MARKETING AND COMMS -
The campaign is aimed at raising consumer awareness by 'reusing' old, iconic adverts and showcasing creative ways to leave a lighter environmental footprint in advertising.
MARKETING AND COMMS -
Among themes addressed on day 3 of this year’s UN Forum on Business and Human
Rights: When do tracking of personal data and combating disinformation reach a
level which breaches freedom of expression or thought?
PRODUCT, SERVICE & DESIGN INNOVATION -
Fears about the uncontrolled growth of artificial intelligence have exploded
into public debate this year. Day 2 of the UN Business and Human Rights Forum examined the challenges through a human-rights lens.
SUPPLY CHAIN -
On day one of this year’s UN Forum on Business and Human Rights, delegates
agreed that close engagement with all tiers of company supply chains will be
vital going forward.
ORGANIZATIONAL CHANGE -
Regardless of your company’s social purpose or your role within it, there are numerous, tangible ways to make your own job — and your life — more rewarding, while helping your organization be part of creating a better world.
ORGANIZATIONAL CHANGE -
The companies that take time to plan, implement and communicate their sustainability progress will be the best prepared to earn the most business value from this ongoing shift in stakeholder influence.
PRODUCT, SERVICE & DESIGN INNOVATION -
The Japanese ham and sausage producer still uses the production traditions of its founder. To understand the roots of this brand value, we must go back in time to learn about the life of Carl Raymon himself.
BEHAVIOR CHANGE -
The antidote to the annual shopping frenzy promotes reuse and repair over buying new, and a more mindful approach when we do shop.
MARKETING AND COMMS -
We tested whether brand-facilitated conversations could decrease the polarization of opinions — and our findings indicate they can.
ORGANIZATIONAL CHANGE -
Daggerwing Group’s Michelle Mahony discusses operationalizing sustainability strategy, purpose-washing, and equipping teams to be ambitious in the face of the greatest challenges of our time.
MARKETING AND COMMS -
A lot of concerns that remain barriers to more widespread adoption of residential solar can be addressed with relative ease through tailored messaging.
SUPPLY CHAIN -
The tour operator is reforesting 13 countries severely impacted by climate change and relaunching its Ripple Score — a tour-evaluation rating that lets travelers see how much of their trip fees remain in the communities they visit.
WALKING THE TALK -
Collectively, the communications industry can be a catalyst for change; and it’s our hope that we can use our power to focus on climate solutions, clean energy and promoting initiatives that help us carve a just transition and path forward.
FINANCE & INVESTMENT -
Let’s use the momentum behind the new mandates to rethink the corporate structures that hold back environmental and social progress.
MARKETING AND COMMS -
The circular brand’s “Wasty Holiday” campaign highlights the fact that up to 43% more waste is created during the holidays than at any other time of the year.
MARKETING AND COMMS -
Results from first year of Chartwells Higher Education’s exclusive partnership with HowGood show positive correlations between climate labels on menus and sustainable choices.
MARKETING AND COMMS -
With engagement levels still low, SmartLabels are something of a sleeping giant. So, where’s the tipping point to awaken their full potential? How do we really drive that desire to engage?
MARKETING AND COMMS -
Several discussions at SB’23 San Diego highlighted the importance of achieving total visibility into company operations, relationships, impacts and messaging — to avoid surprises that could hamstring progress.
SUPPLY CHAIN -
At SB’23 San Diego, a variety of brands and innovators discussed on-the-ground improvements cleaning up global and regional supply chains — and how to drive them further.
THE NEXT ECONOMY -
Centered around a rural region of lower Michigan, ‘Shared Abundance’ highlights the power of stakeholder collaboration in building more resilient communities.