Patagonia

Patagonia

Patagonia is tagged in 149 stories. Page 7 of 8.
The Alchemy of Sustainability: 5 Forces That Will Drive More Meaning, Growth and Impact in 2014
The Alchemy of Sustainability: 5 Forces That Will Drive More Meaning, Growth and Impact in 2014

7 years ago - At BBMG, we often use archetypes to help reveal a brand’s true character and provide a North Star for the products, services and experiences it can bring into the world.My favorite is the Alchemist, whose core desire is to search out the fundamental laws of how things work and apply these principles to make things happen. The Alchemist integrates physical, environmental and spiritual elements to spark transformation in people, organizations and our times.In 2014, we see an alchemy of economic, environmental and social values that will bring new opportunities for business and society, and we’ve identified five forces that will advance a more sustainable marketplace:

Embracing Conscious Consumerism Helping Brands Win Loyalty
Embracing Conscious Consumerism Helping Brands Win Loyalty

7 years ago - This post is part of a series written by MBA and MPA candidates in Presidio Graduate School’s Managerial Marketing course, examining the role of marketing in advancing sustainability across all sectors.

Top 10 Ways Brands Used Their Power to Create a More Sustainable World in 2013
Top 10 Ways Brands Used Their Power to Create a More Sustainable World in 2013

7 years ago - 2013 was a banner year for companies using their muscle to drive transformative change, both internally and globally. Without further ado, here is just a taste of some of the progress we found most inspiring.

10 Sustainable Business Stories Too Important to Miss
10 Sustainable Business Stories Too Important to Miss

7 years ago - Somehow it’s already year-end, a time to look back and try to make sense of what’s happened. Creating any “top” list of stories from 12 months is nearly impossible. But as I’ve done for the last 4 years, I’ll attempt to summarize some of the latest stories about the big environmental and social pressures on business, and how some innovative companies are dealing with them.

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Seventh Gen, Annie’s, Eileen Fisher Among Companies Pushing Congress for Better Chemicals Policy
Seventh Gen, Annie’s, Eileen Fisher Among Companies Pushing Congress for Better Chemicals Policy

7 years ago - A group of the country's leading consumer brands have formed a new coalition to persuade Congress to update the nation's out-of-date and ineffective chemical safety laws. Strong lobbying by other industry groups has given policymakers the impression that business is monolithic in its support for weak legislation. The new coalition, Companies for Safer Chemicals, will make a business argument for strong reforms that support the industry innovating to create safer and cleaner products.

This Black Friday, Patagonia Invites You to Celebrate the Stuff You Already Own
This Black Friday, Patagonia Invites You to Celebrate the Stuff You Already Own

7 years ago - Socially conscious outdoor apparel company Patagonia has made its feelings about mass consumption clear in a number of ways — last month, it launched its Responsible Economy campaign, which calls on consumers and businesses alike to rethink disposability for more effective resource allocation; its Common Threads Partnership urges customers to only buy what they need and to recycle their worn-out Patagonia gear through the company’s take-back program; and, perhaps most famously, with its full-page New York Times ad on B

Getting Over the Sustainability Innovation Hump
Getting Over the Sustainability Innovation Hump

7 years ago - I just read an interesting Deloitte study linking sustainability with innovation inside corporations. According to the study, companies engaged in sustainability innovate more than their competitors. At the risk of sounding cheeky, I don’t find this hard to imagine. Companies that recognize the importance of sustainability tend to be those pushing for new ideas. And applying the sustainability filter to innovation efforts sparks new patterns of thinking — and fresh ideas.

Patagonia Promises 100% Traceable Down by 2014
Patagonia Promises 100% Traceable Down by 2014

7 years ago - It’s been a busy fall for Patagonia — the outdoor apparel company kicked off October with the launch of its “Responsible Economy” campaign, which challenges consumers and businesses to think more consciously about disposability and resource allocation, and ended the month by announcing its plans to offer Fair Trade Certified™ apparel, beginning in Fall 2014.

Patagonia to Offer Fair Trade Certified Clothing
Patagonia to Offer Fair Trade Certified Clothing

7 years ago - Patagonia has announced plans to offer Fair Trade Certified™ apparel, starting with nine styles in the Fall 2014 season.For every Fair Trade Certified product Patagonia sells, the company says it will pay a premium directly into a special fund for employees. The workers will then decide collectively how to spend this fund, based on what they deem to be their community’s greatest needs: from scholarships and disaster relief funds, to medical care and transportation. Workers can also vote to take the Fair Trade premium dollars as a cash bonus, which can be equivalent to an entire month’s salary or more.

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This Season's Hottest Trend: Fashion Protecting Forests
This Season's Hottest Trend: Fashion Protecting Forests

7 years ago - Fashion and forests don’t likely go hand-in-hand in most people’s minds, but a new partnership announced today is aimed at increasing the sustainability of both.Socially conscious fashion brand Eileen Fisher and Canadian environmental NGO Canopy — with the help of Quiksilver, prAna, Patagonia and lululemon athletica and 14 progressive designers — have announced a joint campaign designed to bolster protection of ancient forest ecosystems and raise awareness about the fashion industry’s role in endangering them.

