Stories About Consumer Insights
Found 398 stories. Page 1 of 20.
New Rulebook Helps Companies Validate Their Sustainability Claims
MARKETING AND COMMS - The Provenance Framework debuts as the UK government cracks down on greenwashing, and competition regulators find that up to 40% of firms’ environmental claims could be misleading.
Startup Aiming to Redesign Food Industry, One Plant-Based ‘Suppa’ at a Time
PRODUCT, SERVICE & DESIGN INNOVATION - Future Fit Foods’ line of nutritious, sustainably sourced, freeze-dried soups is the company’s first step in its mission to reinvent food from ingredients to packaging — and truly democratize sustainable nutrition.
Flight-Shaming Movement Evolves Into Flight-Free Travel Trend
THE NEXT ECONOMY - It may have taken COVID-19 to put a hard and fast stop on flight travel; but during the pandemic pause, a more mindful approach to tourism has taken shape — as seen in a growing wave of flight-free offerings, specifically intended to keep people out of the sky.
Consumers Are Hungry for Regenerative Food Brands
THE NEXT ECONOMY - With shifting food habits, supply chains and levels of access to new information, today’s consumers recognize the urgent need to change how they eat. In order to meet the urgency of this moment, the new BBMG/GlobeScan report, “Radically Better Food,” outlines four imperatives for regenerative food brands.
ChaRM: The Nonprofit on a Mission to Keep Hazardous Household Materials Out of the Environment
WASTE NOT - The Center for Hard to Recycle Materials (CHaRM), run by Atlanta-based nonprofit Live Thrive, not only helps to safely divert a wide array of hazardous household materials from local landfills, it educates residents on the critical role of recycling in creating jobs and stimulating our economy.
Rethinking How Brands Engage Pride, Worldwide
WALKING THE TALK - As we exit Pride month and look to WorldPride in August, it’s apparent that we’re at an inflection point for purpose — one that requires consistent corporate action that positively impacts LGBTQIA+ people no matter where they are in one’s workforce or world.
The Impact of the Coronavirus Pandemic on People’s Needs, Expectations in the Office
PRODUCT, SERVICE & DESIGN INNOVATION - The ongoing pandemic has changed fundamental patterns in our lives, accelerating existing trends and revealing new unmet needs. Since the onset of COVID, Steelcase has conducted ongoing research to help organizations understand its impact on their people and business.
Report: Circular Apparel Market Projected to Reach $77B by 2026
WASTE NOT - thredUP’s 2021 Resale Report estimates that the secondhand clothing market will double in the next 5 years, reaching $77 billion. Policy incentives to end fast fashion production and disposal would fuel the movement.
Forget Selling Products. Change Lives Instead.
MARKETING AND COMMS - The happiness of buying new shoes is a short-lived dopamine kick, whereas finding better ways of living in balance with yourself adds lifelong value. It’s time to create a new offering: Who can you help people become?
Digital Payment Giants Join Forces to Nudge 1B Users into Climate Action
BEHAVIOR CHANGE - Mastercard, BBVA and Ant Group are among 12 global firms aiming to steer consumers toward behaviors that help support climate action and restore biodiversity around the world.
Disposables to Reusables: Food-Service Businesses Can Save $5B a Year, Avoid Countless Environmental Impacts
BUSINESS CASE - Any product designed to be used for a matter of minutes and then thrown away is not a sustainable option, regardless of whether it’s made from plastic, paper, metal or plants. Businesses and the environment will reap undeniable benefits as the new reuse economy for food service gains steam.
Best Intentions: Surviving a Sustainability Story Setback with Transparency and Truth
WALKING THE TALK - When Kevin Murphy announced that all of its packaging would be made from “plastic pulled from the ocean,” it had every intention of delivering that. While the claim was doomed from the start, the company quickly communicated its mistake with tact, transparency and a plan to make it right.
Johnson & Johnson Consumer Health Advances Field of Skincare for Cancer Patients
OUR HEALTHY LIVES MISSION - During oncology treatment, patients’ skin requires special care. Products such as Aveeno® Restorative Skin Therapy can help patients of all skin types avoid severe cutaneous adverse reactions, so they can focus on life-saving therapies.
For Peat’s Sake: Back to the Roots Equips Home Gardeners with Climate-Friendly Soil
PRODUCT, SERVICE & DESIGN INNOVATION - While peatlands cover only 3% of our land, they store 30% of the world’s soil carbon. And the popularity of peat in commercial potting soils means that peatlands, or bogs, are rapidly disappearing. Back to the Roots aimed to give conscientious home gardeners a solution.
Aleph Farms’ 3D-Bioprinted, Cultivated Steak: A Sustainable Future for Meat Production?
PRODUCT, SERVICE & DESIGN INNOVATION - Innovators such as Aleph Farms could change the meat industry for good: Your steak can now be grown in a lab — offering the same texture and taste of a conventional steak, without the environmental and ethical consequences.
Doconomy Now Shows Users Water-Impact Data for Every Purchase
THE NEXT ECONOMY - The first-of-its-kind direct measure of our everyday consumption’s water impacts — thanks to data from S&P Global Trucost — aims to create a greater consumer understanding of the importance of water locally, nationally and globally.
Amidst Industry Boom, Brands Find More Sustainable Solutions to eCommerce Logistics
PRODUCT, SERVICE & DESIGN INNOVATION - From rethinking sourcing to shipping, here are some of the key carbon- and waste-reducing strategies brands big and small are using to better balance sustainability and business goals.
Second Life: Are Consumers Really Ready for a Circular Shopping Economy?
BEHAVIOR CHANGE - In GlobeScan’s 2020 survey of global consumers, 74% said they agree that they need to consume less to preserve the environment for future generations. But opinions are mixed when it comes to shopping secondhand, renting or leasing items — pointing to the persistence of that pesky intention-action gap.
Why Community Clean-Up Action Is More Important Than Ever
FROM PURPOSE TO ACTION: BUILDING A SUSTAINABLE FUTURE TOGETHER - Noticing that litter is a problem is the first step in taking action to create a cleaner, more sustainable planet. The next step is taking action. Partner with community members and local organizations to get involved and create meaningful change.
