Stories About Consumer Insights
Found 314 stories. Page 1 of 16.
Gen Z Believes in Its Own Power to Make Change, But That Companies Must Lead the Way
MARKETING AND COMMS - While Gen Zers feel personally responsible to make a difference and 76% believe we will have made headway on important issues in five years’ time, 90% also believe companies must drive action on social and environmental issues.
Evolving Consumer Palates Demanding Better-Made Beverages
PRODUCT, SERVICE & DESIGN INNOVATION - As we see greater attention to the growing climate crisis, plastic pollution and other global sustainability challenges, beverage makers who do more to reduce their impact stand to gain, while those stuck in a tone-deaf, business-as-usual model will be left behind.
Trending: Sustainability Concerns Turning the Tide on Sunscreens
CHEMISTRY, MATERIALS & PACKAGING - Through CVS’ elimination of coral-damaging compounds and research pointing to cashew shells as a non-toxic alternative, tomorrow’s sunscreens could end up protecting more than our skin.
Report: Food Giants Capitalizing on Consumers’ ‘Appetite for Disruption’
FINANCE & INVESTMENT - $5.3 trillion investor coalition reports on how global food companies including Tesco, Carrefour and Nestlé are responding to consumer demand for alternative proteins
6 Ways to Shift Business for Real, Positive Impact
LEADERSHIP - To answer the call of this climate emergency, we need business to shift from being ‘less negative’ to being ‘for good,’ and to redefine ‘profit’ to include social and environmental benefit.
US Consumers More Concerned About Ocean Plastic Than Climate Change
WASTE NOT - New study finds bans of single-use plastic and awareness of circular alternatives are breaking through to consumers. The impacts of climate change remain much more intangible.
#BrandsforGood on Mission to Bring ‘Good Life’ to Life for Consumers
LEADERSHIP - When SB’s Corporate Member group agreed they hadn’t cracked the nut as to how to create that elusive “pull factor” toward more conscious consumer habits and purchasing behaviors, the Brands for Good collaboratory was born.
Study: Purpose Messaging Evokes Greater Attention, Arousal, Emotion
MARKETING AND COMMS - First-of-its-kind biometrics research shows 79% of US consumers feel a deeper personal connection to companies with values similar to their own.
Study: Most Brands' Support of Causes Is Not Breaking Through to Gen Z
MARKETING AND COMMS - New study from DoSomething Strategic reveals disconnect between brands and their support of social causes in minds of younger consumers. Savage x Fenty, Dove, and Love Beauty and Planet receive among the highest association between brand and cause.
Of Plastics and People: Suzanne Shelton Shines Light into the Consumer Mind
PRODUCT, SERVICE & DESIGN INNOVATION - Through intensive research, Suzanne Shelton and her firm have gained insight into the ‘what next’ brands are looking for: less conversation, more action. Consumers are actively asking for more sustainable options — not alongside, but in place of traditional products and packaging.
The Evolving Landscape of CSR: The Top 5 Trends of the Last 5 Years
ORGANIZATIONAL CHANGE - Whether it’s in Super Bowl ads or annual financial reports, employee communications or job interviews, companies big and small are talking about how they’re working to address societal challenges.
NYU Stern Research Illustrates ROI for Sustainably Marketed Products
BUSINESS CASE - Seminal research shows that sustainability is driving market growth in CPGs; products marketed as sustainable grew 5.6x faster than conventionally marketed products, and 3.3x faster than the CPG market.
Trust Barometer’s Pressure Points Reveal Huge Opportunity for Purpose-Driven Companies
BUSINESS CASE - The mass population is far more skeptical of institutions than the informed public, only one in five people believes the system is working for them, and large majorities express a sense of injustice and a desire for change.
Study: Consumers Want to Trust the Fish They Are Eating
MARKETING AND COMMS - The vast majority of consumers across 22 countries would like to see sustainability information for seafood products in stores and on packaging.
Conscious Consumers Flocking to Pinterest for Sustainable Lifestyle Ideas
BEHAVIOR CHANGE - Sustainable living is the most searched term around sustainability (+69% since last year), while searches for “sustainable living for beginners” are up 265%.
Report: 66% of Consumers Want Influence in Product Creation Process
COLLABORATION - Findings underscore growing importance of technology and consumer feedback in product development process.
Q&A: How a ‘Cuban’ Name Change Boosted Panera’s Soup Sales
BEHAVIOR CHANGE - WRI’s Better Buying Lab works with food companies to research and test science-based approaches that encourage consumers to choose more sustainable, plant-based foods.
Utopies: Localizing the Sustainable Economy
COLLABORATION - This is one of a series of interviews by students and alumni from the Minneapolis College of Art and Design (MCAD) with practitioners from the Sustainable Brands community, on a variety of ways organizations can, and are, Redesigning the Good Life.
The Gen Z Breakthrough Brands and Why They Love 'Em
MARKETING AND COMMS - What Gen Z want from brands is the new Holy Grail for marketers — you only have to look at the myriad surveys and reports published recently that seek to analyze their preferences and intentions. This obsession with Gen Z is understandable — after all, this new generation of consumers already are two billion strong and have a combined $44 billion in purchasing power.
10 New Getaways Turn Conscious Travelers Into Changemakers
THE NEXT ECONOMY - With a recent rise in evidence of demand for sustainable travel experiences, Kind Traveler, the world’s first socially conscious hotel booking platform; and Steller — the world’s leading storytelling app and community co-founded by TV personality Richard Bangs, known as the father of modern adventure travel — have joined forces to launch new travel options that inspire travelers to vote with their dollars, benefiting local communities and ecosystems.