Stories About Storytelling
Found 559 stories. Page 7 of 28.
5 Cultural Shifts Brands Should Adapt to in 2019
MARKETING AND COMMS - 2018 marked some pretty major cultural changes, and that’s going to have effects on brand identity development.
Brands Expand Partnerships, Amplify Messaging in Support of Gender Equality
MARKETING AND COMMS - adidas, Diageo and HP launch new films and campaigns, while PepsiCo tackles gender equality in agriculture for International Women’s Day.
New Nat Geo, P&G Media Platform to ‘ACTIVATE’ Solutions to Global Issues
MARKETING AND COMMS - Nat Geo, P&G, Global Citizen launch storytelling partnership, documentary series to drive action around global challenges connected to extreme poverty
Was I Asleep During This Year’s Super Bowl?
MARKETING AND COMMS - Quick laughs, bad jokes, celebrities — but very few with a message
‘We Believe’: Communicators Weigh In on P&G’s Controversial New Ad
MARKETING AND COMMS - We reached out to communication leaders in the SB community for their take on P&G’s spotlight on toxic masculinity.
Top 5 Companies That Effectively Amplified Their Impact in 2018
MARKETING AND COMMS - As we wrap up work for the year and prepare for 2019, we reflected back on all that occurred this year within our niche realm of sustainability communications — and when looking back, it was apparent that 2018 was the year of brands taking stands.
Spreading a Message of Moderation for the Holidays
BEHAVIOR CHANGE - The overall number of drunk driving deaths has decreased by about 50 percent since 1980, according to Mothers Against Drunk Drivers. But while the number of drunk driving accidents has been cut in half, over 10,000 people still die every year from drunk driving–related accidents. We’re approaching one of the most dangerous times in the year: January 1st is the worst time for drunk driving and accidents caused by drunk drivers.
10 New Getaways Turn Conscious Travelers Into Changemakers
THE NEXT ECONOMY - With a recent rise in evidence of demand for sustainable travel experiences, Kind Traveler, the world’s first socially conscious hotel booking platform; and Steller — the world’s leading storytelling app and community co-founded by TV personality Richard Bangs, known as the father of modern adventure travel — have joined forces to launch new travel options that inspire travelers to vote with their dollars, benefiting local communities and ecosystems.
Playfully exploring the SDGs: SAP counts on gamification
PRESS RELEASE - IT-company SAP counts on gamification to make employees, customers and partners more familiar with the United Nations Sustainable Development Goals (SDGs) through its new “Wheel of Purpose”. Gamification means applying game-typical elements to a context that has little to do with games to raise motivation and joy for educational content.
UPS Delivers Wishes And Gives Back This Holiday Season
PRESS RELEASE - November 16, 2018 - UPS® (NYSE: UPS) today announced the launch of its 5th annual
Nat Geo's Susan Goldberg on Creating a Picture of Diversity
MARKETING AND COMMS - National Geographic has kept pace as the country’s demographics rapidly shift and the cultural definition of immigrants, identity and families continues to evolve, having recently launched a year-long series dedicated to exploring “Diversity in America.” With national conversations on race, immigration and diversity front and center, Susan Goldberg, Editor-in-Chief and Editorial Director at National Geographic Magazine and National Geographic Partners, spoke with MediaVillage about why it was time to take stock of these issues and how that might be done.
Future Value, Submerged Value, 'ROP' & Other Facets of the ROI of Sustainability
FINANCE & INVESTMENT - Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share the newest credible tools and solutions for assessing the ROI of Sustainable Business.
How MOD Pizza's People-First Culture Drives Growth and Impact
ORGANIZATIONAL CHANGE - Corporate culture sets the groundwork for how your team interacts with each other and your customers.
#NewMetrics18: The ROI of Sustainability Strategy — and 6 Ways to Get There
NEW METRICS - Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share their latest tools and findings regarding measuring the risks and impacts of previously unmeasured forms of value, the newest credible tools and solutions for assessing the ROI of Sustainable Business.
When Goals Become Values: The Key to Industrywide Change
ORGANIZATIONAL CHANGE - Every day, millions of Americans drink, on average, 2.1 cups of coffee; each cup takes about a hundred beans to brew1. Each bean must go through harvesting, wet milling, drying, dry milling, storing, shipping, trucking, roasting, grinding and packaging before it is available for us to pick off a store shelf and bring home to brew. Coffee may be simple to prepare in the home — especially if you have a Keurig machine on your counter — but the work behind such a ubiquitous beverage is incredibly complex and starts, as with most things we love, with people.
To Market Sustainability, Focus on What Consumers Love, Not What They Hate
MARKETING AND COMMS - Early marketing for products promising sustainability was all about what they “weren’t.” Tofurky wasn’t meat. Soy milk wasn’t dairy. Solar wasn’t coal. Positioning against the negative helped companies attract consumers who were revolting against the polluting impacts of standard manufacturing practices and products. But doing so ignored what potential customers still wanted, whether a product was sustainable or not: delicious taste, high performance, reliable quality and comfort, and overall satisfaction. Consider the ominous ads for the first Prius, which started running in 2001. The only virtue they extolled was fuel efficiency, and portrayed oil drills as monsters.
Some Stories Are Worth Telling: The Legacy of the Michigan Source Reduction Initiative
PRESS RELEASE - Sometimes a great notion matters. Sometimes a great notion matters a huge amount. In this case, the great notion was the Michigan Source Reduction Initiative (MSRI). Few people remember MSRI, but its legacy lives on. MSRI was the catalyst that launched The Dow Chemical Company into a collaborative approach in helping the world achieve sustainable development. It also ushered in a wave of new and unique company-NGO collaborations that helped accelerate progress and set new standards for these relationships. It is hard to imagine the great collaborations of more recent years (e.g., US Climate Action Partnership formed in 2006) happening without that catalyst of MSRI.
Nat Geo, Wattpad Call for Stories About Global Plastic Crisis
COLLABORATION - The only positive side of the marine plastic problem is the growing tide of actions from the global business community to try and solve it — in the past year alone, the issue has spawned campaigns, documentaries, cross-industry collaborations, scientific breakthroughs,
New Report, WRI Platform and … Wu-Tang Clan Make Case for Plant-Based Diets
BEHAVIOR CHANGE - Meat-heavy diets have been under increased scrutiny of late, spawning a host of research and campaigns linking them to the accelerating impacts of climate change around the world. Now, a new report from the Changing Markets Foundation, Mighty Earth and Compassion in World Farming points the finger at governments, which they say are failing to tackle meat over-consumption to meet climate targets.
Women-Led Alternative to Top-Down Philanthropy Is Driving Change
FINANCE & INVESTMENT - The often-patrician act of philanthropy and the #MeToo movement may not seem like the most obvious pairing, but for Cynthia Nimmo, president and CEO of the Women’s Funding Network (WFN), they are two sides of the same coin.
