Stories About Consumer Insights
Found 699 stories. Page 33 of 35.
Google, Microsoft, Walt Disney and BMW Have Best CSR Reputations
MARKETING AND COMMS - Google, Microsoft, Walt Disney and BMW have the best CSR reputations globally, according to new research from the Reputation Institute (RI).Although this year Google beat out Microsoft for the top spot, the same companies remain in the top four as last year. The top companies based on their CSR reputation come from the IT, automotive, consumer goods and media/entertainment industries. The new entrant in the top 10 this year is LEGO, while Nestle is no longer in the top 10 list.
Why Consumer Education Is Vital for Corporate Sustainability Success
BEHAVIOR CHANGE - More and more, big companies have a growing responsibility, not just to help their bottom line, but to promote significant positive behaviors that contribute to a healthier world. That often means going above and beyond company-wide sustainability initiatives — committing to consumer education programs and encouraging audiences to be a part of the responsibility we all bear for protecting the environment.
Effie, WEF Announce Inaugural Call for Entries for Positive Change Award
MARKETING AND COMMS - Effie Worldwide and the World Economic Forum (WEF) have announced the inaugural call for entries for The Positive Change Effie Award, which recognizes and celebrates the most effective marketing programs that have measurably shifted consumer behavior toward more sustainable choices, and/or grown demand for more sustainable products and services by incorporating sustainability as a part of their marketing communications.The call for entries opened in September, and the deadline period runs from December 4, 2014 to January 12, 2015.
Survey: Consumers Hate Product Waste More Than Going to the Dentist
CHEMISTRY, MATERIALS & PACKAGING - This week, LiquiGlide Inc. — creator of a coating for the insides of food containers that helps coax out every last drop — released survey results that clearly illustrate consumers' intense dislike of product waste.
Study: Millennials, GenXers and Baby Boomers Have Similar Workplace Preferences
BEHAVIOR CHANGE - Age is less of a factor than widely thought when it comes to workplace preferences in the U.S., according to a new workplace strategy report by CBRE Group.The study found that, while current assumptions about millennials are driving the design of many workplaces today, there is actually little difference in workplace preferences between millennials, Generation Xers and baby boomers. The study is based on aggregated CBRE Workplace Strategy surveys from more than 5,500 office workers across numerous industries,
Report: As Companies Commit to Sustainability, Some Remain Skeptical
BEHAVIOR CHANGE - A growing number of companies are committed to policies to ensure environmental, social and governance sustainability — but some remain skeptical about their benefits, according to a new report from the Economist Intelligence Unit.New Business Models: Shared value in the 21st century, commissioned by Enel Foundation, finds that 66 percent of companies believe there is a direct link between sustainability and long-term financial performance. More managers also understand the wider importance of sustainability and increasing efforts to embed it into their strategies.
Study: Most European CEOs Believe Successful Business Combines Profit and Purpose
LEADERSHIP - Nearly nine in ten (86%) current CEOs and future business leaders believe businesses should have a social purpose, but just a fifth of the younger generation agrees they are doing so, according to a new study by Coca-Cola Enterprises (CCE) in partnership with Cranfield’s Doughty Centre for Corporate Responsibility and The Financial Times’ FT Remark (FT).
How Understanding Your Products' Social Footprints Helps Create Business Value
NEW METRICS - Recent significant advances in both sustainability assessment and societal awareness have resulted in businesses placing growing importance on full product value chain transparency. This relates to the need to investigate social impacts throughout products’ values chains and make them visible. Understanding and addressing social impacts has become an increasingly important value driver for frontrunner companies in the sustainability arena.
Datacoup Lets Users Unlock the Value of Their Personal Data for Cash, Insights
PRODUCT, SERVICE & DESIGN INNOVATION - Datacoup, “The World’s First Personal Data Marketplace,” launched Thursday, providing a platform for individuals to aggregate, analyze and sell their own personal data. After a successful beta period with over 1,200 active users testing new site features and receiving money for their data, the service is primed to welcome 10,000+ individuals on its waiting list, as well as the general public, to its platform.
New Survey Shows Gravity of a Growing, Global Parental Concern: Kids aren’t spending enough time in nature
PRESS RELEASE - ARLINGTON, Va. (April 9, 2014) – The Nature Conservancy released the results of the first global survey to capture not only how much time kids spend outside, but also parents’ perspectives on the importance and benefits of time spent in nature. The survey, funded by Disney, included parents of children between the ages of three and 18 in the U.S., Brazil, China, France and Hong Kong and revealed the following: Sixty-five percent (65%) of U.S. parents see it as a “very serious” problem that kids are not spending more time outdoors. According to the survey, this is equal to their concerns about bullying, the quality of education and obesity. Of the other places surveyed, only parents in Brazil and Hong Kong share this concern.
