Stories About Storytelling
Found 559 stories. Page 27 of 28.
How Might We Re:Imagine Consumption? Conditions for Success and a Call for Collaboration
BEHAVIOR CHANGE - Consumption (noun); the action of using a resource. We know consumption is a primary driver of the inherent unsustainability of modern living. For those yet to be convinced that our way of life is not sustainable (adjective — able to be maintained at a certain level), reflect on the fact that last Friday, May 10th, levels of carbon dioxide in the atmosphere peaked at 400 ppm. Also reflect on the fact that the desire for a $1 T-shirt has driven the most appalling standards in many apparel supply chains and the recent deaths of over 1000 garment workers in Bangladesh.
The Long View
LEADERSHIP - I have been reading a ton about all of human history in anticipation of a new book I’m working on. It has provided me with a fresh perspective on life that has been an unexpected and welcome surprise. I notice that in so much of my life I see patterns that appear to be quite clear and meaningful.
Run Up to SB '13: Neal Gorenflo on the Cultural Shift Around Innovation and the Sharing Economy
PRODUCT, SERVICE & DESIGN INNOVATION - Neal Gorenflo is the co-founder of the non-profit Shareable, whose mission is to empower everyone to share for a more joyous, resilient and equitable world. Shareable is best known for its online magazine covering the sharing economy.At Sustainable Brands ’13 (June 3-6), Gorenflo will be moderating and participating in panel discussions focused on entrepreneurial trends and the importance of connecting innovation with purpose. I asked him a few questions about how sharing fits into the picture.
Dell Social Innovation Challenge Think Tank a Booming Online Success
THE NEXT ECONOMY - A dozen or so experts on social innovation and sustainability gathered in Austin, TX, on Tuesday for the Dell Social Innovation Challenge, a yearly program that inspires social entrepreneurship all over the world.
Refrigerant Revolution: EOS Climate Turning GHGs from Liabilities to Assets
CHEMISTRY, MATERIALS & PACKAGING - Each week leading up to the Sustainable Brands Innovation Open (SBIO) finals on June 5th, where the runner-up will be decided via live online public vote, we will feature articles introducing our semi-finalists. This week, meet EOS Climate.Joe Madden, Todd English and Jeff Cohen met at graduate school in 2009, and created their company EOS Climate with the objective of tackling climate change by managing greenhouse gases with market-based approaches.
Producing Steel Without GHGs? And That's Not Even the Cool Part
CHEMISTRY, MATERIALS & PACKAGING - In easily my favorite sustainability story of the week, researchers at MIT have developed a process to manufacture steel without any greenhouse gas (GHG) byproducts.
#BetheStart Campaign – Week 3: More Vibrant Communities
MARKETING AND COMMS - Imagine a world where everyone could truthfully say they lived in a vibrant, trusting local community and global society — where our communities were places where residents felt engaged, supported, appreciated and valued; where the local economy was thriving, and participants feel proud to be part of their community and take an active role in helping to support this.
Speaking AND Listening: The Key to Effective Stakeholder Communications
MARKETING AND COMMS - Fostering a two-way, inclusive dialogue with stakeholders is key to the success of corporate sustainability programs. But developing a communications strategy that delivers the transparency stakeholders demand, in an engaging, enriching way, is challenging.
Spotlight on Five Tales of Sustainability Storytelling Success
MARKETING AND COMMS - Businesses worldwide are exploring the growing potential of storytelling to engage their audiences with complex social and environmental issues, inspire behaviour change and enhance brand reputation.
Groundbreaking Social and Environmental Entrepreneurs
PRODUCT, SERVICE & DESIGN INNOVATION - The multitude of social and environmental challenges we face — both locally and globally — presents countless opportunities for new approaches and business models to rise to the fore. All over the world, mission-driven entrepreneurs are bringing fresh, disruptive innovations to market in response to some of these challenges. Here are some of our favorites, each of which represents a different game-changing idea that has the potential to dramatically shift the market, and the world, in which they operate.
Be a Part of Business in the Community's 'Be the Start' Month
MARKETING AND COMMS - This month, Business in the Community's Start campaign is running Be the Start — a month-long celebration and demonstration of how living sustainably is rewarding and meaningful.Over 31 days, 40+ businesses and organisations — including Marks and Spencer, Waitrose, IBM, Eurostar, Virgin Money and B&Q —will join in with the campaign to support and inspire people in their journey towards a sustainable lifestyle.
What Is Sustainable Packaging?
CHEMISTRY, MATERIALS & PACKAGING - Welcome to Sustainable Brands' Issue in Focus on sustainable packaging!
Communicating Sustainability at Maersk Line: Striking a Balance Between Silence and Greenwashing
MARKETING AND COMMS - Maersk Line has traditionally not been known for its sustainability efforts. Why? Well, because the company used to have a habit of hardly communicating anything externally. Previously, there had been little perceived need for communicating — and this combined with a strong value around humbleness kept the company quiet.
The Upcycle: Beyond Cradle to Cradle
WASTE NOT - William McDonough & Michael Braungart’s newest book, The Upcycle: Beyond Sustainability — Designing for Abundance, is an updated version of their manifesto Cradle to Cradle, published over a decade ago. The Upcycle goes one step beyond the t
Back to the Roots Growing Food Education, Reducing Waste Thanks to Smart Design
WASTE NOT - Each week leading up to the Sustainable Brands Innovation Open (SBIO) finals on June 5th, where the runner-up will be decided via live online public vote at SB '13, we will feature an article on one of our SBIO semi-finalists. This week, we re-introduce you to local innovators Back to the Roots. There’s nothing like attractive design for turning people on to something new and unusual.
The Next Big Leap: Keys to a More Proactive, Creative and Brand-Branding Sustainability Strategy
MARKETING AND COMMS - No matter how often it happens, when a new idea or insight opens up entirely new pathways and possibilities in our minds, there’s always a sense of exhilaration.
What Chief Sustainability Officers Can Learn from Screenwriting
MARKETING AND COMMS - If all the world’s a stage, according to Bill Shakespeare, then one needs to look no further than the c-suite for some of its highest drama. A new, fairly misunderstood protagonist has entered this mercurial world where survival typically goes to the fittest Machiavellian mind.
Emotion Is Currency: A Five-Point Plan for Effective Sustainability Communications
MARKETING AND COMMS - "How will it deliver value?" is a commonly heard response to a proposal for a new sustainability communications campaign.Behind this innocent little phrase is a dangerous assumption that sustainability communications is a separate strand of activity with a message aimed at a hypothetical audience segment of 'greens.'
An Argument for New Ideas in Storytelling, Not Just Better Stories
MARKETING AND COMMS - “The world is not made of atoms, it’s made of stories.” — Muriel Rukeyser
Is Collaboration Just a Trendy Word?
COLLABORATION - This post first appeared on Realized Worth on February 11, 2013.
