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Novozymes Integrated Annual Report - 2013
Novozymes Integrated Annual Report - 2013

PRESS RELEASE - The year aheadOver the past few years, we have seen increased interest in the biotechnology industry from large chemical companies, a reflection of its immense promise. We do not see this interest waning in 2014. Although it may increase competition, it also helps draw more resources and attention to the biotechnology sector, helping the sector gain momentum.

Caesars Entertainment First to Sign On to EPA's WaterSense H2Otel Challenge
Caesars Entertainment First to Sign On to EPA's WaterSense H2Otel Challenge

BEHAVIOR CHANGE - Last week, the US Environmental Protection Agency (EPA) announced the launch of the WaterSense H2Otel Challenge to encourage hotels to use best management practices that will save water and money, while reducing greenhouse gas (GHG) emissions that contribute to climate change.

Talent, Transformation and the Triple Bottom Line: Andrew Savitz on the Sustainability-HR Nexus
Talent, Transformation and the Triple Bottom Line: Andrew Savitz on the Sustainability-HR Nexus

ORGANIZATIONAL CHANGE - Once considered strange bedfellows, sustainability and human resource management are being increasingly recognized as an ideal match. Andrew Savitz’s book Talent, Transformation, and the Triple Bottom Line: How Companies Can Leverage Human Resources to Achieve Sustainable Growth compellingly demonstrates why HR leaders are uniquely well-positioned to aid in sustainability efforts and why they need to be included in any brand’s successful transition to embedded sustainability. Here are a few of Savitz’s reasons why:

IKEA Selling Sustainable Consumption in New 'Wonderful Everyday' Campaign
IKEA Selling Sustainable Consumption in New 'Wonderful Everyday' Campaign

MARKETING AND COMMS - IKEA is launching a new marketing campaign in the UK this weekend called “The Wonderful Everyday,” which will explain the brand’s values and sustainability ethos to consumers, according to Marketing Week.The first ads, which launch tomorrow (February 8), mark the Swedish retailer’s first sustainability-focused campaign. Created by Mother, the UK’s largest independent ad agency, the first TV and radio spots will focus on touting energy-saving LEDs as an alternative to incandescent lightbulbs, which IKEA has committed to phasing out by 2016.

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Umicore: How Sustainability-Driven Innovation Transformed a Failing Mining Company Into a Materials Tech Power Player
Umicore: How Sustainability-Driven Innovation Transformed a Failing Mining Company Into a Materials Tech Power Player

PRODUCT, SERVICE & DESIGN INNOVATION - Umicore’s ranking as #1 on the 2013 Global 100 index of most sustainable companies was met with healthy skepticism by social justice advocates and environmental purists. The company’s history as Union Minière du Haut Katanga created devastation that Umicore will need to continue to remedy at a hefty price tag.

More than 70 Mainstream Brands Now Taking Part in Collaborative Economy
More than 70 Mainstream Brands Now Taking Part in Collaborative Economy

PRODUCT, SERVICE & DESIGN INNOVATION - I have been leading a research effort to understand the impacts of the growing Collaborative Economy trend. In case you are new to the collaborative economy, there's an unstoppable wave of people trading, renting and borrowing all kinds of services and goods. The disruptive impacts to brands are potentially very high. Consumers are already buying and trading among themselves, often without purchasing items directly from the brands themselves. Companies that don't pay attention to this trend are leaving themselves in a state of risk, as technology and society continue to quickly innovate.

Review: Creating Value People to People: Another Way to Craft Brands and Do Business
Review: Creating Value People to People: Another Way to Craft Brands and Do Business

MARKETING AND COMMS - Authors Christophe Fauconnier & Benoit Beaufils, respectively CEO & founding partner of the consultancy Innate Motion, share their vision and the tools they use to develop purposeful brands in their latest book, Creating Value People to People.

How Can You Transform a Toxic Brand Into One That Is Loved More Than Before?
How Can You Transform a Toxic Brand Into One That Is Loved More Than Before?

MARKETING AND COMMS - It was a Sunday of June 1999. I was strolling in a forest of Luxembourg with my children. When the phone rang, I saw a number from the office and fumbled. One my colleagues talked about a small crisis, and asked if I could get to the Coca-Cola office for a talk. I was over two hours away from Brussels. I assumed the “crisis” to be the petty worry of an overanxious manager, and considered myself lucky to have an escape.

3 Ways Brands Can Survive the Sharing Economy in 2014
3 Ways Brands Can Survive the Sharing Economy in 2014

THE NEXT ECONOMY - The sharing economy is a multibillion-dollar industry that's making big brands feel uneasy. Also known as the collaborative economy, borrowing, lending, reusing, and reselling is moving full speed ahead, and in 2014, large companies and organizations will struggle if they don’t do a few key things to adapt.Sharing as a business model is on the rise, with more than 200 companies already part of the movement. Look no further than million dollar businesses such as Airbnb, Lyft or LendingClub as examples. The numbers tells us that people want to rent out their apartment when they’re out of town, share a ride, and loan money to people in need.

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Subway Joins First Lady in Promoting Healthy Food to Kids by 'Powering Playtime with Veggies'
Subway Joins First Lady in Promoting Healthy Food to Kids by 'Powering Playtime with Veggies'

BEHAVIOR CHANGE - In the latest in a string of recent efforts to engage children in the joys of healthy eating, First Lady Michelle Obama announced last week that Subway® restaurants has joined the Partnership for a Healthier America (PHA) and Mrs. Obama’s Let’s Move! initiative in a three-year commitment to promote healthier food choices to kids. As part of its commitment, Subway will launch a series of fun, engaging campaigns aimed at increasing fruit and vegetable consumption in children; set and implement new marketing standards to kids; and strengthen its children’s menu offerings, which the chain says are already nutritious.