Talent, Transformation and the Triple Bottom Line: Andrew Savitz on the Sustainability-HR Nexus
ORGANIZATIONAL CHANGE - Once considered strange bedfellows, sustainability and human resource management are being increasingly recognized as an ideal match. Andrew Savitz’s book Talent, Transformation, and the Triple Bottom Line: How Companies Can Leverage Human Resources to Achieve Sustainable Growth compellingly demonstrates why HR leaders are uniquely well-positioned to aid in sustainability efforts and why they need to be included in any brand’s successful transition to embedded sustainability. Here are a few of Savitz’s reasons why:
Driving Sustainability: Lessons from Public Health
BEHAVIOR CHANGE - Experts in public health have struggled with enabling behaviour change for years. The sustainability sector should learn what it can from their experiences. Consumer behaviour change is the challenge of our time. As governments and brands are beginning to realise, upstream improvements are relatively easy to make compared with the herculean task of shifting consumer behaviours downstream. While the sustainability community is just beginning to get to grips with the gravity of this challenge, our colleagues in public health have been wrestling with it for decades. Great progress has been made, but hard lessons have been learned — costly, time-consuming lessons that we can all learn from.
With New Worker-Engagement Technologies, 18 Million Is Just the Beginning
SUPPLY CHAIN - It has the potential to benefit 173 million workers in global supply chains and provide livelihood benefits or savings of US $30 billion annually, according to Vodafone and Accenture.What is the ‘it’? It’s a series of six disruptive opportunities for mobile to enhance the lives of workers in global supply chains. Details are laid out in their report, Connected Worker: How mobile technology can improve working life in emerging economies, with corresponding reach, benefits and business case for each of the six:
How O2's Think Big Program Has Delivered £3.8 Million in Business Benefits
ORGANIZATIONAL CHANGE - Last year, I posted a blog on 2degrees about the Think Big program, and how we have helped people from across our business (Telefonica UK, O2 and partners) to get involved with Think Big, directly delivering sustainability benefits.
Beer Store Recycles More Packaging Than It Sells, Saves Ontarians $40M
CHEMISTRY, MATERIALS & PACKAGING - The Beer Store, a privately owned chain of retail outlets selling beer and other malt beverages across Ontario, Canada has announced that it has saved the province $40 million in the last year, thanks to its bottle recycling system and the cooperation of many Ontarians.
Embracing Conscious Consumerism Helping Brands Win Loyalty
MARKETING AND COMMS - This post is part of a series written by MBA and MPA candidates in Presidio Graduate School’s Managerial Marketing course, examining the role of marketing in advancing sustainability across all sectors.
25% of Small UK Businesses Prioritizing Sustainability in 2014
ORGANIZATIONAL CHANGE - One in four small and medium-sized businesses (SMEs) in the UK consider sustainability one of their highest concerns for the coming year, according to a new survey by Lloyds Bank Commercial Banking (LBCB).While sustainability is becoming an integral part of the business landscape, it has traditionally been much more difficult for smaller firms, who may lack the resources to make changes to company administration practices, LBCB says.Encouragingly, the survey found that three out of ten SMEs plan to invest more in sustainable business practices over the next five years, although another 42 percent said that spending on sustainability is likely to remain flat.
Entrepreneurs Hoping to Fix Food System by Taking the “Ick!” Out of Cricket
PRODUCT, SERVICE & DESIGN INNOVATION - Earlier this year, the United Nations released a report on incorporating insects into the diet as a means of increasing nutrition in developing nations and reducing the carbon footprint of the food production industry. While many might have taken this report as a bit of a novelty, it has captured the imagination of several mindful entrepreneurs set to change the way we eat.
Consumers Worldwide Think Business Should Solve Environmental Problems
MARKETING AND COMMS - Research presented this morning at the SB London conference reveals that many of the world’s consumers lay the responsibility of solving global environmental issues mostly at the door of businesses.
Can Aspirationals Help Make Sustainable Consumption Cool?
MARKETING AND COMMS - Last month, BBMG, GlobeScan and SustainAbility released The 2013 Aspirational Consumer Index, a report that confirms the rise of nearly 2.5 billion consumers globally who are uniting style, social status and sustainability values to redefine consumption. According to the report, more than one-third of consumers globally (36.4%) identify as Aspirationals, defined by their love of shopping (78%), desire for responsible consumption (92%) and their trust in brands to act in the best interest of society (58%).
