Stories About Consumer Insights
Found 626 stories. Page 1 of 32.
Bayer Pledges to Help Tackle Global Water Crisis, End Malnutrition
PRODUCT, SERVICE & DESIGN INNOVATION - The pharmaceutical and biotech giant is throwing its might behind two of our most pressing challenges by improving access to clean water and reducing water use in agriculture and its operations; and expanding its Nutrient Gap Initiative to include both food and supplements.
New Study Uses Norway as Test Case for Achieving Circularity, Net Zero by 2040
THE NEXT ECONOMY - Norway is the first country to scrutinize such a comprehensive scope of plastic sectors, making this study one of the most holistic views of a national plastic system ever presented.
Klarna Conscious Badges Offer World’s First Assessment of Electronics Brands' Environmental Achievements
MARKETING AND COMMS - Badges build on Klarna’s commitment to providing its 150M users with the insights and tools they need to make more informed purchasing decisions and enact positive environmental change.
Crate Uplevels Sustainable Packaging with World’s First Label-Less Wines
CHEMISTRY, MATERIALS & PACKAGING - Crate aims to shake up the industry — where most of the sustainability discussion is about the impact of plastic in packaging, but little acknowledgement that paper labels are also part of the problem.
Unilever Study Reveals Influence of Influencers in Sustainable Behavior Change
BEHAVIOR CHANGE - Dove, Hellmann’s and a team of behavioral scientists examined how brands can leverage and maximize the power of social media influencers to positively impact consumer behavior.
New Guide Details Tangible Solutions for Retailers to Move ‘Beyond the Bag’
PRODUCT, SERVICE & DESIGN INNOVATION - Playbook highlights solutions from the Consortium to Reinvent the Retail Bag that drive near-term, positive environmental impact and cost savings from eliminating single-use plastic bags.
Recenter and Accelerate: Japanese Brands Discuss Future-Proofing the Country’s Economy
THE NEXT ECONOMY - “How is the world transforming itself, and how is that going to be linked to corporate activities? We need to achieve symbiosis with that.” — Akihiro Inatsugi, Bridgestone
The Problem with Recycling, Part 2: Increasing Recycled Content in New Products
WASTE NOT - This is the second in a three-part series covering key opportunities to turn “the plastic recycling problem” into a circular economy for plastics.
For Climate Solutions to Cross the Chasm, Start with Customers Ready for Change
MARKETING AND COMMS - To avoid the worst climate impacts, we must prioritize the deployment of emerging climate solutions without delay. To do that, companies must overcome a common marketing challenge.
More Conscious Travelers, Climate Concerns Impacting Accommodation Design
PRODUCT, SERVICE & DESIGN INNOVATION - Embodied carbon, clean energy, resource efficiency, and supporting local communities and biodiversity are among the many critical factors in making tourism fit to flourish in a climate-challenged future.
Tractor Beverage Co Furthers Commitment to Transparency with Organic Impact Tracker
SUPPLY CHAIN - Tractor becomes the first beverage brand to track and disclose impact data about its ingredients — as 7 in 10 consumers express interest in how their beverage choices impact the planet.
Truly Closing the Loop: The ‘Recyclable’ vs ‘Circular’ Distinction
CHEMISTRY, MATERIALS & PACKAGING - The term 'recycling' has become ubiquitous in our daily lives, but the nuances between ‘recyclable’ and ‘circular’ are often misunderstood. Understanding the distinction between the two is crucial in achieving a sustainable future.
The Ugly Company Raises $9M to Grow Market, Capacity for Upcycled Fruit Empire
WASTE NOT - The dried fruit snack maker is on a mission to put a dent in the massive produce waste issue on farms in California’s Central Valley, while teaching consumers the value in ‘food waste.’
The Problem with Recycling, Part 1: How Can We Fix the Broken Plastic-Recycling System?
WASTE NOT - This is the first in a three-part series in which we break down key barriers and opportunities to turn ‘the plastic recycling problem’ into a circular plastics economy.
Doconomy, Dreams Technology Merge to Empower Banks to Better Engage Climate-Conscious Customers
BEHAVIOR CHANGE - Through its acquisition of Dreams Technology, Doconomy becomes the first provider to offer a holistic solution that drives meaningful climate and social impact for the financial services industry.
Addressing Fashion’s Footprint at Farm Level Through Verified Sustainability Data
SUPPLY CHAIN - Investing in data and transparency in anticipation of disclosure demands will give brands and retailers greater visibility into their supply chains, so they will be better positioned to weather the changing regulatory landscape.
The Many Hats of a Sustainable Marketer
MARKETING AND COMMS - Marketing is becoming inextricable from sustainability. Marketers must collaborate with other departments closely, gather accurate knowledge and work out how to share brand attributes in a humble and credible way.
Report: People in US More Concerned Over Climate Than Ever
THE NEXT ECONOMY - Yale’s latest ‘Climate Change in the American Mind’ report reveals respondents’ feelings about climate change and the role of business and government in driving meaningful action — beginning with a transition to clean energy.
We Must Protect and Support Our Local Dairy Farms
CLEANTECH - In many parts of the US, the dairy farmer is a staple in the agricultural landscape; yet many multi-generational dairies are closing their barn doors. Solutions such as anaerobic digesters not only help farms mitigate their environmental impacts, they create new revenue streams and cost savings.
Cultural Intelligence Unlocks Campaign Strategies to Support Brand-Led Culture Change
BEHAVIOR CHANGE - By unpacking consumer trends and crafting poignant narratives, today’s brands can create behavior change, shift consumer demand, and drive good growth — resulting in positive market transformation and sustainable culture change.
