Stories About Consumer Insights

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The Evolving Landscape of CSR: The Top 5 Trends of the Last 5 Years
The Evolving Landscape of CSR: The Top 5 Trends of the Last 5 Years

ORGANIZATIONAL CHANGE - Whether it’s in Super Bowl ads or annual financial reports, employee communications or job interviews, companies big and small are talking about how they’re working to address societal challenges.

NYU Stern Research Illustrates ROI for Sustainably Marketed Products
NYU Stern Research Illustrates ROI for Sustainably Marketed Products

BUSINESS CASE - Seminal research shows that sustainability is driving market growth in CPGs; products marketed as sustainable grew 5.6x faster than conventionally marketed products, and 3.3x faster than the CPG market.

Trust Barometer’s Pressure Points Reveal Huge Opportunity for Purpose-Driven Companies
Trust Barometer’s Pressure Points Reveal Huge Opportunity for Purpose-Driven Companies

BUSINESS CASE - The mass population is far more skeptical of institutions than the informed public, only one in five people believes the system is working for them, and large majorities express a sense of injustice and a desire for change.

Study: Consumers Want to Trust the Fish They Are Eating
Study: Consumers Want to Trust the Fish They Are Eating

MARKETING AND COMMS - The vast majority of consumers across 22 countries would like to see sustainability information for seafood products in stores and on packaging.

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Conscious Consumers Flocking to Pinterest for Sustainable Lifestyle Ideas
Conscious Consumers Flocking to Pinterest for Sustainable Lifestyle Ideas

BEHAVIOR CHANGE - Sustainable living is the most searched term around sustainability (+69% since last year), while searches for “sustainable living for beginners” are up 265%.

Report: 66% of Consumers Want Influence in Product Creation Process
Report: 66% of Consumers Want Influence in Product Creation Process

COLLABORATION - Findings underscore growing importance of technology and consumer feedback in product development process.

Q&A: How a ‘Cuban’ Name Change Boosted Panera’s Soup Sales
Q&A: How a ‘Cuban’ Name Change Boosted Panera’s Soup Sales

BEHAVIOR CHANGE - WRI’s Better Buying Lab works with food companies to research and test science-based approaches that encourage consumers to choose more sustainable, plant-based foods.

Utopies: Localizing the Sustainable Economy
Utopies: Localizing the Sustainable Economy

COLLABORATION - This is one of a series of interviews by students and alumni from the Minneapolis College of Art and Design (MCAD) with practitioners from the Sustainable Brands community, on a variety of ways organizations can, and are, Redesigning the Good Life.

The Gen Z Breakthrough Brands and Why They Love 'Em
The Gen Z Breakthrough Brands and Why They Love 'Em

MARKETING AND COMMS - What Gen Z want from brands is the new Holy Grail for marketers — you only have to look at the myriad surveys and reports published recently that seek to analyze their preferences and intentions. This obsession with Gen Z is understandable — after all, this new generation of consumers already are two billion strong and have a combined $44 billion in purchasing power.

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10 New Getaways Turn Conscious Travelers Into Changemakers
10 New Getaways Turn Conscious Travelers Into Changemakers

THE NEXT ECONOMY - With a recent rise in evidence of demand for sustainable travel experiences, Kind Traveler, the world’s first socially conscious hotel booking platform; and Steller — the world’s leading storytelling app and community co-founded by TV personality Richard Bangs, known as the father of modern adventure travel — have joined forces to launch new travel options that inspire travelers to vote with their dollars, benefiting local communities and ecosystems.

At LG, customer-centricity revolves around sustainability
At LG, customer-centricity revolves around sustainability

PRESS RELEASE - The term ‘sustainable company’ is thrown around quite loosely and frequently these days. It seems to be one of the bigger buzzwords of the decade. At the core of this trend, lies a joined consensus between consumers and the general public: they are not satisfied with businesses that focus only on short-term profit maximization. People tend to stay loyal to businesses that are far more considerate of human needs and the environment in general. LG Electronics (LG), is heavily invested in creating innovative industry-leading products focused on creating sustainable domestic home-living for its trend-setting consumers.

Self-Disrupt to Redesign the Future of Work
Self-Disrupt to Redesign the Future of Work

ORGANIZATIONAL CHANGE - “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.” — R. Buckminster Fuller

Why Online Retailers Are in Danger of Losing the 'Retail Wars'
Why Online Retailers Are in Danger of Losing the 'Retail Wars'

THE NEXT ECONOMY - It’s a conflict which threatens to change the way we eat, shop and live. But unless you pay attention to the business pages, you may not have heard of the “retail wars.” For the uninitiated, ‘retail wars’ is the name given to the intensifying conflict between online retailers and their more traditional, physical counterparts over an increasingly crowded retail space.

The New Black: How New Breed of Consumers Will Spend Money, Energy This Friday
The New Black: How New Breed of Consumers Will Spend Money, Energy This Friday

BEHAVIOR CHANGE - During this season of giving, many of today’s more discerning consumers won’t be joining the masses scrambling to answer the siren call to stock up on discounted “stuff” — they’ll be remembering the values meant to be at the heart of this season, by taking REI’s advice to #OptOutside to enjoy nature and giving back by cleaning up; and when they do shop, they’re increasingly basing their loyalty and purchasing decisions on companies’ reputations rather than just product features and price.

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Trending: Bison Down Jacket, Circular Undies Latest Apparel Nixing Waste
Trending: Bison Down Jacket, Circular Undies Latest Apparel Nixing Waste

WASTE NOT - The global movement to end textile waste continues, with the release of outer- and undergarments from new and established brands alike.

'Purpose Premium' Found to Create Reputational Gains for Companies
'Purpose Premium' Found to Create Reputational Gains for Companies

BUSINESS CASE - “Purpose” is one of three critical dimensions of overall reputation, according to the 2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with Purpose.

Off-Hours Consumer Delivery Systems May Unlock Sustainability at Scale
Off-Hours Consumer Delivery Systems May Unlock Sustainability at Scale

BEHAVIOR CHANGE - This article originally appeared on MeetingoftheMinds.org on October 22, 2018.

Future Value, Submerged Value, 'ROP' & Other Facets of the ROI of Sustainability
Future Value, Submerged Value, 'ROP' & Other Facets of the ROI of Sustainability

FINANCE & INVESTMENT - Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share the newest credible tools and solutions for assessing the ROI of Sustainable Business.

'Earth Day Every Day': 4 Tips for Successful Corporate Activism
'Earth Day Every Day': 4 Tips for Successful Corporate Activism

MARKETING AND COMMS - Companies have long run sustainability initiatives that exclude customers. To be fair, these companies have donated a percentage of profits to charities, volunteered employee time, reduced emissions, cleaned up supply chains, and much more. However, their customers have been on the sideline, sometimes aware but not personally engaged. Through corporate activism, brands can change this dynamic and make customers partners in their most meaningful sustainability initiatives. Here are some tips based on brands that have used it successfully.

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#NewMetrics18: The ROI of Sustainability Strategy — and 6 Ways to Get There
#NewMetrics18: The ROI of Sustainability Strategy — and 6 Ways to Get There

NEW METRICS - Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share their latest tools and findings regarding measuring the risks and impacts of previously unmeasured forms of value, the newest credible tools and solutions for assessing the ROI of Sustainable Business.

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