Stories About Consumer Insights
Found 436 stories. Page 1 of 22.
Your Gender Story: Why Embracing Our Human Complexity Is Key for Regenerative Leadership
ORGANIZATIONAL CHANGE - Creating truly gender-inclusive workplaces requires more than just including pronouns in email signatures. Reimagine Gender CEO Lisa Kenney explains why a broader understanding of gender is critical for leaders going forward and why getting to know our own Gender Stories is the first step.
Co-Creating Breakthrough Solutions for the Future We Want
COLLABORATION - To regenerate the system, we have to regenerate how we work together. What if we brought the experience of elders and the courage of the next generation together with the brand leaders tasked with shifting paradigms and making essential decisions?
What Happens When an Environmental Leader Finally Claims the Mantle? NRS Asked Triple Gap & Valutus to Find Out
MARKETING AND COMMS - A leader in the water sports industry, NRS was shy about tooting its sustainability horn. So, it asked us: How much value does the market place on brand-level commitment to sustainability vs. product-level initiatives? Turns out, touting any of the brand’s many attributes generated a significant increase in consumer preference.
1.8M Fairtrade Farmers to World Leaders: 'Keep Your Climate Promises'
MARKETING AND COMMS - Signed by Fairtrade producers in Africa, Asia, Latin America and the Caribbean, the letter warns governments of developed nations that their lack of climate action is threatening farmers' livelihoods and global food supplies.
The Purpose Advantage: How to Activate Purpose to Build New Brand Value
WALKING THE TALK - Join us at SB’21 San Diego on Monday, October 18th — for a 2-hour workshop designed to arm every participant with the ideas and tools necessary to create a more powerful and purposeful brand.
'Bringing Humanity Back to Business': 10 Insights from Paul Polman
LEADERSHIP - Carol Cone — internationally recognized Purpose pioneer and host of the Purpose 360 podcast — spoke with the former Unilever CEO and fellow Purpose pioneer on the eve of the release of his new book, "Net Positive."
Fairphone Forges Ahead with Longer-Lasting, E-waste-Neutral Smartphone
PRODUCT, SERVICE & DESIGN INNOVATION - Still striving to greatly improve the sustainability of the industry, Fairphone’s new model embodies the company’s commitment to better materials, better mining practices and a longer product lifecycle.
P&G, Walmart Collaborate on Interactive Experience to Help Guide Better Purchases, Habits
BEHAVIOR CHANGE - The two companies have teamed up to develop an interactive, educational and entertaining experience designed to educate families on how they can conserve resources in their homes with a few simple changes.
Polestar’s Latest LCA Report Shows New Potential for EV Industry Transparency
MARKETING AND COMMS - The Swedish EV maker finds vast differences in CO2e throughout the life of its vehicles, depending on the source of the charging energy.
ReGrained Shares Key Ingredients for a Deliciously Sustainable Food Future
WASTE NOT - We spoke with ReGrained co-founder Dan Kurzrock to learn more about the upcycling process, the role such technology can play in helping to fix the food system, and why brand collaboration is so important when it comes to scale.
Circularity Doesn't Need to Be Overwhelming: 3 Ways Retailers Can Close Loops in eCommerce
THE NEXT ECONOMY - For retailers, the logistical challenges of returns are overwhelming. Without circularity in operations, returned items often end up in landfills. But retailers can take small, immediate steps to set themselves up for becoming more circular — and more successful.
Nestlé Professional, WRI Expand Cool Food Meals to Foodservice Locations Across the US
MARKETING AND COMMS - New partnership enables foodservice operators to easily guide diners toward climate-friendly food choices. Nestlé Professional Cool Food Meals will incorporate plant-based proteins from Sweet Earth Foods, which will be carbon neutral by 2025.
New Report Sees Home Furnishings Recommerce Eclipsing Traditional Retail
THE NEXT ECONOMY - As circular business models continue to increase in popularity, Chairish’s report finds the resale furniture industry projected to grow by 54% over the next five years; two-thirds of consumers surveyed think resale will play a significant role in the future of sustainability.
Tackling the Unseen Climate Costs of a Plastic Planet
WASTE NOT - Whether it’s using the carrot of incentives or the stick of regulations, change is possible — and strongly desired. So, what can brands do? Be proactive and make the extra effort to find and choose recycled plastic whenever possible.
Can We Evolve from the Chip Shortage to Better Supply Chains and Consumption Habits?
THE NEXT ECONOMY - As the global chip shortage drags on and demand for electronics exceeds supply, we hope that the market for refurbished electronic devices and a circular economy will gain more traction.
P&G Becomes Latest Multinational to Accelerate Climate-Action Plans
COLLABORATION - The consumer goods giant has shared a new Climate Transition Action Plan, new science-based targets and a goal of net-zero emissions — Scope 1-3 — by 2040.
Carlsberg Group Joins Companies Using Marketing to Drive Climate Action
MARKETING AND COMMS - The brewing giant joins 16 other global companies in signing onto the World Federation of Advertisers’ Planet Pledge, which aims to change marketing from a driver of consumption into a catalyst for more sustainable thinking and behavior.
How the Tourism Industry Can Help Fight the Plastic Pandemic
WASTE NOT - When COVID hit in 2020, tourism frantically tried to carry on, with hygiene at the crux — often by wrapping everything in plastic. As travel struggles to regain its footing, responsibility and sustainability must once again be given priority to futureproof the industry.
Tractor Beverage Co. Offers Living Case Study in Linking Regenerative Ag to Large-Scale Foodservice
SUPPLY CHAIN - With novel flavors and tough farming standards in tow, the Idaho startup is bringing healthier “softer” drinks to a hardy corner of the beverage market — in a way that really links the farmer to the cup.
How eCommerce Can Reduce Both Shoe Returns and Their Environmental Effects
PRODUCT, SERVICE & DESIGN INNOVATION - Retailers and brands that view themselves as leaders in a customer's online shopping journey, and want to keep their trust in sustainability initiatives, need to solve the root of the return culture problem: Fit. Sizeable advancements in AI and machine learning have put the perfect fit in the hands of everyone.
