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Stories About Consumer Insights

Found 801 stories. Page 11 of 41.

Selfridges & Circularity: Signs of a Shift, But Still a Bit Short
Selfridges & Circularity: Signs of a Shift, But Still a Bit Short

THE NEXT ECONOMY - More brands seem to be taking a two-pronged approach to growth — continuing to sell new products while demonstrating their ‘care’ for the planet through circular initiatives and takeback schemes. When will companies truly commit to changing the products they sell and how they sell them?

Carbon Trust Teams Up with Tech Giants to Tackle Climate Impact of Connected Devices
Carbon Trust Teams Up with Tech Giants to Tackle Climate Impact of Connected Devices

COLLABORATION - The group will develop the industry’s first specification for measuring, accounting for and decarbonizing the emissions associated with consumer use of connected devices.

CVS Health, Target, Walmart Share Insights from Piloting Ideas to Move ‘Beyond the Plastic Bag’
CVS Health, Target, Walmart Share Insights from Piloting Ideas to Move ‘Beyond the Plastic Bag’

PRODUCT, SERVICE & DESIGN INNOVATION - New report shares insights to guide retailers on effective reusable bag models — a key solution as regulations to reduce reliance on single-use plastic bags grow across the US.

Personal Impact Measurement Tool Helps Users Improve Their Shopping 'Karma,' Drive Individual Climate Action
Personal Impact Measurement Tool Helps Users Improve Their Shopping 'Karma,' Drive Individual Climate Action

BEHAVIOR CHANGE - Karma Wallet is banking on a recipe of behavior change, fintech and systems change to create a critical mass of consumers able to turn intent into action and pressure brands to make the broader changes the world needs.

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BCLC: How a Gambling Corporation Transformed into a Social Purpose Company
BCLC: How a Gambling Corporation Transformed into a Social Purpose Company

ORGANIZATIONAL CHANGE - A gambling corporation may seem like the antithesis of ‘social good;’ but for BCLC, this is exactly why a gambling company should pivot to a social-purpose model: “People can look and say, ‘Hey, if a gambling company can bring in a social purpose; then, surely my company can do this as well.’”

This Startup Shows That Tackling the Plastic Crisis May Not Be a Stretch
This Startup Shows That Tackling the Plastic Crisis May Not Be a Stretch

WASTE NOT - Great Wrap aims to be a plug-and-play replacement for film wraps for both home and business. It replaces petroleum-based films with a bio-based waste product that, unlike most other bio-based polymers, completely decomposes in within three months.

So Long, Coffee Pods ... Hello, Coffee Balls?
So Long, Coffee Pods ... Hello, Coffee Balls?

WASTE NOT - The inventive, waste-free, single-serve coffee system means that portioned coffee no longer needs to be surrounded by an aluminum or plastic capsule.

Over 90% of US Adults Think Climate Change Will Inevitably Impact the Real Estate Market
Over 90% of US Adults Think Climate Change Will Inevitably Impact the Real Estate Market

THE NEXT ECONOMY - 3 in 5 say climate risks have already impacted their decision on where to live; but housing prices and cost of living are still bigger factors.

Majority of US Consumers Say They Will Pay More for Sustainable Products
Majority of US Consumers Say They Will Pay More for Sustainable Products

MARKETING AND COMMS - A recent survey of over 1,000 US adults revealed striking evidence that two-thirds (66%) are willing to pay more for sustainable products, despite a growing gap in consumer trust of corporations.

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Perfect Day Is Helping Brands Give Cows, and the Planet, a Rest with Animal-Free Dairy
Perfect Day Is Helping Brands Give Cows, and the Planet, a Rest with Animal-Free Dairy

CHEMISTRY, MATERIALS & PACKAGING - The biotech startup uses microflora to produce whey protein that’s genetically identical to the milk-derived version, without a cow in sight. And it’s poised for massive impacts, thanks to a growing number of brand partnerships.

