SB Brand-Led Culture Change 2024 - Full Program Announced!

Stories About Consumer Insights

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Alternative Accommodation Platforms Prioritize Social Connection, Community Care
Alternative Accommodation Platforms Prioritize Social Connection, Community Care

THE NEXT ECONOMY - As tourism continues to evolve and travelers become more aware of both their positive and negative impacts, the accommodation industry has an opportunity to respond in a meaningful way.

Uber’s ‘Emissions Savings’ Feature Shows Riders Benefits of Lower-Emission Transport
Uber’s ‘Emissions Savings’ Feature Shows Riders Benefits of Lower-Emission Transport

MARKETING AND COMMS - Uber users will now see two ratings in the app — their 'Emission Savings' score, alongside their rider rating.

Greenhushing: World’s Biggest Brands Leaving Billions on the Table
Greenhushing: World’s Biggest Brands Leaving Billions on the Table

MARKETING AND COMMS - Brand Finance finds the world’s biggest brands are missing out on billions of dollars of potential value by failing to properly communicate their sustainability achievements and progress.

‘The Value of Values’: Lessons from Tony’s Chocolonely
‘The Value of Values’: Lessons from Tony’s Chocolonely

WALKING THE TALK - The story of impact-driven chocolate maker Tony’s Chocolonely has important lessons for sustainability practitioners — which makes its story even sweeter.

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California Wineries Finding Significant Cost, Emission Savings with rPET Wine Bottles
California Wineries Finding Significant Cost, Emission Savings with rPET Wine Bottles

CHEMISTRY, MATERIALS & PACKAGING - Amcor is ramping up usage of an industry-standard, 750-ml version of a recycled PET bottle with technology that’s long been in use in smaller formats.

KLM Has Wasted 60% Less Inflight Food, Thanks to AI
KLM Has Wasted 60% Less Inflight Food, Thanks to AI

WASTE NOT - Not all flights booked result in a passenger on board said flight. By predicting the number of passengers based on historical data, AI is helping the airline waste significantly fewer inflight meals.

Hellmann's Declares New Holiday to Fight Post-Super Bowl Food Waste
Hellmann's Declares New Holiday to Fight Post-Super Bowl Food Waste

BEHAVIOR CHANGE - The mayo brand is once again aiming to inspire game-day partiers to reimagine mouthwatering dishes out of their leftovers, in honor of #SickofFoodWasteDay.

Why Your Sustainable Brand’s Name Is More Important Than You Think
Why Your Sustainable Brand’s Name Is More Important Than You Think

MARKETING AND COMMS - The names that resonate with consumers and shop optimism in an industry hoping to fix a host of complicated, global problems will help form a foundation for many years of success.

Silencing Sustainability: Why to Avoid Greenhushing and Who to Trust
Silencing Sustainability: Why to Avoid Greenhushing and Who to Trust

MARKETING AND COMMS - As sustainability claims are more widely scrutinized, companies may be tempted to stop talking about their efforts altogether. But the risk of avoiding the topic to protect your brand has much farther-reaching implications than you may think.

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Report Highlights Sustainability Language Barrier Between Business, Consumers
Report Highlights Sustainability Language Barrier Between Business, Consumers

MARKETING AND COMMS - “This puts the onus firmly on brands to properly educate consumers so that awareness and understanding of major climate-related terms are increased across the board.” — Paul Flatters, founder/CEO, Trajectory

New LEGO Initiatives Fostering Empathic Learning, Brick Circularity
New LEGO Initiatives Fostering Empathic Learning, Brick Circularity

WALKING THE TALK - In the US, LEGO’s ‘Community Builders Challenge’ builds on Comic Relief US’s Red Nose Day in School program; while it brings its LEGO Replay brick take-back program to the UK.

Driving Sustainable Growth Through Brand-Led Culture Change
Driving Sustainable Growth Through Brand-Led Culture Change

BEHAVIOR CHANGE - Building a culture of sustainable living can only be achieved when brands and consumers align their efforts and take action together on the most impactful behaviors.

This App Could Be Key to Securing Fisher Livelihoods, Restoring Fish Stocks
This App Could Be Key to Securing Fisher Livelihoods, Restoring Fish Stocks

SUPPLY CHAIN - Abalobi's easily scalable app enables traceability previously unseen in small-scale fisheries and connects fishers directly with buyers — reducing dependency on middlemen, resulting in fairer prices and ethical produce for consumers.

Latin Americans Are Embracing Plant-Based Foods — a Growing Opportunity for Investment
Latin Americans Are Embracing Plant-Based Foods — a Growing Opportunity for Investment

THE NEXT ECONOMY - Food investors and entrepreneurs would do well to mark the major focus on plant-based protein innovation happening for our neighbors to the South.

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How Research & Insights Help Brands Meet Consumer Desire for More Sustainable Products
How Research & Insights Help Brands Meet Consumer Desire for More Sustainable Products

CHEMISTRY, MATERIALS & PACKAGING - Assessing how products resonate with consumers and using those insights to refine them is a critical part of product development — and just one way that strategic insights add value for brands.

Promising Proteins Could Solve Many Food-Related Issues, If We Let Them
Promising Proteins Could Solve Many Food-Related Issues, If We Let Them

PRODUCT, SERVICE & DESIGN INNOVATION - 2 new studies examine the potential of edible insects and mycelium to boost both human and planetary health, and the barriers and systemic issues that must be overcome to realize that potential.

Coachtopia Docuseries Explores Challenges, Opportunities of Circular Fashion
Coachtopia Docuseries Explores Challenges, Opportunities of Circular
Fashion

MARKETING AND COMMS - 'The Road to Circularity' takes a frank look at the problems facing the fashion industry and the mindset shifts required to pioneer circular solutions for the future.

A Vindication of Packaging-Reuse Systems
A Vindication of Packaging-Reuse Systems

THE NEXT ECONOMY - How reuse models in Latin America have succeeded, and what the Global North can learn from them.

Starbucks Becomes First National Coffee Retailer to Accept Reusable, Personal Cups
Starbucks Becomes First National Coffee Retailer to Accept Reusable, Personal Cups

BEHAVIOR CHANGE - Starting January 3, 2024, customers will be able to use their own clean, personal cup at all company-operated stores and participating licensed stores in the US and Canada.

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Can Advertising Ever Really Be Good for The Planet?
Can Advertising Ever Really Be Good for The Planet?

MARKETING AND COMMS - Ad-tech platform Good-Loop is helping advertisers connect with the public and overcome people’s desire to block ads by combining consumer engagement with charitable brand donations.

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