Come Clean on the Data Point That Matters Most for Circularity?

WASTE NOT - With 'Speak Volumes,' we aim to draw awareness to overproduction and create a more just distribution of responsibility for fashion waste clean-up — which builds on our overall goal of promoting a shift towards a justice-led, circular fashion economy.

Vivobarefoot & Balena Take Next Step Toward Regenerative Barefootwear
Vivobarefoot & Balena Take Next Step Toward Regenerative Barefootwear

PRODUCT, SERVICE & DESIGN INNOVATION - The footwear manufacturer and material-science company aim to deliver the world’s first 3D-printed, made-to-measure footwear that is fully compostable.

Coachtopia Docuseries Explores Challenges, Opportunities of Circular Fashion
Coachtopia Docuseries Explores Challenges, Opportunities of Circular
Fashion

MARKETING AND COMMS - 'The Road to Circularity' takes a frank look at the problems facing the fashion industry and the mindset shifts required to pioneer circular solutions for the future.

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Under Armour’s Breakthrough Fiber-Shed Test Method Now Available to Industry
Under Armour’s Breakthrough Fiber-Shed Test Method Now Available to Industry

CHEMISTRY, MATERIALS & PACKAGING - The brand is sharing its solution with the apparel industry and suppliers, and developing a reduced-shed version of its largest fleece offering.

Coachtopia Turns Waste Into ‘Impeccable Taste’ in New Holiday Campaign
Coachtopia Turns Waste Into ‘Impeccable Taste’ in New Holiday Campaign

MARKETING AND COMMS - The circular brand’s “Wasty Holiday” campaign highlights the fact that up to 43% more waste is created during the holidays than at any other time of the year.

Venerable Japanese Company Goes Circular with Versatile, Upcycled Textile
Venerable Japanese Company Goes Circular with Versatile, Upcycled Textile

CHEMISTRY, MATERIALS & PACKAGING - Meet NUNOUS — a brand-new, radically versatile material made from fabric waste — developed by fabric-dyeing giant Seishoku Co., Ltd.

Companies Designing out Waste Will Run Circles Around Those with Linear Business Models
Companies Designing out Waste Will Run Circles Around Those with Linear Business Models

WASTE NOT - This week at SB’23 San Diego, two illuminating panels featured experts from a variety of aspects of the emerging circular economy, who shared key insights and lessons learned in the pursuit of circularity.

Brands Putting Rubber to Road to Create a Regenerative Near-Future
Brands Putting Rubber to Road to Create a Regenerative Near-Future

THE NEXT ECONOMY - Keynotes on day 2 of SB’23 San Diego touched on everything from optimizing global companies’ resource use, building regenerative supply chains, and partnerships addressing the environmental and human impacts of plastic pollution to standing firm in the face of backlash.

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‘We Are All Wearing Oil:’ Campaign Calls for Fair Phase-Out of Fossil Fuels from Fashion
‘We Are All Wearing Oil:’ Campaign Calls for Fair Phase-Out of Fossil Fuels from Fashion

SUPPLY CHAIN - An impressive panel of activists, climate and human rights leaders launched a campaign at Climate Week NYC calling for prompt, radical, legislative action to break the fashion industry’s intrinsic links to fossil fuels.

Nike Unveils Fully Circular Shoe Designed for Disassembly, Recyclability
Nike Unveils Fully Circular Shoe Designed for Disassembly, Recyclability

PRODUCT, SERVICE & DESIGN INNOVATION - Nike’s ISPA (Improvise, Scavenge, Protect, Adapt) design philosophy challenges creators to experiment, break molds and reimagine products. The ISPA Link Axis uses interlocking components, as few materials as possible and zero glue.

bluesign Continues to Clean Up Fashion with Expansion into Denim, Footwear
bluesign Continues to Clean Up Fashion with Expansion into Denim, Footwear

SUPPLY CHAIN - Partnerships with brands including Madewell and Vibram will help adapt bluesign’s existing standards and guidelines for two untapped industries.

2 New Reports Zero in on Materials’ Biggest Impacts in Fashion Supply Chains
2 New Reports Zero in on Materials’ Biggest Impacts in Fashion Supply Chains

SUPPLY CHAIN - The publicly available reports, commissioned by the Fashion Industry Charter for Climate Action, are part of a roadmap toward industry decarbonization.

More Companies with Large Water Footprints Are Taking Action; But Gaps Remain
More Companies with Large Water Footprints Are Taking Action; But Gaps Remain

WALKING THE TALK - Adequate water-stewardship goals must address the full range of water issues across the value chain — including amount of water used, impacts on water quality, ecosystem health and communities’ access to safe water.

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Why a Circular Dress Code Will Always Be in Style
Why a Circular Dress Code Will Always Be in Style

WASTE NOT - Technology is the magic thread weaving the circular textile narrative together to ensure that fashion isn’t just a statement — but a sustainable, end-to-end lifecycle that respects our planet.

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