Stories About Brand Strategy

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UPS Trials New And More Sustainable Urban Delivery System In London
UPS Trials New And More Sustainable Urban Delivery System In London

PRESS RELEASE - Innovative ‘depot-to-door’ system reduces traffic congestion and carbon emissions

Consumer Goods Forum Launches Local Group to Tackle Sustainability Challenges in Japan
Consumer Goods Forum Launches Local Group to Tackle Sustainability Challenges in Japan

COLLABORATION - As part of its ongoing regionalization strategy, The Consumer Goods Forum (CGF) has created a Japan Sustainability Local Group. Chaired by Koji Inoue of Ajinomoto Co., Inc., the Local Group will help local and multinational CGF members in Japan share knowledge and best practices on sustainability challenges facing the consumer goods industry and strategies for working towards the CFG’s global Environmental and Social Sustainability Resolutions.

Trending: Brands Look to Bicycles to Decarbonize Urban Logistics
Trending: Brands Look to Bicycles to Decarbonize Urban Logistics

CLEANTECH - While discussion around the future of urban mobility largely focuses on electric vehicles and public transportation, buzz is growing around the role of bikes in driving down emissions in cities. Congested city streets pose considerable challenges for delivery trucks, a problem that French startup FlexiModal endeavors to solve with its BicyLift bicycle trailer. The emissions-free logistics solution allows the operator to move Euro pallets (120 x 80 cm) by bicycle and by hand in areas where circulation of traditional delivery vehicles is limited. The trailer weighs 55 lbs. and has a carrying capacity of around 400 lbs.

Celebrating Giving Tuesday
Celebrating Giving Tuesday

PRESS RELEASE - Taking place directly after Black Friday and Cyber Monday, Giving Tuesday encourages small acts of kindness once the frenzy of post-Thanksgiving shopping sales is over. Since its inaugural year in 2012, Giving Tuesday has brought people together to celebrate and support philanthropy. Over the past year, HEINEKEN USA has worked with a range of partners to make cities greener, promote better decision-making, and foster more inclusive communities.

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As EMF Calls for New Textiles Economy, H&M Clothing Powers Swedish Incinerators
As EMF Calls for New Textiles Economy, H&M Clothing Powers Swedish Incinerators

THE NEXT ECONOMY - Sweden is a leader in waste-to-energy generation and earlier this year, the country began powering its incineration plants with trash purchased from neighboring countries. With less than one percent of Swedish household waste sent to landfill since 2011, the country needed to look outside its borders to keep its incineration plants going. Now, news has emerged that some of this waste is discarded clothing from fast fashion giant H&M.

The Future of Brand Impact and How It’s Measured
The Future of Brand Impact and How It’s Measured

NEW METRICS - The new wave of conscious consumption, driven largely by millennials and Gen Z, is pushing companies to innovate around social causes.

Disaster Relief and Holiday Giving: 5 Ways to Optimize Corporate and NGO Support
Disaster Relief and Holiday Giving: 5 Ways to Optimize Corporate and NGO Support

BEHAVIOR CHANGE - This has been a bad year for natural disasters. In fact, 2017 is tied with 2011 for the most billion-dollar disasters.[1] Without even counting Hurricanes Harvey, Irma and Maria or the California fires, the US has sustained 218-plus weather and climate disasters since 1980, totaling more than $1.2 trillion in recovery costs.

Falkenberg Becomes Carlsberg's First Carbon-Neutral Brewery
Falkenberg Becomes Carlsberg's First Carbon-Neutral Brewery

CLEANTECH - Carlsberg Group is now one step closer to achieving its Together Towards Zero goals — the company’s brewery in Falkenberg, Sweden is now 100 percent powered by biogas and clean electricity, thereby reducing its CO2 emissions to zero.

Third Year of REI's #OptOutside Movement Gives the Power to the People
Third Year of REI's #OptOutside Movement Gives the Power to the People

WALKING THE TALK - With the launch of its #OptOutside campaign in 2015, REI set a new precedent in retail, shuttering its stores on Thanksgiving and Black Friday, giving its employees a paid day off and – on a day that has come to represent consumerism at its most extreme – encouraging staff and consumers alike to forgo the shopping frenzy in favor of the great outdoors. The move epitomized the company’s ethos and kickstarted a movement to drive positive behavior change and impacts.

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Olympic Committee Taps Public to Bring Solar-Powered Lighting Solutions to Refugee Camps
Olympic Committee Taps Public to Bring Solar-Powered Lighting Solutions to Refugee Camps

MARKETING AND COMMS - Supporting its vision of building a better world through sport, the International Olympic Committee (IOC) has launched a new integrated brand campaign, Become The Light, which encourages people to get active and act as beacons of positivity. The campaign uses light as the symbolic representation of the Olympic values. Through a series of public service announcements, the campaign demonstrates how the achievements of athletes and the Olympic spirit can motivate people around the world to “Become the Light.” It includes a series of inspirational films featuring athletes emanating light while competing in winter sports.

