SB'22 San Diego - New Speakers, new sessions!

Stories About Consumer Insights

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Five Human Aspirations That Hold the Future for Brands
Five Human Aspirations That Hold the Future for Brands

PRODUCT, SERVICE & DESIGN INNOVATION - We marketers can be obsessed with generational trends. How many meetings have you had lately on what Millennials think of your brand? Or what Generation Z means for your digital strategy?And yet, while important, we may be asking the wrong questions — or at least seeking insights and revelations in the wrong place.

How to Pool Collective Leadership & Go Beyond Nudging, Gaming and Competing to Engage Employees
How to Pool Collective Leadership & Go Beyond Nudging, Gaming and Competing to Engage Employees

ORGANIZATIONAL CHANGE - It's an incredible, mostly missed opportunity: 70 percent of U.S. workers are not engaged at work, and yet organizations with high employee engagement have 147 percent higher earnings per share. Not surprisingly, employee engagement was one of the major topics this week at SB '15 San Diego.

How to Build a Branded Peer-to-Peer Marketplace
How to Build a Branded Peer-to-Peer Marketplace

THE NEXT ECONOMY - Couldn't make ittoSB '15 San Diego?View this session'spresentationhereand catch up onthe week's

How Can Social Good and Profit Coexist in a Brand?
How Can Social Good and Profit Coexist in a Brand?

PRODUCT, SERVICE & DESIGN INNOVATION - SB ‘15 San Diego kicked off Monday morning, with Paradise Point in Mission Bay serving as an inspirational backdrop to what promises to be a thought-provoking week of workshops, networking and breakout sessions.

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Global Consumers Willing to Make Personal Sacrifices to Address Social and Environmental Issues, According to New Research by Cone Communications and Ebiquity
Global Consumers Willing to Make Personal Sacrifices to Address Social and Environmental Issues, According to New Research by Cone Communications and Ebiquity

PRESS RELEASE - BOSTON (May 27, 2015) – Global consumers feel a personal accountability to address social and environmental issues and look to companies as partners in progress, according to findings from the 2015 Cone Communications/Ebiquity Global CSR Study, released today. Near universal in their demands for companies to act responsibly, nine-in-10 consumers expect companies to do more than make a profit, but also operate responsibly to address social and environmental issues. Global consumers echo that high standard in their own lives and shopping behavior.

BMW, Google Top Global Corporate Reputation List
BMW, Google Top Global Corporate Reputation List

MARKETING AND COMMS - BMW, Google and Daimler are the world’s most reputable companies, according to the Reputation Institute’s 2015 Global RepTrak® 100.Rolex, LEGO, The Walt Disney Company, Canon, Apple, Sony and Intel rounded out the top ten.The annual survey measures public perceptions of corporate reputations based on seven dimensions: innovation, leadership, governance, citizenship, workplace, performance and products and services.

Simple, Actionable and Cool: A How-to Guide for Appealing to Our Most Socially Savvy Consumers Yet
Simple, Actionable and Cool: A How-to Guide for Appealing to Our Most Socially Savvy Consumers Yet

MARKETING AND COMMS - Engaging and winning loyalty from consumers has always been the Holy Grail for brands. And with a growing contingent of socially conscious — and socially connected — shoppers expressing a growing preference for responsibly made products from authentically values-driven companies, winning and maintaining that loyalty has become a whole new ballgame.

2016 Ford F-150 Comes with CNG/Propane Conversion Option, Reducing CO2 Emissions by 20%
2016 Ford F-150 Comes with CNG/Propane Conversion Option, Reducing CO2 Emissions by 20%

CLEANTECH - Last week, Ford announced that its 2016 F-150 truck will have an available gaseous-fuel prep package that enables 5.0-liter, V8-powered models to run on clean, low-cost compressed natural gas (CNG) or propane, making Ford the only manufacturer of a CNG/propane-capable half-ton pickup.Next year’s F-150 will be available for order this summer. Along with the factory-installed, gaseous-fuel prep package, the new model includes upgraded intake and exhaust valves and valve seats to ensure the engine performs to customers’ expectations.

Consumer Awareness Won't Save The World: We Need Businesses That Can Change People's Habits For Good
Consumer Awareness Won't Save The World: We Need Businesses That Can Change People's Habits For Good

BEHAVIOR CHANGE - These are times of major changes in how people live and consume. Today’s developments demand from us new ways of producing and consuming, given the increasing scarcity of natural resources and the rapid growth of the global consumer class, especially in developing countries.One of the greatest challenges facing governments and companies around the world is how to influence consumers into developing more sustainable buying habits and lifestyles. There is a significant opportunity for businesses to help consumers make major changes in their lifestyles and purchasing habits.

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REI, National Parks Encouraging People to #FindYourPark and Truly Experience the Great Outdoors
REI, National Parks Encouraging People to #FindYourPark and Truly Experience the Great Outdoors

BEHAVIOR CHANGE - REI has announced its support of the 100-year anniversary of the National Park Service in 2016 through a multi-year, multimillion-dollar partnership with the National Park Foundation, the official charity of America’s national parks. The partnership kicks off this week with the launch of Find Your Park, a public awareness and education campaign celebrating the milestone centennial anniversary of the National Park Service and setting the stage for the next 100 years.

