Stories About Consumer Insights

Found 440 stories. Page 11 of 22.

Behaviour Change: The Power of Simple Messaging
Behaviour Change: The Power of Simple Messaging

BEHAVIOR CHANGE - Consumers want simple solutions. They need simple messages. And yet when it comes to truly sustainable products and packaging, the reality is quite complex and often requires consumer behaviour change. Leading brands are increasingly investing significant resources to develop and implement innovative solutions that ensure a sustainable lifecycle for products and packaging. The same brands then face a communication challenge: How should they effectively tell their story of progress and innovation in a simple and compelling way that both informs and leads to behaviour change?

The 100% recyclable biopolymer will be used in the Nutrella Viva loaves packaging
The 100% recyclable biopolymer will be used in the Nutrella Viva loaves packaging

PRESS RELEASE - The 100% recyclable biopolymer will be used in the packaging of the new line of loaves with germinated grains that follow the Clean Label movement Braskem, the largest producer of biopolymers in the world, is now supplying the Green Plastic I'm greenTM to Nutrella, a brand of special loaves from the Bimbo Group - a world leader in bread making. The raw material is used in the Nutrella Viva loaves line, produced with germinated grain flours and following the Clean Label concept.

How Driscoll's Is Creating Shared Value in Berry Supply Chains
How Driscoll's Is Creating Shared Value in Berry Supply Chains

SUPPLY CHAIN - The buyer-supplier relationship is changing in more ways than you might imagine. Consumers and retailers are increasingly demanding that suppliers demonstrate their sustainability: How are buyers and suppliers collectively adapting to changes in the market, as well as labor and environmental pressures? My conversation with Kelley Bell, VP of social and environmental impact at Driscoll’s, provided insight into how large food brands are approaching these challenges and what the conversation is like among leading businesses as they work to create shared value with and for their suppliers.

Redesigning Good Business in a Shifting Landscape
Redesigning Good Business in a Shifting Landscape

PRESS RELEASE - 3 things we are looking forward to at Sustainable Brands ‘18

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Study: Purpose Now Rivals Cost, Quality for Attracting, Retaining, Engaging Consumers
Study: Purpose Now Rivals Cost, Quality for Attracting, Retaining, Engaging Consumers

MARKETING AND COMMS - Purpose-driven brands can build stronger emotional connections with consumers that go far beyond a transactional relationship, according to the newly released 2018 Cone/Porter Novelli Purpose Study. Nearly eight in ten (79 percent) say they are more loyal to purpose-driven companies and would tell others to buy products from those companies (78 percent), while two-thirds (66 percent) say they would switch brands and over half (57 percent) would pay more.

Q&A: A Cattle Rancher Shares Her Beef with Food Labeling
Q&A: A Cattle Rancher Shares Her Beef with Food Labeling

ORGANIZATIONAL CHANGE - In the sustainability world, the conversation around beef mostly involves reducing the environmental impacts of its production (deforestation, methane emissions, etc). But Cassidy Johnston can offer a perspective we don’t often get to hear in the Sustainable Brands conversation — a New Mexico-based cattle rancher and newly appointed Sustainability Officer for the US Farmers and Ranchers Alliance (USFRA), Johnston is eager to share ranchers’ side of the story with the public and help dispel what she says are common misconceptions behind beef and its role in a sustainable food future.

Cone Sponsors Sustainable Brands® Conference for Seventh Year
Cone Sponsors Sustainable Brands® Conference for Seventh Year

PRESS RELEASE - Cone executives join experts on four panels sharing insights on brand purpose, navigating the social justice landscape and consumer trends BOSTON (May 21, 2018) - For the seventh year in a row, Cone, a Porter Novelli public relations and marketing agency specializing in Purpose and corporate social responsibility (CSR), will join Sustainable Brands® 2018 (SB’18) as a sponsor. Cone will help lead and facilitate four dynamic sessions taking place over the four-day conference in Vancouver, June 4-7.

Print Is Great And Recycled Paper Makes It Even Better
Print Is Great And Recycled Paper Makes It Even Better

PRESS RELEASE - At Rolland, we find that reading on paper helps with comprehension and to more deeply understand complex content. It turns out we are not alone.

Trending: Global Beauty Industry Joins Forces to Drive Sustainability in Products, Packaging
Trending: Global Beauty Industry Joins Forces to Drive Sustainability in Products, Packaging

COLLABORATION - Collaborative efforts are advancing sustainability in the beauty industry. FIrst, supported by contributions from major brands and retailers, Forum for the Future and The Sustainability Consortium (TSC) have produced a draft assessment tool for evaluating the sustainability of beauty and personal care products, with the goal of simplifying and aligning the wide array of product assessment criteria in use today.

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Philip Morris International Continues Shift Toward Smoke-Free Future
Philip Morris International Continues Shift Toward Smoke-Free Future

PRODUCT, SERVICE & DESIGN INNOVATION - On Tuesday, Philip Morris International Inc. (PMI) published its Sustainability Report 2017, outlining the concrete steps being taken to fundamentally transform its business, by putting smoke-free products at the core of its sustainability efforts to address wider societal challenges, drive operational excellence, manage its social impact and reduce its environmental footprint. PMI says it is committed to replace cigarettes as soon as possible with better alternatives to smoking for the millions of men and women who would otherwise continue to smoke.

