Stories About Storytelling
Found 456 stories. Page 22 of 23.
Study: "Meaningful Brands" Outperform Stock Market by 120%
MARKETING AND COMMS - During last week’s SB’13 conference in San Diego, Havas Media unveiled new research that could provide further insight into the minds of consumers. Results released this week from Havas’ latest Meaningful Brands study statistically demonstrate that “meaningful brands” outperform the stock market by 120%. The Meaningful Brands Index (MBI) — Havas’ new metric of brand strength — is considered the first of its kind to connect human well-being with brands at a business level. It demonstrates the relationship correlation between people and brands, and how this can affect the volume of measuring, communicating and delivering increased well-being — on a personal and community level.
Storytelling the Overriding Theme on Final Day of SB '13
MARKETING AND COMMS - There was hardly an empty seat in the house for Jonah Sachs’ “crash course in masterful storytelling.” Attendees learned the history of oral tradition and why humans have used stories to take in and share information for thousands of years. Sachs shared a five-part strategy to telling stories that get shared and let everyone in the room practice telling their own stories using characters and morals that illustrated underlying core values. The session concluded with examples of successful story-based marketing campaigns, brand gifts and an overview on brand archetypes.
New McDonough-Waste Management Collaborative Focuses on Product and Packaging Innovation [Video]
![New McDonough-Waste Management Collaborative Focuses on Product and Packaging Innovation [Video]](https://sustainablebrands.com/eddy/mag/story/keyart/5891/conversions/primaryimage-thumb.jpg)
WASTE NOT - During his plenary presentation last night at the SB '13 conference, designer, author and sustainability thought leader William McDonough announced a new partnership between McDonough Innovation and Waste Management, Inc — North America's largest environmental solutions provider and residential recycler.
Report: Companies Increasingly Viewing Sustainability Reporting as Core Business Practice
BEHAVIOR CHANGE - Firms around the world are increasingly treating sustainability reporting as a core business practice because it can provide advantages over competitors, according to a recent joint report by Ernst & Young and Boston College. Other motivations include transparency, risk management and stakeholder pressure, the report says.Value of Sustainability Reporting offers insights on the benefits of sustainability reporting, assuring sustainability reports and the risks of not reporting. The study claims there is strong evidence that transparency offers a number of financial and social advantages that make sustainability reporting more than worth its costs.
The Two Deficits, Part Three: The Root of the Conflict
MARKETING AND COMMS - This is the third in a series of posts that comprise Future 500 founder Bill Shireman's insightful essay, The Two Deficits, from the book Towards a New Agenda for America:
How Might We Re:Imagine Consumption? Conditions for Success and a Call for Collaboration
BEHAVIOR CHANGE - Consumption (noun); the action of using a resource. We know consumption is a primary driver of the inherent unsustainability of modern living. For those yet to be convinced that our way of life is not sustainable (adjective — able to be maintained at a certain level), reflect on the fact that last Friday, May 10th, levels of carbon dioxide in the atmosphere peaked at 400 ppm. Also reflect on the fact that the desire for a $1 T-shirt has driven the most appalling standards in many apparel supply chains and the recent deaths of over 1000 garment workers in Bangladesh.
The Long View
LEADERSHIP - I have been reading a ton about all of human history in anticipation of a new book I’m working on. It has provided me with a fresh perspective on life that has been an unexpected and welcome surprise. I notice that in so much of my life I see patterns that appear to be quite clear and meaningful.
Run Up to SB '13: Neal Gorenflo on the Cultural Shift Around Innovation and the Sharing Economy
PRODUCT, SERVICE & DESIGN INNOVATION - Neal Gorenflo is the co-founder of the non-profit Shareable, whose mission is to empower everyone to share for a more joyous, resilient and equitable world. Shareable is best known for its online magazine covering the sharing economy.At Sustainable Brands ’13 (June 3-6), Gorenflo will be moderating and participating in panel discussions focused on entrepreneurial trends and the importance of connecting innovation with purpose. I asked him a few questions about how sharing fits into the picture.