Evolution of Disclosure, CEO Engagement, Measuring What Matters Take Center Stage at #NewMetrics
Evolution of Disclosure, CEO Engagement, Measuring What Matters Take Center Stage at #NewMetrics

NEW METRICS - As Sustainable Brands' New Metrics '17 conference kicked off in Philadelphia on Monday, speakers from SASB, CSRLab, WRI, the World Happiness Summit and more presented a range of topics revolving around a few common themes: Correctly measuring what matters, disclosing material data and knowing your audience when you do. From disclosure to performance: Building a virtuous loop By Jessica Bast

ASICS, Stahl Partner with bluesign® to Strengthen Chemical Management, Sustainability
ASICS, Stahl Partner with bluesign® to Strengthen Chemical Management, Sustainability

CHEMISTRY, MATERIALS & PACKAGING - Chemicals management continues to go mainstream, with sporting goods manufacturer ASICS Corporation and chemical company Stahl joining the growing body of brands, manufacturers and chemical suppliers to achieve bluesign® system partner status.

By Not Accounting for Nature, Business Is Reporting Fake Profits
By Not Accounting for Nature, Business Is Reporting Fake Profits

NEW METRICS - We need to make better decisions to avoid the potentially severe consequences for businesses operating in a deteriorated environment. The social and environmental megatrends will, over time, act as a drag on prosperity as the costs of basic inputs such as water, energy and land escalate in response to scarcity.

2 Unintended Consequences of your Supply Chain Assessment, and How to Avoid Them
2 Unintended Consequences of your Supply Chain Assessment, and How to Avoid Them

SUPPLY CHAIN - Over the past two years, as more organizations have linked their supply chains into the platform, we’ve seen the positive benefit of Smart-Mapped questions continue to grow.

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The Current State and Evolution of Corporate Sustainability Assessment Organizations
The Current State and Evolution of Corporate Sustainability Assessment Organizations

MARKETING AND COMMS - CDP, RobecoSAM, EcoVadis — they are all organizations that assess the sustainability performance of companies worldwide. They all have their own agenda and targets, and of course, their own methodology to assess a portfolio of companies.

Water Stewardship Ramps Up, But More Investment Needed to Mitigate Climate Change
Water Stewardship Ramps Up, But More Investment Needed to Mitigate Climate Change

FINANCE & INVESTMENT - Corresponding with the kickoff of COP23, the World Water Council (WWC) has shed light on the current state of water infrastructure and what it means for mitigating climate change and delivering on the UN Sustainable Development Goals (SDGs). The key takeaway: water infrastructure investment must triple to €255 billion annually in order to meet sanitation targets and tackle climate change.

Sustainability Consult Reveals #WhatBrandsWant When It Comes It Bio-Based Materials
Sustainability Consult Reveals #WhatBrandsWant When It Comes It Bio-Based Materials

SUPPLY CHAIN - PR and communications agency Sustainability Consult has published the results of the #WhatBrandsWant survey, projecting considerable growth in the biomaterials market as consumer demand and stakeholder pressure drive brand investment towards the development of bio-based products. Sustainability Consult’s findings reveal a growing commitment towards renewable materials and a shift away from fossil-based products.

P&G: Aiming for the ‘Sweet Spot’ Between Sustainability and Strategy
P&G: Aiming for the ‘Sweet Spot’ Between Sustainability and Strategy

WALKING THE TALK - News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizenship — in an era when the private sector is increasingly expected to play a positive role in improving our lives and societies. This is the 14th article in the series.

Unilever Enters Natural Beauty Space with Launch of ApotheCARE Essentials
Unilever Enters Natural Beauty Space with Launch of ApotheCARE Essentials

PRODUCT, SERVICE & DESIGN INNOVATION - After recently receiving straight A’s on CDP’s A-List for its approach to climate change, water and deforestation, consumer goods giant Unilever is making moves to expand its portfolio of natural care hair and skincare offerings. The new line of products will target the growing number of consumers seeking more natural, responsible personal care products.

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BMW Group, Daimler AG, Ford, VW Launch Pan-European High-Power EV Charging Network
BMW Group, Daimler AG, Ford, VW Launch Pan-European High-Power EV Charging Network

CLEANTECH - The popularity of electric vehicles is on the rise, but infrastructure constraints have largely kept a widespread EV boom from becoming reality — until now.

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