Stories About Consumer Insights
Found 320 stories. Page 1 of 16.
Climate Crisis Considered Our Greatest Challenge — and We're Overwhelmed
MARKETING AND COMMS - A Vattenfall survey has found that the public see climate change as the main challenge of our age; while doomsday media coverage is compounding our anxiety about it, we're still looking to business and governments to save us.
Recyclate – A New Lease on Life for Consumer Packaging?
WASTE NOT - Consumers appreciate recycled packaging as long as it doesn’t affect the quality, functionality and price of the product. But how do brands remain competitive in view of added costs for high-quality recycling and the low price of virgin plastics?
Sustainability Drove Us to Buy Less This Holiday Season
BEHAVIOR CHANGE - As retail sales reportedly fell for the first time in 25 years, with particularly weak holiday sales, new research reveals that a new conscientiousness may be a central cause — with sustainability-concerned consumers buying less.
Why I Invested in a 'Smart Gun' Company
PRODUCT, SERVICE & DESIGN INNOVATION - While money and special interests are unlikely to leave US politics, I’m optimistic that Biofire can change the conversation around guns: Why can’t a for-profit company build safer handguns?
Empowering Customers While Building Better Business, a Thriving Future for All
THE NEXT ECONOMY - With higher-priced products, “sustainability” can still be seen as a privilege. It is time for brands to empower consumers by offering them accessible choices that are better for them, for the planet and for generations to come.
Global Consumers Say ‘Save the Planet’; Some Economic Growth Can Wait
BEHAVIOR CHANGE - 60% of consumers surveyed agree protecting the environment should be given priority, even if it slows economic growth. But as we’ve seen for years, while consumers widely agree on the need for sustainability, behavior is slow to change.
Gen Z Believes in Its Own Power to Make Change, But That Companies Must Lead the Way
MARKETING AND COMMS - While Gen Zers feel personally responsible to make a difference and 76% believe we will have made headway on important issues in five years’ time, 90% also believe companies must drive action on social and environmental issues.
Evolving Consumer Palates Demanding Better-Made Beverages
PRODUCT, SERVICE & DESIGN INNOVATION - As we see greater attention to the growing climate crisis, plastic pollution and other global sustainability challenges, beverage makers who do more to reduce their impact stand to gain, while those stuck in a tone-deaf, business-as-usual model will be left behind.
Trending: Sustainability Concerns Turning the Tide on Sunscreens
CHEMISTRY, MATERIALS & PACKAGING - Through CVS’ elimination of coral-damaging compounds and research pointing to cashew shells as a non-toxic alternative, tomorrow’s sunscreens could end up protecting more than our skin.
Report: Food Giants Capitalizing on Consumers’ ‘Appetite for Disruption’
FINANCE & INVESTMENT - $5.3 trillion investor coalition reports on how global food companies including Tesco, Carrefour and Nestlé are responding to consumer demand for alternative proteins
6 Ways to Shift Business for Real, Positive Impact
LEADERSHIP - To answer the call of this climate emergency, we need business to shift from being ‘less negative’ to being ‘for good,’ and to redefine ‘profit’ to include social and environmental benefit.
US Consumers More Concerned About Ocean Plastic Than Climate Change
WASTE NOT - New study finds bans of single-use plastic and awareness of circular alternatives are breaking through to consumers. The impacts of climate change remain much more intangible.
#BrandsforGood on Mission to Bring ‘Good Life’ to Life for Consumers
LEADERSHIP - When SB’s Corporate Member group agreed they hadn’t cracked the nut as to how to create that elusive “pull factor” toward more conscious consumer habits and purchasing behaviors, the Brands for Good collaboratory was born.
Study: Purpose Messaging Evokes Greater Attention, Arousal, Emotion
MARKETING AND COMMS - First-of-its-kind biometrics research shows 79% of US consumers feel a deeper personal connection to companies with values similar to their own.
Study: Most Brands' Support of Causes Is Not Breaking Through to Gen Z
MARKETING AND COMMS - New study from DoSomething Strategic reveals disconnect between brands and their support of social causes in minds of younger consumers. Savage x Fenty, Dove, and Love Beauty and Planet receive among the highest association between brand and cause.
Of Plastics and People: Suzanne Shelton Shines Light into the Consumer Mind
PRODUCT, SERVICE & DESIGN INNOVATION - Through intensive research, Suzanne Shelton and her firm have gained insight into the ‘what next’ brands are looking for: less conversation, more action. Consumers are actively asking for more sustainable options — not alongside, but in place of traditional products and packaging.
The Evolving Landscape of CSR: The Top 5 Trends of the Last 5 Years
ORGANIZATIONAL CHANGE - Whether it’s in Super Bowl ads or annual financial reports, employee communications or job interviews, companies big and small are talking about how they’re working to address societal challenges.
NYU Stern Research Illustrates ROI for Sustainably Marketed Products
BUSINESS CASE - Seminal research shows that sustainability is driving market growth in CPGs; products marketed as sustainable grew 5.6x faster than conventionally marketed products, and 3.3x faster than the CPG market.
Trust Barometer’s Pressure Points Reveal Huge Opportunity for Purpose-Driven Companies
BUSINESS CASE - The mass population is far more skeptical of institutions than the informed public, only one in five people believes the system is working for them, and large majorities express a sense of injustice and a desire for change.
Study: Consumers Want to Trust the Fish They Are Eating
MARKETING AND COMMS - The vast majority of consumers across 22 countries would like to see sustainability information for seafood products in stores and on packaging.