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Corporates Are Making Activism Great Again
Corporates Are Making Activism Great Again

MARKETING AND COMMS - Corporations are people, my friend — and not just for tax purposes anymore. In the age of ubiquitous social media pressure, businesses are rebranding as social justice warriors — and that’s a shrewd marketing move on their part, new research reveals.

Latest Youth Solutions Report Showcases 50 Projects to Support SDGs
Latest Youth Solutions Report Showcases 50 Projects to Support SDGs

PRODUCT, SERVICE & DESIGN INNOVATION - The second edition of the Youth Solutions Report, which identifies 50 youth-led projects that aim to solve the world’s toughest issues, was released Tuesday in New York during a launch event at the headquarters of the Sustainable Development Solutions Network. The solutions, which come from 61 countries and operate across all continents and regions, address crucial sustainable development issues such as clean energy, education, digitalization, e-participation, access to healthcare, ecosystem restoration, sustainable agriculture and waste.

World Cup Sponsors Missing Out on Purpose
World Cup Sponsors Missing Out on Purpose

WALKING THE TALK - With the 2018 FIFA World Cup taking place against the backdrop of a rapidly changing world, a world where people increasingly expect corporations to stand for something more than just profits, it seems like an appropriate time to take a look at which World Cup sponsors are leaning into this cultural tension and activating their sponsorships in a purposeful way.

New Projects in Guatemala, Australia Sweetening Sugar Industry Sustainability Practices
New Projects in Guatemala, Australia Sweetening Sugar Industry Sustainability Practices

SUPPLY CHAIN - Sugar has been a hot topic the past few years due to artificial and natural sweeteners entering the market and growing concerns about obesity and children’s health. The U.S.

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JUST Capital’s New Tool Helps Citizens See, Compare US Companies’ Environmental Impact
JUST Capital’s New Tool Helps Citizens See, Compare US Companies’ Environmental Impact

MARKETING AND COMMS - A new interactive data visualization tool allows the general to see how the largest U.S. companies stack up when comparing their environmental impact. The Environmental Explorer, which is freely available, lets users explore rankings of the 1,000 largest public U.S.

Consumers Ready to Reward Brands That Take Stands
Consumers Ready to Reward Brands That Take Stands

MARKETING AND COMMS - When Dick’s Sporting Goods bans the sale of assault rifles, or McDonald’s makes a commitment to get 100 percent of its packaging from renewable, recycled or certified sources by 2025, how does their position in the marketplace change?

Optoro: Reverse Logistics a Key Component of a Retail Sustainability Strategy
Optoro: Reverse Logistics a Key Component of a Retail Sustainability Strategy

PRESS RELEASE - According to a report by Sustainable Brands, 86% of US consumers expect companies to act on social and environmental issues.¹ As consumers increasingly prioritize Corporate Social Responsibility, retailers must work to ensure they’re meeting the demand. However, there is an impactful pillar commonly overlooked in many retailer’s sustainability strategy: Reverse Logistics. We partnered with Sustainable Brands to survey senior-level sustainability experts from large brands and retailers on how they merge the two functions.

Nature Your Inspiration for a New Product? Wait a Minute …
Nature Your Inspiration for a New Product? Wait a Minute …

PRODUCT, SERVICE & DESIGN INNOVATION - The rise of natural health products and cosmetics has set off a flurry of research and development to discover the next great breakthrough for skin care or for specialized foods that provide an energy boost when you need it most. From shampoos and natural medicines to herbal teas and healthy spreadable fats, Earth’s biodiversity is providing the inspiration for a growing number of consumer goods. What began as luxury products for high-end shoppers have now gone more mainstream, as ingredient-savvy consumers look to natural alternatives in our chemically saturated stores.

Technology at Its Tipping Point: A Design Manifesto for Humanity
Technology at Its Tipping Point: A Design Manifesto for Humanity

PRODUCT, SERVICE & DESIGN INNOVATION - Today, we are at a confluence of three global tipping points.

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Frameworks to SHIFT Behavior, Create MAPS for Product Marketing
Frameworks to SHIFT Behavior, Create MAPS for Product Marketing

MARKETING AND COMMS - How to get consumers to choose sustainable over conventional remains a puzzling question, but two sessions I attended at SB’18 Vancouver provided frameworks to help brands make some headway. One highlighted actionable ways practitioners can influence consumers to behave more sustainably with the SHIFT framework. In the other, Nice and Serious drew parallels to the story of David and Goliath to introduce the MAPS and MEE frameworks to help companies compete with conventional products.

