WALKING THE TALK -
While achieving these goals may not be easy, these practices help break down
lofty goals and create coordinated, meaningful change.
CLEANTECH -
As sustainability and branding become more intermingled for forward-thinking
brands, being able to turn unattractive solar arrays into marketing assets
exemplifies resource efficiency.
BEHAVIOR CHANGE -
Starting January 3, 2024, customers will be able to use their own clean,
personal cup at all company-operated stores and participating
licensed stores in the US and Canada.
MARKETING AND COMMS -
Ad-tech platform Good-Loop is helping advertisers connect with the public and
overcome people’s desire to block ads by combining consumer engagement with
charitable brand donations.
THE NEXT ECONOMY -
As we work to find common ground in addressing climate change, changemakers really need to examine what could
happen if money and power weren’t a factor.
CHEMISTRY, MATERIALS & PACKAGING -
Shaw’s Kellie Ballew spoke with Stacy Smedley, executive director of Building
Transparency, about the organization’s role in decarbonizing the construction
industry.
PRODUCT, SERVICE & DESIGN INNOVATION -
Many companies have embarked on their sustainability journey. In 2024, the
challenge will be to prioritize the innovations that add the most impact.
MARKETING AND COMMS -
The ostrich approach to inconvenient problems is a reason why the climate crisis
exists. It’s refreshing to see a brand stand up and say, ‘This is what we’re
doing. It’s tough. We can’t be perfect. But we’re working hard and this is what
we’ve achieved.’
WASTE NOT -
The platform connects shoppers with near-expiration food coming directly from
grocery shelves at a significant discount.
WASTE NOT -
Addressing the fate of returned items — and the larger issue of 'wrap, return,
repeat' consumer culture — requires adoption of smart technologies to offset
losses and improve retail’s environmental impact during the holiday season and
beyond.
ORGANIZATIONAL CHANGE -
People everywhere are feeling the effects of climate change and want to be part of the solution. Business leaders who engage their employees in sustainability initiatives will help them feel more connected and create new opportunities to shape the future.
WASTE NOT -
Leveraging the potential of anaerobic digestion and utilizing digestate as a renewable soil amendment offers significant opportunities for sustainable and regenerative agriculture.
CHEMISTRY, MATERIALS & PACKAGING -
Improved automation is a major driver behind several of the biggest trends that will impact packaging sustainability in 2024.
COLLABORATION -
A unique partnership between a Japanese pizza chef and a CEO dedicated to regional revitalization created a ‘cook’s sanctuary,’ where cooks and the public can connect and learn about the importance of food sustainability.
COLLABORATION -
Examples such as the Net-Zero Basque Industrial Super Cluster show how targeted, collaborative sustainability efforts can set new standards for environmental responsibility in manufacturing — leading the way in industrial innovation and global competition.
WASTE NOT -
While ReSource: Plastic members are demonstrating that plastic reporting is possible, voluntary corporate action is not sufficient to address the scale and urgency of the plastic waste crisis.
WALKING THE TALK -
Companies that challenge the idea of business-as-usual can set the pace of innovation for their peers despite the risk of failure. And you might just unlock a new way of doing business and see ripple effects for years to come.
PRODUCT, SERVICE & DESIGN INNOVATION -
While tourism has returned to pre-pandemic levels and the industry re-embraces physical travel, virtual travel operators see a different future on the horizon.
CHEMISTRY, MATERIALS & PACKAGING -
The brand is sharing its solution with the apparel industry and suppliers, and developing a reduced-shed version of its largest fleece offering.