What Do We Need to Agree Upon in Order to Work Together? The Principle of Minimum Consensus
What Do We Need to Agree Upon in Order to Work Together? The Principle of Minimum Consensus

COLLABORATION - “We build too many walls and not enough bridges.”— Isaac NewtonI agree 100%How many times can we honestly say that we really agree 100 percent with someone else on an issue? Often this is because finding points of disagreement with other people is one of the ways that we establish legitimacy and expertise in addition to our sense of self.Put simply, whilst we might almost totally agree with someone on an issue, we can also be motivated to find and highlight the nuances of where and how our understanding (unrecognised genius) and clear thinking provides us with a more accurate, pragmatic or relevant analysis.

Sprouts Farmers Market: A Case Study in Capturing the Loyalty of Discriminating Millennials
Sprouts Farmers Market: A Case Study in Capturing the Loyalty of Discriminating Millennials

PRODUCT, SERVICE & DESIGN INNOVATION - The financial landscape is rapidly changing thanks to new guests who have recently pulled up a seat at the investment table: Millennials.The generation has come into its own, with well-earned spending and investment power that it wields with great discretion. Millennials are placing their capital differently than previous generations, and they often demand that their investments meet socially progressive criteria. The nation’s first socially networked generation is eager for opportunities that are equally focused on generating returns and strengthening a more responsible bottom line.

Sustainability Comes at a Premium: Creating a Race to the Top Through the Luxury Goods Market
Sustainability Comes at a Premium: Creating a Race to the Top Through the Luxury Goods Market

PRODUCT, SERVICE & DESIGN INNOVATION - Is it really possible for both businesses and the planet to thrive while providing people with the luxury goods and experiences they want?Luxury has always been a key component of international trade. We have historical records and archaeological evidence across several millennia of human history, showing the importance of items such as porcelain, silk, furs, wine, jewellery, fragrances and spices.There is every indication that human demand will continue for the positional goods and experiences that display status and wealth: travel to exotic locations, perfumes with exquisite smells, foods that taste delicious, or objects that look beautiful. But meeting this demand creates a consumption challenge.

Survey: Millennials and Women Leading the Sustainable Investing Charge
Survey: Millennials and Women Leading the Sustainable Investing Charge

BEHAVIOR CHANGE - Seventy-one percent of active individual investors describe themselves as interested in sustainable investing, and nearly two in three (65 percent) believe sustainable investing will become more prevalent over the next five years, according to a new survey by the Morgan Stanley Institute for Sustainable Investing.The Sustainable Signals report examines the attitudes and perceptions of individual investors towards sustainable investing and considers the broader implications for investors, corporations and governments.

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Millennials Up Pressure on Brands for Sustainable Packaging
Millennials Up Pressure on Brands for Sustainable Packaging

CHEMISTRY, MATERIALS & PACKAGING - Millennials have higher expectations for sustainable product packaging than their older counterparts, according to a new study by Finnish packaging solutions company Stora Enso.Millennials, defined as those born between 1980 and 2000, are the focus of the Stora Enso Packaging divisions’ fourth Viewpoint report, which looks at their preferences and decisions when it comes to product packaging. Since this age group will comprise almost half of the European workforce (and therefore dominant consumers) by 2025, it is a key target for retailers and a prime category for brands to win over.

Asda's 'Wonky Veg' Campaign Aims to Show Ugly Produce Is 'Beautiful on the Inside'
Asda's 'Wonky Veg' Campaign Aims to Show Ugly Produce Is 'Beautiful on the Inside'

BEHAVIOR CHANGE - UK supermarket giant Asda is trialing a new range of vegetable products it’s calling “Wonky Veg,” in a bid to reduce food waste.The retailer created its new range of misshapen fruit and vegetables — sold at reduced prices — after working alongside TV chef Jamie Oliver on initiatives to reduce food waste. The project is to be trialed in five stores across the UK beginning January 26.

The Evidence Is Clear: Consumers Want More Sustainable Packaging Options
The Evidence Is Clear: Consumers Want More Sustainable Packaging Options

CHEMISTRY, MATERIALS & PACKAGING - With the holiday season upon us, millions of shoppers are in the midst of purchasing wrapping paper and packaging for their gifts this year. What might surprise many is how much consumer commitment towards environmentally sustainable packaging has increased.

New Mobile App Encourages Fitness, Rewards You for Reducing Your CO2 Emissions
New Mobile App Encourages Fitness, Rewards You for Reducing Your CO2 Emissions

PRODUCT, SERVICE & DESIGN INNOVATION - Looking for something to hold you accountable on your New Year’s resolution to be more active? Changers — a German startup whose mission is to motivate behavior change by making sustainable actions measurable — has launched CO2 Fit, a new mobile app that measures the CO2 generated during various types of travel and rewards more active and lower-emitting options with Recoins, the world's first ‘green’ currency based on CO2 savings.

Google, Microsoft, Walt Disney and BMW Have Best CSR Reputations
Google, Microsoft, Walt Disney and BMW Have Best CSR Reputations

MARKETING AND COMMS - Google, Microsoft, Walt Disney and BMW have the best CSR reputations globally, according to new research from the Reputation Institute (RI).Although this year Google beat out Microsoft for the top spot, the same companies remain in the top four as last year. The top companies based on their CSR reputation come from the IT, automotive, consumer goods and media/entertainment industries. The new entrant in the top 10 this year is LEGO, while Nestle is no longer in the top 10 list.

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Why Consumer Education Is Vital for Corporate Sustainability Success
Why Consumer Education Is Vital for Corporate Sustainability Success

BEHAVIOR CHANGE - More and more, big companies have a growing responsibility, not just to help their bottom line, but to promote significant positive behaviors that contribute to a healthier world. That often means going above and beyond company-wide sustainability initiatives — committing to consumer education programs and encouraging audiences to be a part of the responsibility we all bear for protecting the environment.

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