June 7-9: Brand-Led Culture Change Virtual Event
Patagonia

Patagonia

Patagonia is tagged in 152 stories. Page 8 of 8.
Beanfields Snacks Awarded B Corporation Status
Beanfields Snacks Awarded B Corporation Status

8 years ago - Bean and rice tortilla chip maker Beanfields Snacks has achieved its certification as a B Corporation.The family-owned company joins Ben and Jerry’s, Etsy, Patagonia and hundreds of others companies worldwide using the power of business to tackle social and environmental problems.

Want to Nudge Consumers to Waste Less? Make It Easy, Fun and Popular
Want to Nudge Consumers to Waste Less? Make It Easy, Fun and Popular

8 years ago - As my Green Marketing students are learning, companies large and small are reducing their carbon footprints by adopting strategies to make their operations, goods and services more environmentally sustainable. But with the world population headed towards eight billion, marketers also recognize the important role that consumers play through their usage and disposal of products. To nudge consumers towards less wasteful behavior, take some advice from social marketers — make it easy, fun and popular.Easy Does It

Sustain Condoms: How a Father-Daughter Duo Plan to Transform a Toxic Industry
Sustain Condoms: How a Father-Daughter Duo Plan to Transform a Toxic Industry

8 years ago - Jeffrey Hollender, co-founder of Seventh Generation, and his daughter Meika are extending the ethos and ethics of the pioneering sustainable care products brand to the world’s first sustainable condom, carrying the slogan, "Do what's natural." Toxin-free, fair trade Sustain condoms are made in India and are set to be in stores by January 2014 — the first product from the father-daughter team behind Hollender Sustainable Brands.

New Generation of Companies Emerging to Sate Demand of Conscious Consumerism
New Generation of Companies Emerging to Sate Demand of Conscious Consumerism

8 years ago - In the past two months, the garment factory collapse in Bangladesh, the second-floor failure of the shoe factory in Cambodia, and most recently, the fire in the Chinese poultry plant have resulted in the deaths of some 1,500 workers in the developing world.In China alone, more than 100,000 people die annually in factories. These numbers are raising difficult questions among European and American consumers who have become accustomed to goods being manufactured abroad.

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Barriers and Benefits: Changing Behavior Through Social Marketing
Barriers and Benefits: Changing Behavior Through Social Marketing

8 years ago - Promoting behavior change is something that Lifebuoy knows well. Launched in 1894 by William Level in the UK as the Royal Disinfectant Soap to stop cholera in Victorian England, it went on to be known as the “red soap” throughout the twentieth century. Back in the early days, Lifebuoy launched programs in schools showing children the importance of handwashing at key occasions.

How Might We Re:Imagine Consumption? Conditions for Success and a Call for Collaboration
How Might We Re:Imagine Consumption? Conditions for Success and a Call for Collaboration

9 years ago - Consumption (noun); the action of using a resource. We know consumption is a primary driver of the inherent unsustainability of modern living. For those yet to be convinced that our way of life is not sustainable (adjective — able to be maintained at a certain level), reflect on the fact that last Friday, May 10th, levels of carbon dioxide in the atmosphere peaked at 400 ppm. Also reflect on the fact that the desire for a $1 T-shirt has driven the most appalling standards in many apparel supply chains and the recent deaths of over 1000 garment workers in Bangladesh.

Research: Choosing the Right Strategy for Sustainability Communications
Research: Choosing the Right Strategy for Sustainability Communications

9 years ago - A new report by UK-based analyst firm Verdantix says most companies have inadequate budgets for sustainability communications and are running risks by failing to integrate sustainability themes into their brand identities. The report, “Rethinking Sustainability: Brand Risks and Opportunities,” identifies five archetypes of how companies communicate about sustainability.

Brands More Trusted Than Millionaires When Espousing Sustainable Consumption
Brands More Trusted Than Millionaires When Espousing Sustainable Consumption

9 years ago - The old cliche “money doesn’t buy happiness” still rings true; yet in this economy, apparently it can buy sustainable consumption.

How Preventing Household Waste Can Be Fun and Profitable
How Preventing Household Waste Can Be Fun and Profitable

9 years ago - Ask a room full of consumers, “Who here hates to see things go to waste?” and every hand will go up energetically. But if everyone hates to waste, then how come we generate so much of it? And what can we do to prevent waste from being created in the first place? Answering these questions can be profitable and fun.

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EPR in Healthcare: Yesterday’s Waste Is Today’s Business Opportunity
EPR in Healthcare: Yesterday’s Waste Is Today’s Business Opportunity

9 years ago - Extended producer responsibility (EPR) is gaining notoriety as a smart production and marketing strategy, as product take-back programs emerge as a major consumer trend.

Identity-Centered Leadership: Enabling Individuals and Brands to Thrive through Sustainability
Identity-Centered Leadership: Enabling Individuals and Brands to Thrive through Sustainability

10 years ago - Brand leadership is about creating a connection between the brand and its customers. We can identify three waves through which brand leadership has evolved in relation to sustainability:

A Vision of Real Corporate Leadership on Sustainability
A Vision of Real Corporate Leadership on Sustainability

10 years ago - The basics of sustainability excellence are fairly well known by now: reduce your footprint, create products and services that help customers do the same, drive employee engagement, think value chain, track data and enable transparency, and on and on. But real leaders will go further and address the scale of the sustainability challenges we face by fundamentally remaking their

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