Recurate’s Inaugural Resale Report Highlights Goldmine in Brand-Owned Recommerce
Recurate’s Inaugural Resale Report Highlights Goldmine in Brand-Owned Recommerce

THE NEXT ECONOMY - Many brands that offer pre-owned merchandise through their own retail channels initially do it for sustainability reasons — to keep useful products out of landfills. While that is an important benefit of recommerce, thinking of it only in those terms is overlooking major business opportunities.

New Research Highlights the Importance of Evolving Wildlife Tourism Policies
New Research Highlights the Importance of Evolving Wildlife Tourism Policies

WALKING THE TALK - Recent findings and the popularity of wildlife tourism show that tour operators should have an animal welfare policy in place alongside other social responsibility protocols that should evolve as new information becomes available. Travel companies needing to develop or update such a policy can begin with the tips below.

Aqua Cultured Foods Aims to Eradicate Overfishing with Sushi That Isn’t Sushi
Aqua Cultured Foods Aims to Eradicate Overfishing with Sushi That Isn’t Sushi

PRODUCT, SERVICE & DESIGN INNOVATION - Despite over 80% of the world’s fish stocks being fully exploited or overexploited, global seafood demand is expected to jump another 30% by 2030. Aqua Cultured aims to deliver affordable, nutritious seafood alternatives to allow our oceans to recover.

How to Build a Whole Brand — and Why You Want to
How to Build a Whole Brand — and Why You Want to

MARKETING AND COMMS - Holistic thinking has a positive impact on a brand’s market share and ensures it stands on the right side of history. Brands that solely rely on marketing will be severely disadvantaged, especially as more and more consumers choose brands that align with their values over ones that don’t.

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Crafting Transparency: Why Your Marketing Team Should Work Alongside Your ESG Team
Crafting Transparency: Why Your Marketing Team Should Work Alongside Your ESG Team

MARKETING AND COMMS - When companies miscommunicate sustainability information, there is usually no malicious intent but poor internal communication. Your marketing team will want to shout from the rooftop how sustainable your business is; but in a rush to do so, it can harm your brand — the very thing they have vowed to protect.

A Paradigm(ond) Shift: Lab-Grown Diamonds Are Changing the Meaning of Luxury
A Paradigm(ond) Shift: Lab-Grown Diamonds Are Changing the Meaning of Luxury

PRODUCT, SERVICE & DESIGN INNOVATION - If you see a lab-grown diamond and a mined diamond side by side, they both elicit the same scintillating awe; but lab-grown gemstones don’t carry the injustices of their mined counterparts. For Aether and Sacet, transparency, ethics and regeneration are the future of luxury.

Why Companies Are Lining Up to Meet Consumer Demand for Alternative Leathers
Why Companies Are Lining Up to Meet Consumer Demand for Alternative Leathers

PRODUCT, SERVICE & DESIGN INNOVATION - As the prior generation of plastic-based alternatives wanes, a host of new, animal and plant-based options are sprouting up — but challenges remain for unseating conventional leather.

This Cacao-Free Chocolate Startup Is Ready to Show ‘Big Chocolate’ a Sustainable Way Forward
This Cacao-Free Chocolate Startup Is Ready to Show ‘Big Chocolate’ a Sustainable Way Forward

PRODUCT, SERVICE & DESIGN INNOVATION - “Our alternative chocolate is saying that this industry can function in a different way — and it doesn’t have to be stuck doing things it has been doing for 60 years, making billions of dollars a year off the hard work of farmers in West Africa.” — WNWN co-founder Johnny Drain

How Can We Direct Consumers Toward More Impactful Sustainable Behaviors?
How Can We Direct Consumers Toward More Impactful Sustainable Behaviors?

BEHAVIOR CHANGE - Research from Sustainable Brands and Ipsos reveals a global misperception on the most impactful sustainable behaviors — with a belief that recycling will yield bigger benefits than eating plant-based diets, increasing energy efficiency, and 58 more impactful choices.

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Alternative Proteins May Be Best Investment for Slowing Climate Change
Alternative Proteins May Be Best Investment for Slowing Climate Change

FINANCE & INVESTMENT - New report finds that with 25% of global GHG emissions caused by the food value chain, the shift to alternative proteins may be the most capital-efficient and high-impact solution to addressing the climate crisis — and over 30% of consumers are ready to make the switch.

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