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Stories About Consumer Insights

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The Nestlé Family welcomes Terrafertil, A Natural Foods Company
The Nestlé Family welcomes Terrafertil, A Natural Foods Company

PRESS RELEASE - Nestlé today completed the acquisition of a majority stake in Terrafertil, a natural foods company and main global producer of goldenberries, following approval of relevant antitrust authorities. This investment is one of the latest examples of how Nestlé’s enhanced growth strategy harnesses the entrepreneurial spirit on which the company was founded 150 years ago. With this new investment, Nestlé is very well positioned to be the leader in the plant-food based segment in Zone Americas with the addition of the NATURE'S HEART and ESSENTIAL LIVING FOODS brands.

Shaw Launches Sound Advisor, Innovates with Acoustics Testing, Research and Education
Shaw Launches Sound Advisor, Innovates with Acoustics Testing, Research and Education

PRESS RELEASE - Shaw Industries Group, Inc. (Shaw) has introduced an innovative, patent-pending tool to showcase the impact ceiling and floor construction, as well as flooring and underlayment selection, have on room acoustics. Known as Sound Advisor, the web-based tool helps users make more informed design and interior product selection decisions.

Reimagining Organizations as Brand Ecosystems
Reimagining Organizations as Brand Ecosystems

ORGANIZATIONAL CHANGE - Who are you and why should I care? Since the 1950s, companies have turned to externally focused branding methods to answer these questions that consumers have about their businesses. Today, companies face an increasingly hyperconnected, skeptical marketplace where customers are demanding more. They want to know the substance beyond the sizzle of advertising. For branding to remain the economic engine it has been over the past 70 years, we need to ask: What’s next?

UK Public Supports Urgent Action, Litigation on Climate Change
UK Public Supports Urgent Action, Litigation on Climate Change

MARKETING AND COMMS - According to a new survey from UK-based environmental law charity ClientEarth, the British public wants urgent action on climate change and strongly supports holding fossil fuel companies and the UK government accountable for the negative effects of climate change. After a record heatwave in the UK and northern Europe, the majority of Brits surveyed think fossil fuel companies, whose products contribute directly to climate change, should be made to pay damages for their role in contributing to global warming (71 percent), and that the UK government must do more to help prepare for and adapt to climate change (62 percent).

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GlobeScan, Sustainable Apparel Coalition Partner on Consumer Engagement Initiative
GlobeScan, Sustainable Apparel Coalition Partner on Consumer Engagement Initiative

MARKETING AND COMMS - Sustainability research consultancy GlobeScan and the Sustainable Apparel Coalition (SAC) have partnered on a study to develop communication guidelines and materials for engaging consumers on the Higg Index — a holistic suite of tools for measuring sustainability performance across the textile industry value chain.

SAP: Building a Business Case for Sustainability through Data
SAP: Building a Business Case for Sustainability through Data

PRESS RELEASE - While many businesses recognize the importance of sustainability, not enough are investing in a strategic plan powered by data. How can companies place benchmarks on and distill this often obscure information into actionable insights? As part of the Thought Leaders channel on the openSAP platform, SAP and the Institute of Management Accountants (IMA®) are working to help answer this question through a free online course, “Improving Confidence in Sustainability Performance Data.”

How Beyond Meat Is Turning the 'Meat' Aisle into the 'Protein' Aisle
How Beyond Meat Is Turning the 'Meat' Aisle into the 'Protein' Aisle

BEHAVIOR CHANGE - Is your grocery store’s meat aisle becoming obsolete? If it’s started carrying Beyond Burgers and sausages, it might be. That’s not because meat as we know it — the kind made from animals — is disappearing (at least not yet). Rather, the credit (or blame) goes to entrepreneurs such as Beyond Meat’s Ethan Brown, who argues convincingly that “protein aisle” is not only the more accurate way to describe the offerings there, but also the best location for his own Beyond Burger, a “muscle” made from peas that is so succulent and juicy you’d swear it came from a cow.

Can Lessons from the Slow Food Movement Fuel Slow Fashion?
Can Lessons from the Slow Food Movement Fuel Slow Fashion?

CHEMISTRY, MATERIALS & PACKAGING - Grocery stores, restaurants and coffee shops have wholeheartedly embraced the slow food movement, with phrases such as "certified organic," "fair-trade" and "all-natural" plastered across product packaging and menus. While each of these designations means something specific, in the eyes of many along the supply chain including the end user, they all can deliver a similar message of high quality.

BASF receives NPA’s Novel Ingredient and Science Award for its portfolio of natural cosmetic ingredients
BASF receives NPA’s Novel Ingredient and Science Award for its portfolio of natural cosmetic ingredients

PRESS RELEASE - The Natural Products Association (NPA) recognized BASF for having the largest selection of ingredients for cosmetic manufacturers who want to certify their products according to the NPA Natural Standard. The 25th Annual NPA Awards honors outstanding individuals and companies that have made valuable contributions to the success of the natural products industry. “BASF is a truly innovative company that continues to deliver new natural alternatives for consumers year in and year out,” said Daniel Fabricant, Ph.D., President and CEO of NPA. “We are pleased to honor BASF for their contributions to our industry and to NPA, the nation’s largest and oldest association for natural products.”

