Stories About Consumer Insights
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Q&A: Why Partnerships Are Essential for Delivering Circular Packaging for the Food Industry
FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER - While flexible packaging plays an important role in keeping food fresher longer, it has long been difficult to recycle. Designing more recyclable flexible packaging from the start and determining a better end-of-life process for current materials is a vital step in reducing food waste.
New Guide Shows How CMOs Can Mainstream Sustainability by Closing Say-Do Gap for Good
MARKETING AND COMMS - BCG and the CMO Sustainability Accelerator — a coalition that includes Sustainable Brands, ANA and Adweek — have developed a practical guide to help brands “bring green to the mainstream” by developing and marketing sustainable choices for all consumers, not just those moved by sustainability claims.
New Program Aims to Expand Plastic Film Recycling Capacity in US
COLLABORATION - The joint effort from WM and Dow aims to provide a solution to make it easier for households to recycle the film while the companies explore new options to reuse it. When fully implemented, the program is expected to prevent 120,000 tons of plastic film from reaching landfills each year.
Harnessing the Power of Social Media for Good Delivers Brand Trust and Loyalty While Driving Meaningful Change
MARKETING AND COMMS - When done thoughtfully, brands can use social media to champion sustainable living and generate positive outcomes that are favorable to people, the planet and their overall business results.
Brand Blind Spots, Empty Promises Hindering Effective Action Against Plastic Pollution
CHEMISTRY, MATERIALS & PACKAGING - As seen in ongoing incidents of greenwashing and a new Greenpeace report, the onus is on consumer product manufacturers to take more comprehensive approaches to stemming their flow of plastic into the world — and turning the tide of public opinion.
New Cookbook Showcases Meals That Benefit Both Human and Planetary Health
MARKETING AND COMMS - "The Cookbook in Support of the United Nations: For People and Planet" features 75 recipes divided into sections on food systems, biodiversity, sustainable consumption, food and climate change, and food waste — and shares each dish’s carbon footprint.
Supply Chain Waste, Consumer Demand Highlight Business Case for Transparency
SUPPLY CHAIN - A new study examines the waste challenges companies are facing due to the global supply chain crisis and how they are being tackled, and how consumer priorities impact waste — they now report prioritizing product durability and transparency over sustainability.
Vail Resorts Meets 100% Renewable Energy Goal, on Track to Achieve Net Zero Operating Footprint By 2030
CLEANTECH - The company reports progress in its climate goals, as well as its work to support local communities and increase equitable access to snow sports and recreation.
Purpose-Driven Brands Continue to Encourage More Conscious Consumption Habits in Antidote to Black Friday
BEHAVIOR CHANGE - As US consumers report more conservative gifting plans due to money worries, alternatives such as Freitag’s S.W.A.P. events and Poshmark’s Secondhand Sunday meet the downshift in enthusiasm for the Black Friday shopping frenzy.
ShippingEasy Pilots Carbon-Neutral Shipping for Ecommerce Merchants During the Holiday Season
PRODUCT, SERVICE & DESIGN INNOVATION - The Texas-based small-business shipper, in partnership with South Pole, will offset merchants’ shipping emissions by funding a renewable energy project in Oklahoma.
New Menswear Brand Out to Remind Industry That Nature Is the Ultimate Luxury
CHEMISTRY, MATERIALS & PACKAGING - Men’s apparel startup HyperNatural is aiming to subvert the industry’s reliance on synthetic materials with its unique fabric made from a blend of recycled and organic waste streams. While it’s still ironing out circularity kinks, the brand is determined to not make perfection the enemy of progress.
Campaigns from Fridays for Future, Universal Music Group Aim to Usher Young Voters to the Polls
MARKETING AND COMMS - Fridays for Future reminds US voters about the real existential threat to our planetary health, while UMG launches new installments of its ‘Use Your Voice’ and ‘Pull Up to the Polls’ initiatives to support voter education and to help get young people to the polls this week.
New Metrics, New Narrative, New Models Reflect New Approaches to Ensuring Targeted Impacts
NEW METRICS - One of many recurring themes at SB’22 San Diego was the need for a new lexicon and new metrics for the regeneration movement, which more accurately reflect the level of work and transformation needed to not only avert climate collapse but to enable a flourishing future for all.
Recycling Isn’t Enough: Our Goal Should Be ‘Uncycling’
WASTE NOT - On a practical level, we simply cannot recycle our way out of the damage that plastic waste is doing to our world, our environment and ourselves. That’s why it's time to consider uncycling — or reducing our use of single-use plastics down to zero.
2 in 3 People May Be Willing to Halve Their Consumption to Help Save the Planet
BEHAVIOR CHANGE - 68% of people ‘somewhat agree’ they’d reduce their consumption by half to avoid environmental damage and climate change — especially those with worried children at home, according to a new survey. But the gap between aspirations and actions remains wide in all countries.
‘If I Knew, I Would’: Why Brands Must Partner for Change at Scale
BEHAVIOR CHANGE - COVID reshaped our capacity for collaborative change. We saw that, when people had the right information, they would act accordingly. We must help people understand how to participate in the sustainable economy and what their impact can be. Even more, we must change social norms so that people feel compelled to opt in.
McCain Foods Enters the Metaverse with Regen Fries, Showing Potential of ‘Farms of the Future’
MARKETING AND COMMS - Through collaborations with Roblox and the first NFT-themed restaurant, Bored & Hungry, McCain is providing a fun way to help younger audiences understand the problems with conventional farming and the benefits of regenerative practices.
Consortium of Venue Groups Launches Sustainability Platform for Large Arenas, Halls, Convention Centers
ORGANIZATIONAL CHANGE - The GOAL platform aims to standardize sustainability reporting and processes across some of the US’s largest public gathering spaces — and entice the rest to come aboard.
We Must Be Able to Read the Label: The Imperative of Ingredient Transparency
MARKETING AND COMMS - We believe that increasing the accessibility of information and transparency of ingredients is critical to transforming the cleaning products industry. Tapping into consumer demands for sustainable and trustworthy cleaning supplies will also drive the clarity needed by manufacturers to better understand what is in their products.
Accelerating Circularity Requires Creating a Viable Marketplace for Advanced Recycling
FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER - A circular plastics supply chain is still in its infancy. So, how do we work together to create a viable marketplace for advanced recycling to thrive? Here are a few strategies and approaches that show early promise.