Refrigerant Revolution: EOS Climate Turning GHGs from Liabilities to Assets
CHEMISTRY, MATERIALS & PACKAGING - Each week leading up to the Sustainable Brands Innovation Open (SBIO) finals on June 5th, where the runner-up will be decided via live online public vote, we will feature articles introducing our semi-finalists. This week, meet EOS Climate.Joe Madden, Todd English and Jeff Cohen met at graduate school in 2009, and created their company EOS Climate with the objective of tackling climate change by managing greenhouse gases with market-based approaches.
Producing Steel Without GHGs? And That's Not Even the Cool Part
CHEMISTRY, MATERIALS & PACKAGING - In easily my favorite sustainability story of the week, researchers at MIT have developed a process to manufacture steel without any greenhouse gas (GHG) byproducts.
#BetheStart Campaign – Week 3: More Vibrant Communities
MARKETING AND COMMS - Imagine a world where everyone could truthfully say they lived in a vibrant, trusting local community and global society — where our communities were places where residents felt engaged, supported, appreciated and valued; where the local economy was thriving, and participants feel proud to be part of their community and take an active role in helping to support this.
Speaking AND Listening: The Key to Effective Stakeholder Communications
MARKETING AND COMMS - Fostering a two-way, inclusive dialogue with stakeholders is key to the success of corporate sustainability programs. But developing a communications strategy that delivers the transparency stakeholders demand, in an engaging, enriching way, is challenging.
Spotlight on Five Tales of Sustainability Storytelling Success
MARKETING AND COMMS - Businesses worldwide are exploring the growing potential of storytelling to engage their audiences with complex social and environmental issues, inspire behaviour change and enhance brand reputation.
Groundbreaking Social and Environmental Entrepreneurs
PRODUCT, SERVICE & DESIGN INNOVATION - The multitude of social and environmental challenges we face — both locally and globally — presents countless opportunities for new approaches and business models to rise to the fore. All over the world, mission-driven entrepreneurs are bringing fresh, disruptive innovations to market in response to some of these challenges. Here are some of our favorites, each of which represents a different game-changing idea that has the potential to dramatically shift the market, and the world, in which they operate.
What Is Sustainable Packaging?
CHEMISTRY, MATERIALS & PACKAGING - Welcome to Sustainable Brands' Issue in Focus on sustainable packaging!
Communicating Sustainability at Maersk Line: Striking a Balance Between Silence and Greenwashing
MARKETING AND COMMS - Maersk Line has traditionally not been known for its sustainability efforts. Why? Well, because the company used to have a habit of hardly communicating anything externally. Previously, there had been little perceived need for communicating — and this combined with a strong value around humbleness kept the company quiet.
The Upcycle: Beyond Cradle to Cradle
WASTE NOT - William McDonough & Michael Braungart’s newest book, The Upcycle: Beyond Sustainability — Designing for Abundance, is an updated version of their manifesto Cradle to Cradle, published over a decade ago. The Upcycle goes one step beyond the t
Back to the Roots Growing Food Education, Reducing Waste Thanks to Smart Design
WASTE NOT - Each week leading up to the Sustainable Brands Innovation Open (SBIO) finals on June 5th, where the runner-up will be decided via live online public vote at SB '13, we will feature an article on one of our SBIO semi-finalists. This week, we re-introduce you to local innovators Back to the Roots. There’s nothing like attractive design for turning people on to something new and unusual.
The Next Big Leap: Keys to a More Proactive, Creative and Brand-Branding Sustainability Strategy
MARKETING AND COMMS - No matter how often it happens, when a new idea or insight opens up entirely new pathways and possibilities in our minds, there’s always a sense of exhilaration.
What Chief Sustainability Officers Can Learn from Screenwriting
MARKETING AND COMMS - If all the world’s a stage, according to Bill Shakespeare, then one needs to look no further than the c-suite for some of its highest drama. A new, fairly misunderstood protagonist has entered this mercurial world where survival typically goes to the fittest Machiavellian mind.