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Ad Industry's Top Creatives Have United to Fight Climate Change
Ad Industry's Top Creatives Have United to Fight Climate Change

MARKETING AND COMMS - In the true spirit of coopetition, 17 of New York’s top marketing, advertising and communications agencies have partnered with leading climate scientists and non-profits to harness consumer insights and creativity to motivate urgent and collective action to address climate change, starting with Gen Z — an estimated 17 million soon-to-be-voters citing a deep passion for climate change and other societal issues.

Blockchain Will Make Carbon Visible for Everybody
Blockchain Will Make Carbon Visible for Everybody

THE NEXT ECONOMY - To understand, and report on, an organization’s carbon footprint is a complex undertaking — to say the least.

Maven Platform Lets GM Owners Share Cars, Earn Money
Maven Platform Lets GM Owners Share Cars, Earn Money

PRESS RELEASE - Maven expands its car-sharing platform to include a peer-to-peer offering that enables owners and eligible lessees to earn money by renting their personal Chevrolet, Buick, GMC or Cadillac car or truck model year 2015 and newer to driving members. The service is available now in beta in Chicago, Detroit and Ann Arbor, Michigan.

U.S. Biggest Purchaser of Goods At Risk of Being Produced Through Forced Labor
U.S. Biggest Purchaser of Goods At Risk of Being Produced Through Forced Labor

SUPPLY CHAIN - According to a new report, one in every 800 people in the United States is working under forced labor conditions. The findings are part of the Global Slavery Index 2018, the world’s most comprehensive research on modern slavery, launched Thursday by the Walk Free Foundation. The Index revealed that today, more than 400,000 people are working as modern slaves in the United States.

Corporates Are Making Activism Great Again
Corporates Are Making Activism Great Again

MARKETING AND COMMS - Corporations are people, my friend — and not just for tax purposes anymore. In the age of ubiquitous social media pressure, businesses are rebranding as social justice warriors — and that’s a shrewd marketing move on their part, new research reveals.

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Latest Youth Solutions Report Showcases 50 Projects to Support SDGs
Latest Youth Solutions Report Showcases 50 Projects to Support SDGs

PRODUCT, SERVICE & DESIGN INNOVATION - The second edition of the Youth Solutions Report, which identifies 50 youth-led projects that aim to solve the world’s toughest issues, was released Tuesday in New York during a launch event at the headquarters of the Sustainable Development Solutions Network. The solutions, which come from 61 countries and operate across all continents and regions, address crucial sustainable development issues such as clean energy, education, digitalization, e-participation, access to healthcare, ecosystem restoration, sustainable agriculture and waste.

World Cup Sponsors Missing Out on Purpose
World Cup Sponsors Missing Out on Purpose

WALKING THE TALK - With the 2018 FIFA World Cup taking place against the backdrop of a rapidly changing world, a world where people increasingly expect corporations to stand for something more than just profits, it seems like an appropriate time to take a look at which World Cup sponsors are leaning into this cultural tension and activating their sponsorships in a purposeful way.

New Projects in Guatemala, Australia Sweetening Sugar Industry Sustainability Practices
New Projects in Guatemala, Australia Sweetening Sugar Industry Sustainability Practices

SUPPLY CHAIN - Sugar has been a hot topic the past few years due to artificial and natural sweeteners entering the market and growing concerns about obesity and children’s health. The U.S.

JUST Capital’s New Tool Helps Citizens See, Compare US Companies’ Environmental Impact
JUST Capital’s New Tool Helps Citizens See, Compare US Companies’ Environmental Impact

MARKETING AND COMMS - A new interactive data visualization tool allows the general to see how the largest U.S. companies stack up when comparing their environmental impact. The Environmental Explorer, which is freely available, lets users explore rankings of the 1,000 largest public U.S.

Consumers Ready to Reward Brands That Take Stands
Consumers Ready to Reward Brands That Take Stands

MARKETING AND COMMS - When Dick’s Sporting Goods bans the sale of assault rifles, or McDonald’s makes a commitment to get 100 percent of its packaging from renewable, recycled or certified sources by 2025, how does their position in the marketplace change?

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Optoro: Reverse Logistics a Key Component of a Retail Sustainability Strategy
Optoro: Reverse Logistics a Key Component of a Retail Sustainability Strategy

PRESS RELEASE - According to a report by Sustainable Brands, 86% of US consumers expect companies to act on social and environmental issues.¹ As consumers increasingly prioritize Corporate Social Responsibility, retailers must work to ensure they’re meeting the demand. However, there is an impactful pillar commonly overlooked in many retailer’s sustainability strategy: Reverse Logistics. We partnered with Sustainable Brands to survey senior-level sustainability experts from large brands and retailers on how they merge the two functions.

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