FINANCE & INVESTMENT -
New report finds that with 25% of global GHG emissions caused by the food value chain, the shift to alternative proteins may be the most capital-efficient and high-impact solution to addressing the climate crisis — and over 30% of consumers are ready to make the switch.
SUPPLY CHAIN -
Neuterra enables consumers to make data-driven purchasing decisions and helps brands gain valuable insights on sustainability trends, with the goal of revealing the true cost of consumption and taking an intersectional approach to addressing the climate crisis.
PRODUCT, SERVICE & DESIGN INNOVATION -
With the resale market for apparel alone estimated to grow to $77B billion by 2026, sustainability is sure to become an increasingly important factor for consumers to consider when debating where to sell and buy their used goods.
BEHAVIOR CHANGE -
Lowering the washing temperature of a laundry load or dish cycle can greatly reduce carbon emissions. But for people to turn down the temperature or select eco-cycles, they must trust that products will still clean with brilliant results — this is where brands can play a crucial role in decarbonization.
MARKETING AND COMMS -
The heat is on — from Greenpeace protesting Cannes to concerned citizens and legislative pressure — for advertisers to make their work count for more than selling more products to the Western world. Here are six key takeaways from this year’s Cannes Lions, and how your campaigns can be and do better.
PRODUCT, SERVICE & DESIGN INNOVATION -
On day two of SB’22 Kuala Lumpur, leaders in construction, eco-tourism, artisanal goods, marketing and more highlighted successes and challenges behind
next-generation sustainability strategies — and the need for Malaysian brands to embrace collaboration for greater impact.
FINANCE & INVESTMENT -
Through partnerships with leading providers including Allstate, Nationwide and Travelers, Ando aims to expand the scope of financial independence from fossil fuels available to sustainability-conscious consumers.
THE NEXT ECONOMY -
The pandemic has laid bare not only the many flaws in our global systems but also our capacity for resilience and ingenuity in the face of complex, immediate
challenges — if we apply that thinking to those that lay ahead, we may yet save ourselves from ‘business as usual.’
PRODUCT, SERVICE & DESIGN INNOVATION -
The meat sector in its current form is unsustainable; yet so is completely replacing the use of animals as a food technology. For the biggest and fastest environmental impact, we must address the way we grow our food. More sustainable models will involve coexistence between traditional and alternative production methods.
MARKETING AND COMMS -
Launching at Cannes Lions this week, the course is a response to industry professionals’ need to reskill to drive positive change at work: 40% of marketers report lacking relevant sustainability marketing qualifications,
despite 76% having been involved in sustainability projects over the past five years.
MARKETING AND COMMS -
Joint research by GfK and the Goodvertising Agency reveals value of 'transformational campaigns that empower consumers, rather than those that tout
product attributes.
LEADERSHIP -
BBMG and GlobeScan’s ‘Leading Regenerative Brands: Five Paradigm Shifts to Thrive in a World in Flux’ is part manifesto on the imperative to build a purpose-driven company and part handbook for how to do it.
MARKETING AND COMMS -
Many would also argue that the fashion industry is not being judged harshly enough and gets away with a lot. But there are steps in the right direction and nuances within sustainability ‘misses’ which, if built on, will generate needed momentum.
MARKETING AND COMMS -
Marketers, this one’s for you: Just a few pearls of wisdom dropped on day two of Brand-Led Culture Change — including understanding and eliminating
microaggressions, the secret sauce of shareable content, what matters to each target demographic, and rethinking assumptions of who the ‘sustainable consumer’ could be.
BEHAVIOR CHANGE -
Creating meaningful consumer behavior change remains a ‘white whale’ for Purpose-driven brands. Here, we hear a behavior-first approach to changing culture, needed paradigm shifts for regenerative leadership, and the latest research on meaningfully connecting with dithering consumers.
BEHAVIOR CHANGE -
On day one of Brand-Led Culture Change, brands, retailers, trend watchers and behavioral and cultural design experts examined the role and power of
consumer-facing companies to create the socially and environmentally prosperous world we want to live in.
MARKETING AND COMMS -
Weekly emissions data from Sweden’s energy, industry, road transportation and domestic aviation — used to track Sweden’s path towards 2030 emissions-reduction
goals — are being displayed on digital billboards throughout Stockholm.
THE NEXT ECONOMY -
The leading ski and snowboard maker is a case study in outdoor economy resilience amid several unknowns — including climate change. CEO Vincent Wauters is committed to working with competitors for the greater good.
SUPPLY CHAIN -
In a recent webinar, FSC, Procter & Gamble and Stok discussed how companies can fulfill their role in the responsible sourcing and manufacturing of products derived from forests.
MARKETING AND COMMS -
By refreshing these assets, matching consumer sentiment and upleveling authentic storytelling, brands can better reflect the increasingly conscious world around them and create stronger connections to audiences yearning to make a difference.