4 Ways CEOs Can Truly Drive Purpose in Companies
4 Ways CEOs Can Truly Drive Purpose in Companies

LEADERSHIP - This is the ninth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below.

Brands Take Note: Gen Z Is Putting Its Money Where Its Values Are
Brands Take Note: Gen Z Is Putting Its Money Where Its Values Are

WALKING THE TALK - Gen Z is bypassing the traditional political system and focusing on consumerism as a channel for change, according to new research from non-profit consultancy DoSomething Strategic. This generation is expecting brands to use their platform for good, especially as they feel that politicians and the political system have let them down.

People Aren’t Saving the Planet. Corporations Are.
People Aren’t Saving the Planet. Corporations Are.

WALKING THE TALK - It’s official. Sustainability is mainstream. You probably already knew that. What you may not know is that Americans aren’t really changing their personal behaviors. They’re changing their buying behaviors. And that gives brands a new way to win in the marketplace. Here’s what we’re seeing in our ongoing polling of Americans to understand their attitudes and behaviors related to the environment: One of our most recent surveys finds that 88 percent of Americans believe the average person should be taking concrete steps to reduce environmental impact, and nearly 80 percent feel a sense of personal responsibility to change daily purchase habits and practices to positively impact the environment.

Technology: The Trojan Horse for Hotel Sustainability
Technology: The Trojan Horse for Hotel Sustainability

CLEANTECH - Technology has been quickly evolving into many markets such as clothing, food, health and home, and hotels are certainly no exception. As the industry is disrupted by more privatized options such as AirBnb and VRBO, Bloomberg reports that technology has become “top of mind for hotels,” as they seek to compete by providing amenities and new services for luxury vacationers and business travelers.

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Why Should Anyone Trust Your Brand?
Why Should Anyone Trust Your Brand?

MARKETING AND COMMS - Which brands do you really care about? Is there one you simply couldn’t do without? It’s a question that we rarely ask — so prevalent and dominant are companies and brands in our everyday lives. But while we’re dependent on the products and services that enable our modern existence, do we really care who makes them? The history of consumer culture is littered with once-dominant consumer brands that were replaced by newer, more relevant offerings. Today, in the Internet age, the shelf life of major brands is shorter than ever before. Consider powerful brands such as Facebook, Twitter and Instagram: None of these existed 15 years ago. Would you like to bet they will be around 10 years from now?

IBM TrustChain Tracks Diamonds from Mine to Finger
IBM TrustChain Tracks Diamonds from Mine to Finger

SUPPLY CHAIN - Though diamonds in today’s jewelry market are much more likely to be conflict free thanks to the Kimberley Process Certification Scheme, it can still be difficult to trace individual components back to their exact origins. IBM and a newly-formed consortium of gold and diamond businesses aim to make the jewelry supply chain more transparent through the use of

Earth Needs Our Action Every Day: The Path Ahead
Earth Needs Our Action Every Day: The Path Ahead

WALKING THE TALK - Last year saw unprecedented natural disasters across the globe – from wildfires in California to record-breaking hurricanes in the U.S. Gulf Coast, eastern seaboard, Puerto Rico and the Caribbean. At the same time, scientists warn that the risks posed by climate change are even more dire than predicted and will lead to even bigger impacts on heat and extreme weather. Combined, this has led to a spike in environmental consciousness, not only for the American people, but for businesses across the globe.

Report: Social Purpose Now a Key Driver in Canadians’ Purchasing Decisions
Report: Social Purpose Now a Key Driver in Canadians’ Purchasing Decisions

BUSINESS CASE - Nine in ten Canadians (92 percent) would switch brands if a different brand of a similar quality had a compelling social purpose, according to new research from Kin&Co. The firm’s new report — which looks exclusively at the Canadian market — outlines an opportunity for Canada to lead the purpose and values revolution that has insofar been primarily led by companies in the US and UK.

2018 Promises to Further Raise the Sustainability Bar
2018 Promises to Further Raise the Sustainability Bar

SUPPLY CHAIN - As we approach the 2020 deadline for many corporate sustainability pledges, plus the commitments made in the New York Declaration on Forests, sustainable business practices are front and center in the minds of decision-makers. The next twelve months will be pivotal in achieving these goals.

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Fight for Love: Five Ways to Mobilize Millennials Behind Your Cause
Fight for Love: Five Ways to Mobilize Millennials Behind Your Cause

MARKETING AND COMMS - For decades, the ASPCA has been advocating for better breeding practices and adoption for dogs with campaigns that focused on educating the public on where pet store dogs come from. But over time, the influx of digital technology has completely transformed how people get dogs. And Millennials, the largest generation of dog lovers ever, are increasingly relying on online sources, which makes it difficult to track where our furry friends are coming from.

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