MARKETING AND COMMS -
thinkPARALLAX is helping brands master storytelling around ESG issues to engage stakeholders. CEO and co-founder Guusje Bendeler told us more about the agency’s approach to creating a new ROI — Return on Impact.
COLLABORATION -
Over the course of three action-packed days, the inaugural Sustainable Brands Oceans (14-16 Nov) in Porto, Portugal convened a stellar lineup of business leaders laser-focused on saving the ocean while there’s still time. Here’s what we learned from
some of the practitioners and storytellers …
MARKETING AND COMMS -
I strongly believe in the power of emotional storytelling that cuts through. We need to make people feel something. More than ever, we have to stand up for the values that we believe in — and to do that well, we need to take more risks.
MARKETING AND COMMS -
Purpose-led communications campaigns have skyrocketed, and Porter Novelli has moved in lockstep with this trend — helping clients find, live and tell their purpose. We spoke with CEO Brad MacAfee to hear more about their pivot towards purpose.
BEHAVIOR CHANGE -
New documentary follows world-class, high-performance athletes who’ve gone veggie and are beating their meat-eating counterparts at their own game — while also improving the health of the planet.
MARKETING AND COMMS -
Extinction Rebellion and The Humblebrag call upon Dutch creative industries to take a collective stand for the climate. Amsterdam’s first Creatives for Climate summit will take place on 18 September at Patagonia HQ.
MARKETING AND COMMS -
Aruanas (“Sentinels of Nature”) aims to raise awareness of the threats to the rainforest, indigenous communities and society at large, by bringing these threats closer to home.
BEHAVIOR CHANGE -
SB’19 Detroit was off to an engaging start this week, with powerhouses including Allbirds, Cisco, Eileen Fisher and Timberland comparing notes with rising craft brands and even Little Miss Flint on the most effective ways to continue to drive change toward a healthy, sustainable future.
LEADERSHIP -
National Geographic’s efficacy lies at the nexus of science, entertainment and purpose. We spoke with CMO Jill Cress to learn how this ‘purpose-native’ media giant maximizes its impacts through strategic partnerships.
ORGANIZATIONAL CHANGE -
As increasing numbers of organisations make sustainability commitments, transparency around how they are progressing reiterates how hard it can be to turn ambitions into reality. There are many reasons for this; however, a common denominator for those at the start of their sustainability journey is often a lack of internal understanding and desire to change.
MARKETING AND COMMS -
Doing good does not require everyone to be insufferably ‘good’; re-engineering narratives and characters to remove friction, discomfort, distaste — the inappropriate and the sometimes highly imperfect humanity of them — leaves a massive hole in the realm of sustainability communications.
MARKETING AND COMMS -
Social media thrives on compelling storytelling, and chances are that your sustainability efforts have the capacity to pull on your audience’s heartstrings better than another post promoting your product or service.
MARKETING AND COMMS -
Our community has made tremendous strides in building a better world, but if we leverage the combined power of people and data to build a better narrative, we can open up a whole new era of possibilities. We’ve got to put some soul in sustainability.
MARKETING AND COMMS -
2018 marked some pretty major cultural changes, and that’s going to have effects on brand identity development. So, what cultural shifts do companies, effective brand managers and brand design agencies need to adapt to if they want to do well?
MARKETING AND COMMS -
adidas, Diageo and HP launch new films and campaigns, while PepsiCo tackles gender equality in agriculture for International Women’s Day.
MARKETING AND COMMS -
Nat Geo, P&G, Global Citizen launch storytelling partnership, documentary series to drive action around global challenges connected to extreme poverty
MARKETING AND COMMS -
We reached out to communication leaders in the SB community for their take on P&G’s spotlight on toxic masculinity.
MARKETING AND COMMS -
As we wrap up work for the year and prepare for 2019, we reflected back on all that occurred this year within our niche realm of sustainability communications — and when looking back, it was apparent that 2018 was the year of brands taking stands.
BEHAVIOR CHANGE -
The overall number of drunk driving deaths has decreased by about 50 percent since 1980, according to Mothers Against Drunk Drivers.
But while the number of drunk driving accidents has been cut in half, over 10,000 people still die every year from drunk driving–related accidents. We’re approaching one of the most dangerous times in the year: January 1st is the worst time for drunk driving and accidents caused by drunk drivers.