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Stories About Meaningful Connections

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4 Ways to Accelerate Your Business Results on Purpose
4 Ways to Accelerate Your Business Results on Purpose

WALKING THE TALK - In State of the Whole Brand 2023, some of the world’s most influential marketers share their unique POVs on whole brand-building and purpose. Here are four ways they suggest you level up your own purpose-driven brand.

‘The Climate Crisis Is, in Part, a Communication Crisis:’ Brands Must Walk Their Talk to Galvanize Consumers
‘The Climate Crisis Is, in Part, a Communication Crisis:’ Brands Must Walk Their Talk to Galvanize Consumers

MARKETING AND COMMS - A new study by Magna, Teads and Project Drawdown confirms consumers are relying on brands to create a clear, tangible and compelling vision — backed by substantive action — to guide them toward more sustainable lifestyles.

Plant-Based World Expo Showcases Continued Global Momentum Behind Food Innovation
Plant-Based World Expo Showcases Continued Global Momentum Behind Food Innovation

THE NEXT ECONOMY - The 4th annual event provided a comprehensive glimpse into the state and direction of an exciting, maturing industry and provided a valuable platform for businesses within the evolving global food supply network.

Marketing Resilient Food Production: How Kellogg’s and Oatly Are Leading the Pack
Marketing Resilient Food Production: How Kellogg’s and Oatly Are Leading the Pack

MARKETING AND COMMS - By partnering with Regrow Ag to track and reduce supply chain emissions, Kellogg's and Oatly are driving change and increasing awareness through transparent, data-driven marketing.

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‘Zero-Waste Chef’ Campaign Inspires Canadians to Eliminate At-Home Food Waste
‘Zero-Waste Chef’ Campaign Inspires Canadians to Eliminate At-Home Food Waste

BEHAVIOR CHANGE - SkipTheDishes partnered with the Circular Innovation Council and top Canadian chefs to inspire consumers to reimagine their takeout leftovers and reduce food waste.

Microsoft, Crown Estate Engage Budding Environmentalists in New Minecraft Education Worlds
Microsoft, Crown Estate Engage Budding Environmentalists in New Minecraft Education Worlds

MARKETING AND COMMS - The companies have collaborated on two new worlds aimed at engaging students on issues related to climate change and biodiversity; and to consider careers in areas such as engineering, sustainability and conservation.

Tom's of Maine Begins 2nd Annual Search for Next Generation of Climate-Justice Changemakers
Tom's of Maine Begins 2nd Annual Search for Next Generation of Climate-Justice Changemakers

LEADERSHIP - The Tom's of Maine Incubator program was created to resource the next generation of leaders from underrepresented communities who are driving environmental solutions.

Teeing Up a Transformation: How Golf Is Driving Inclusivity, Sustainability
Teeing Up a Transformation: How Golf Is Driving Inclusivity, Sustainability

FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER - Dow is partnering to elevate both gender and sustainability in golf to show how the sport can be an inspiring source of progress for people and planet alike.

Intrepid Travelers Can Now Understand Their Adventures’ Carbon Impacts
Intrepid Travelers Can Now Understand Their Adventures’ Carbon Impacts

MARKETING AND COMMS - Intrepid has launched one of tourism’s most comprehensive carbon-labeling initiatives, alongside new research that shows consumer demand for better transparency and understanding their personal impacts.

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WEF’s New Immersive Technology Hub to Address Climate Tipping Points
WEF’s New Immersive Technology Hub to Address Climate Tipping Points

PRODUCT, SERVICE & DESIGN INNOVATION - Part of the Global Collaboration Village, leaders can now come together in the metaverse to experience and solve the deepening effects of the climate crisis.

Best Paw Forward: Turning Companywide Commitment into Purpose-Driven Performance
Best Paw Forward: Turning Companywide Commitment into Purpose-Driven Performance

LEADERSHIP - While many companies now understand the value of dedicated ESG leadership, there remains no real playbook for how to get started. Here’s how ESG practitioners can standardize sustainability-forward operations and innovation across workstreams.

L’Oréal Launches €15M Climate Emergency Fund
L’Oréal Launches €15M Climate Emergency Fund

FINANCE & INVESTMENT - The new endowment fund will reach vulnerable communities facing greatest disaster risk through partnerships with both local disaster-relief organizations and international NGOs.

Content Creators Hold Back on Promoting Sustainability Amid Greenwashing Fears
Content Creators Hold Back on Promoting Sustainability Amid Greenwashing Fears

MARKETING AND COMMS - Unilever study uncovers barriers influencers face around creating sustainability content. The company is partnering with climate-focused nonprofits and launching a Creator Council to help address these barriers.

How to Win Big with a Recycling Challenge
How to Win Big with a Recycling Challenge

WASTE NOT - Last year, we set the record for World’s Largest College Recycling Event; but we didn’t want this to be a one-time win. So this year, we’ve recruited new partners to heighten the competition and increase the impact.

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Collaborative Relationships Key to Overcoming Obstacles on the Path to a Circular Economy
Collaborative Relationships Key to Overcoming Obstacles on the Path to a Circular Economy

COLLABORATION - Forging strategic partnerships can unlock immediate win-win solutions while also creating a roadmap for future success across the supply network.

The Tennessee River’s Biggest Fan Is a 14-Year-Old Boy Passionate About Conservation
The Tennessee River’s Biggest Fan Is a 14-Year-Old Boy Passionate About Conservation

FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER - In this conversation with ‘the Conservation Kid,’ Cash Daniels, we learn more about what drives his passion to clean up the Tennessee River and lead his generation toward a brighter future.

Commons App Informing, Facilitating Mass Shifts in Climate-Influenced Consumer Living & Spending
Commons App Informing, Facilitating Mass Shifts in Climate-Influenced Consumer Living & Spending

BEHAVIOR CHANGE - Highlighting the impact of individual purchases and their associated emissions output, the app — fresh off a large funding round — is evolving to meet the daily spending directives of its users.

Could AI Root Out the Greenwash Marring Sustainability Communications?
Could AI Root Out the Greenwash Marring Sustainability Communications?

MARKETING AND COMMS - It's about to get more costly for companies that exaggerate environmental and social claims in their communications. But what if artificial intelligence could eradicate greenwash forever?

We Need to Choose Better Intensity Metrics; Here's How
We Need to Choose Better Intensity Metrics; Here's How

NEW METRICS - The availability and measurability of data is critical in determining the right metric. Quantifying ‘social good,’ for example, is nebulous; if the metrics we select give us no ability to measurably improve them, then our work is for naught.

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Report: Economic Uncertainty, Systemic Inequity Preserving Intention-Action Gap
Report: Economic Uncertainty, Systemic Inequity Preserving Intention-Action Gap

BEHAVIOR CHANGE - A recent study shows that people across the socioeconomic spectrum care about climate action; but taking that action remains cost-prohibitive for lower-income groups.

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