Stories About Brand Strategy

Found 865 stories. Page 43 of 44.

Are We at the Dawn of a Refill Revolution?
Are We at the Dawn of a Refill Revolution?

CHEMISTRY, MATERIALS & PACKAGING - Over the past 10 years we’ve seen a recurring ambition from clients — wanting to ‘do a Nespresso.’ This is because it’s a refill system that premiumised their brand, redefined their category, elevated user experience, drove consumption and built brand loyalty whilst delivering profitable growth.

SB '13 Day Four Speakers, Debates, Ads and Songs Exemplify Successful Sustainability Communications
SB '13 Day Four Speakers, Debates, Ads and Songs Exemplify Successful Sustainability Communications

MARKETING AND COMMS - Thursday, the morning of the fourth and final day of SB ‘13, continued the week’s momentum and lived up to its “Communications” theme with a variety of rousing speakers and conversations, peppered with examples of clever and successful sustainability messaging from some of our top brands that focus on “selling behavior, not selling stuff.”

Starbucks Is in a Unique Position To Push Consumers To Waste Less. Will It?
Starbucks Is in a Unique Position To Push Consumers To Waste Less. Will It?

WASTE NOT - Starbucks is one of America’s most iconic brands for many reasons. The company transformed coffee culture and taught U.S. consumers to appreciate better coffee beans and traditional coffee beverages long on the menu in Europe.

Sustainability: Understand, Adapt, Then Signal
Sustainability: Understand, Adapt, Then Signal

MARKETING AND COMMS - Engagement with sustainability offers many perks to a company: It improves brand reputation, it helps raise prices, it maintains one’s position in the market long term and it can open doors to better investment packages. Signals are one way that companies communicate that sustainability is vital to their corporate strategy and brand development.

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H&M, M&S, Benetton, Zara Commit to Fire and Building Safety Agreement in Bangladesh
H&M, M&S, Benetton, Zara Commit to Fire and Building Safety Agreement in Bangladesh

SUPPLY CHAIN - H&M announced Monday it has publicly committed to supporting the Accord on Fire and Building Safety in Bangladesh, which was initiated by IndustryALL Global Union and UNI Global Union in response to last month’s deadly building collapse that has claimed some 1100 lives.

5 Ways to Make Transparency a Brand Advantage
5 Ways to Make Transparency a Brand Advantage

SUPPLY CHAIN - Pink slime. Pan-European traces of horsemeat. Escolar masquerading as white tuna. Some 30 states considering GMO-labeling legislation.The challenges and opportunities surrounding transparency affect consumers in ways that are deeply personal (if not downright intestinal) and raise the stakes for brands.

Les Bêtises et Les Vaches: Two French Brands Use Humor To Engage Consumers in Sustainability
Les Bêtises et Les Vaches: Two French Brands Use Humor To Engage Consumers in Sustainability

MARKETING AND COMMS - French consumers want to know more about where their products come from to make more sustainable choices. Besides, trust in business is higher when brands take action for sustainability, demonstrate their achievements and communicate well.

H&M Disclosing Supplier List Along with Sustainability Progress
H&M Disclosing Supplier List Along with Sustainability Progress

MARKETING AND COMMS - H&M for the first time has made its supplier factory list public alongside its annual sustainability report, released last week.

Kellogg Is Latest Company To Adopt GreenBlue's How2Recycle Label
Kellogg Is Latest Company To Adopt GreenBlue's How2Recycle Label

MARKETING AND COMMS - This week, GreenBlue announced the successful completion of the soft launch phase of its How2Recycle labeling system, and the addition of The Kellogg Company to the 11 other brands already using the label.

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Ecover Developing New Type of Recycled Plastic from Recovered Marine Waste
Ecover Developing New Type of Recycled Plastic from Recovered Marine Waste

WASTE NOT - Last week marked the official launch of an innovative initiative supported by Ecover, maker of non-toxic cleaning products, and Closed Loop Recycling (CLR), a UK operation that takes discarded soda and water bottles made from polyethylene terephthalate (PET) and milk bottles made from high-density polyethylene (HDPE) and recycles them back into food-grade plastic for use in new packaging (rHDPE). The collaboration will use waste plastic collected from the seas around the UK by EU fishermen and recycled at Closed Loop’s Dagenham facility for reuse in new packaging.