Actions Speak Louder: How to Communicate More Than Just Words
Actions Speak Louder: How to Communicate More Than Just Words

7 years ago - The success of Chipotle’s recent ‘Scarecrow’ video goes beyond its glossy Cannes-worthy visuals or the 7 million views it has received since its launch last month: The online advertisement is a marketing feat because it taps into the power of storytelling in a way that reflects Chipotle’s ethos and is woven into all of the company’s communications. A look into Chipotle’s broader communications efforts reveals the lesson that for a sustainability message to authentically resonate with audiences, it needs to be part of a strategic communication plan and backed up by real action.

To Advance Sustainability, Go Beyond Traditional Employee Engagement Efforts
To Advance Sustainability, Go Beyond Traditional Employee Engagement Efforts

8 years ago - Imagine walking into your office one morning to find a business card on your chair — with a different title. It might just give you pause.

The North Face Receives EPA Green Power Leadership Award
 The North Face Receives EPA Green Power Leadership Award

8 years ago - The North Face recently became one of eight organizations awarded a 2013 Green Power Leadership Award from the U.S. Environmental Protection Agency (EPA) for its commitment and contribution to helping advance the development of the nation’s voluntary green power market.The award recognizes EPA Green Power Partners who distinguish themselves through purchases of power from a utility green-pricing program or a renewable energy certificate (REC) supplier.The outdoor apparel, equipment and footwear company says it installed a one-Megawatt solar system at its distribution center in Visalia, Calif. and worked closely with its parent company VF Outdoor, Inc., and sister brands Lucy and Jansport, to install a 950-kW system at their new headquarters in Alameda, Calif.

Patagonia Launches 'Responsible Economy' Campaign
Patagonia Launches 'Responsible Economy' Campaign

8 years ago - Leaders from outdoor apparel company Patagonia have announced a new campaign, The Responsible Economy, which calls on consumers and businesses alike to rethink disposability for more effective resource allocation.

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Levi's, Unilever, Patagonia Among Companies Calling for Carbon Pollution Standards for New Power Plants
Levi's, Unilever, Patagonia Among Companies Calling for Carbon Pollution Standards for New Power Plants

8 years ago - Nearly two-dozen major U.S. companies and nearly 50 investors with more than $900 billion in collective assets announced their support last week for new carbon pollution standards proposed by the Environmental Protection Agency (EPA) for new power plants. The group, which includes Unilever, Levi Strauss & Co., Symantec, Patagonia, The North Face and the country’s largest public pension fund, CalPERS, urged President Obama to finalize the rule soon and proceed with plans to reduce carbon pollution from existing power plants. The standards are open to public comment.

New Leaf Paper Joins 17 Firms Registering as Benefit Corps in Delaware
New Leaf Paper Joins 17 Firms Registering as Benefit Corps in Delaware

8 years ago - New Leaf Paper and Plum Organics were among the 17 companies on Thursday that were the first to register as Delaware benefit corporations after the legislation legalizing it was signed on July 17.Some of the other registering companies included leading fair trade food business Alter Eco, popular home goods brand Method Products and online personal delivery farmers' market Farmigo.

Patagonia Launches New Program to Upcycle Flip-Flops
Patagonia Launches New Program to Upcycle Flip-Flops

8 years ago - Patagonia has commenced a new remanufacturing program to continuously recycle its flip-flops, which could reduce production waste by nearly a third.The clothing company has partnered with small upstart firm PLUSfoam to create flip-flops that are 100 percent recyclable and can be upcycled into new flip-flops at the end of their life with no reduction in performance.

Beanfields Snacks Awarded B Corporation Status
Beanfields Snacks Awarded B Corporation Status

8 years ago - Bean and rice tortilla chip maker Beanfields Snacks has achieved its certification as a B Corporation.The family-owned company joins Ben and Jerry’s, Etsy, Patagonia and hundreds of others companies worldwide using the power of business to tackle social and environmental problems.

Want to Nudge Consumers to Waste Less? Make It Easy, Fun and Popular
Want to Nudge Consumers to Waste Less? Make It Easy, Fun and Popular

8 years ago - As my Green Marketing students are learning, companies large and small are reducing their carbon footprints by adopting strategies to make their operations, goods and services more environmentally sustainable. But with the world population headed towards eight billion, marketers also recognize the important role that consumers play through their usage and disposal of products. To nudge consumers towards less wasteful behavior, take some advice from social marketers — make it easy, fun and popular.Easy Does It

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Sustain Condoms: How a Father-Daughter Duo Plan to Transform a Toxic Industry
Sustain Condoms: How a Father-Daughter Duo Plan to Transform a Toxic Industry

8 years ago - Jeffrey Hollender, co-founder of Seventh Generation, and his daughter Meika are extending the ethos and ethics of the pioneering sustainable care products brand to the world’s first sustainable condom, carrying the slogan, "Do what's natural." Toxin-free, fair trade Sustain condoms are made in India and are set to be in stores by January 2014 — the first product from the father-daughter team behind Hollender Sustainable Brands.

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