Stories About Consumer Insights
Found 377 stories. Page 1 of 19.
Why Community Clean-Up Action Is More Important Than Ever
CHEMISTRY, MATERIALS & PACKAGING - Noticing that litter is a problem is the first step in taking action to create a cleaner, more sustainable planet. The next step is taking action. Partner with community members and local organizations to get involved and create meaningful change.
Just Brands ’21: Where the Rubber Meets the Long, Bumpy Road to Truly Equitable Workplaces
ORGANIZATIONAL CHANGE - At Sustainable Brands’ latest Just Brands event, experts from across the spectrum of business discussed corporate efforts to support diversity, equity, inclusion and justice issues — and how stakeholders will no longer tolerate a gap between commitments and actions.
Decoding Ocean Plastic for Brands: Small Details, Big Impacts
CHEMISTRY, MATERIALS & PACKAGING - While the terminology soup of recycled plastic sourcing is daunting, at the end of the day every ton of plastic recycled and put back into a circular economy is part of the solution. The key for brands is to be clear and honest in communications with customers.
Pandora Nixes Mined Diamonds for Lab-Grown
CHEMISTRY, MATERIALS & PACKAGING - The world’s largest jewelry company aims to make diamond jewelry accessible to a wider audience. Its new Pandora Brilliance collection marks its first collection without mined diamonds.
Epicurious Chops Beef to ‘Encourage More Sustainable Cooking’
BEHAVIOR CHANGE - The web's most award-winning food site is encouraging home cooks to expand their culinary repertoires and embrace less resource-intensive menu options.
The Luxury Consumer, Sustainability and Social Responsibility: It’s Complicated
WALKING THE TALK - Whether environmental or social, luxury brands *will* have to contend with issues related to corporate social responsibility — it’s in the zeitgeist. “Being your best self” is the essence of luxury. Values and purpose are thus luxury essentials, not just nice-to-haves.
How Sustainable Choices for Pet Parents Can Drive Industry Transformation
PRODUCT, SERVICE & DESIGN INNOVATION - Progress in pet care sustainability will require industry-wide alignment on key challenges and opportunities. While Petco’s sustainable products commitment is a solid first step, our aim is to make ESG an industry-wide priority to meet the expectations of our savvy, sustainability-minded consumers.
How to Effectively Visualize Sustainability in Our New, More Empathetic World
MARKETING AND COMMS - There is an urgent need to move the visual language of sustainability forward, so being able to represent both technological and societal progress is key.
New Initiative Sees Professional Sports Teams ‘Sidelining Carbon’
ORGANIZATIONAL CHANGE - Sidelining Carbon is helping professional sports teams and their fans get clarity around how to take definitive climate action, connecting them to resources to drive it forward, and growing the conversation in the sports world.
Breakthrough: 7 Unlocks to Scaling Healthy and Sustainable Living
BEHAVIOR CHANGE - So, what’s still preventing consumers from living more in line with their values? GlobeScan has identified seven critical “unlocks” to help consumers to change their behaviors, and start aligning their lifestyles with their values and aspirations.
Shoppers Play a Huge Role in the Climate Battle
THE NEXT ECONOMY - Two innovative new offerings provide forward-thinking companies an engaging way to not only compensate for their product emissions, but to engage with their customers around climate action in a new way.
Even COVID Can’t Stop Sustainable Packaging
CHEMISTRY, MATERIALS & PACKAGING - As hopes mount for a new, post-COVID “normal,” many systems are in flux and the state of sustainable packaging is once again in question. How will businesses adapt? Or re-adapt? Or un-adapt? Shelton Group CEO Suzanne Shelton and the Sustainable Packaging Coalition’s Adam Gendell share their insights.
Value-Engineered Packaging: Does Your Packaging Reflect Your Brand Values?
CHEMISTRY, MATERIALS & PACKAGING - Consider working with a packaging engineer the next time you release a new product or as you take steps to make your brand more sustainable. Customised packaging solutions create less waste, fewer emissions, and more savings to pass on to your customers.
What Gets People to Act: Doom and Gloom or Rainbows and Sunshine?
MARKETING AND COMMS - The negative framing that accompanies “traditional” climate communications risks turning people off, but exclusively positive framing has its own issues. Long story short, we need both. Here are a few tips for choosing the right one.
Trending: Virgin, Aspiration Incentivize Sustainable Spending
FINANCE & INVESTMENT - Virgin Money’s sustainability-linked loans will reduce finance costs for businesses that proactively help the transition to a more sustainable economy; and Aspiration’s new credit card will enable consumers to work toward a ‘zero’ carbon footprint.
Giving Up Meat = Healthy Living = Healthy Planet. Are We at a Dietary Inflection Point?
BEHAVIOR CHANGE - The growing appetite for a shift away from meat-based diets is good news for addressing a range of health and climate issues. But business has a critical role to play in making the transition as affordable, accessible and delicious as possible.
Tide Aiming to Decarbonize Laundry by Reducing Carbon, Plastic, Hot-Water Washing
PRODUCT, SERVICE & DESIGN INNOVATION - Laundry giant’s 2030 Ambition goals center on turning consumers to cold water, exploring carbon capture and reducing virgin plastic — so that ‘every load of laundry does a load of good.’
Unilever Redefining ‘Normal’ with New ‘Positive Beauty’ Strategy
MARKETING AND COMMS - Unilever is eliminating the word “normal” from all of its beauty and personal care brands’ packaging and advertising, championing a new era of beauty that is equitable and inclusive, as well as sustainable.
Healthy People, Healthy Ocean: How Conscious Consumers Are Helping Build a More Sustainable Seafood Sector
BEHAVIOR CHANGE - Recent research shows that people’s awareness of the link between their personal wellness and that of the environment has increased. How can simple solutions make a big impact? When it comes to food, we need to make it easy for people to make smart, sustainable choices.
SB’21 Trend Watching: Brands’ Role in Reshaping the World in 2021 and Beyond
THE NEXT ECONOMY - At SB’s latest Trend Watching event, experts across a variety of fields and industries offered insights into how purpose-driven brands can effectively activate on everything from marketing to effective leadership to climate justice in our post-pandemic world.