Dr Pepper Snapple Installs Bio-Wastewater Treatment System at Houston Bottling Plant
Dr Pepper Snapple Installs Bio-Wastewater Treatment System at Houston Bottling Plant

WASTE NOT - A BioViper™ biological pretreatment system by wastewater treatment systems provider Baswood Corporation is now operating at the Dr Pepper Snapple (DPS) Group’s Houston bottling plant, Baswood announced on Tuesday.

Clariant’s EcoTain Label Marks Sustainable Product Life Cycles
Clariant’s EcoTain Label Marks Sustainable Product Life Cycles

CHEMISTRY, MATERIALS & PACKAGING - Clariant recently announced it will begin using a new label on its products to certify sustainable attributes in response to environmental concerns and growing consumer eco-awareness.The chemical giant says the so-called EcoTain label indicates a four-step life cycle: Sustainable Design, Responsible Process, Safe & Efficient Use and Eco-Integration. Only products meeting all four requirements will be awarded the EcoTain label.The company says EcoTain represents a systemic approach to sustainable innovation by providing a tangible means of understanding the ecological, economic and social impact of its products over the entire value chain.

The North Face Launches Recycling Program for Apparel, Footwear
The North Face Launches Recycling Program for Apparel, Footwear

WASTE NOT - The North Face has announced a new initiative aimed at reducing the amount of clothing and footwear going to landfills.

Heinz, Colgate Divulge Forest Footprints, But Many Firms Falling Behind, Report Says
Heinz, Colgate Divulge Forest Footprints, But Many Firms Falling Behind, Report Says

NEW METRICS - Colgate-Palmolive, Danone, Gucci and Heinz reported their forest impacts for the first time this year, but the gap between leading companies and laggards is growing, according to the fourth annual Forest Footprint Disclosure (FFD) Report.Every year FFD asks the world’s biggest firms to reveal their impact on forests based on the use of five chief commodities — soy, palm oil, timber and pulp, cattle products and biofuels. According to FFD, last year 100 companies disclosed their forest footprints, a 15 percent increase over the previous year.

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UPS Pledges $1.5 Million in Aid to Storm Recovery Efforts
UPS Pledges $1.5 Million in Aid to Storm Recovery Efforts

PRESS RELEASE - Atlanta, November 02, 2012 Delivery Operations in All Package, Freight and Logistics Facilities Have Been Restored to Provide Service Wherever Possible UPS (NYSE: UPS) today announced it has pledged $1.5 million in cash and in-kind support to aid in the recovery efforts following the devastation caused by Superstorm Sandy that struck the northeast corridor of the U.S. earlier this week.

UPS Employees Focus on Communities, Environmental Sustainability During Annual Global Volunteer Event
UPS Employees Focus on Communities, Environmental Sustainability During Annual Global Volunteer Event

PRESS RELEASE - ATLANTA, Oct. 1, 2012 – Since its founding in 1907, UPS (NYSE:UPS) has established a strong legacy of support to the communities it serves. The company’s commitment is especially evident during its annual Global Volunteer Month, which begins October 1.

Sustainable Brands Announces SB London 2012 Conference Speakers
Sustainable Brands Announces SB London 2012 Conference Speakers

PRESS RELEASE - SAN FRANCISCO, Calif., September 12, 2012– Sustainable Brands today revealed an early look at top tier speakers for its upcoming SB London 2012 conference, focusing on sustainability as a worldwide driver of business growth, brand value and innovation for the 21st century.

BASF creates chemistry at Sustainable Brands Conference
BASF creates chemistry at Sustainable Brands Conference

PRESS RELEASE - BASF creates chemistry at Sustainable Brands Conference Company demonstrates how it is driving sustainable solutions for the future FLORHAM PARK, NJ, June 4, 2012 -- As a Platinum Sponsor of the Sustainable Brands Conference in San Diego, BASF Corporation will offer a unique perspective on how connections can create chemistry to spark breakthrough innovations.

Sustainable Brands Announces 2012 SB Innovation Open Finalists
Sustainable Brands Announces 2012 SB Innovation Open Finalists

PRESS RELEASE - Top Eight Sustainability and Socially-conscious Start-ups Selected to Compete in SBIO Finals to Decide Next Great Sustainable Brand at SB’12 Conference in San Diego CA, June 4 – 7

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Sustainable Brands Spotlights ‘Who’s Coming’ to Sustainable Brands ‘12 Conference
Sustainable Brands Spotlights ‘Who’s Coming’ to Sustainable Brands ‘12 Conference

PRESS RELEASE - Executives from CNN, Walmart, Safeway, Ford, Coca-Cola and More to Join Over 1,000 Attendees at Game-changing Conference in San Diego CA, June 4 – 7, 2012

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