ORGANIZATIONAL CHANGE -
First, identify your company’s purpose. Then, set long-term goals against your purpose. Finally, define targets, metrics and KPIs to get you there; and embed these in annual and long-term incentive plans.
MARKETING AND COMMS -
New BBMG-GlobeScan study finds the next generation of citizens is looking for transformative brand leadership, co-created solutions, and radical change for the future they want.
PRODUCT, SERVICE & DESIGN INNOVATION -
Here are five lessons from the fastest-growing startup ecosystem in Europe, that will be useful for founders everywhere looking to make a difference.
PRODUCT, SERVICE & DESIGN INNOVATION -
The social impact education provider will offer free digital education and tools to close gaps that lead to long-term, systemic inequalities for at-risk students.
WALKING THE TALK -
But many executives cite barriers — such as pleasing too many stakeholders with differing views — as part of Corporate America’s challenge in making authentic progress on social issues.
BEHAVIOR CHANGE -
The latest Socio-Cultural Trend Tracker research measures consumer progress against adopting 9 sustainable behaviors, the intention-to-action gap for each, and brand trust scores in the time of COVID-19.
THE NEXT ECONOMY -
Here, Purpose Built Communities president Carol Naughton discusses how sustainability and designing for resiliency can help to end intergenerational poverty, strengthen economically diverse communities and aid in neighborhood revitalization.
ORGANIZATIONAL CHANGE -
As you gather tools to help you and your team get your heads around our current and future reality, DBS&C gives teams new insights into themselves and helps
renew focus on your company’s collective purpose.
ORGANIZATIONAL CHANGE -
Every problem that confronts the US today can be traced back to racist ideology. Businesses cannot survive on just the small percentage of the very wealthy buying goods. Mass incarceration, poverty, healthcare disparities — all of these issues affect your bottom line
and profits.
ORGANIZATIONAL CHANGE -
After a humbling, informative and inspiring day
one, day two of Sustainable Brands’ Just Brands virtual event examined case studies of DEI excellence in practice.
ORGANIZATIONAL CHANGE -
Day 1 of Sustainable Brands’ Just Brands virtual event brought together business, racial justice and social good leaders for frank discussions on the context for racial inequities in the US, what equity really means in 2020, and businesses' role in creating it.
ORGANIZATIONAL CHANGE -
Target’s new Racial Equity Action and Change committee (REACH) has created an action plan which focuses on four areas: Team, Guests, Communities and Civic Engagement and Public Policy.
THE NEXT ECONOMY -
The pandemic has been a turning point in the way businesses move forward. It is clear that by focusing on finding their higher purpose, right down to the
intricacies of their supply chains, businesses can help manifest the sustainable future that we need.
LEADERSHIP -
As part of its #abetterway project, Quiero is asking how the sustainability and business equation will be affected by COVID-19. Here, we reflect on the future of business leadership based on Quiero’s conversations with 100 world leaders in the Americas, Asia and Europe.
THE NEXT ECONOMY -
In an open letter, the group of 14 CEOs calls on governments to accelerate such a transition by recognizing and supporting purpose-first business as an emerging fourth sector of the economy.
PRODUCT, SERVICE & DESIGN INNOVATION -
The Desai Foundation’s advice to purpose-driven organizations dealing with the COVID-19 pandemic is to look beyond the immediate practicalities and be open to new ways to deliver on end goals.
SUPPLY CHAIN -
Latest Fairphone Impact Report reveals benefits of social and environmental programs; while LCA of the Fairphone 3 shows that using a smartphone for over 5 years can reduce CO2 emissions by about 40%.
LEADERSHIP -
Organizations will be defined by the decisions they make during the pandemic. Now, companies with a social purpose — or those which aspire to have one — have a tool that can inform their day-to-day decisions in ways that build and sustain a better society.
MARKETING AND COMMS -
In his new book, The Hero Trap, Thomas Kolster says rather than promoting what’s good about their company or products, brands need to shift their focus to their customers — specifically, their brand’s role in helping its customers transform their lives.
MARKETING AND COMMS -
NYC-based brand strategy agency Grounded is on a mission to help brands, retailers and nonprofits activate their purpose and close the stubborn consumer intent-to-action gap.