Published 6 years ago.
About a 5 minute read.
SAN FRANCISO, May 22, 2017 – Sustainable Brands® kicks off its largest community gathering today with Sustainable Brands’17 Detroit at the Cobo Center in downtown Detroit. Over 2,000 business executives along with their teams from 35+ countries across the globe are attending the conference and Activation Hub. In addition, there is anticipated record breaking livestream viewership in collaboration with Detroit Public Television (DPTV).
SB’17 Detroit marks the launch of the community’s global initiative, Redefining the Good Life, and seeks to discover how redefined societal aspirations are transforming the way brands deliver value for their customers. This is the largest assembly of brand leaders, sustainability practitioners and design innovators gathering for a collective conversation about how businesses can emerge as leaders in the 21st century economy.
Over 300 influential brand leaders and practitioners of environmental and social innovation are sparking conversation around how businesses and brands are responding to shifts in customer attitudes toward the ‘Good Life’.
Program highlights and companies launching news from the conference include:
The Activation Hub at SB’17 Detroit
The Activation Hub is the focal point for collaboration and exploring new ways of creating brand value while driving positive impact in the world. Nearly 100 interactive sessions and facilitated conversations take place in the Activation Hub this year, focused around market sector pavilions. Highlights include:
The Activation Hub is open Monday evening from 6:30 – 9:00pm; Tuesday and Wednesday afternoons from 12:00 noon until 7:00pm; and Thursday from 12:00 noon until 3:00pm. Ticket passes for the Activation Hub Only are available for purchase during these times. Pre-registration is encouraged.
Free Conference Live Stream
Sponsored by CVS Health, Meijer and BillerudKorsnäs, and produced in partnership with Detroit Public Television, Sustainable Brands offers free access to 3 days of live stream broadcast from the conference. After registering, live stream viewers receive access to the live simulcast of conference plenary sessions beginning Monday evening. Interested viewers can learn more and register at SB17Detroit.com/live/register.
This global gathering of prominent business leaders is led by Lead Sponsors Ford Motor Company, The Dow Chemical Company, and BASF. Sustainable Brands Strategic Partners are the Retail Industry Leaders Association (RILA) and The Erb Institute. Principal Sponsors include Nestlé and Citizen Group. Target, UPS, Amazon, and Procter & Gamble are Premier sponsors and Savers, Shaw Industries Group, Ltd., Braskem, General Motors, DanoneWave Foods, Vinyl Business & Sustainability Council, United Airlines, jetBlue, Quantis, Thailand Sustainable Development Foundation (TSDF), Trucost, Wrangler, Timberland, U.S. Farmers & Ranchers Alliance and World Organization of the Scout Movement are Major Sponsors. Additional partners include: The Nature Conservancy, Harris Insights & Analytics, The Huffington Post, Wharton IGEL, Effie Worldwide, and others.
For a list of attendees and a complete list of sponsors and speakers, please visit the conference website at SB17Detroit.com. Tickets for both the conference and Activation Hub are still available and can be purchased onsite at the Cobo Center in downtown Detroit.
About Sustainable Brands
Sustainable Brands® is the premier global community of brand innovators who are shaping the future of commerce worldwide. Since 2006, our mission has been to inspire, engage and equip today’s business and brand leaders to prosper for the near and long term by leading the way to a better future. Digitally published news articles and issues-focused conversation topics, internationally known conferences and regional events, a robust e-learning library and peer-to-peer membership groups all facilitate community learning and engagement throughout the year. Sustainable Brands is a division of Sustainable Life Media headquartered in San Francisco, CA.
Published May 22, 2017 12am EDT / 9pm PDT / 5am BST / 6am CEST