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Brands for Good: How the World’s Largest Consumer Brands Are 'Accelerating Culture Change'
Brands for Good: How the World’s Largest Consumer Brands Are 'Accelerating Culture Change'

MARKETING AND COMMS - A who’s who of field experts, creatives and C-suite leaders gathered at Sustainable Brands’ latest virtual event to share the latest insights, research and progress toward advancing and scaling sustainable consumer behavior and lifestyle changes.

Brands for Good Unveils Groundbreaking Research on Sustainable Consumer Behaviors
Brands for Good Unveils Groundbreaking Research on Sustainable Consumer Behaviors

BEHAVIOR CHANGE - The latest Socio-Cultural Trend Tracker research measures consumer progress against adopting 9 sustainable behaviors, the intention-to-action gap for each, and brand trust scores in the time of COVID-19. 

Global Public Thinks GDP Should Include Health, Education, Environmental Data
Global Public Thinks GDP Should Include Health, Education, Environmental Data

FINANCE & INVESTMENT - The 2020 GlobeScan-Ethical Markets “Beyond GDP” survey finds that an average of 72% of people across 11 countries would prefer to broaden GDP to incorporate these additional data.

What Role Will Shaming Play in a Post-Pandemic World?
What Role Will Shaming Play in a Post-Pandemic World?

MARKETING AND COMMS - Myriad opportunities exist to create a new “business as usual,” post-pandemic: People won’t need to be shamed into being more thoughtful or responsible if sustainable practices become the default in society and in business.

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Fibersort Technology Could Be Game-Changing for Recycling Post-Consumer Textiles
Fibersort Technology Could Be Game-Changing for Recycling Post-Consumer Textiles

WASTE NOT - The tech can separate collected textiles by fiber composition and color into precise recycling feedstocks and return them to the supply chain — but studies show consumers need to drive the garment industry to use more recycled content in their products.

Climate Crisis Considered Our Greatest Challenge — and We're Overwhelmed
Climate Crisis Considered Our Greatest Challenge — and We're Overwhelmed

MARKETING AND COMMS - A Vattenfall survey has found that the public see climate change as the main challenge of our age; while doomsday media coverage is compounding our anxiety about it, we're still looking to business and governments to save us.

Recyclate – A New Lease on Life for Consumer Packaging?
Recyclate – A New Lease on Life for Consumer Packaging?

WASTE NOT - Consumers appreciate recycled packaging as long as it doesn’t affect the quality, functionality and price of the product. But how do brands remain competitive in view of added costs for high-quality recycling and the low price of virgin plastics?

Sustainability Drove Us to Buy Less This Holiday Season
Sustainability Drove Us to Buy Less This Holiday Season

BEHAVIOR CHANGE - As retail sales reportedly fell for the first time in 25 years, with particularly weak holiday sales, new research reveals that a new conscientiousness may be a central cause — with sustainability-concerned consumers buying less.

Why I Invested in a 'Smart Gun' Company
Why I Invested in a 'Smart Gun' Company

PRODUCT, SERVICE & DESIGN INNOVATION - While money and special interests are unlikely to leave US politics, I’m optimistic that Biofire can change the conversation around guns: Why can’t a for-profit company build safer handguns?

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Empowering Customers While Building Better Business, a Thriving Future for All
Empowering Customers While Building Better Business, a Thriving Future for All

THE NEXT ECONOMY - With higher-priced products, “sustainability” can still be seen as a privilege. It is time for brands to empower consumers by offering them accessible choices that are better for them, for the planet and for generations to come.

Global Consumers Say ‘Save the Planet’; Some Economic Growth Can Wait
Global Consumers Say ‘Save the Planet’; Some Economic Growth Can Wait

BEHAVIOR CHANGE - 60% of consumers surveyed agree protecting the environment should be given priority, even if it slows economic growth. But as we’ve seen for years, while consumers widely agree on the need for sustainability, behavior is slow to change.

Gen Z Believes in Its Own Power to Make Change, But That Companies Must Lead the Way
Gen Z Believes in Its Own Power to Make Change, But That Companies Must Lead the Way

MARKETING AND COMMS - While Gen Zers feel personally responsible to make a difference and 76% believe we will have made headway on important issues in five years’ time, 90% also believe companies must drive action on social and environmental issues.

Evolving Consumer Palates Demanding Better-Made Beverages
Evolving Consumer Palates Demanding Better-Made Beverages

PRODUCT, SERVICE & DESIGN INNOVATION - As we see greater attention to the growing climate crisis, plastic pollution and other global sustainability challenges, beverage makers who do more to reduce their impact stand to gain, while those stuck in a tone-deaf, business-as-usual model will be left behind.

Trending: Sustainability Concerns Turning the Tide on Sunscreens
Trending: Sustainability Concerns Turning the Tide on Sunscreens

CHEMISTRY, MATERIALS & PACKAGING - Through CVS’ elimination of coral-damaging compounds and research pointing to cashew shells as a non-toxic alternative, tomorrow’s sunscreens could end up protecting more than our skin.

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Report: Food Giants Capitalizing on Consumers’ ‘Appetite for Disruption’
Report: Food Giants Capitalizing on Consumers’ ‘Appetite for Disruption’

FINANCE & INVESTMENT - $5.3 trillion investor coalition reports on how global food companies including Tesco, Carrefour and Nestlé are responding to consumer demand for alternative proteins

6 Ways to Shift Business for Real, Positive Impact
6 Ways to Shift Business for Real, Positive Impact

LEADERSHIP - To answer the call of this climate emergency, we need business to shift from being ‘less negative’ to being ‘for good,’ and to redefine ‘profit’ to include social and environmental benefit.

US Consumers More Concerned About Ocean Plastic Than Climate Change
US Consumers More Concerned About Ocean Plastic Than Climate Change

WASTE NOT - New study finds bans of single-use plastic and awareness of circular alternatives are breaking through to consumers. The impacts of climate change remain much more intangible.

#BrandsforGood on Mission to Bring ‘Good Life’ to Life for Consumers
#BrandsforGood on Mission to Bring ‘Good Life’ to Life for Consumers

LEADERSHIP - When SB’s Corporate Member group agreed they hadn’t cracked the nut as to how to create that elusive “pull factor” toward more conscious consumer habits and purchasing behaviors, the Brands for Good collaboratory was born.

Study: Purpose Messaging Evokes Greater Attention, Arousal, Emotion
Study: Purpose Messaging Evokes Greater Attention, Arousal, Emotion

MARKETING AND COMMS - First-of-its-kind biometrics research shows 79% of US consumers feel a deeper personal connection to companies with values similar to their own.

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Study: Most Brands' Support of Causes Is Not Breaking Through to Gen Z
Study: Most Brands' Support of Causes Is Not Breaking Through to Gen Z

MARKETING AND COMMS - New study from DoSomething Strategic reveals disconnect between brands and their support of social causes in minds of younger consumers. Savage x Fenty, Dove, and Love Beauty and Planet receive among the highest association between brand and cause.

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