The Conscious Consumer vs. the Consumer Unconscious
The Conscious Consumer vs. the Consumer Unconscious

MARKETING AND COMMS - Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers convened at SB’18 Vancouver. Attendees shared their latest insights on a multitude of themes pertinent to improving business around the world. Here, we dig into brand and organizational efforts to get consumers to deliver their part of the sustainability equation, by putting their money where their mouths are.

‘Best for the World’: B Lab Recognizes Nearly 1,000 Top Scoring B Corps
‘Best for the World’: B Lab Recognizes Nearly 1,000 Top Scoring B Corps

LEADERSHIP - Businesses that earned top scores on the B Impact Assessment are being celebrated today with the announcement of B Lab’s 2018 “Best for the World” lists. B Lab simultaneously released separate lists recognizing Certified B Corporations in the top 10 percent for overall score, as well as in the categories for environment, customers, governance, community and workers.

New Toolkit Uses Normative Messaging to Encourage UK Citizens to ‘Recycle Now’
New Toolkit Uses Normative Messaging to Encourage UK Citizens to ‘Recycle Now’

BEHAVIOR CHANGE - Recycle Now, a WRAP campaign that helps people in the UK recycle more things, more often, has launched a new communications toolkit for local authorities and partners, introducing a social norming messaging style designed to motivate citizen behavior change to improve recycling.

Making Meaningful Connections with Stakeholders Through People-Centered Design Thinking
Making Meaningful Connections with Stakeholders Through People-Centered Design Thinking

PRODUCT, SERVICE & DESIGN INNOVATION - Throughout the week at SB’18 Vancouver, a host of organizations shared a range of strategies for making meaningful and lasting connections with customers and other stakeholders, while improving their contributions to society.

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BillerudKorsnäs joins fight against ocean litter, announces U.S. events
BillerudKorsnäs joins fight against ocean litter, announces U.S. events

PRESS RELEASE - BillerudKorsnäs, a sustainability leader in the global packaging industry and provider of packaging solutions, is encouraging action against ocean litter in a series of just-announced U.S. events, in theme with this year's World Oceans Day. The Swedish company has outlined an ambitious mission to challenge conventional packaging and bring more sustainable practices to the industry. "Between the growing chorus from consumers to address single-use packaging waste to reports from ocean researchers on declining ocean health, the problem of ocean litter has reached critical awareness," said Peter Malmqvist, BillerudKorsnäs Marketing Director, Americas. "What we need now is collaboration for sustainable development."

New Report Reveals a Gap in the Clothing Reuse Loop
New Report Reveals a Gap in the Clothing Reuse Loop

WASTE NOT - Today, Savers® released its third annual State of Reuse Report, which reveals that while people consistently state they are donating or finding ways to extend the life of their items, there is still a long journey ahead to fully embrace reuse — as 60 percent of North Americans shop secondhand only once a year or less.

Behaviour Change: The Power of Simple Messaging
Behaviour Change: The Power of Simple Messaging

BEHAVIOR CHANGE - Consumers want simple solutions. They need simple messages. And yet when it comes to truly sustainable products and packaging, the reality is quite complex and often requires consumer behaviour change. Leading brands are increasingly investing significant resources to develop and implement innovative solutions that ensure a sustainable lifecycle for products and packaging. The same brands then face a communication challenge: How should they effectively tell their story of progress and innovation in a simple and compelling way that both informs and leads to behaviour change?

The 100% recyclable biopolymer will be used in the Nutrella Viva loaves packaging
The 100% recyclable biopolymer will be used in the Nutrella Viva loaves packaging

PRESS RELEASE - The 100% recyclable biopolymer will be used in the packaging of the new line of loaves with germinated grains that follow the Clean Label movement Braskem, the largest producer of biopolymers in the world, is now supplying the Green Plastic I'm greenTM to Nutrella, a brand of special loaves from the Bimbo Group - a world leader in bread making. The raw material is used in the Nutrella Viva loaves line, produced with germinated grain flours and following the Clean Label concept.

How Driscoll's Is Creating Shared Value in Berry Supply Chains
How Driscoll's Is Creating Shared Value in Berry Supply Chains

SUPPLY CHAIN - The buyer-supplier relationship is changing in more ways than you might imagine. Consumers and retailers are increasingly demanding that suppliers demonstrate their sustainability: How are buyers and suppliers collectively adapting to changes in the market, as well as labor and environmental pressures? My conversation with Kelley Bell, VP of social and environmental impact at Driscoll’s, provided insight into how large food brands are approaching these challenges and what the conversation is like among leading businesses as they work to create shared value with and for their suppliers.

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Redesigning Good Business in a Shifting Landscape
Redesigning Good Business in a Shifting Landscape

PRESS RELEASE - 3 things we are looking forward to at Sustainable Brands ‘18

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