WALKING THE TALK -
At SB’23 San Diego, several discussions and events explored the potential for social impact when we rethink business as usual.
MARKETING AND COMMS -
Final-day keynotes at SB’23 San Diego explored various approaches to turning consumers into collaborators in our efforts to create an ethical, equitable, climate-resilient future for all.
MARKETING AND COMMS -
Another strong thread throughout SB’23 San Diego addressed the tightrope that brands must often walk when working to stay true to their values — and not letting ‘purpose fragility’ rule in our politically polarized world.
PROTEIN PACT -
At SB’23 San Diego, we got several looks at some of the holistic, new approaches to agriculture that may just mitigate the risks in how our food — even meat — is produced.
THE NEXT ECONOMY -
Astrostays launched in 2019 to promote tourism while training local youth in astronomy to show off the Himalayas’ night sky. Now, Cosmohub is a more scalable, sustainable model — a connected community space that highlights local folklore and traditions along with stargazing.
THE NEXT ECONOMY -
Keynotes on day 2 of SB’23 San Diego
touched on everything from optimizing global companies’ resource use, building regenerative supply chains, and partnerships addressing the environmental and human impacts of plastic pollution to standing firm in the face of backlash.
WALKING THE TALK -
This week at SB’23 San Diego,
over 1K sustainability practitioners have converged to share insights, tools, inspiration and collaboration opportunities aimed at building a
regenerative future for all. Here, our opening-night keynotes highlight the first of many examples this week of businesses creating benefits on the ground.
COLLABORATION -
The program will position learners ages 16 and over to thrive in the evolving market for jobs related to sustainability and climate change; and provide NGOs a platform to empower underserved communities with new, employable skills.
WALKING THE TALK -
Senior Advisor of Corporate Social Impact Erin Ceynar shares how the philanthropic partner and nonprofit accelerator helps its clients craft and stand by authentic social-impact efforts, even in the face of headwinds.
MARKETING AND COMMS -
Studies have shown that urban and liberal-leaning US consumers are more likely to try alternative meat compared to rural and more conservative-leaning
demographics. So, crafting messages that appeal to both audiences is vital.
MARKETING AND COMMS -
Whilst we celebrate World Mental Health Day, we also need to be realistic about the relationship between our natural environment and mental wellbeing — and find
proactive ways to protect both.
WALKING THE TALK -
In State of the Whole Brand 2023, some of the world’s most influential marketers share their unique POVs on whole brand-building and purpose. Here are four ways they suggest you level up your own purpose-driven brand.
MARKETING AND COMMS -
A new study by Magna, Teads and Project Drawdown confirms consumers are relying on brands to create a clear, tangible and compelling vision — backed by substantive action — to guide them toward more sustainable lifestyles.
THE NEXT ECONOMY -
The 4th annual event provided a comprehensive glimpse into the state and direction of an exciting, maturing industry and provided a valuable platform for businesses within the evolving global food supply network.
MARKETING AND COMMS -
By partnering with Regrow Ag to track and reduce supply chain emissions, Kellogg's and Oatly are driving change and increasing awareness through transparent, data-driven marketing.
BEHAVIOR CHANGE -
SkipTheDishes partnered with the Circular Innovation Council and top Canadian chefs to inspire consumers to reimagine their takeout leftovers and reduce food waste.
MARKETING AND COMMS -
The companies have collaborated on two new worlds aimed at engaging students on issues related to climate change and biodiversity; and to consider careers in areas such as engineering, sustainability and conservation.
LEADERSHIP -
The Tom's of Maine Incubator program was created to resource the next generation of leaders from underrepresented communities who are driving environmental solutions.
MARKETING AND COMMS -
Intrepid has launched one of tourism’s most comprehensive carbon-labeling initiatives, alongside new research that shows consumer demand for better
transparency and understanding their personal impacts.