Marketing and Comms
How brands are evolving in the area of sustainability marketing and communications — and how their stakeholders are asserting their own needs and preferences.
Brands Expand Partnerships, Amplify Messaging in Support of Gender Equality
adidas, Diageo and HP launch new films and campaigns, while PepsiCo tackles gender equality in agriculture for International Women’s Day.
Study: Consumers Want to Trust the Fish They Are Eating
The vast majority of consumers across 22 countries would like to see sustainability information for seafood products in stores and on packaging.
The World’s First Data Visualization of Product Carbon Footprints
Cross-Posted from New Metrics. By generating carbon-intensity data for each product, CoClear was able to identify industry trends, as well as track product performance improvements along value chains.
New Nat Geo, P&G Media Platform to ‘ACTIVATE’ Solutions to Global Issues
Nat Geo, P&G, Global Citizen launch storytelling partnership, documentary series to drive action around global challenges connected to extreme poverty
Q&A: How a ‘Cuban’ Name Change Boosted Panera’s Soup Sales
Cross-Posted from Behavior Change. WRI’s Better Buying Lab works with food companies to research and test science-based approaches that encourage consumers to choose more sustainable, plant-based foods.
Was I Asleep During This Year’s Super Bowl?
Quick laughs, bad jokes, celebrities — but very few with a message
Giving Consumers a Behind-the-Scenes Look at Sustainable Forestry
With certified companies such as Procter & Gamble, the FSC is advancing a strategy to help consumers understand the impacts of their purchases.
What Are the Fastest-Growing Social Issues Consumers Care About?
“If there is one take-away for brands after reviewing this study, we hope it’s this: What matters most to your stakeholders should matter the most to your company.”
Global Investors Challenge Fast Food Companies on Climate, Water Risks
Cross-Posted from Supply Chain. Over 80 investors warn that “animal agriculture is the world’s highest-emitting sector without a low-carbon plan.”
Creating the SHIFT: Dr. Kate White on Redesigning Consumer Behaviors
Cross-Posted from Behavior Change. Her work highlights actionable ways practitioners can influence consumers to behave more sustainably.
2019: The Year of the Civic CEO
New mediums of communication, power and trust produced the Civic CEO, and she is here to stay.
‘We Believe’: Communicators Weigh In on P&G’s Controversial New Ad
We reached out to communication leaders in the SB community for their take on P&G’s spotlight on toxic masculinity.
Top 5 Companies That Effectively Amplified Their Impact in 2018
As we wrap up work for the year and prepare for 2019, we reflected back on all that occurred this year within our niche realm of sustainability communications — and when looking back, it was apparent that 2018 was the year of brands taking stands.
JUST Capital, Forbes Name America's Most JUST Companies for 2018
JUST Capital and Forbes today released the 2018 list of America’s Most JUST Companies, an annual ranking of the 1,000 largest publicly traded US corporations on the issues Americans care about most, including fair pay and good benefits, customer treatment and privacy, beneficial products, environmental impact, job creation, and community support in the US and abroad, as well as ethical leadership and long-term financial growth.
The Gen Z Breakthrough Brands and Why They Love 'Em
What Gen Z want from brands is the new Holy Grail for marketers — you only have to look at the myriad surveys and reports published recently that seek to analyze their preferences and intentions. This obsession with Gen Z is understandable — after all, this new generation of consumers already are two billion strong and have a combined $44 billion in purchasing power.
WWF Calls on Corporates to Implement Credible Mining Certification
WWF Germany recently published a report, Boom in Raw Materials: Between Profits and Losses, which offers one of the first concrete rebuttals from a major environmental group against the notion that industry actions alone are enough to move the global industrial mining sector towards greater responsibility.
Nat Geo's Susan Goldberg on Creating a Picture of Diversity
National Geographic has kept pace as the country’s demographics rapidly shift and the cultural definition of immigrants, identity and families continues to evolve, having recently launched a year-long series dedicated to exploring “Diversity in America.” With national conversations on race, immigration and diversity front and center, Susan Goldberg, Editor-in-Chief and Editorial Director at National Geographic Magazine and National Geographic Partners, spoke with MediaVillage about why it was time to take stock of these issues and how that might be done.
Iceland's Banned Ad Had the Potential to Democratise Sustainability
The news last week that the Christmas advert from Iceland — a UK supermarket chain specializing in frozen food — has been banned is a bad decision. Iceland’s advert — a repackaging of a short, animated film by Greenpeace released earlier this year with a powerful, consumer-friendly sustainability message — shows a brand that is trying to do good work by improving its impact on the world.
Celebrities as Social Entrepreneurs: What the Trend Means for You
A growing roster of celebrities are no longer satisfied with endorsing corporate products, instead creating (or at least investing in) their own. Think George Clooney, Dr.
'Earth Day Every Day': 4 Tips for Successful Corporate Activism
Companies have long run sustainability initiatives that exclude customers. To be fair, these companies have donated a percentage of profits to charities, volunteered employee time, reduced emissions, cleaned up supply chains, and much more. However, their customers have been on the sideline, sometimes aware but not personally engaged. Through corporate activism, brands can change this dynamic and make customers partners in their most meaningful sustainability initiatives. Here are some tips based on brands that have used it successfully.