Marketing and Comms
How brands are evolving in the area of sustainability marketing and communications — and how their stakeholders are asserting their own needs and preferences.
Candy Giants Rated on Commitments to Create Better Chocolate
Cross-Posted from Supply Chain. International advocacy groups publish joint consumer purchasing guide to more ethical chocolate choices, just in time for Easter.
New Nonprofit on Mission to Educate, Coach Athletes to Engage Public on Climate Crisis
EcoAthletes, a New York-based nonprofit, launches today to harness the massive power of athletes to influence millions of fans to take action to fight climate change.
12 Amazing Documentaries on Sustainability, Regeneration That You Now Have Time to Watch
As many of us find ourselves with much more time at home due to the COVID-19 crisis, a lot of us are finding opportunities to do things we couldn’t quite get to in the course of our ‘regular lives’ before the widespread lockdowns.
When Changing Our Behavior Becomes a Public Health Imperative
Cross-Posted from Behavior Change. According to Krukow Behavioral Design, a combination of the right colors, behavioral transmitters and social norms can help fuel the mass behavior change necessary from stemming the spread of COVID-19.
New App Aims to Reconnect Youth with Wonders of the Natural World
Cross-Posted from Behavior Change. Mammalz is a mobile- and web-based, community-driven content platform giving youth around the globe a highly engaging and interactive way to connect with nature.
Climate Crisis Considered Our Greatest Challenge — and We're Overwhelmed
A Vattenfall survey has found that the public see climate change as the main challenge of our age; while doomsday media coverage is compounding our anxiety about it, we're still looking to business and governments to save us.
Report: Predatory Marketing Tactics a Top Threat to Children’s Wellbeing
While climate change and intensifying carbon emissions still top the list of factors endangering a healthy future for the world’s children, a new report finds that marketing of harmful products aimed at children is another major threat to their wellbeing.
MSC on Mission to Ensure Sustainable Seafood for All
MSC has researched what matters most to seafood lovers, and how to engage consumers and producers on the benefits of sustainable seafood. We caught up with Senior PR Manager Jackie Marks to find out how MSC is getting that message out.
Super Bowl’s $5.6M Question: Can Snickers Really Fix the World?
At least the game was fun to watch, because this year’s commercials make the United Nations’ sixth edition of the Global Environment Outlook report seem like interesting reading. This year, corporate America chose to laugh rather than voice an opinion.
Sell Responsibly… or Else? It’s Time to Face (Over)-Consumption and Come Up with Creative Solutions
We shouldn’t lure people into buying more than they need; but rather, help people make it all add up to a more meaningful life. Brands might be able to keep afloat on a short-term strategy and hide behind a cloak of innocence, but every dinosaur step is one closer to extinction.
What Will a Circular Economy Mean for Branding?
While a circular economy will present huge challenges to most brands' conventional business models, there are huge opportunities for those who embrace and adapt to this change — while those who drag their heels with incremental changes will undoubtedly fall behind.
BlackRock Responds to Demands for Stronger Climate Action with Bold New Commitments
Cross-Posted from Finance & Investment. CEO Larry Fink has called for “a fundamental reshaping of finance” in response to the climate crisis, but BlackRock remains the largest investor in fossil fuels and the companies driving deforestation around the world.
Remembering Harold Burson: One of the Earliest Corporate Responsibility Visionaries
In 1973, PR pioneer Harold Burson — who passed away last week at the age of 98 — deftly summed up the role of the PR professional, related to the role of a corporation, in society: Be the corporate sensor, conscience, communicator and monitor.
Here’s How to Encourage People to Dine Out More Sustainably
Cross-Posted from Behavior Change. Created in collaboration with food-service experts, WRI’s new playbook is designed to enable the already-rich-in-expertise industry — so adept at marketing and selling foods — to help diners choose healthier and more sustainable, plant-rich options.
3 Ways We’ll Change the Game in 2020
Cross-Posted from Collaboration. Our global community of innovators is always abuzz with activity, but momentum generated from three initiatives this year have us particularly excited to follow them in the year to come.
Less Talk, More Action: Brand Leaders Poised for Transformative Change in 2020
Among the top 10 issues Porter Novelli identified as trending in 2019, SB Corporate Members were asked to select the one issue or trend they saw most in their work this year. They are not only ready to take action, but feel that progress and change are on the horizon.
Q&A: thinkPARALLAX Demystifies Effective ESG Communication
thinkPARALLAX is helping brands master storytelling around ESG issues to engage stakeholders. CEO and co-founder Guusje Bendeler told us more about the agency’s approach to creating a new ROI — Return on Impact.
New Roadmap Outlines Best Practice in Corporate Transparency
A rise in stakeholder interest, especially investors, in greater alignment between sustainability and financial transparency has spurred companies to more clearly communicate their purpose and how it creates long-term value across all their communication channels.
Brands Missing Opportunity to Highlight Health Benefits of Sustainable Products
Brands that are committed to sustainability could conduct efficient, cost-effective research to show that their products help reduce exposure to harmful substances, leveraging their commitment to sustainability and expanding it to a commitment to consumer health.
Leading-Edge Stakeholder-Engagement Metrics Reshaping Companies’ Definitions, Benchmarks for Success
Cross-Posted from New Metrics. On day 1 of New Metrics ’19, representatives from corporates, nonprofits and more explored new ways to quantify the impacts of various forms of stakeholder engagement — from communities to consumers to employees.
