Patagonia
Organic Cotton Industry Still Sowing Seeds for Sustainability
3 months ago - As consumer demand for organic cotton soars, so does skepticism over the sustainability of the sector. The response must not be to retreat from organic cotton, but to invest more in supporting farmers to help them make the often-difficult conversion to organic on the ground.
5 Ways to Turn Your Purpose into a Competitive Advantage
5 months ago - An intentional purpose will be unique to every company — based on your history, culture and the role you play in your customers’ lives. But, based on our interviews with leading purpose-led companies, here are five common themes that can inspire your own ‘purpose advantage.’
3 Key Drivers for the Regenerative Leadership We Need
7 months ago - At SB’21 San Diego, leaders from a variety of industries and disciplines seemed to agree on three key drivers necessary for the regenerative leadership our world needs.
Sense & Sustainability: How Can Brands Foster Consumer Courage in Combating the Climate Emergency?
10 months ago - To foster courage in the face of crisis, empowerment through transparency, trust through intersectional action and a constant determination to iterate and improve can give hope and empowerment in a troubling age.
Survey: COVID-19 Is Intensifying Sustainability Challenges, But Not Derailing Corporate Action
11 months ago - 2021 Sustainability Leaders Survey examines attitudes of nearly 700 experts from over 70 countries, reflecting on the pandemic’s implications for sustainable social and environmental development agendas — and who is perceived to be leading the charge.
Is Sustainable Business ‘Complicit,’ a ‘Distraction’ and ‘Duplicitous’? A Response, Part 1
1 year ago - It will take many things to address society’s many immense problems. But there’s no reason an elevated sustainable business sector (or better, someday, a sustainable business-centric economy) can’t play a disproportionately positive and critical role.
The Luxury Consumer, Sustainability and Social Responsibility: It’s Complicated
1 year ago - Whether environmental or social, luxury brands *will* have to contend with issues related to corporate social responsibility — it’s in the zeitgeist. “Being your best self” is the essence of luxury. Values and purpose are thus luxury essentials, not just nice-to-haves.
Breakthrough: 7 Unlocks to Scaling Healthy and Sustainable Living
1 year ago - So, what’s still preventing consumers from living more in line with their values? GlobeScan has identified seven critical “unlocks” to help consumers to change their behaviors, and start aligning their lifestyles with their values and aspirations.
Best Foot Forward: Could Fashion Be the Next Big Thing in Corporate Social Purpose?
1 year ago - A growing breed of fashion brands has adopted social purpose to propel their business models. They are transitioning themselves and the entire industry to be a force for good in the world. And that’s fashionable.
Why We Tell the Stories Behind Sustainable Products
1 year ago - Telling the stories of the people and forests behind FSC-certified products deepens consumers’ connections with the brands, and demonstrates the impacts of responsible sourcing. We expect this is just the beginning, due to the clear signals of consumer demand for these stories.
3 Lessons for Brands on How to (Credibly) Drive Social Change
1 year ago - The most creative marketers bring their passion to help brands drive positive change. But what does that actually look like? Here are three key takeaways for marketers looking to stay relevant in a changing world, and take a stand for good.
Are You Making It Easy for Your Employees to Vote This Election Day?
1 year ago - The Time to Vote coalition has grown to nearly 800 companies. The goal is to have more than 1,000 companies — from a diverse set of industries representing every state — join the movement by November 3.
Virtue Signaling vs Advocacy: What Brands Can Learn from Patagonia’s Campaign to Protect the Arctic
1 year ago - If your brand is serious about sustainability, look no further than Patagonia’s example. The company shows us all what it looks like to build a community of advocates and network of allies that work collectively to shape policymaking. Your brand has that power, too.
Implementers, Catalysts and This Moment in History
1 year ago - "If you’re going to do something great, why not spread it around? Why not be a catalyst and amplify the impact exponentially?" — Daniel Aronson
What Role Will Shaming Play in a Post-Pandemic World?
2 years ago - Myriad opportunities exist to create a new “business as usual,” post-pandemic: People won’t need to be shamed into being more thoughtful or responsible if sustainable practices become the default in society and in business.
Sell Responsibly… or Else? It’s Time to Face (Over)-Consumption and Come Up with Creative Solutions
2 years ago - We shouldn’t lure people into buying more than they need; but rather, help people make it all add up to a more meaningful life. Brands might be able to keep afloat on a short-term strategy and hide behind a cloak of innocence, but every dinosaur step is one closer to extinction.
Growing Coalition of Companies Reignites Efforts to Get US Voters to the Polls in November
2 years ago - Time to Vote is reigniting its 2018 efforts, building on its past results and working to engage even more employers in the lead-up to the all-too-critical 2020 election — and it’s looking for more businesses to join the cause.
Empowering Customers While Building Better Business, a Thriving Future for All
2 years ago - With higher-priced products, “sustainability” can still be seen as a privilege. It is time for brands to empower consumers by offering them accessible choices that are better for them, for the planet and for generations to come.
The Biosphere’s Guide to Foolproofing Sustainability, Part 5: Sustainable Product Platforms
2 years ago - Biosphere Rule #4 is about taking your value cycle, built with parsimonious materials and a power-autonomous energy system, and creating a production platform upon which you can build a whole suite of products — producing profit-amplifying economies of scale and scope.
Unlocking the Transformational Power of Sustainability Thought Leadership
2 years ago - Because it lacks the self-serving undercurrents associated with other types of marketing, sustainability thought leadership is one of the most effective tools for building trust among stakeholders while establishing your brand as an industry authority.