How Brands Can Unlock Our Adventures
How Brands Can Unlock Our Adventures

PRODUCT, SERVICE & DESIGN INNOVATION - Many classic tales of adventure begin with an empowering gift: something that opens doors, reveals possibilities, or helps to overcome obstacles. D’Artagnan’s father presents him with fifteen crowns, a horse and a letter of introduction; James Bond goes to see Q to pick up his car and gadgets; the Master of Jordan College gives Lyra the all-knowing, all-telling alethiometer.

The Collaborative Economy: 2014 Hot Topic and Trend
The Collaborative Economy: 2014 Hot Topic and Trend

COLLABORATION - According to a Berkeley study, one properly shared car reduces the need for nine owned cars. Participating in a car co-op may not be up your alley, but there are plenty of Millennials eschewing ownership and Boomers that are downsizing who buy into the notion of the “Collaborative Economy” — making co-owning cars a viable option for some.

Google to Acquire Nest Labs, Inc for $3.2B
Google to Acquire Nest Labs, Inc for $3.2B

CLEANTECH - Google has announced an agreement to buy smart home appliance company Nest Labs, Inc. for $3.2 billion.Nest’s mission is to reinvent oft-overlooked but important devices in the home such as thermostats and smoke alarms. Since its launch in 2011, Nest’s innovative, user-friendly Learning Thermostat has been a consistent best seller — and its recently launched Protect (smoke + CO detector) has received rave reviews.

Dispelling the Dissonance: How Conscious Brands Can Turn Customer Beliefs Into Actions
Dispelling the Dissonance: How Conscious Brands Can Turn Customer Beliefs Into Actions

BEHAVIOR CHANGE - In the 2010 UN Global Compact-Accenture Global CEO Study, 49% of CEOs said that the sustainability agenda can only move forward if driven by greater consumer demand; government and corporate initiatives will not be enough. While sustainability advocates fret that companies are interested in sustainability initiatives only to sell more stuff, CEOs are frustrated by the dissonance between what consumers say they want and the values that their spending reflects. To quote a CEO from the survey:

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Recyclebank Announces Grant Recipients of 8th Annual Green Schools Program
Recyclebank Announces Grant Recipients of 8th Annual Green Schools Program

ORGANIZATIONAL CHANGE - Recyclebank® — the company that rewards its members with discounts and deals for making more conscious daily actions — today announced the schools selected for its 2014 Green Schools Program. Each year, the program grants money to schools to bring to life unique projects that will lead to greater sustainability in their classroom and community.

D&AD's White Pencil Teams Up with TIE to Create New League of 'Social Intrepreneurs'
D&AD's White Pencil Teams Up with TIE to Create New League of 'Social Intrepreneurs'

COLLABORATION - The D&AD White Pencil, an award that highlights excellent creative ideas with a social purpose — now in its third year — is the world’s top prize for design, advertising or digital work that addresses key social, political or ethical issues.In order to demonstrate its increasing commitment to supporting positive change through creativity, D&AD is now collaborating with The International Exchange (TIE) — a leadership development programme that combines the expertise within agencies and studios with the needs of NGOs to create positive, sustainable change — to offer two TIE placements to this year’s White Pencil nominees.

How Your Brand Can Counter the Cynics This Christmas
How Your Brand Can Counter the Cynics This Christmas

PRODUCT, SERVICE & DESIGN INNOVATION - Cynicism about the social role of brands soars at Christmas. Back in the 1950s, singer-songwriter Tom Lehrer riffed on various carols: Hark the Herald Tribune sings, Advertising wondrous things. God rest ye merry, merchants, May you make the Yuletide pay. Angels we have heard on high Tell us to go out and buy!Could brands add something to Christmas beyond gifts and greed? Cultural rituals are all about community: We share food, read stories or sing songs to reinforce shared understandings of our history and the values we share as a society. How can brands help people to get to the heart of the community spirit?

Could You Join Unilever, M&S and Nike in #theBigShift?
Could You Join Unilever, M&S and Nike in #theBigShift?

COLLABORATION - In sustainability, the 'lone wolf' will soon be a thing of the past, as collaboration becomes increasingly necessary to make real changes.In October, Dell outlined its 2020 Legacy of Good plan, but admitted that it wouldn't be able to achieve its ambitious goals alone.Step in #theBIGshift — Forum for the Future's latest (and potentially biggest) initiative aims to transform the key systems that we rely on, and champion the rewards for those businesses and other organizations who are stepping up to the challenge of creating a sustainable future.

H&M Plans to Pay All Textile Workers ‘Living Wage’ by 2018
H&M Plans to Pay All Textile Workers ‘Living Wage’ by 2018

SUPPLY CHAIN - H&M, the world's second-largest clothing retailer, established a roadmap this week to pay a fair “living wage” to 850,000 textile workers by 2018, citing that governments were not acting fast enough. But some are arguing that H&M should move faster, as well.During the last year, H&M says it has worked on the problem of how to best address wages, both short and long term, on several levels from purchasing practices, supplier practices, workers’ rights to government responsibility.

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BBMG-SHFT Partnership Helping Brands Engage Savvy, Values-Driven Consumers
BBMG-SHFT Partnership Helping Brands Engage Savvy, Values-Driven Consumers

PRODUCT, SERVICE & DESIGN INNOVATION - Last month, brand innovation consultancy BBMG and sustainable-lifestyle platform SHFT announced they are joining forces on a new branded content offering for organizations aiming to reach and engage Aspirational consumers, a fast-growing consumer segment that cares about looking good, feeling good and doing good.Combining BBMG’s consumer insights and brand-building expertise with SHFT’s creative and production capacity and the SHFT.com lifestyle platform, the partnership offers a new approach to developing and delivering original branded content designed to disrupt and delight.

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